Digital Marketer Salary in San Francisco, CA

Job DescriptionKendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world's largest luxury group. A play on the words "can do", Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:"Can Do" Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goalsAdvocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone's voice is heard. We listen with humility and act with courage.Storytelling: We tell authentic stories like no, one else. It's our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.The salary range for this position is $157,646 - $197,057 per year based upon a San Francisco location. Offered salary is dependent upon experience and location. Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks in the summer and July and December wellness/shutdown weeks for applicable positions.The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, KVD Beauty, Lip Lab, Ole Henriksen.POSITION SUMMARYResponsible for leading, creating, executing and driving innovative and cost effective 360 degree brand marketing strategies and campaigns at the forefront of culture. Serves as the key creative & strategic lead marketer for Fenty Beauty, always innovating and disrupting to build meaningful connections with our consumer. Key marketing strategic lead and cross-functional partner for internal and external teams, vendors and agencies. The ideal candidate would have 10+ years in marketing, with significant experience in beauty marketing, passion and expertise in retail/trade, social marketing and experience across all marketing touch points with proven success of developing insightful, impactful marketing campaigns and strategies. Some travel will be required.RESPONSIBILITIESDevelop and own the overall Brand Marketing strategy and implementation across the globe, working closely with our channel marketing team, cross-functional and Executive teams at Global Headquarters, as well as international regional teamsBig idea thinker with ability to build and craft & connect advertising and marketing ideas into strategic 360 global campaignsExpert in development of comprehensive, disruptive marketing plans across all marketing levers, including but not limited to retail/trade, social marketing, influencer & partner marketing, PR, paid media, channel, digital, experiential, etc.Provide leadership to direct reports including coaching, development and strategic/tactical direction, serving as a mentor and role-model to team membersResponsible for presenting and adapting plans based on feedback to internal and external partner key stakeholders, Executive team and international regional team, retailers, and founder teamsAnticipate future trends and react to business needs to constantly refine marketing strategies and plansAbility to compile and analyze data quickly to create data-based recommendations and strategiesRelentless focus on connecting the dots to maximize campaign impact: ability to digest, synthesize, and leverage information across the business to inform decisions, turn individual ideas into broader integrated campaigns and help functional teams drive greater impact in their day-to-day rolesAbility to brief & guide creative in an effective way with both internal and external teamsDevelop, manage and allocate marketing budget for brand across all leversREQUIREMENTS 10+ years of experience in marketing or brand management on beauty brand and/or agency side; beauty expertise requiredCreative marketer with passion for blue sky thinkingOn the pulse of cultureEffective relationship-building skills; professional savvy and organizational agility to leverage partnerships across the organization to get work doneUnique ability to drive big picture strategic thinking, paired with an obsession for flawlessly execute the detailsStrong leadership skills with ability to manage 3+ team membersIncredible communicator with ability to craft and pitch immersive marketing stories and plansPassion for consumer insights, data and cultural trendsObsessed with the world of digital and social media marketingExperience developing innovative 360 marketing plans that heavily leverage retail, digital and social mediums to delivery effective marketing messages.Comfort and poise when working with and presenting marketing strategies to executives and notable individuals.Proactive problem-solving skills; ability to anticipate obstacles and also quickly generate alternate solutions/ideasEntrepreneurial - able to deal with ambiguity and work with little or no direction with flexibility & agilityExceptional organizational skills; detail-oriented.Strong time management skills; ability to juggle priorities and multiple projects.Employs a strategic approach to process; ability to organize and divvy up work effectively.Proficient in all Microsoft Office applications (Excel, Word, PowerPoint); ability to deliver strong, polished, effective PowerPoint presentations.

Meta's Business Marketing Group is seeking an experienced, data-driven marketer to help our advertisers succeed on our platforms. The Customer Growth Marketing Manager will oversee the development, management and execution of educational marketing programs -- both one-on-one and one-to-many -- that help businesses understand and adopt strategies that improve their advertising outcomes.The ideal candidate will have a deep understanding of how marketers use Meta technologies and advertising solutions to reach and acquire customers. This role requires someone who can build partnerships with sales leaders and product marketing teams to develop holistic marketing strategies that serve the needs of our advertisers. The individual will need to be an experienced, hands-on contributor who is able to execute against business objectives while adapting to the outcomes of evolving marketing practices and technical frameworks. This person must be a data-driven, flexible, cross-functional team player comfortable with a fast-paced, sometimes ambiguous, environment. Customer Growth Marketing Manager Responsibilities: Develop strategy and execute regional programming that align with business priorities (e.g. best practices, Reels, etc) by assessing advertiser needs and defining scope for, proposing, and gaining leadership alignment for new opportunitiesOrchestrate the production of large-scale educational programs (in person events, webinars, content marketing campaigns, etc.) that inspire our advertisers and help facilitate decision making and prioritization of actions that will improve their business outcomesWork closely with cross-functional teams including sales, creative shop, product marketing, marketing science, and business engineering to identify and proactively provide solutions for our advertisersPartner with the audience strategy team to determine budget, timelines and activations of the work, aligning it to our regional prioritiesKeep up with fast-moving and high-priority changes to processes and best practices, communicating them with cross-functional teams and integrating them into these programsManage and nurture relationships with key internal stakeholders across account teams, business solutions, product marketing and Global Business & Product Marketing Minimum Qualifications:6+ years professional experience in marketing in a digital-marketing focused roleExperience contributing at strategic, operational and tactical levelsExperience working with senior-level stakeholders across your organizationAnalytical, data driven decision-making experienceCustomer service orientation and experience in a client-facing capacityDemonstrated capacity to communicate complex, large-scale concepts clearly and simplyExperience creating compelling programs, presentations and demonstrated project management experience Preferred Qualifications:BA/BS degree About Meta: Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics. Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].

We're seeking an experienced product marketer to join our growing product development Product Marketing team ("BPM-Dev") focused on third party partnerships. As a 3P Product Marketing Manager, you will lead efforts to cultivate and grow an ecosystem of partners to enable end client success on Meta solutions, including Reels and Generative AI. The role will focus on developing and managing a strategy to drive effectiveness, discovery, and adoption of these products through third party partners. The ideal candidate will have experience collaborating closely with other teams to think through end-to-end strategy development, testing, launching, and optimization. You will work closely with cross-functional teams, including product, partner managers, business development, operations, and data science.To be successful in the role, you will be a well-rounded 'business athlete' - an analytical problem solver, someone who understands what it takes to execute on a global level, and a dynamic leader in complex, fast-paced, and often ambiguous environments. You will also have a strong product sensibility, able to shape a partner strategy grounded in a solid understanding of Meta's creative products, as well as a vision for how partner ecosystems can take Meta's creative opportunities to the next level. You will make an impact on a global scale working with teams that are building the next generation of creative solutions at Meta. Product Marketing Manager, Third Party Partners Responsibilities: Drive partner product strategy for Reels, creative, and Generative AI, and shepherd product development across ideation, alpha, beta and launchDevelop deep relationships with key stakeholders across the company and coordinate with cross-functional teams (e. g. product, product marketing, business development, partner management, marketing, business planning and operations, data science) to develop go-to-market plans and support launches to drive adoption of our advertising solutions through third party partnersIdentify opportunities for innovation through third parties to drive impact through an understanding of market and industry trendsExecute in fast-paced and highly iterative environment Minimum Qualifications:8+ years of professional experience in strategy consulting, program management, product marketing, product management, partnerships, business development, business strategy, or equivalent experienceExperience building and scaling businesses, products, or programs/initiativesTrack record of influencing behavior at variety of levels in the organization, including cross-functional leadersDemonstrated experience driving resolution in the context of competing perspectives and prioritiesExperience taking an analytical approach to solving ambiguous business problemsExperience executing through shifting prioritiesExperience operating within matrixed cross-functional organizations Preferred Qualifications:Bachelor's DegreeAdvanced degree, such as an MBAProject management skills, and experience leading matrixed organizations and functions towards common goals with operational rigor and enthusiasmExperience in strategy consulting or management consultingExperience in and understanding of the advertising industry and/or creativeKnowledge of online business models and Internet/consumer technologyExperience working with or in support of diverse communities About Meta: Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics. Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].

Job DescriptionCompany SummaryWe are the producers, creators and marketers of beer, wine and spirits brands that people love. At Constellation Brands, Inc (CBI) we are driven to push boundaries and think beyond today to deliver products and experiences that resonate now, tomorrow, and well into the future. Because of this approach, we are the fastest-growing large CPG (Consumer Packaged Goods) company in the U.S. at retail, with operations in the U.S., Mexico, New Zealand and Italy. Our premium portfolio of iconic brands like Corona Extra, Modelo Especial, Kim Crawford, Robert Mondavi, Meiomi, The Prisoner Wine Company, SVEDKA Vodka, High West Whiskey, and more drive industry-leading growth for us today. But we are just getting started. Our ability to stay at the forefront of consumer trends has fueled our success since our founding in 1945 and will guide us in creating the next generation of products and experiences Worth Reaching For.Position SummaryAs the Analyst, Strategy and Activation at Constellation Brands, Inc. (CBI), you will support several marketing initiatives across CBI including increasing the usage of our consumer data in our digital media and driving the innovation pipeline across our key technology partners. The  Analyst, Strategy and Activation will be technology savvy, detail-oriented, with a strong foundation of strategic activation in digital media. You will collaborate with the Strategy and Activation team to deliver personalized consumer experiences across all our channels through the evangelization of our first-party data, with a focus of maximizing the value through our paid channels. You excel in relationship management and cross-functional collaboration to drive innovation for an organization.ResponsibilitiesCustomer Data Evangelization Support and enable the activation of our first-party dataset across our digital channels through collaboration with key cross-functional partners on the Marketing Technology Innovation Team, Media & Digital Marketing (M&DM) Team, Marketing, and 3-Tier eCommerce organizationsOwn the 1st party data onboarding platform and day-to-day engagement with all activation partners to ensure segment are successfully delivered, accurate match rates, and regular refreshes  In partnership with Strategy and Activation, MarTech Product, and media agency, manage audience segmentation evolution to support 1st party activation strategy across paid mediaProject manage paid media 1st party data collection activations alongside the media agency and Strategy and Activation team to ensure all necessary requirements are implemented by all partners and begin to develop best practices by brandCreate and lead the tracking system for all paid media 1st party data collection and activation to ensure quality assurance, performance tracking, and collection trendsSupport Strategy & Activation team in the development of the roadmap for 2nd party data relationships including regular marketplace evaluations within existing tech stack, opportunities with retailer and e-commerce partners, media partnership opportunities, sponsorships, etc.Strategic Planning Collaborate with Manager to drive enablement of the MarTech tech stack across the organization by developing activation opportunities with a focus on first-party data activation, identity resolution, and consumer profilingPartner with manager to project manage all aspects of the test/experience planning process from discovery to strategic test designOwn the 1st party data activation framework and partner with the media agency to review on a regular basis to ensure best-in-class activationSupport the development and implementation of the identity roadmap to future-proof CBI’s digital media targeting capabilitiesAdTech Partner Management Support manager in key AdTech relationships – innovation pipeline, joint-roadmaps, product wish lists, and test n’ learn opportunities are executed and followed throughCoordinate all QBR’s with key partners and drive the agenda in partnership with our vendors to ensure highly relevant and engaging contentCollaborate with the agency teams to ensure campaigns are built to audience strategy best practices and track progress towards joint roadmap initiativesSupport manager in the testing of new channels and formats across all brands including but not limited to DOOH, podcasting, advanced CTV, etc. including advancing CBI’s omni-channel addressable targeting strategySupport the overarching biddable media evolution alongside media agency and AdTech partners to implement key brand safety optimizations and updated buying strategies to support full funnel activationsCo-manage the contract renewal process with manager for various contracts to ensure seamless yearly transitions and new features/benefits are continuously includedManage MTI’s relationship and contract renewal process with Legal and ProcurementPlaybook Development & Training In partnership with manager, develop playbooks, outline best practices, host trainings for internal teams to continue to drive awareness of digital capabilities and efforts to support the elevation of our teams digital fluence and aptitudeCoordinate with the media agency on the content and agenda for thought-leadership sessions, roadmap discussions, innovation discussions etc.In partnership with manager, Spearhead training and development in partnership with the Media & Digital Marketing team to increase the overall CBI digital and programmatic media acumen and track trends in the marketplaceOwn and maintain the CBI Programmatic Media Playbook, coordinating with agency and cross-functional partners to update on a bi-annual basisImplement continuous improvement best practices across our digital marketing with a focus on programmatic and social activation – ensure those practices are developed into the day-to-day process and ways of working with agency team  In partnership with the media agency, generate the 1st Party Data Activation Results Recap to report out results across all brands and track continuous improvement in activation and measurement strategiesOngoing support of case study development to drive first-party data evangelization across the organization with bi-annual delivery of updates to key CBI leadership teamsRequired ExperienceBachelor’s degree and minimum 3-4 years of relevant experience with digital technology solutions for marketing & digital agency experience3-4 years of experience managing digital media/programmatic buying within AdTech and programmatic platforms3-4 years of experience in key technologies including but not limited to DSP’s, DMP’s, CDP’s, Identity Resolution companies, Ad Servers, Social PlatformsKnowledgeable of digital marketing solutions including Social Media Management and Marketing, Digital Display, Video, CTV, Website Development, and Email MarketingPrior experience in driving innovative test n’ learns/first-to-market tests for an organizationKnowledge in program management of roadmaps, partnering closely with media agencies to take tests from ideation to execution to insightFluency in working with first-party, second-party, and third-party dataStrong cross-functional collaboration skills and highly professional communicatorAbility to effectively manage relationships with vendor partners on behalf of CBIPossess strong strategic knowledge of data activation opportunities in digital media to drive adoption, optimization, and trialResourceful and motivated with an ability to work independently as well as with a teamProficiency in Microsoft Office Suite with intermediate to advanced understanding of ExcelPhysical Requirements/OtherMust be at least 21 years of ageLocationSan Francisco OfficeAdditional LocationsVirtual - USJob TypeFull timeJob AreaMarketingThe salary range for this role is:$66,600.00 - $139,700.00This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting.  We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.Equal OpportunityConstellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).Not sure you meet all qualifications? Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

Job DetailsDIGITAL SALES STRATEGIST - CUMULUS MEDIACumulus Media | (San Francisco, CA) has an immediate opening for a full time Digital Sales Strategist. The ideal candidate will partner with the local sales team to maximize digital revenue growth across new and existing accounts. The Digital Sales Strategist will serve as a digital subject matter expert, supporting both the sales process and account management efforts. Specifically, this strategic position will help identify upsell opportunities across the existing account portfolio and partner with sellers to grow digital revenue through new business development. You will leverage your digital marketing expertise to recommend and pitch effective solutions to meet the marketing needs of our clients through the integration of digital products and services to coincide with our robust radio asset offerings. In addition, the Digital Sales Strategist will provide ongoing strategy, product support, and digital education to improve sales team knowledge and confidence in presenting digital solutions. The Digital Sales Strategist will report directly to the Digital Sales Manager.Responsibilities: Achieve digital revenue budget through support and implementation of digital sales strategies. Collaborate with local management to establish digital priorities and expectations for local sales team. Support sales staff by participating in client needs assessment and client pitch meetings. Assist in developing client proposals. Become a subject-matter expert of Company digital marketing/advertising platforms and offerings. Step up as an effective external consultant and internal trainer on Cumulus' digital tactics, benefits, and trends. Analyze existing customer base to identify upsell opportunities and collaborate with account executives to develop sales strategy. Participate in account management and renewal efforts as needed. Collaborate daily - maintain high levels of communication both internally with station and corporate teams, as well as externally with clients, vendors, and stakeholders. Provide the sales team with ongoing digital education through coaching and training. Other duties and special initiatives as assigned. Job Requirements:Qualifications: 5+ years of digital sales, marketing, or advertising experience required, media industry exposure a plus. Experience selling and managing digital marketing solutions for local and regional advertisers. Experience with leading digital platforms such as Facebook Business Manager, Google Ads, etc. Experience developing effective digital marketing strategies to accomplish advertiser goals. Solid understanding of the entire business-to-business sales process: pipelines, lead/revenue generation, successful closing processes, cross platform solutions, etc. Excellent presentation skills are required, as are strong verbal and written communication skills with the ability to prioritize and solve client issues successfully. Time management and organizational skills, with high attention to detail. Excellent analytical and problem-solving skills. Must be a team player, with the ability to work cross-functionally with internal teams and external clients equally. Bachelor's degree in business, marketing or a related field is preferred. What we offer: Competitive compensation package that includes a base salary of $100,000 per year and eligibility for performance-based bonuses Professional growth and career opportunities Focused, responsible, and collaborative work environment with the ability to ask, "what if" and try innovative solutions. Medical, Dental & Vision Insurance coverage 401K with company match Paid Vacation, Sick & Holiday time off Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program For immediate consideration, please visit https://cumulusmedia.jobs.net/For more information about CUMULUS MEDIA, visit our website at: https://www.cumulusmedia.com/CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).About Cumulus MediaCumulus Media is an audio-first media company delivering premium content to over a quarter billion people every month - wherever and whenever they want it.Cumulus Media engages listeners with high-quality local programming through 403 owned-and-operated radio stations across 85 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and many other world-class partners across more than 9,400 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, its rapidly growing network of original podcasts that are smart, entertaining and thought-provoking.Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. Cumulus Media is the only audio media company to provide marketers with local and national advertising performance guarantees.For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/Get job alerts by email. Sign up now! Join Our Talent Network! Job SnapshotEmployee Type Full-Time Location San Francisco, CA (Onsite) Job Type Sales Experience Not Specified Date Posted 05/03/2024 Apply to this job. Think you're the perfect candidate? Apply Now

Meta is looking for an experienced Brand and Product Marketing Leader with a passion for building global brands and proven experience developing and executing insights-driven brand and product marketing efforts that build affinity and engagement with Instagram's audiences. In this role, you will lead Brand and Product Marketing teams driving brand strategy integrated and product marketing and brand building aimed at growing and engaging Instagram's large community of potential and current users across the marketing funnel. This leader will be responsible for (i) developing our overall strategy and flawlessly executing our brand strategy, programs, and product launches at scale.The ideal candidate will have strong experience with consumer marketing and product development, proven ability to develop cross-functional partnerships with product and business teams, and a track record of running multi-channel campaigns for a high-profile global brand within the consumer tech or CPG industries. You will be expected to apply analytical rigor, a deep understanding of country-level market dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans for measurable ROI to the business.To be successful at Meta, you need to embrace the hacker ethos: an ability to move fast, iterate and always be adding value. The successful candidate will need to be tenacious and open, creative, and analytical. This person must be able to connect the dots between the business, product strategy and brand strategy, and extract true insights that translate into inspiring briefs that spark world class creativity. They must have a proven ability to build influence and drive alignment across matrixed stakeholders, be a highly effective operator, and inspire and support a growing team with deep care, thoughtfulness, and mentorship. Head of Marketing, Instagram Responsibilities: Develop, manage, and grow a team of integrated brand and product marketers for Instagram.Define and manage comprehensive outbound marketing strategy and planning including segmentation, targeting, market sizing, media and communications plan, roll-out strategy, and integration with PR, Editorial, growth, partnerships and performance marketing..Influence Instagram's product strategy and roadmap through research, testing and insights, and building effective go-to-market strategies to bring innovative advertising experiences to market.Lead and collaborate with a multitude of cross-functional stakeholders to deliver world-class marketing campaigns, product launches and GTMs.Develop, manage and support the execution of integrated marketing communications efforts that encompass a 360 approach across various channels (digital, social, traditional media, etc.) to support key narratives and impact storiesTrack, distill and guide performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas.Ensure all efforts are based on solid hypothesis design and are structured to deliver against clear success metrics, utilizing a test-and-learn approach.Partner closely with creative teams and agency partners to bring strategy to life through quality creative.Lead market assessment, quantitative analysis, and qualitative feedback and represent our users internallyBuild strong collaborative relationships and alliances with key internal and external teams and partners to prioritize and establish the team's roadmap, delivering against clearly defined brand objectives while ensuring positive and productive team environmentsModel inclusive behaviors and build a diverse organization that values, respects, and taps into different backgrounds and perspectives Minimum Qualifications:12+ years of experience with brand and product marketing, consumer products and/or brand management, with brands and at companies with global scale.8+years of experience with team leadership, cross-functional team leadership, or team management.Track record of developing global strategy and delivering impactful communication and campaigns internationally - proven with data.Data Driven - displayed and proven experience in using data to both (i) inform strategy and communication (ii) develop meaningful GTM approaches that drive business outcomes.Experience building mass-market consumer-centric brands.Experience developing and executing large-scale or global integrated marketing campaigns (online/offline advertising, web, events), including experience with both brand-building and acquisition marketing initiatives.Experience partnering with external companies (partners, agencies, vendors, retailers) and influencing / managing up to executive, VP and cross-functional leadership.Experience partnering with product management, product design, and other cross-functional teams (Analytics, Research, Creative etc) to drive business results.Demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience.Experience managing multiple campaigns and/or product launch GTMs simultaneously, working with many different internal and external teams to ensure we are launching our programs seamlessly and to the highest impact.Bachelor's Degree Preferred Qualifications:Experience working and thriving in a self-starter, fast-paced and changing environment About Meta: Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics. Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].