Campaign Manager Salary in Bedford, NH

Senior Global Marketing ManagerThe Senior Marketing Manager is responsible for supporting the development of and executing strategic marketing plans that raise awareness and drive revenue growth across 3 market segments and partner channels in conjunction with the individual business managers, and sales and marketing leadership. The role is a mix of strategy, planning, execution, and performance measurement to ensure contributions yield greater ROMI. The Sr. Marketing Manager will work with sales and marketing leadership, business managers, and distributors across the globe to develop tools, processes, and marketing materials to continually inform a comprehensive marketing strategy that supports top-line revenue growth and profit goals by deeply understanding and targeting key market segments with competitive new products and solutions.Essential Duties and ResponsibilitiesCollaborate with sales and marketing leadership to develop a data-driven overall strategic marketing direction for brands, products, services, and solutions. Perform brand-specific market analyses to capitalize on strengths in target segments and make the business case to leadership for investment to align commercial and technical resources with strategic business direction.Continually develop and improve Salesforce CRM as a critical tool for Sales enablement, developing the Marketing and Sales Automation functionality to drive best-in-class performance, and evaluating other adjacent tools for implementation across the sales teams.Optimize the Sales & Marketing Operations process as necessary to maximize the efficiencies these new tools bring.Support product management and technical support leaders with Marketing insight for new product developments and innovative services strategy as applicable. Apply market analyses key findings and inform innovative product road map. Work with senior leaders across global sales and marketing, product management, manufacturing, and R&D to launch new products, and support product life cycle management.Complete competitive market analysis, product positioning and new product opportunities, and business case assessment.Assist with the oversight and coordination of the inputs from Marketing for the 5-year strategic plan. Provide feedback to the business unit manager for the preparation and presentation of the 5-year strategic plan.Collaborate with a diverse group including sales, product management, and technical resources to refine value proposition messaging and content for literature, multi-channel marketing campaigns, advertising, and trade shows. Manage optimization of website, eCommerce, and digital presence for SEM/SEO and innovative customer engagement.Lead the development of all Marketing materials for new product launches.Develop and execute a digital marketing strategy with multimedia and social media content that supports marketing campaigns and sales revenue growth goals. Collaborate with Sales and Distribution partners to support region-specific marketing campaigns as needed.Leverage and provide engaging technical content to support internal/external communications such as monthly newsletters, social media, direct html emails, blog posts, and web pages to name a few to raise awareness and drive demand for channel programs, campaigns and initiatives.Work with sales, and product management to develop effective sales enablement tools. Enhance solution selling approach to support product positioning and empower global sales teams to achieve revenue targets and retain customers.Attend trade shows as needed to fulfill job functions.Participate in sales management meetings and coordinate marketing management messages to sales teams across the globePerform regular Voice of Customer surveys to drive customer feedback into actionable insights and business strategy.Develop a high-quality marketing lead generation machine to accelerate revenue growth and minimize customer acquisition costs.EDUCATION and/or EXPERIENCEMaster's degree (M. A.) or equivalent, MBA preferred; or seven to ten years related experience and/or training; or equivalent combination of education and experience.Experience with developing Salesforce CRM is required.Experience in semiconductor, nuclear, or radiation detection technologies is preferred.Experience in gathering customer inputs and translating them to product definitions required.Experience in technical writing including but not limited to presentations (oral and written), papers for refereed journals, and product literature preferred.TRAVELAnticipate < 25% travel worldwide.

Middlesex Community CollegeMiddlesex Community College (MCC) is one of the largest community colleges in the Commonwealth, employing people in full-time, part-time, faculty, professional, administrative, and support positions at campuses in both Lowell and Bedford, and online. We are focused on equity to transform lives and shape futures. MCC values equity and inclusion as the foundation for excellence, innovation, and success for our employees and students. MCC is committed to a policy of affirmative action, equal opportunity, equal education, non-discrimination, and diversity to provide a learning and working environment that values the diverse backgrounds of all students and employees. MCC strives for a faculty and staff that reflect its richly diverse community of students. Women, people of color, persons with disabilities and others are strongly encouraged to apply.Applications for employment are considered without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, genetic information, marital status, or veteran status. Middlesex Community College is an affirmative action/equal opportunity employer and does not discriminate on the basis of race, color, national origin, sex, disability, religion, age, veteran status, genetic information, gender identity or sexual orientation in its programs and activities as required by Title IX of the Educational Amendments of 1972, the Americans with Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VII of the Civil Rights Act of 1964, and other applicable statutes and college policies.The College prohibits sexual harassment, including sexual violence. Inquiries or complaints concerning discrimination, harassment, retaliation or sexual violence shall be referred to the College's Affirmative Action and/or Title IX Coordinator, the Massachusetts Commission Against Discrimination, the Equal Employment Opportunities Commission or the United States Department of Education's Office for Civil Rights. Prospective employees are encouraged to review the College's Annual Safety & Security Report, in compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, which can be found on the disclosure page of the College's website at: https://www.middlesex.mass.edu/disclosurestatements/campsecrpt.aspx Location: Bedford, MA Category: Full-time Staff Posted On: Wed Apr 24 2024 Job Description: Title: Digital Content CreatorUnit: Non-Unit Professional (NUP) Department: Communications & Creative ServicesReports to: Director of Communications & Creative Services and Website DevelopmentDate: April 24, 2024General Summary: Reporting to the Director of Communications & Creative Services and Website Development, this position will play a crucial role in creating professional and timely photo and video content for the college's website and marketing initiatives, including CRM campaigns, advertising, emails, and social media. The position will also assist the department's graphic designers with the creation of digital content including graphics and animations.Duties and Responsibilities: Using college provided photography, video, and audio equipment, develop engaging digital content that supports the Strategic Plan for use on the college website and in college marketing campaigns.Collaborate with the Senior Manager of Marketing and Media Relations on developing, interviewing, and filming MCC students, staff and partners to tell stories aligned with the college mission.Attend college events to capture photos and video content for use on social media.Film, edit and produce OTT content for enrollment and recruitment marketing campaigns.Collaborate with Admissions on the creation of digital content for use in the CRM.Hold two Professional Headshot sessions for MCC employees annually.Liaise with the Media Production intern program to produce official college video content including Commencement and Online Orientation.Maintain and manage the College's digital asset library.Catalog and archive completed jobs according to office standards.Other support duties as assigned. Job Requirements:At least one year of full-time, or equivalent part-time, experience in digital content creation or a related field, and experience working as part of a larger, creative team.A certificate or higher degree in videography, media production or photography may be substituted for the one year of required experience. Expertise using a DSLR camera, audio equipment and lighting equipmentExpertise using Adobe Premiere, Final Cut Pro or equivalent editing and production softwareExpertise using Adobe Lightroom and Adobe Photoshop Fluency using a MAC operating system.Ability to shoot, edit and produce photo and video content on the same day.Have a valid driver's license and access to a vehicle for travel between campuses and partner sites.Ability to work evenings and weekends on occasion.Experience managing multiple tasks under tight deadlines with strong attention to detail and accuracy.Excellent interpersonal and communication skills and the ability to work collaboratively.Experience working with people of diverse backgrounds and identities such as socioeconomic status, sexual orientation, religion, veterans, culture, race and ethnicity, including those with different levels of academic preparation and varying physical and learning abilities. Additional Information:Salary Range: $55,000-$65,000 actual salary commensurate with academic background and experience. Employees of Middlesex Community College are considered employees of the Commonwealth of Massachusetts and receive benefits, which include:High-quality and affordable health insurance through the Commonwealth's Group Insurance Commission (GIC)Competitive Dental and Vision PlansFlexible Spending Account and Dependent Care Assistance programsLow-cost basic and optional life insuranceRetirement Savings: State Employees' Pension or Optional Retirement Program (ORP) and Deferred Compensation 457(b) plan or 403(b).12 paid holidays per year and competitive Sick, Vacation, and Personal TimeTuition Benefits for employees and dependents at state colleges and universitiesShort-Term Disability and Extended Illness program participation optionsProfessional Development and Continuing Education opportunitiesCell Phone Bill Discounts with Verizon and T-Mobile Cell Phone CarriersAccess to the Commonwealth's Mass4You, employee assistance programFree employee parking on Bedford and Lowell campusesEligibility towards Public Service Loan Forgiveness (PSLF)Location: Bedford campus with regular travel to Lowell as neededHours: 37.5 hours per week, schedule to be determined upon hire, This position will be eligible for a maximum of two days of telework in accordance with the College's telework policy.Expected Start Date: June/July 2024 Application Deadline: May 15, 2024 PI240038140