Web Content Manager Salary in USA

Job no: 522637Work type: Staff Full TimeLocation: UMass AmherstDepartment: Dean - Isenberg SchoolUnion: PSUCategories: Public Relations, Marketing, Communications, Isenberg School of Management, PSU AAbout UMass AmherstUMass Amherst, the Commonwealth's flagship campus, is a nationally ranked public research university offering a full range of undergraduate, graduate and professional degrees. The University sits on nearly 1,450-acres in the scenic Pioneer Valley of Western Massachusetts, and offers a rich cultural environment in a bucolic setting close to major urban centers. In addition, the University is part of the Five Colleges (including Amherst College, Hampshire College, Mount Holyoke College, and Smith College), which adds to the intellectual energy of the region. Job SummaryThe Content Manager is responsible for creating and executing new and interesting content that helps promote and build a following for the school, with a focus on departmental and academic stories and media relations. The Content Manager plays a vital role in ensuring that publications and communications from Isenberg contain clean copy that adheres to university style guidelines. Tasks include gathering, writing, editing, and creatively directing content and collateral materials, including print and digital newsletters in cooperation with other members of the Isenberg Marketing & Communications Team and school leadership including Department Chairs and other faculty members.The Content Manager works closely with all seven Isenberg academic departments, including faculty and administrative staff, to meet Isenberg brand standards. The Content Manager will also regularly interact with important key stakeholders/external constituents such as alumni and community partners. This role requires management of a number of external vendors and a team of student workers at the undergraduate and graduate level. In addition, the Content Manager is expected to track and report on the performance of content published on our website. The Content Manager will also plan and oversee social media campaigns as a primary driver for promoting the Isenberg brand through wide dissemination of content to audiences (including students, alumni, parents, higher education peers, and the general public). Essential FunctionsContent Creation & ProductionDevelop content. Draft, collect, and edit materials such as marketing collateral, press releases, news and event articles, student and alumni stories, photography, video, and social media content on multiple platforms such as LinkedIn, Facebook, Twitter, YouTube, TikTok, and Instagram.Participate in the development, design, production, and distribution of Dean's-level print and digital products, including an annual printed Dean's Report.Collaborate closely with Isenberg teams (such as departments, centers, and student groups) on content development.Work closely with Marketing & Communications Coordinators, student workers, and freelancers to manage content development, delegating key projects as appropriate.Create, contribute to, and develop campaign ideas in digital and non-digital formats to inspire stakeholders (current students, faculty, staff, alumni, corporate and community partners, academic peers) and meet Isenberg business goals.Direct designers, consultants, ad agencies, videographers, and other partners as appropriate to execute Isenberg communication strategies.Be responsible for the editing and proofreading of internal and external communications to ensure accuracy, professionalism, and consistency with Isenberg's brand guidelines and brand voice, UMass Amherst's style rules, and best practices in grammar.Content MarketingDirect social media strategic efforts and collaborate with Marketing & Communications Coordinators and Social Media Interns on posting across Isenberg social media properties. Monitor all activity and report on performance.Work with Assistant Dean (AD) & Chief Marketing Officer (CMO), Associate Director of Communications, and the UMass University News Office on press releases, op-eds, fact sheets, and other written materials for distribution to media, community partners, public officials, and the public. Work closely with AD/CMO and Director of Marketing & Communications to integrate with all digital PR/social media strategies and ad campaigns.Other TasksCollaborate with University Relations as needed to elevate the image of Isenberg School of Management in external channels.Disseminate and supervise use of Isenberg brand guidelines in all expressions including but not limited to merchandise and print and digital materials by internal and external parties.Monitor Isenberg-related activity administered and managed by others and provide guidance on best practices, when appropriate. Other FunctionsPerform related duties as assigned or required to meet Department, Executive Area/Division, and University goals and objectives.Understand responsibilities with respect to conflicts of interest and behave in ways consistent both with law and with University policy.Contribute toward creating a positive and respectful workplace defined by personal and professional competence, integrity, and collaboration.Understand and contribute to implementation of departmental and institutional goals for achieving non-discrimination and creating a respectful, inclusive environment that is supportive of diversity.Use access to sensitive and/or not yet public university related information only in the performance of the responsibilities of position and exercises care to prevent unnecessary disclosure to others. Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)A bachelor's degree (preferably in in Journalism, Communications, Psychology, Marketing, Creative Writing or a related field) and at least five (5) years experience in communications, advertising, or public relations.Previous management experience.Experience writing and editing for publication, with an emphasis on clarity, accuracy, and engagement.Experience proofreading and copy-editing content for grammar and style.Attention to detail, flexible, positive and proactive under pressure.Skilled at project management, follow-up, and follow-through.Experience building and/or managing social media campaigns, including Facebook, LinkedIn, Twitter (X), Instagram, YouTube, and TikTok.Proven ability to work independently, problem solve, take initiative, set priorities, manage multiple projects, and exercise good judgment in a fast-paced, dynamic, deadline-driven environment in an organized and professional manner.Experience developing print and online publications, including determining what content should be included and how they should be packaged.Knowledge of Microsoft Word, PowerPoint, Excel and project management software. Preferred Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)A master's degree in Journalism, Communications, Psychology, Marketing, Creative Writing or related field and at least three (3) years experience in communications, advertising or public relations.Highly motivated with a passion for creating content for the web (articles, blogs, social posts, etc.) and staying ahead of the curve on new ways to create and disseminate content through emerging digital platforms and apps.Experience working in a fast-paced environment requiring multi-tasking abilities, problem-solving skills, and good judgment under deadlines.Creative and proactive communication skills for extracting, synthesizing, and articulating ideas into accessible information for broad audiences.Outstanding interpersonal and community relations skills.Technical publishing skills (Illustrator, Photoshop, Adobe Creative Suite), video capturing and editing skills (Final Cut Pro, IMovie), and photography skills. Physical Demands/Working ConditionsTypical office environment.  Work ScheduleRequired to work some nights and weekends.Occasional travel for workshops and conferences.This position has the opportunity for a hybrid work schedule, which is defined by the University as an arrangement where an employee's work is regularly performed at a location other than the campus workspace for a portion of the week. As this position falls within the Professional Staff Union, it is subject to the terms and conditions of the Professional Staff Union collective bargaining agreement. Salary InformationLevel 26PSU Hiring Ranges Special Instructions to ApplicantsAlong with the application, please submit a resume and cover letter. References will be checked at the finalist stage. Please be prepared to provide contact information for three (3) professional references. Applications will be reviewed on a continuous basis until the position is filled. Early submissions are encouraged. UMass Amherst is committed to a policy of equal opportunity without regard to race, color, religion, caste, creed, sex, age, marital status, national origin, disability, political belief or affiliation, pregnancy and pregnancy-related condition(s), veteran status, sexual orientation, gender identity and expression, genetic information, natural and protective hairstyle and any other class of individuals protected from discrimination in employment, admission to and participation in academic programs, activities, and services, and the selection of vendors who provide services or products to the University. To fulfill that policy, UMass Amherst is further committed to a program of affirmative action to eliminate or mitigate artificial barriers and to increase opportunities for the recruitment and advancement of qualified minorities, women, persons with disabilities, and covered veterans. It is the policy of UMass Amherst to comply with the applicable federal and state statutes, rules, and regulations concerning equal opportunity and affirmative action.Advertised: Mar 12 2024 Eastern Daylight TimeApplications close: Jun 16 2024 Eastern Daylight Time

The Reality Labs (RL) Global Web Development Team is responsible for building and publishing web content and digital experiences for our global direct-to-consumer ecommerce business. This team leads the technical strategy, scoping, development, UAT, deployment and maintenance of our product marketing and digital merchandising efforts while collaborating within a highly matrixed cross functional organization. Our team is looking for a Web Development Manager to lead the planning and execution of our RL Roadmap across our Augmented Reality (AR) portfolio. This person will work closely with marketers, merchandisers and product teams while being responsible for the technical project management, build, testing and deployment of content within our first 1P content management platform. Web Development Manager - Reality Labs Responsibilities: Manage the end-to-end production of web development, UAT, launch readiness and release of all work associated with the AR portfolio on web.Partner with core XFNs to proactively plan roadmap and developer resources accordingly.Establish comprehensive project plans, milestones and work back schedules while proactively communicating dependencies and risks throughout each projects life cycle.Communicate technical capabilities, considerations and proposed solutions with XFNs to drive informed decisions on go-to-market strategy planning. Identify and communicate with partners when interim approaches should be considered to meet both short term and long term goals.Lead prioritization and trade off discussions when there are multiple competing prioritizes and minimal developer bandwidth.Prioritize scoping web development to meet short and long term business objectives, proactively building to maintain autonomy of changes within the business / CMS.Scope all web developer tasks to include detailed direction to developers on implementation / execution of work. Provide code review support and troubleshooting as needed to successfully complete the build.Meet regularly with developers, reprioritizing sprints / tasks as needed to ensure all work remains on track while balancing several competing priorities.Establish comprehensive testing plans. Lead bug bashes and prioritization exercises to ensure quality control of code and the customer experience across various break points and devices.Manage launch rooms to ensure all work is pre-tested, released and smoke tested post launch while monitoring and resolving reported issues / bugs. Minimum Qualifications:Experience working within Content Management SystemsProficient in HTML and CSS with hands on experienceExperience partnering with web developers and software engineering teams to drive technical solutionsExperience working and building relationships with cross-functional groupsProven communication skillsExperience with a fast-paced, always-on, startup environment.Experience managing multiple projects at once, balancing regularly changing priorities.Organization and documentation skillsExperience troubleshooting and solving complex problems to enable our business to operate efficiently and without interruption Preferred Qualifications:Experience with an ecommerce business About Meta: Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics. Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].

This individual will report to the Senior Manager of Consumer Application Team (CAT) and will play a key role in the management, operations, and delivery of solutions in our digital ecosystem. This role is equal parts business-facing, technical, and solution focused to support multiple business units, our leadership teams and technology development teams to take the responsibility of delivering world-class digital experiences. We are looking for a strategic-minded individual with strong team leadership, project management, and technical web management experience. In this strategic role, you will leverage your expertise in agile methodologies and DevOps practices to lead a talented team of developers in creating world-class web experiences for our global audience. Successful candidates will be self-motivated, strategic-thinker, business savvy, technology passionate and an outstanding communicator.If this sounds like you, then we want to hear from you!WHAT YOU'LL DOAgile Champion: Drive the adoption and continuous improvement of Agile development methodologies within the Web Channel, ensuring efficient delivery of high-quality web solutions.DevOps Disciple: Collaborate with IT and operations teams to implement DevOps principles, streamlining development, testing, deployment, and maintenance processes.Automation Advocate: Champion the use of CI/CD automation tools and pipelines to optimize software delivery and reduce errors.Technical Mentor: Lead and develop your direct report technical resources by providing guidance, mentorship, and opportunities for growth. Your strong background in web development will be instrumental in this role.Lead the Charge: Collaborate and scale our web project roadmap, partnering with stakeholders across the company. You will provide enterprise-wide leadership in designing and building high-performing Trex web solutions.Bridge the Gap: Collaborate and ensure alignment with all stakeholders including business units like Marketing, Product Management, and Sales to translate strategies and ambiguous directions into effective web solutions that drive user engagement and product demand.Empower Your Team: Lead a multi-disciplined technical team (internal & external) to prioritize, create, and manage web technologies and solutions. You will be responsible for the technical architecture, code quality, troubleshooting issues, addressing technical development challenges and ownership of all technical needs to enable the Web and project teams to manage, maintain and deliver our web solutions.Become the Expert: Provide expert advice on web development best practices, accessibility, SEO, UX/UI, and more, empowering the CAT and marketing teams.Delivery Wizard: Lead and navigate the execution of web projects against the execution plan for Trex websites and digital solutions, aligned with enterprise marketing strategies and amidst changing prioritization challenges.Data-Driven Decisions: Analyze data, including analytics, conversion metrics, user feedback, and usability studies, to inform future web strategies.Governance Guru: Establish and maintain web governance, ensuring all content adheres to brand guidelines, regulations, and compliance.Vendor Management Pro: Select and manage external vendors, agencies, and cross-functional teams involved in web development and content creation.Integration Master: Collaborate with business and IT to coordinate and integrate between enterprise systems and manage data flow.Knowledge Catalyst: Educate internal and external colleagues on web development practices, emerging technologies, and technical best practices.Direct Reports: 4 direct reports.WHO YOU AREA seasoned leader with experience managing and operating the day-to-day functions of a multi-disciplined technical web development team.An Agile champion with a deep understanding of Agile methodologies and their successful implementation.Experience with DevOps principles and a passion for automating processes to streamline development and deployment.A strong background in technical web development in an AEM environment, allowing you to mentor and develop your team's technical skills.A skilled communicator who fosters collaboration, alignment, and problem-solving across teams.A bachelor's degree in computer science (or related field) or equivalent experience managing technical web teams.Proven experience launching/relaunching major enterprise-level web properties.Expertise in common MarTech tools and their application in the manufacturing industry.Experience with large-scale CMS, DAM, PIM, and CRM systems (ideally with Adobe Experience Manager, Magento, etc.)Experience integrating with CRMs, ERPs, MarTech solutions, and other enterprise business systems.A strong grasp of mobile app development and responsive web design.Demonstrable project planning and execution skills, with experience in Agile/Scrum methodologies.Experience working on global websites, including localization, and collaborating with regional marketing teams.Familiarity with A/B testing, audience segmentation, and targeting.Understanding of integrated marketing channels (email, social media, content marketing, SEO/SEM).Familiarity with SEO best practices.A solid understanding of user experience, usability, web design, and digital marketing best practices.A pragmatic, entrepreneurial, and results-oriented mindset.A team player who thrives in a diverse and geographically distributed environment.

Who We Are!At Sectigo, we align around our mission and pride ourselves in helping thousands of customers sleep better at night."When people think Online trust management, they think Sectigo because we offer our customers unparalleled peace of mind."How we show up with each other and our customers every day is just as important, and we win as #OneSectigo by living out our core values - Support, Excellence, Collaboration, Teamwork, Integrity, Growth and Openness. We are committed to investing in our diverse teams where everyone understands their role and how they support our strategic goals, we drive operational excellence through scale and efficiency, and we strive to delight our customers and become the market leader in our industry. If you aspire to join a driven team that holds each other accountable to meeting our lofty goals and you'd like to be part of our growth story in delivering a market leading user experience, we'd like to talk to you.What We Are Looking For:The Senior Web Marketing Manager will play a pivotal role in maximizing the performance of our portfolio of global websites. This position is tasked with optimizing web user experiences to enhance e-commerce performance, managing content publication and optimization, improving technical website performance, and analyzing website performance data.?The ideal candidate will work cross-functionally with marketing and development teams to build and implement new features, optimize conversion paths, and oversee the creation of high-impact landing pages, leadforms and chat bot interactions.?This role requires a blend of technical acumen, copywriting, design, data analysis skills and strong execution to drive the evolution of our web experiences.What You'll Be Doing:Manage, maintain, and help build strategy for retail focused websites, content, and products.Measure, analyze, identify insights, and communicate website performance KPIs from a variety of data sources.Lead efforts to optimize the retail shopping experience to increase engagement and outcomes.?Identify, create, and publish SEO website content to increase new user acquisition.?Collaborate with IT and Development teams to improve technical site health and speed.Inform and help build a roadmap for our portfolio of websites and related technology.?Work with acquisition program owners to build compelling and effective landing pages.?Build and optimize in-app content and guides to drive user engagement for our SaaS product.?Optimize lead forms, web chat, and on-site messaging to increase performance.Work closely with agency partners to improve content and design.Communicate and collaborate with legal and compliance teams on any web related tasks.Serve as primary web editor and production manager for all website content.Serve as the departmental lead on the management of website backlog and ongoing projects.?Requirements:Minimum of 5 years of relevant web marketing experience.Talents and Desired Qualifications:Ability to analyze and identify insights from disparate data sources to make decisions.?Strong copywriting skills and experience building high-converting pages.Excellent project management skills, with the ability to lead cross-functional teams and manage multiple projects simultaneously.Understanding of core principles of A/B testing and SEOExperience working with a portfolio of global websites within a self-service ecommerce business.Solid track record of achieving and exceeding performance goals.Experience in Confluence and Jira is an asset.

The GenAI Content team is looking for an experienced person to improve the data quality leveraged across the GenAI org. This person will leverage deep expertise in different content types to improve our models and FoA integration leveraging GenAI technology. The work will include helping to set the quality bar for our models and scaling that quality across multimodalities. They will ensure that work is integrated across the company's GenAI initiatives and help connect the research and platform work with content-focused product initiatives across the GenAI org. Candidates should have a proven track record of holding a high quality bar and creatively scaling that across different content types and teams. Strong collaboration and communication skills are essential given the nature of the company's work in the space. GenAI Content Manager Responsibilities: Improving the quality of the team's work across multimodalities, including text, image, video and speech.Leading through influence and collaboration within GenAI Content team and relevant stakeholders.Finding content-oriented solutions for some of the biggest GenAI challenges, and rallying the team and stakeholders around those solutions. Minimum Qualifications:10+ years as a leader in the media and/or technology space.Track record of leading or guiding product development, at every stage.Experience communicating to different stakeholders at the highest levels.Collaborative working style across disciplines and time zones. Preferred Qualifications:Experience with AI prompt engineering, annotation and/or within an AI product team.Experience contributing to major company initiatives/work that moves quickly. About Meta: Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics. Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].

The GenAI Content team is looking for an experienced person to improve the data quality leveraged across the GenAI org. This person will leverage deep expertise in different content types to improve our models and FoA integration leveraging GenAI technology. The work will include helping to set the quality bar for our models and scaling that quality across multimodalities. They will ensure that work is integrated across the company's GenAI initiatives and help connect the research and platform work with content-focused product initiatives across the GenAI org. Candidates should have a proven track record of holding a high quality bar and creatively scaling that across different content types and teams. Strong collaboration and communication skills are essential given the nature of the company's work in the space. GenAI Content Manager Responsibilities: Improving the quality of the team's work across multimodalities, including text, image, video and speech.Leading through influence and collaboration within GenAI Content team and relevant stakeholders.Finding content-oriented solutions for some of the biggest GenAI challenges, and rallying the team and stakeholders around those solutions. Minimum Qualifications:10+ years as a leader in the media and/or technology space.Track record of leading or guiding product development, at every stage.Experience communicating to different stakeholders at the highest levels.Collaborative working style across disciplines and time zones. Preferred Qualifications:Experience with AI prompt engineering, annotation and/or within an AI product team.Experience contributing to major company initiatives/work that moves quickly. About Meta: Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics. Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].

Job no: 939708Work type: Support StaffPay Grade: 13Major Administrative Unit / College: Eli Broad College Of BusinessDepartment: Eli Broad College Of Business Dean 10008118Sub Area: AP- ProfessionalsSalary: Salary Commensurate with ExperienceLocation: East LansingCategories: Information Technology, Administrative Professionals- AP, Full Time (90-100%), Union, Remote-FriendlyWorking/Functional TitleWeb Content ManagerPosition SummaryThe Broad College of Business is seeking an innovative and strategic Web Manager to join our team environment in the Marketing and Communications Office. The successful candidate will oversee projects and platforms that allow the college to communicate via its website and related digital mediums. This position plays a key role in creating and maintaining the college's digital strategy, balancing the maintenance of existing digital communication platforms while improving the user experience and anticipating future needs. This includes but is not limited to supporting and developing the college's content management and enterprise search platforms.The Broad College of Business creates and disseminates knowledge through collaboration, developing global transformational leaders who positively impact organizations and society. Our vision is to be a top-of-mind business school reflected by the recognition of our brand, the reputation of our people, and the rankings of our programs. An integral part of our team's efforts in advancing the Broad College's mission and vision, the ideal candidate will work collaboratively with communicators, leadership, faculty, and staff. The ideal candidate will also maintain vendor relationships, provide project management, assist with the creation of appropriate processes and workflows, ensure compliance with university accessibility and branding standards, provide documentation and training needs, and ensure support and customer service are available to platform users. The Web Manager will also maintain connections with and facilitate information sharing between campus partners and other MSU units. This position will report to the Senior Communications and Marketing Director and work in close collaboration with the Broad College IT team.Strategy and Coordination - 30%Collaborates with college leadership, marketing and communications office staff, and key stakeholders to align actions with MSU and Broad College vision and mission.Provides leadership and support to identify, prioritize, and appropriately execute web and digital platform initiatives in the Broad College.Regularly reviews digital presence and recommends viable best practices to ensure a positive user experience.Assists with planning and anticipating budget requirements for web platforms and services.Identifies and discusses opportunities, challenges, and strategies to leverage digital platforms to accomplish college priorities.Attends related MSU meetings such as Web Dev CAFÉ, University Communicators Network (UCN), Digital Accessibility Liaisons, etc.Platform Responsibilities - 30%Maintains and enhances digital platforms including WordPress, by identifying needs and working with vendors to meet those needs.Maintains relationship with Squiz and ensures proper configuration and use of Funnelback search.Maintains relationships with other digital vendors and partner organizations as appropriate.Ensures proper collection and use of website analytics via Google Analytics and Google Tag Manager.Analyzes and makes changes to web site content based on data from Google Analytics and Google Search Console to ensure proper communication to the public.Ensures compliance with digital accessibility standards via Funnelback scanner and manual testing.Ensures compliance with MSU branding standards via collaboration with University Communications.Ensures appropriate infrastructure and metrics are in place for monitoring effectiveness of digital efforts including appropriate use of Google Analytics.Ensures all platforms have appropriate backups through the vendor or other appropriate means.Ensures all platforms and processes have appropriate documentation.Support Responsibilities - 40%Manages website creation process, responding to needs for new websites and web-based resources.Enforces website and content lifecycles, archiving content and websites that are no longer needed.Creates and disperses appropriate training materials and opportunities related to web strategy and maintenance to relevant stakeholders throughout the college.Email newsletter management: Manage email lists; coordinate with college staff to determine mailing content; compose and send newsletters via iModules (Broad Weekly, alumni newsletter, additional less-frequent college mailings); collect or supervise collection of media mentions for Broad Weekly/MarCom tracking/faculty directoryEnsures any system user has access to prompt customer service and self-service resources.Manages product task backlogs and prioritizes processing and completing them as appropriate.Assist with recommending optimizations to Broad College program nurture drip campaigns by suggesting action items based on campaign performance Unit Specific Education/Experience/SkillsKnowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Computer Science, Information Systems, Business or related information technology field, with coursework in an information technology specialization related to the area of employment; three to five years of related and progressively more responsible or expansive work experience in an information technology area related to the duties to be performed; or an equivalent combination of education and experience.Desired QualificationsDemonstrated experience with and excellence in: content management systems such as WordPress; Imodules, Mailchimp, or other email crm systems, Google Ad Words, Analytics; copyediting and proofreading, with knowledge of AP style; and project management software such as Asana. Evidence of a commitment to ongoing learning of social media trends and current best practices, with a curiosity to try new things and bring fresh ideas to the table.Exceptional interpersonal skills with individuals and groups in a diverse environment as well as strong oral, written, and digital communication skills; passionate attention to detail; and an ability to lead projects from idea to completion.Equal Employment Opportunity StatementAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status.Required Application MaterialsResumeCover letterNames and email addresses of three professional referencesWork HoursGenerally, Monday through Friday 8 am to 5 pm. However, some evenings and weekends may be required.Websitehttps://broad.msu.edu/Remote Work StatementMSU strives to provide a flexible work environment and this position has been designated as remote-friendly. Remote-friendly means some or all of the duties can be performed remotely as mutually agreed upon.Bidding eligibility ends on 4/16/2024 at 11:55 PMAdvertised: Apr 10, 2024 Eastern Daylight TimeApplications close: Apr 23, 2024 Eastern Daylight Time

AZDS Interactive Group is the world's leading digital agency for the luxury hospitality industry, offering innovative marketing and technology solutions to top-tier luxury travel brands that improve their branded guest experience and deliver measurable conversion increases in room nights and revenue. We pride ourselves on our cutting-edge digital expertise and portfolio of world-renowned clients - from Montage Hotels & Resorts to The Ritz London to Aspen Skiing Company to 500+ other luxury properties across 6 continents - but also on our forward-looking, entrepreneurial culture & atmosphere.We are seeking a dynamic Web Analytics Manager to join our team and contribute to producing reporting and business recommendations for our clients, oversee reporting and analysis of e-commerce, digital marketing and guest behavioral data, and synthesize into actionable insights.ROLE REQUIREMENTS:The AZDS Web Analytics Manager will contribute to these specific key areas:Digital Analytics - lead agency's overall digital analytics implementation, ensuring consistent tracking of key metrics across all current and future clients and platforms.Consultation - directly partner with clients in the troubleshooting, management, and upgrading of tracking capabilities, including third-party tags, Google Analytics 4, and other tracking initiatives.Measurement Strategy - define objectives and scope analytics tasks and deliverables for all projects and clients, including the creation and improvement of multi-step eCommerce data layers across three distinct platforms.Product Management - work closely with development teams to develop new AZDS data products within a modern data stack, increasing industry insights, benchmarking, and partnership.Troubleshooting - lead the diagnosis and recommend corrective actions related to website tracking issues, both through Google Tag Manager and direct integrations.Experimentation Program - develop and own the entire program covering efforts to hypothesize, design, and learn from A/B and MVT tests, to showcase the value of our booking engines to current and potential clients.KEY EXPERIENCE REQUIREMENTS:4+ years of analytics and/or digital tagging experienceAdvanced experience leading the implementation and management of tracking and reporting tools within Google Tag Manager, Google Analytics, and Google Data Studio (required)Experience developing, managing, and improving analytics within platforms such as Snowflake and Tableau (required)Experience using a testing platform such as Google Optimize, Split, Adobe Target, or similar (preferred)Familiarity with GDPR, data regulations, and cookie compliance tools such as OneTrust (preferred)Clear articulation of data-informed insights & recommendations, keeping customer and business outcomes front of mindSharp attention to detail and a drive for practical perfectionEmphasize a proactive approach to problem-solving, developing hypotheses and actionable insights from data sets related to eCommerceExcellent interpersonal communication skillsHospitality, travel and/or digital marketing agency experience a plusKEY LEADERSHIP QUALITIES:• Strong ability to balance multiple campaigns and objectives and adapt to changing circumstances.• A passion for learning and self-motivation• Excellent communication skills• Resilience and composure in high-pressure situations with tight deadlines.COMPENSATION AND BENEFITS:• Competitive salary based on experience• Hybrid work opportunity with 50% of work days able to be worked remotely• 401(k) - 4% employer match (without vesting schedule and no compensation maximum)• Health insurance (company pays 100% of monthly employee premium)• Dental insurance (company pays 100% of monthly employee premium)• Vision insurance (company pays 100% of monthly employee premium)• Life insurance (company pays 100% of monthly employee premium)• Generous paid time off policy• Paid time off for all major holidays, as well as the week between Christmas and New Year's EveThe estimated salary range for this role is $70-90k, depending on experience.How to Apply:Please submit your resume and cover letter.Company URL:http://www.azds.com/

Key Accountabilities: •Supports website updates •Focused support for provider profiles •Data entry and quality improvement •Other projects as assigned Must Have: •Database and content management system experience (ideally Sitecore) •Health care knowledge •Knowledge of patient experience best practices and accessibility principles •Project management and customer service skills •Writing, editing and grammar skills •Detail oriented, proactive •Curious, enjoys research projects •Enjoys task-based problem solving and the tedious nature of process improvement work •Fulfilled by checking boxes Nice to Have: •Basic knowledge of HTML, QA tools, SEO and website governance •Basic Photoshop skills with an understanding of photo compression (page load times)

The Digital Marketing and Web Content Manager is responsible for supporting the organization's digital strategy and optimizing its presence across a variety of digital platforms. This position is responsible for developing content strategy for the School of Medicine and the Meharry Medical Group websites and other digital platforms. This position will be responsible for developing a strategic marketing plan for the Meharry Medical Group and the School of Medicine. This position will own and manage the overall vision for digital and traditional marketing within the School of Medicine and Health Services; executing strategic marketing tactics for the Academic and Clinical departments while providing oversight of web content. social media, clinical marketing, academic content and other areas.Daily OperationsResponsible for the implementation of an optimal digital marketing approach for the communication need, including web content development, web design, user-experience (UX), social media, and email marketing.Responsible for formalization of overall content strategy, accounting for SEO research and UX principles across all channels to support site growth, engagement, acquisition and referrals. This requires collaboration with the Director of Marketing and Communications and other stakeholders for alignment of content channels, initiatives and production.Develops project plans for site enhancements, optimizations and content contribution.Develops site optimization plan, including introduction of new tools, enhancements and new content in-line with peer sites and industry best practices.Manage development, implementation, and ongoing execution of a digital community strategy; including how to engage users and fundamentally impact their relationships with the school of medicine and health services.Lead digital community-building through social media channels and the web including Facebook, Twitter, LinkedIn, Instagram, and others such as bloggers, aggregators, etc., using innovative and strategic thinking.Responsible for management of all digital channels. Oversee editorial strategy and voice (of the content through the channels).Manage constituent complaints and reputational issues and other high priorities on digital channels.Partner with internal stakeholders such as product and program managers and campus partners to achieve goals and to ensure coordination.Partner with the Office of Clinical Affairs on patient recruitment strategy and marketing techniques.Work with partner agencies to use the various modes of communication, distribution, advertisements, and marketing tools on all social media platforms.Develop well-written and visually appealing content to drive engagement.Track and analyze compiled data across institutional accounts to measure the effectiveness in distributing information. Report on and make recommendations to management on refinements to social media use.Stay abreast of emerging social media platforms and recommend areas in which the programs can effectively grow and leverage its reach.Performs other related duties as assigned.Required SkillsUnderstanding of social media metrics and how to report back on them in a meaningful and insightful wayExceptional editorial writing skills and proficiency in editing, with top-notch grammar skillsHigh attention to detail & qualityRequired Education and ExperienceBachelor's degree and five years of relevant experience; or a combination of education and relevant experience. A degree in marketing, journalism, communication, or public relations is a plus.Proven experience in collaborating with a creative and multi-media team to create engaging content, nurturing social communities, handling crisis communications, and managing contract and part-time talent. The ideal candidate will be creative, organized, and highly collaborative.5+ years managing the strategy for social channels with proven experience in planning, delivering, and measuring social campaignsExperience with building and managing a websiteExperience working with Adobe and other graphic design softwareBackground in PR/Comms and leveraging breaking news or stories for social engagementExperience in using social media management tools. (Bonus if it's Khoros!)