Campaign Manager Salary in Buffalo, NY

Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4billion, Rich's is a global leader with a focus on everything that family makes possible. Rich's-Infinite Possibilities. One Family.PURPOSE STATEMENT As a Marketing Manager, you will be leading our B2B & B2C marketing and advertising efforts for the f'real brand.This role includes being a key participant in our Foodservice Customer Marketing team and activities, including the development and execution of specific marketing plans and demand creation efforts for the f'real brand. You will also collaborate and lead cross-functional teams (Product, Digital, Culinary, Sales, etc.) on f'real new product launches and other marketing initiatives.KEY ACCOUNTABILITIES/OUTCOMES StrategyIn alignment with Marketing leadership, participate in the development of brand, segment, category, and customer strategies including:Brand Strategy: Support the development of the f'real Brand Strategy, Vision, & Positioning.IMP: Lead the development & execution of the annual B2B & B2C f'real Integrated Marketing Plan (IMP) and the management of the f'real Advertising/Other Marketing Budget.New Product Launch Plans: Lead the development of f'real New Product Launch Plans, including internal Launch to Win process & consumer facing activations.FSD Strategy: Support the development of the annual Division & Segment Strategic Plans, including Situation Analysis, Business Reviews and participate in the Joint Sales & Marketing meetings. Provide f'real customer / consumer input throughout the planning cycle.Customer & Consumer MarketingNew Product Launch Plans: Collaborate with cross functional team members (Customer Marketing, Digital, Product Managers) to develop and execute B2B & B2C f'real marketplace product launch plans. Collaborate with product teams on product discovery and innovation.Events: Support the execution of customer & consumer events, key customer visits and tradeshows as it relates to f'real Brand & product presentation and market intelligence. VOCC: Support efforts to capture the voice of customer and consumer to inform product innovation or other marketing initiatives. Advocate on behalf of the f'real Customer & Consumer in all internal discussions.Rich Experience: Proactively seek to delight customers & consumers at every touchpoint of the buyer's journey and deliver the Rich Experience whether in-person or virtually.Community Management: Support f'real brand social content creation and community management as needed.Demand CreationBrand Campaigns: Lead customer & consumer brand campaigns by collaborating with teams across different verticals such as sales, COE, marketing, creative, legal, and so onCampaign Measurement & Reporting: Set campaign objectives / KPIs and measure results to ensure the highest return on marketing investment. Effectively and consistently communicate results throughout the year.IMP Execution: Collaborate with the Segment Customer Marketers on the Division's IMP calendar (Media, Public Relations, Email, Search, Social, etc.) to increase f'real by Rich's brand and portfolio awareness and feed the sales funnel. f'real Content: Lead the development of general f'real content and demand creation tactics.Asset Creation: Work with agency partners and vendors to develop new sales & marketing materials (POS, tradeshow materials, merchandising, etc.).Digital: Leverage digital capabilities to build awareness with customers and consumers, incent trial and repeat purchase occasions. f'real SME: Act as subject matter expert on f'real to consult on new Digital and Analytics-driven capability projects, including:Development of content for customer-facing continuing education portals (Rich's Academy)Development of strategy and content around automated marketing campaigns through Marketo and Pardot.Collaboration with cross-functional team in developing analytical dashboards to develop promotional strategy and tactics.KNOWLEDGE/SKILLS/EXPERIENCE * Bachelor's degree in marketing or related field required; MBA a plus* Minimum 5+ years of experience in a marketing role with a proven track record of results. B2B & B2C marketing experience, specifically in the food industry is preferred, as is prior experience creating integrated marketing campaigns that build awareness and drive engagement.* Proven ability to develop brand and marketing strategies and communicate recommendations to executives* Up to date with latest trends and marketing best practices* Experience in identifying target audiences and devising effective campaigns* Passion for serving, delighting, and engaging customers and consumers* Excellent communication skills including verbal and written capabilities. Ability to tell "the story" in a compelling and engaging manner while presenting to a variety of internal / external audiences, whether in-person or virtually.* Technical knowledge and experience with the latest digital marketing tools and marketing automation platforms* Financial skills including PNL literacy, costing principles and budgeting* Solid analytical skills leveraging data from various sources and transforming them into actionable insights* Ability to effectively work independently and with others in a collaborative environment* Excellent software proficiency to include Microsoft PowerPoint, Excel, and Word* Prior experience with Smartsheet, Microsoft Teams, CRM / Salesforce, a plus* Travel including overnight, up to 15% #CORP123 #LI-RT1COMPENSATIONIn accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location.Annual Range/Hourly Rate$100,720.00-$151,080.00Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich's. Please contact Rich's Human Resources department at [email protected] if you need assistance completing this application or to otherwise participate in the application process. PDN-9bab228d-79d3-4eef-8239-3aa1756c7164

Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4billion, Rich's is a global leader with a focus on everything that family makes possible. Rich's-Infinite Possibilities. One Family.PURPOSE STATEMENT The Associate Manager, Global Digital & Brand Marketing supports strengthening Rich's digital presence through strategic Integrated Digital Marketing Campaigns and Social Media Management. This role focuses on enhancing brand engagement, driving traffic, and boosting conversion rates to amplify global brand awareness and expand reach to influence current and prospective customers. This position supports the delivery of strategies to inspire consistent, targeted, and personalized brand messaging/content across digital channels, optimizing the impact of global digital marketing efforts by orchestrating cohesive tactics that guide customers seamlessly along their journey.KEY ACCOUNTABILITIES/OUTCOMES INTEGRATED DIGITAL MARKETING CAMPAIGNS (50%):* Supports implementing and communicating integrated digital marketing campaigns, ensuring the campaigns effectively deliver Rich's brand story and digital experience* Create compelling and engaging branded content with our global markets to activate locally tailored content for various platforms and audiences (email, social media, portals, messaging, and web)* Ensure campaign KPIs and tracking methods are in place with the Data Analytics team and global market before the market's launch* Manage annual global campaign calendar, collaborating with global leads and iterating as needed* Oversee accessibility and management of campaign assets in Digital Asset Management Platform* Collaborates with global teams on local campaign execution and ensures alignment with strategies* Ensure adherence to governance to maintain brand consistency and compliance across all platforms* Ensure all communications comply with CAN-SPAM, GDPR, and other legal requirementsMARKETING AUTOMATION ACTIVATION (20%):* Ensure adherence to internal governance and best practices for global teams' email marketing and messaging campaigns and programs within Marketo and Yellow.ai* Support digital campaign activities, focusing on CRM integration to drive performance* Leverage new capabilities within platforms to enhance Rich's customer experience and drive results* Continuously assess and advance Lead Scoring Model and Methodology to prioritize leads* Collaborate with global teams and agency partners to create dynamic, branded content solutions, i.e., landing pages, campaign pages or forms, and messages* Partner with IS and Global teams to ensure seamless integration and accurate lead/customer detailsSOCIAL MEDIA GOVERNANCE (20%):* Maintain and optimize our global social media management platform* Communicate and enforce governance, best practices, and policies to ensure brand consistency and compliance across all markets.* Oversee the setup of new channel launches, ensuring strategy aligns with brand objectives, platform best practices, and the target audience.* Partner cross-functionally to implement a social listening strategy* Driving insights to actions ensuring high performance and campaign optimizationGENERAL TEAM SUPPORT (10%):* Lead platform and governance onboarding and training for global digital leads* Collaborate with the Data Analytics team to analyze campaign and social media performance* Collaborate on developing platform strategies, backlogs, and roadmaps* Stay updated on emerging trends, providing platform governance/optimization recommendations* Stay informed about ethical considerations and best practices in AI usage within digital marketing* Support Global DDC team business acumen and strategic capabilities to identify procedural efficiencies, ensuring Rich's is well-positioned in a global digital landscape* Support Global DDC team initiatives, meeting preparation, and facilitation, as needed.* Participate in Agile Product Development Projects to advance Global DDC initiatives, as required.KNOWLEDGE/SKILLS/EXPERIENCE * Bachelor's degree in marketing, business, or related field; agency experience a plus* 5+ years of general business experience in a marketing role* Experience executing successful global marketing campaigns, social media, content management, and marketing automation required; B2B preferred* Demonstrated experience analyzing campaign performance, delivering insights, learnings, and opportunities to enhance strategies* Knowledge of paid media and marketing automation platforms/Marketo is preferred, with exposure to CRM/Salesforce a plus* Excellent verbal and written communication skills. Ability to tell compelling stories while presenting to various audiences, in-person or virtually.* Handle multiple assignments concurrently, demonstrating strong organizational and time management skills in a fast-paced, global environment. Strong attention to detail.* Quick learner and adapts to change. Ability to assimilate new software, procedures, and techniques as they are constantly introduced in this environment.* A learning mindset and genuine enthusiasm for digital content, media, and marketing* Anticaptes needs, initiates action, and prioritizes effectively* Assumes responsibility without direct supervision, assumes responsibility, exercises initiative, and makes informed decisions within assigned authority.* Strong knowledge of MS Office Applications, including Excel, and analytical skills. #LI-RT1 #CORP123COMPENSATIONIn accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location.Annual Range/Hourly Rate$78,965.00-$106,835.00Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich's. Please contact Rich's Human Resources department at [email protected] if you need assistance completing this application or to otherwise participate in the application process. PDN-9bb936e9-ac72-4e40-9c9d-ba696e5e3fed

Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4billion, Rich's is a global leader with a focus on everything that family makes possible. Rich's-Infinite Possibilities. One Family.PURPOSE STATEMENT Provides marketing coordination as well as insights development and activation as part of the Strategic Insights team. Creates impact through optimizing the organization's ability to leverage business intelligence for strategy, innovation, and customer experience.This is a hybrid role based in our world headquarters in Buffalo, NY and M & F will be remote and T-Th will be in office.KEY ACCOUNTABILITIES/OUTCOMES Position will be responsible for supporting and/or leading the following major initiatives:Market Analysis and Trends SupportGather, track, and synthesize articles and external market reports.Support internal and external (customer) presentation development, delivery, and facilitation to drive organizational insight understanding.Track external market situation including macroeconomic shifts, channel performance and consumer demand to provide market insights that are relevant to category and division strategic plans.Prepare and analyze datasets related to external market tracking.Support market research and survey execution including consumer tracker, through research design, data management, analysis, and activationActivation of Insights and ToolsManage insights and trends newsletter publication including content calendar, coordinating between article contributors, and managing distribution.Advance our self-serve tools and capabilities for insights across the business, including assessing new tools and data sources, evolving internal accessibility of reports and insights, and creating training materials.Lead SharePoint management, including knowledge management and research request processes.Prepare insights for customer-facing materials including presentations and digital campaigns.Deliver presentations on trends and research insights across audiences.General AdministrationLead quarterly and ongoing project planning of Insights team (including evolving planning to agile processes) to drive team effectiveness and efficiency.Support project management across key initiatives to enable effective and efficient execution.Support Strategic Insights vendor management and execution to drive insight development and inform strategy.Support financial tracking and reporting, metric tracking, and budget management / reconciliation.Provide administrative support to Senior Manager, Strategic Insights and other team members as needed.KNOWLEDGE/SKILLS/EXPERIENCE Bachelor's degree in marketing, business, or related field with 2+ years of general business experience preferably in a marketing or sales office.Demonstrated expert knowledge of MS Office applications (Excel, PowerPoint, Outlook, Word) and Adobe Acrobat.Demonstrated knowledge of digital content creation, management, and tools preferred.Demonstrated ability in being a fast learner and adapting to change.Demonstrated ability handling multiple assignments concurrently, possessing excellent organizational and time management skills, and being able to function in a fast-paced environment.Demonstrated analytical skills, and ability to turn data into insights.Experience with survey development and analysis preferred.Demonstrated ability to proactively anticipate, initiate, and prioritize.The ability to assume responsibility without direct supervision, exercise initiative and judgment, and make decisions with the scope of assigned authority is required.Demonstrated ability working with a variety of levels of management and customers.Excellent verbal and written communication skills.Statistical proficiency preferred.Ability to tell a story from data or trends in a compelling way. #CORP123 #LI-RT1COMPENSATIONIn accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location.Annual Range/Hourly Rate$46,546.55-$62,974.74Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich's. Please contact Rich's Human Resources department at [email protected] if you need assistance completing this application or to otherwise participate in the application process. PDN-9bd35e09-41e3-448c-a5ad-fbca48fce93b

1. Provide management support to sales representatives and freight agents to ensure they possess the proper knowledge to help support our customers and work with them on setting sales and shipping quotas.2. Provide coaching, mentoring and timely feedback to our sales reps about the company’s transportation management and freight broker-related services as well as impart this knowledge to our customers when needed.3. Research logistics and shipping demand in various markets, develop and implement sales strategies based on corporate sales goals and objectives.4. Analyze market trends and metrics as it relates to company’s shipping and logistics products using DAT and Truckstop database.5. Determine suitable sales and marketing channels to pursue based on anticipated and historical industry segment demand.6. Cultivate and maintain ongoing business relationships with key shippers and distributors and their management through periodic business development meetings and updated economic analysis on new market developments.7. Conduct customer and sales revenue analysis and reporting using CRM software HubSpot.8. Lead strategic planning sessions with key shippers and partners on how to position our product offerings in the marketplace against key competitors.9. Manages the sales and logistics teams responsible for the transportation and shipping functions within all in-region distributors, their corporate personnel, as well as their key staff.10. Analyze the impact of marketing campaigns on new customer acquisition and retention programs.11. Manage Customer relations including the introduction of new freight broker-related services and develop customer retention policies and sales incentives based on future projections and sales opportunities.May Telecommute.Will travel 20% within the U.S. to meet with sales representatives and clients.Requires four (4) years of experience in the job offered or related. Experience must have included:a) Experience with US and Canada freight brokerage laws including transportation law, freight logistics, taxes, and tariffs.b) Analyzing market trends and metrics using DAT and Truckstop database.c) Leading group management and strategy development meetings.d) Conducting customer and sales revenue analysis and reporting using CRM software HubSpot.e) Leading strategic planning sessions with key shippers and partners.f) Developing customer retention policies and sales incentives in the freight and shipping industry based on future projections and sales opportunities.Please copy and paste your resume in the email body do not send attachments, we cannot open them and email them at candidates at placementservicesusa.com with reference #711182 in the subject line.