Campaign Manager Salary in Boston, MA

DescriptionSUMMARYThe MGH Institute of Health Professions, the only degree-granting affiliate of Mass General Brigham, seeks a dynamic Social Media Manager who will hone our social media strategy and subsequently oversee efforts that will increase audience engagement and awareness of the Institute’s mission and place within the health care system and beyond.Reporting to the Chief Communications Officer (CCO), the Social Media Manager will be a highly collaborative and strategic thinker who can create compelling social media content that elevates the profile of the Institute among external audiences, particularly prospective students, but also current students, faculty, staff, alumni, donors, and the local community.Working in the Office of Strategic Communications (OSC), the Social Media Manager will be well-versed in the latest social media trends, tools, and approaches and will utilize multimedia content as part of an overall strategy to maximize engagement and awareness. The Manager will work collaboratively with faculty, program leaders and students to obtain content necessary to carry out the tactics of the strategic campaign. The Manager will routinely collect and analyze data to assess campaign effectiveness and adjust where necessary. Along with overseeing content creation and posting, he/she will train social media contributors/content providers and provide social media guidance to the wider community (programs and entities within the school that manage their own smaller social media channels).Additionally, the Manager will lead in the creation of the weekly newsletter and oversee the MGH Institute’s central platform for news and announcements.WORK ENIVROMENTHYBRID roleDUTIES         Primary management of the Institute’s social media channels: X (formerly Twitter), LinkedIn, Facebook, Instagram         Creation of TikTok account and development of associated strategy          Regular social media content creation that furthers the MGH Institute’s communications and marketing goals         Creating and executing strategy with content that promotes:       MGH Institute brand      Programmatic claims, differentiators, leadership, and credibility      Student life, education in action, faculty accomplishment, and alumni career success         Developing and maintaining a content calendar aligning with written content and Enrollment Marketing assets         Data collection and analysis (activity, engagement, reach, followers, etc.)      Reframing strategy based on insightsMonitoring      Social media trends, tools, technologies, applications      MGH Institute’s academic program and non-institutional MGH Institution social pages      Competitors on social media       Mentions of the MGH Institute on social media platforms         Community management (direct messages, comments, re-shares, etc.)          Taking photography (if needed) to accompany social posts         During crises: correcting misinformation, disseminating accurate information, and monitoring social media discussions         Fielding social media requests from MGH Institute community          Mining content from Institute community         Training personnel re: social media best practicesOverseeing weekly internal newsletter, “The IHP This Week”       Compiling stories written by OSC, editing, finalizing photography, formatting, and distributing to community      Utilizing some social media posts as newsletter content        Overseeing Institute’s Microsoft Vitals page, the central platform for news, events, and announcements; troubleshooting issues         Perform other related duties as neededSUPERVISORY DUTIESInterns and graduate assistants APPLICATION:To be considered, applicants must submit their CV, cover letter.QualificationsEDUCATION2-3 years of experience with social media campaign creation and execution Demonstrated social media insight and ability to adapt strategies if needed Public Relations / Communications background an added bonus Track record of strong video and photography content creation for social media Excellent writerStrategic thinker who’s not afraid to try new ideas Strong organizational and technical skillsMulti-tasking collaborator with attention to detail  Self-starter who can work independently Proficiency with Sprout Social, and Word, Excel, PowerPoint, social media analyticsBachelor’s degree in communications / marketing or related fieldAbout MGH Institute of Health ProfessionsMGH Institute of Health Professions is a graduate school in Boston that provides entry-level and post-professional programs in Nursing, Communication Sciences and Disorders, Genetic Counseling, Occupational Therapy, Physical Therapy, and Physician Assistant Studies. The PhD in Rehabilitation Sciences and a PhD and Master of Science in Health Professions Education have been added in recent years to meet rising demand for highly educated health care professionals, educators, and researchers. Integrating classroom learning with research and clinical experience, the Institute grants doctoral degrees, master's degrees, awards certificates of advanced study, and offers continuing education to practicing professionals.The IHP is the only degree-granting affiliate in Mass General Brigham (MGB), the largest private employer in the Commonwealth of Massachusetts. The Institute has been recognized multiple times by The Chronicle of Higher Education as a “Great College to Work For.” A leading health sciences educational institution, MGH Institute provides students with outstanding academic programs, many of which are ranked among the best in the nation.MGH Institute of Health Professions has announced an organization-wide anti-racism initiative to think boldly about race and bring together all members of the IHP community to address systemic racial injustice as well as oppression more broadly. The plan seeks to create a supportive and inclusive campus environment and better support the diverse communities the school serves. We are excited about this new initiative and are hiring employees who are committed to justice, equity, diversity, and inclusion and will contribute to our anti-racism and anti-oppression approach.Primary Location: MA-Charlestown-MGH IHPWork Locations: MGH IHP (MGHCharlestownIHP)36 First AvenueCharlestown, 02129Job: Marketing/PublicAffair - ManagementOrganization: Massachusetts General Hospital(MGH)Schedule: Full-timeShift: Day JobEmployee Status: RegularJob Posting: Mar 18, 2024

As a Health Marketing Campaigns Manager you will manage multi-channel B2B marketing campaigns for the purpose of driving brand awareness and demand generation across healthcare-specific prospects in health systems, biopharma, and payers. In this role you will be responsible for managing overall campaign strategy that will include identifying opportunities, project managing and executing tactics, optimizing spend, and reporting on results. This role is perfect for you if you are the scrappy, roll up your sleeves and get involved in commercial healthcare in a unique way, type of B2B marketing professional. This role is remote eligible, which means you would work virtually from home or another US based non-Best Buy Health location.What you’ll doManage coordinated multi-channel B2B marketing campaigns for brand awareness and demand generationBuild and execute the strategy for third-party/partnership marketingBuild and manage the LinkedIn Ads strategyOptimize audience targeting across key business segmentsManage the logistical coordination and technical components of webinarsEnsure ongoing marketing reporting in Salesforce aligns with KPIs and strategyBasic qualificationsMinimum 3 years of relevant marketing experience requiredMinimum 1 year of experience within the Healthcare industry requiredPreferred qualifications3 or more years of B2B marketing experience preferred3 or more years of experience marketing to healthcare organizations preferred2 or more years of experience managing LinkedIn Ads preferredEducation background in marketing or business preferredWhat’s in it for youWe’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.Our benefits include:Physical and mental well-being support via Best Buy Health Wellness ProgramComprehensive benefits including tuition reimbursement, caregiver support, and moreGenerous Best Buy employee discountAbout usBest Buy Health aims to enrich and save lives through technology and meaningful connections. Our strategy focuses on three main areas: consumer health products that help customers live healthier lives, device-based emergency response services for the active aging population, and virtual care offerings that help to connect patients and physicians.As an Affirmative Action employer Best Buy Health is dedicated to creating an inclusive environment that values the diversity of its employees and does not discriminate against any employee or applicant. Best Buy Health is committed to equal employment opportunity for all applicants and employees, without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identity, genetic information, or any other protected characteristic under applicable law. Learn more about our Affirmative Action Policy Statement HEREReasonable AccommodationBest Buy Health will make reasonable accommodations for employees and applicants for their religious beliefs and practices, mental or physical disabilities, and pregnancy, childbirth, and related conditions. If you need a reasonable accommodation in the application process; to access job postings, to apply for a job, for a job interview, for pre-employment testing, or with the onboarding process, please contact Talent Acquisition at [email protected] more about: Online “Know Your Rights” Posting, Pay Transparency Nondiscrimination Provision and Employee Rights – Executive Order 13496 HERE

Our PurposeWe work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results.Title and SummaryChannel Sales and Partnerships Manager -Media and AdvertisingWe are looking for a professional, thought-leader hustler to help Mastercard Data and Services reach more customers through strategic partners focusing on our Insights and Analytics Solutions in the NAM region. The ideal candidate is someone who understands the media and advertising industry very well and knows how to put together smart partnerships around activation, measurement, and analytics solutions. This position is a quota-carrying, revenue-producing role that is responsible for developing and managing channel and alliance partner relationships within the NAM region. The role is responsible for executing our strategy with regional nuances for the entire partner lifecycle; new partner recruitment, partner onboarding, partner revenue activation, and partner growth. Background: Mastercard Data & Services encompasses Mastercard offerings beyond the transaction. It is our mission to drive smarter decisions with better outcomes. We help businesses grow by offering them insights, solutions, and advice to enhance how they find, engage, optimize, protect, and grow customer relationships and stay ahead of competition. Read more about our solutions here: Product Catalog | Mastercard Data & Services (mastercardservices.com). Our offerings for advertisers, publishers, and media agencies include spend-based audience segments for campaign activation and planning, measurement and attribution solutions, and loyalty analytics solutions. Role/Responsibilities: Meet assigned targets for revenues through and with channel partners Define the desired profile of potential partners with the help of management Research, identify, qualify and screen potential partners that align with the target partner profile Gain qualified partners' commitment to becoming engaged and productive by formulating and conveying a compelling business proposition Prior to finalizing contract negotiations with each partner, develop a joint business plan (including sales targets) that is aligned with the Mastercard standards and strategy Maintain a solid pipeline of qualified prospective partners to meet established recruitment targets Drive onboarding and activating new partners; focus on ensuring the partners' team members are enabled, equipped and motivated to sell, market, deploy and support the Mastercard offering within established timeframes Engage Mastercard resources and stakeholders in support of partnership objectives and sales opportunities (e.g. direct sales, Product Liaisons, marketing, etc) Manage channel pipeline and forecast reporting and track progress through the sales cycle Drive monthly partner alignment sessions to review partners' pipelines, conduct win/loss analysis, and develop account penetration strategies to identify and build new sales opportunities Work with high-performing and high-potential partners to develop an annual joint business plan that defines strategies and activities to meet revenue goals; review and assess plan progress in partner-facing quarterly business reviews, making changes as appropriate Provide partner and market feedback loop to internal functions (e.g. sales, product, marketing) on tools and programs Assist in field marketing activities (e.g. staff a trade show booth, deliver sales presentations) Required experience and skills: At least seven years of experience in the media and advertising industry with direct exposure to activation and measurement data and solutions from a sales, data acquisition/sourcing, or partnerships capacity Experience sourcing, qualifying, screening and forming business relationships with channel partners at the CXO level Experience managing major customer / partner relationships to make things happen, grow the pie, and maintain an excellent level of transparency, trust, and collaboration Strong personal network within the industry Experience developing and managing joint business planning with partners Who you are Strategic thinker who can quickly develop a point of view on market opportunities to focus on for each solution area and move to action Be comfortable with a high degree of ambiguity and build-it-as-we-go mentality (if you are looking for a standard toolkit and clear direction on what to do, this job isn't for you) Fan of working with people internally or externally. You don't shy away from approaching people you never met before to pitch what we do and you don't feel bad if you get ignored. It's part of the job. Commercial oriented-always looking for the next mega opportunity A great listener and collaborator who's always humble enough to keep learning from internal teams and external subject matter expertsSalary Range:Purchase, New York: $132,000-$180,000In the US, Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. If you require accommodations or assistance to complete the online application process, please contact [email protected] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.Corporate Security ResponsibilityAll activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:Abide by Mastercard's security policies and practices;Ensure the confidentiality and integrity of the information being accessed;Report any suspected information security violation or breach, andComplete all periodic mandatory security trainings in accordance with Mastercard's guidelines.In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary based on location, experience and other qualifications for the role and may be eligible for an annual bonus or commissions depending on the role. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance), flexible spending account and health savings account, paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave), 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S. observed holidays, 401k with a best-in-class company match, deferred compensation for eligible roles, fitness reimbursement or on-site fitness facilities, eligibility for tuition reimbursement, gender-inclusive benefits and many more.Our PurposeWe work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results.Title and SummaryChannel Sales and Partnerships Manager -Media and AdvertisingWe are looking for a professional, thought-leader hustler to help Mastercard Data and Services reach more customers through strategic partners focusing on our Insights and Analytics Solutions in the NAM region. The ideal candidate is someone who understands the media and advertising industry very well and knows how to put together smart partnerships around activation, measurement, and analytics solutions. This position is a quota-carrying, revenue-producing role that is responsible for developing and managing channel and alliance partner relationships within the NAM region. The role is responsible for executing our strategy with regional nuances for the entire partner lifecycle; new partner recruitment, partner onboarding, partner revenue activation, and partner growth. Background: Mastercard Data & Services encompasses Mastercard offerings beyond the transaction. It is our mission to drive smarter decisions with better outcomes. We help businesses grow by offering them insights, solutions, and advice to enhance how they find, engage, optimize, protect, and grow customer relationships and stay ahead of competition. Read more about our solutions here: Product Catalog | Mastercard Data & Services (mastercardservices.com). Our offerings for advertisers, publishers, and media agencies include spend-based audience segments for campaign activation and planning, measurement and attribution solutions, and loyalty analytics solutions. Role/Responsibilities: Meet assigned targets for revenues through and with channel partners Define the desired profile of potential partners with the help of management Research, identify, qualify and screen potential partners that align with the target partner profile Gain qualified partners' commitment to becoming engaged and productive by formulating and conveying a compelling business proposition Prior to finalizing contract negotiations with each partner, develop a joint business plan (including sales targets) that is aligned with the Mastercard standards and strategy Maintain a solid pipeline of qualified prospective partners to meet established recruitment targets Drive onboarding and activating new partners; focus on ensuring the partners' team members are enabled, equipped and motivated to sell, market, deploy and support the Mastercard offering within established timeframes Engage Mastercard resources and stakeholders in support of partnership objectives and sales opportunities (e.g. direct sales, Product Liaisons, marketing, etc) Manage channel pipeline and forecast reporting and track progress through the sales cycle Drive monthly partner alignment sessions to review partners' pipelines, conduct win/loss analysis, and develop account penetration strategies to identify and build new sales opportunities Work with high-performing and high-potential partners to develop an annual joint business plan that defines strategies and activities to meet revenue goals; review and assess plan progress in partner-facing quarterly business reviews, making changes as appropriate Provide partner and market feedback loop to internal functions (e.g. sales, product, marketing) on tools and programs Assist in field marketing activities (e.g. staff a trade show booth, deliver sales presentations) Required experience and skills: At least seven years of experience in the media and advertising industry with direct exposure to activation and measurement data and solutions from a sales, data acquisition/sourcing, or partnerships capacity Experience sourcing, qualifying, screening and forming business relationships with channel partners at the CXO level Experience managing major customer / partner relationships to make things happen, grow the pie, and maintain an excellent level of transparency, trust, and collaboration Strong personal network within the industry Experience developing and managing joint business planning with partners Who you are Strategic thinker who can quickly develop a point of view on market opportunities to focus on for each solution area and move to action Be comfortable with a high degree of ambiguity and build-it-as-we-go mentality (if you are looking for a standard toolkit and clear direction on what to do, this job isn't for you) Fan of working with people internally or externally. You don't shy away from approaching people you never met before to pitch what we do and you don't feel bad if you get ignored. It's part of the job. Commercial oriented-always looking for the next mega opportunity A great listener and collaborator who's always humble enough to keep learning from internal teams and external subject matter expertsSalary Range:Purchase, New York: $132,000-$180,000In the US, Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. If you require accommodations or assistance to complete the online application process, please contact [email protected] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.Corporate Security ResponsibilityAll activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:Abide by Mastercard's security policies and practices;Ensure the confidentiality and integrity of the information being accessed;Report any suspected information security violation or breach, andComplete all periodic mandatory security trainings in accordance with Mastercard's guidelines.In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary based on location, experience and other qualifications for the role and may be eligible for an annual bonus or commissions depending on the role. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance), flexible spending account and health savings account, paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave), 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S. observed holidays, 401k with a best-in-class company match, deferred compensation for eligible roles, fitness reimbursement or on-site fitness facilities, eligibility for tuition reimbursement, gender-inclusive benefits and many more.PDN-9bba8c72-01f3-4ef0-b9dc-a24c7006d019

Plymouth Rock is seeking an analytically minded and entrepreneurial Marketing Technology & Operations Manager to join our rapidly growing Direct Response Auto Insurance business. This role will take on the responsibility for enabling our marketing technology strategy execution across all digital paid media and brand building activities. An ideal candidate has a strong background in executing marketing campaigns, enhancing tracking and reporting capabilities, and driving KPI improvement to maximize marketing technology efficiency and utilization. If you are a driven and creative digital marketing professional with the desire to be challenged in a fast-growing, entrepreneurial environment, we want to hear from you! Essential Functions and ResponsibilitiesManage the technology, tracking processes and best practices to enable marketing campaigns, and ability to optimize for efficient customer acquisition.Lead day-to-day ad operations to support digital media and marketing campaigns, including ad trafficking for email, paid digital advertising and call tracking.Collect, organize and interpret marketing data to provide actionable insights and build reporting to track marketing technology health and efficiency.Partner with Media, Brand & Analytics teams to develop and execute strategies to optimize digital campaign performance, lead management, lead segmentation and data flow.Drive innovation in our marketing technology stack, by rationalizing technology to close gaps, reduce costs, mitigate risk, and enable scalability.Manage and track spend for all marketing technology initiatives, including annual budgeting and re-forecasting responsibilities.Conduct monthly meetings with senior management to report on status of the planning, spend, prioritization, and impact of ongoing marketing technology efforts.Act as subject matter expert with business stakeholders on technical processes and solution approaches.Qualifications and EducationBachelor's degree required; MBA preferred6+ years of digital marketing technology management experience; financial services/insurance experience is preferred3+ years of marketing operations experienceProven track record of successful digital marketing management using strong analytical, creative and problem-solving skillsStrong project management and prioritization skills, ability to create order and drive executionPrior experience setting up and optimizing digital campaign tracking, ad serving and tagging; preferably with Tealium iQ, Google Tag Manager, Google Campaign Manager 360, and Google Analytics Motivated self-starter who has an entrepreneurial spiritAbility to acts as a leader on a cross-functional teamAbout the CompanyThe Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner's insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of "A-/Excellent".

Location: Boston, MA (Hybrid)Therapeutic Areas: UndisclosedJob Overview: Seeking a Manager/Senior Manager CMC to oversee the outsourced process development and cGMP manufacturing campaigns for Drug Product of small molecule drug development programs.Primary Job Responsibilities:Lead and manage multiple concurrent CMC Drug Product projects at CDMOs, including formulation development, process optimization and validation, cGMP manufacturing campaigns, and scale-ups and technology transfer.Oversee process scale-up activities to meet forecasted commercial demand as programs progress through development.Collaborate with internal and external teams to research, develop, and test processes, analytical methods, and controls for drug product development, and recommend and select vendors for relevant projects.Primary Job Requirements:PhD or MS in Chemistry, Pharmaceutical Sciences, or Chemical Engineering.Possess a minimum of 5 years' experience in the pharmaceutical industry, with a focus on formulation, process development, and cGMP manufacturing of solid oral dosage drug product.Demonstrate experience and proficiency in working, collaborating with, and managing CDMOs.Strong understanding of solid oral dosage process technologies and a comprehensive knowledge of cGMP for drug product manufacturingGood understanding of cGMP drug product manufacturing guidelines under US and EU regulatory agenciesPrevious experience with writing and supporting CMC regulatory submissions including IND and CTAAbout Stratacuity:Whether you are seeking a career change or simply interested in becoming part of our network, you will appreciate the ethics guiding each Stratacuity team member. We build lasting relationships with exceptional biopharmaceutical talent and take great care to protect your personal information. Upon receiving your inquiry, you may be directly contacted by a Stratacuity team member to discuss your career goals. We will not share your information with anyone without your direct prior consent.PROVEN SCIENTIFIC PLACEMENT™Stratacuity is an Equal Employment Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Stratacuity will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact us.

Marketing Automation ManagerWe are seeking an experienced Marketing Automation Manager that will be the Technical Owner and Digital Product Manager for our Salesforce Marketing Cloud implementation. This is a critical, strategic role that is responsible for the roadmap, development, and execution of digital communications that will enhance customer engagement and improve core KPIs. The ideal candidate will possess a unique blend of technical expertise, strategic vision, and a passion for delivering exceptional digital experience. Essential Functions and Responsibilities:Technical Ownership:Own the administration, management, development, and deployment for all Salesforce Marketing Cloud initiatives.Accountable for all technical functions, including data architecture, configuration, customization, integration with other systems, and ongoing platform optimization.Manage audit and process control reporting within Marketing to ensure all functions are performed as expected. Ensure compliance with digital communication regulations, including CAN-SPAM and TCPA regulations.Strategic Leadership:Serve as the Digital Product Manager for Salesforce Marketing Cloud by managing our product vision, strategy, backlog, and roadmap and ensuring alignment with business goals to achieve expected outcomes.Maintain responsibility for key performance indicators to monitor the performance of campaigns. Management and Collaboration:Directly manage and mentor two direct reports supporting Salesforce Marketing Cloud initiatives, a Salesforce Marketing Cloud Developer and Email Marketing Specialist.Work closely with business and IT stakeholders to ensure digital engagement initiatives are in alignment with overall business objectives. Campaign Execution:Leverage Journey Builder, Mobile Studio, and Cloud Pages to design and execute a series of complex email, SMS, and mobile push communication campaigns, leveraging data-driven insights to ensure maximum engagement and conversion rates. Conduct A/B tests to measure effectiveness and continually optimize content, subject lines, and send times using Einstein and other available tools.Analytics and Reporting:Create and maintain dashboards and reports to track KPIs related to all campaigns and platform performance.Use root cause analysis to identify opportunities to improve our KPIs.Innovation:Stay updated on industry best practices and latest trends to seek constant improvement.Qualifications and Education: Minimum 5+ years' experience managing an implementation of Salesforce Marketing Cloud/Exact Target.Bachelor's degree in Computer Science, Information Technology, Marketing, or related field is required. Expert level understanding of digital communication best practices, A/B testing, and marketing automation strategies.Advanced proficiency in SQL, AMPscript, SSJS, and API integrations.Excellent problem-solving and communication skills.Ability to work collaboratively with cross-functional teams and provide technical guidance to non-technical stakeholders.Strong project management skills and the ability to meet deadlines in a fast-paced environment.Salesforce Marketing Cloud Certifications and experience working with Salesforce Data Cloud are a plus. About the Company:The Plymouth Rock Company and its affiliated group of companies write and manage over $2.0 billion in personal and commercial auto and homeowner's insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 2,000 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of "A-/Excellent".#LI-DNI

Search Marketing Manager Hybrid - Boston, MA 3 times per week Role Overview:The Marketing Manager - Paid Search plays a pivotal role in orchestrating and driving the success of client projects across a multitude of industries within the paid search landscape. This position carries the responsibility of meticulously managing paid search campaigns on a day-to-day basis, covering all aspects from campaign inception to optimization and comprehensive reporting. Reporting directly to the Group Media Director, this position requires strong client-facing capabilities.Responsibilities:Campaign Strategy Execution:Leading the strategic planning, execution, and oversight of Paid Search campaigns, involving account setup, strategic formulation, account structuring, creative ideation, and keyword acquisition.Conducting extensive research on clients' brands and industries to gain deep insights into their business objectives, with the aim of achieving maximum effectiveness in Paid Search initiatives.Performing in-depth reviews and analysis of competitor websites to extract valuable insights that inform strategic decisions.Crafting Paid Search plans by integrating insights from media and brand teams, ensuring seamless alignment with broader cross-channel marketing endeavors.Periodically contributing to the development of strategies for potential new business opportunities.Campaign Management and Reporting:Directly managing daily campaign budgets and implementing optimizations across ad copy, landing pages, and keyword bids.Monitoring, tracking, and evaluating campaign performance against client-specific Key Performance Indicators (KPIs) and established benchmarks.Generating comprehensive reports enriched with insights derived from search engine data, conversion metrics, and on-site performance indicators.Delivering insightful campaign presentations directly to clients.Additional Responsibilities:Overseeing the onboarding process for new Paid SEM Clients.Executing PPC Campaign Setup procedures.Conducting PPC Campaign Optimization activities.Supervising multiple remarketing campaigns.Collaborating closely with traditional and digital media planners and buyers to seamlessly integrate Paid Search into proposed media plans and strategies.Leveraging digital marketing analytics across various platforms to guide marketing optimization decisions.Engaging directly with clients to provide clarity on paid search performance.Skills and Qualifications:Proficiency in understanding diverse business requirements and effectively applying Paid SEM strategies to meet them, accommodating budgets of varying sizes.Clear and concise communication skills to effectively convey campaign performance to clients with varying levels of expertise.Exceptional multitasking abilities, with the capability to manage multiple tasks simultaneously at a high level.Strong collaboration skills to coordinate with internal media managers for timely approvals, creative asset development, and accurate information trafficking.Proficient utilization of Google Analytics to extract performance insights essential for campaign and broader digital marketing optimizations.Professional Certification:Google AdWords CertificationExperience:Minimum of 5 years of hands-on experience in managing multiple PPC Campaigns concurrently across various industry verticals.

Who we are: CyberArk (NASDAQ: CYBR) is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity - human or machine - across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world's leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit our CyberArk blogs or follow us on Twitter, LinkedIn or Facebook. About this role: CyberArk is seeking an Integrated Campaign Manager, reporting to the Sr. Director of Solutions Marketing, to support our DevSecOps solutions. The Integrated Campaign Manager is a critical role, designing and delivering effective campaigns to educate the market and drive demand for our solutions worldwide. The ideal candidate is a strategic thinker, applying a data driven mindset to developing and executing leading edge multichannel integrated global campaigns. This person is an excellent communicator with a passion for building consensus across a wide variety of organizational stakeholders, achieving alignment on goals and cohesive execution of the GTM plan. This is an exciting opportunity for a creative marketing professional with broad experience across a variety of marketing disciplines and channels, and an understanding of how to bring these channels together in a cohesive brand experience across marketing campaigns and programs.What you will do: Own strategic planning and execution of integrated marketing campaigns to reach a defined target audience. Develop a deep understanding of the audience, including key personas, ideal customer profiles, and market drivers. Lead the content strategy in partnership with the corporate messaging and content marketing teams to develop thought leadership strategies, story arcs and agreed upon content deliverables to position CyberArk as an industry leader in Identity Security at every stage of the buyer's journey. Build integrated campaign architecture and channel mix designed to lead the target audience along a cohesive buyer's journey from awareness through adoption and expansion; selecting and executing tactics that will achieve target goals. Develop nurture strategy and framework in collaboration with marketing automation team to ensure maximum lead conversion. Manage digital footprint and strategy related to supporting campaign objectives in partnership with the web, social and digital media teams. Manage and coordinate the campaign implementation process, aligning with key stakeholders across marketing functions on roles, responsibilities, key objectives, timelines, milestones, and deliverables. Maintain internal collaboration site, keeping available campaign materials and kits up to date and readily available for global activation by various teams and stakeholders. Support sales and SDR enablement to ensure highly successful outbound prospecting motions, and a consistent messaging framework across every prospect interaction with CyberArk. Partner with the channel marketing organization to deliver scalable repeatable programs to be executed through the channel to support shared business goals. Document processes, create templates, publish program briefs and execution instructions. Analyze and evaluate campaign performance, reporting out to key stakeholders regularly and optimizing performance based on real time metrics. What you need to succeed: Experience in B2B Enterprise Technology Marketing 6+ years of multichannel campaign strategy development and marketing execution experience Exceptional communicator, comfortable navigating large teams, operating cross-functionally with stakeholders spanning senior leaders through early career contributors. Deep understanding of campaign creation, tools and platforms used across both digital and traditional marketing tactics. A deep understanding of funnel conversion and campaign performance metrics, with the ability to utilize information from tools such as Tableau, Allocadia and Marketo. Strong leadership and consensus building skills, with a willingness to work diplomatically while keeping targets and goals top of mind. Results driven, with the ability to analyze data to make inferences and recommendations for program modifications and optimization. Strong project management skills, deeply detail oriented with the ability to coordinate multiple projects across various people and teams while meeting deadlines and delivering on key objectives. Thrives in a fast-paced evolving environment. CyberArk is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status. The salary range for this position is $92,000 - $130,000/year, plus commissions or discretionary bonus, which will be based on the employee's performance. Base pay may also vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits.#LI-EB1

Overview We seek aSenior Product Marketing Manager (PMM), Clinical Communications,to execute their product's go-to-market plans, programs, and deliverables, including product launch and branding, target personas and ideal customer profile, value proposition, competitive positioning, and content. Your objectives include positioning symplr's highly rated Clinical Communications software offering as a leader, supporting the field and growth marketing organizations while increasing market share through driving up competitive win rates. The successful candidate will be a clinician with healthcare marketing experience. You will have worked with customer facing teams to enable them to speak to our product vision and value, incorporating the voice of the customer into all that your team does. In this role, you will be responsible for the alignment between key stakeholders in Marketing, Product Management, and Sales. It's important for the Sr. PMM to know our competitors like the back of your hand: what they do today and what they plan to do in the future, SWOT analysis, how they price their portfolio, how they position their solutions to their target audiences, our competitive strengths etc. The PMM will also want to know our buyers better than they know themselves, including how they make their buying decisions. Take out the guesswork by backing up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful. Attention to detail and eye for quality are critical to this role's success, along with an ability to grasp and present our product's value proposition in a way that resonates and clearly articulates how we solve our customer's problems. It is imperative to track performance and have the data to prove what's working and what isn't, and feed this information back into the product, marketing and sales teams. In addition to the Marketing team, the Sr. PMM will regularly collaborate with Leadership, Product Managers/Owners, and Sales to foster audience identification, buyer needs, and messaging; alignment with corporate marketing and campaign teams on themes, content architecture and execution. Duties & Responsibilities Go-to-market: Support marketing strategy, sales enablement and launch plans for new releases, messaging, content and thought leadership in support of new releases Communicate priority sales motions and bookings goals, targeted personas, unique value proposition and messaging to growth marketing so the latter can create and execute demand gen campaigns Product launches: Execute the launches of new products, bundles, suites, and feature releases for existing products and manage the cross-functional implementation of the plan Product messaging & positioning: Collaborate with product management and marketing leadership to develop product positioning and messaging that resonates with our target buyers Value proposition: Help develop clear and compelling value propositions that address customer outcomes Market intelligence: Be the expert on our buyers, who are they, how they buy and their key buying criteria Build a strong network of internal and external subject matter experts to accelerate your understanding of the marketplace and support your goals Competitive landscape: Be an expert on our competition, what they are working on, and how they are positioned Understands how personas intersect across our portfolio of offerings, their impact on messaging and campaign themes Buyer expertise: Understand and document our buyer's journey, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn Voice of customer: Understand and analyze customer needs Sales enablement: Understand and support our sales enablement team members to assist with the training on the problems we solve for our buyers and users; develop internal tools and external collateral Thought leadership: Collaborate with internal and external thought leaders to support your product in public-facing speaking engagements and written materials Cross-functional Collaboration: Regularly collaborate with Leadership, Product Managers/Owners, and Sales to foster audience identification, buyer needs, and messaging; alignment with corporate marketing and campaign teams on themes, content and execution. Skills Required Communication based on audience, people and management skills to interact with staff, colleagues, cross-functional teams, and third parties Knowledge of the business in addition to the wider marketplace and competitors Applies knowledge of products and how features can address customer pain points to create deliverables Customer focused - listening skills that help develop a deep understanding of the customer experience journey Passion for solving problems with a high degree of empathy for what those problems mean to the customer Strategic thinking - apply logic and knowhow and understand when to apply marketing theories and models to aspects such as competitive positioning Time management, resource organization and priority establishment skills Ability to multi-task in a fast-paced environment Proficient in Microsoft Office, HubSpot, as well as collaboration and project management tools Must be a strong public speaker, comfortable in front of large, senior groups and a solid writer Ability to make sound decisions based on careful analysis of the problem; identify critical trade-off and risk decisions In depth knowledge of social media marketing, digital marketing, demand generation, storytelling and project management Qualifications Required: RN, BSN, NP or related degree and experience 3+ years of senior product marketing experience MBA is strongly preferred; Bachelor's degree in Business, Marketing or related field Experience in the healthcare technology industry is preferred MinUSD $100,000.00/Yr. MaxUSD $130,000.00/Yr.

UG2 is seeking an experienced Marketing Manager to support all aspects of our marketing and communications efforts and play a pivotal role in driving our brand visibility, generating leads, and nurturing relationships.As a Marketing Manager at UG2, you will be responsible for developing and implementing marketing strategies to attract and retain new business clients. You will collaborate with various teams to identify market opportunities, create compelling marketing campaigns and content, and drive lead generation activities to meet sales targets. This role will have a primary focus on lead generation, utilizing HubSpot and other tools, and managing our social media presence.Key Responsibilities:Develop B2B Marketing Strategies: Design comprehensive marketing strategies aligned with business objectives to promote our service offering.Market Research: Conduct market research to identify industry trends, customer needs, and competitor activities to refine marketing strategies.Content Development: Create engaging content tailored for B2B audiences, including whitepapers, case studies, blogs, and social media posts.Lead Generation: Support lead generation initiatives through various channels such as email marketing, content marketing, SEO/SEM, events, and partnerships.Campaign Management: Plan and execute marketing campaigns across multiple channels to increase brand awareness and generate qualified leads.Collaboration with Sales Teams: Work closely with the sales team to ensure alignment between marketing efforts and sales objectives. Provide sales enablement materials and support to enhance conversion rates.Marketing Collateral: Develop sales collateral, presentations, and other marketing materials to support the sales process and communicate value proposition.Digital Marketing: Support digital marketing efforts, including website optimization, email marketing, social media marketing, and online advertising campaigns.Analytics and Reporting: Monitor and analyze the performance of marketing campaigns using relevant metrics. Provide regular reports and insights to management for informed decision-making.Relationship Management: Cultivate strong relationships with key clients, industry partners, and relevant stakeholders to enhance brand visibility and drive business growth.Stay Updated: Stay abreast of industry trends, best practices, and emerging technologies in B2B marketing to drive innovation and continuous improvement.Qualifications:Bachelor's degree in marketing, business administration, or related field.Proven experience in B2B marketing, with a focus on lead generation and digital marketing strategies.Strong understanding of B2B marketing principles, strategies, and tactics.Proficiency in HubSpot or similar marketing automation platforms.Strong understanding of social media platforms and experience managing corporate social media accounts.Excellent communication skills, both written and verbal.Analytical mindset with the ability to interpret data and make data-driven decisions.Creative thinker with the ability to develop innovative marketing campaigns.Team player with strong interpersonal skills, excellent attention to detail and the ability to collaborate effectively across departments.Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.About UsUG2 is committed to delivering the highest standard of facility services and solutions in the commercial, corporate, education, retail, public venue, healthcare, life science and industrial markets.Founded in 2012, UG2 is privately held and headquartered in Boston, Massachusetts. We also have regional offices in Chicago, Washington, D.C., New York City, West Palm Beach, Los Angeles and Sunnyvale.www.ug2.com