Website Manager Salary in Parsippany, NJ

A full-time Senior Marketing Specialist position is available immediately in the company’s office in Parsippany, New Jersey and reporting to the Vice President.Job Duties:(1) Collaborate with management to develop public relations and marketing campaigns targeting the U.S. market, in coordination with the Headquarters Marketing and PR team in China (15% of time);(2) Support managers by overseeing and coordinating implementation of public relations campaigns, as approved by management, to bolster the favorable public image of the company (25% of time);(3) Review marketing data and campaign evaluation reports, as compiled by junior staff or interns, to assess the return on investment and key performance indicators for completed marketing campaigns, and report findings to management (15% of time);(4) Oversee content generation and management across platforms including Instagram, Facebook, Twitter, and WeChat, to ensure alignments with company strategies and messaging (10% of time);(5) Maintain active communication with media outlets, including by providing press releases and responding to information requests and advertising opportunities (5% of time);(6) Lead market research efforts by designing research plans, improving surveys, and analyzing research results (10% of time);(7) Monitor advertising metrics on online platforms such as Google AdWords, Website Analytics, and Amazon Ads, and adjust keyword bids and budgets to maximize performance (5% of time);(8) Design email marketing strategies, including promotional campaigns and newsletters, targeted at different demographics, and review and edit drafts of email content prepared by junior staff and interns to ensure alignment with ongoing marketing strategies (5% of time);(9) Collaborate with local sales team to develop marketing campaign in retail stores, and establish standard for retail store display to ensure alignment with campaign strategies (5% of time);(10) Prepare budgets for public relations and marketing campaigns and present them to management for approval (5% of time).Experience and Education Requirements: Bachelor’s Degree in Marketing, Communications, Public Relations, or a closely related field (foreign equivalent is acceptable) plus a minimum of two (2) years of demonstrated professional employment experience in providing marketing services.Required employment experience must include the following:(1) A minimum of two (2) years of demonstrated experience in designing and implementing marketing or public relations campaigns;(2) A minimum of two (2) years of demonstrated experience in conducting market research and analyzing market research data;(3) A minimum of two (2) years of demonstrated experience in conducting marketing campaigns over social media platforms including Instagram, Facebook, Twitter, and WeChat;(4) A minimum of two (2) years of demonstrated experience in conducting email marketing campaigns;(5) A minimum of two (2) years of demonstrated experience in monitoring and optimizing online advertising metrics; and(6) A minimum of two (2) years of demonstrated experience in communicating with media outlets for marketing and public relations purposes.Work Hours: 9:00 AM - 5:30 PMPlease copy and paste your resume in the email body do not send attachments, we cannot open them and email them at candidates at placementservicesusa.com with reference #736057 in the subject line.

Who We Are: Here at Avis Budget Group, you will be joining a team of 25,000 driven people, performing with purpose. Together, we're moving the future of transportation forward with our innovative, customer-focused solutions. Our culture is performance driven, where we encourage and support each other to be at our best through leadership, training, tools, and rewards. We are proud to make a positive difference to the lives of our colleagues, customers, and communities where we operate. What you'll do:Collaborate effectively with internal departments (Sales, eCommerce, Analytics, Brand Marketing, Creative & Legal) to acquire new customers, drive revenue and ensure a seamless customer experience.Partner with internal eCommerce team to improve website conversion by implementing A/B tests and rotating seasonal offers. Partner with internal Sales team to drive revenue from 3rd party partnerships. Work with external media agencies on Paid Search and Paid Social campaigns to acquire new customers.Work with external CRM agency on email campaigns to generate revenue from existing customers.Ideate and brief internal and external creative teams for asset requests. Manage a marketing budget. Partner with internal Analytics team to prepare and deliver reporting for weekly reporting and executive summaries. Prepare weekly call agendas for internal stakeholders.Additional responsibilities as assigned by the Director of Growth Marketing You should apply if you bring:5+ years of experienceSuccessful B2B Performance Marketer that's demonstrated revenue growth with a deep understanding of KPIs.Experience working with external partners and agencies. Experience managing a sizeable budget. Proven record of improving website conversion Ability to distill various data points to key insights. Superior organization, project management skills and attention to detailAbility to work effectively in a fast paced, team environment.Strong interpersonal skills and ability to effectively communicate both written and verbally.Ability to collect key data points and communicate findings.Proficiency in Word, Excel, PowerPoint, Outlook. Detail oriented with the ability to multi-task and manage multiple deadlines at once with minimal supervision.Benefits you'll receive: Paid time off 401K retirement plan with company matched contributions Access to Medical, Dental, Vision, Life and Disability insurance Eligible to elect other voluntary benefits including: Group Legal, Identity Theft, Insurance, FSA, additional life insurance coverages Contribute up to $260 as a tax free benefit for public transportation or parking expenses Employee discounts, including discounted prices on purchase of Avis / Budget cars Access to an Employee Assistance Program for services including counseling, financial and legal consultation, referrals for care service, and more The fine print: Avis Budget Group is an Equal Opportunity Employer - Qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other category protected by applicable law. This advertisement does not constitute a promise or guarantee of employment. This advertisement describes the general nature and level of this position only. Essential functions and responsibilities may change as business needs require. The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. This position may be with any affiliate of Avis Budget Group.