Campaign Manager Salary in Hartford, CT

Who we are: CyberArk (NASDAQ: CYBR) is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity - human or machine - across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world's leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit our CyberArk blogs or follow us on Twitter, LinkedIn or Facebook. About this role: CyberArk is seeking an Integrated Campaign Manager, reporting to the Sr. Director of Solutions Marketing, to support our DevSecOps solutions. The Integrated Campaign Manager is a critical role, designing and delivering effective campaigns to educate the market and drive demand for our solutions worldwide. The ideal candidate is a strategic thinker, applying a data driven mindset to developing and executing leading edge multichannel integrated global campaigns. This person is an excellent communicator with a passion for building consensus across a wide variety of organizational stakeholders, achieving alignment on goals and cohesive execution of the GTM plan. This is an exciting opportunity for a creative marketing professional with broad experience across a variety of marketing disciplines and channels, and an understanding of how to bring these channels together in a cohesive brand experience across marketing campaigns and programs.What you will do: Own strategic planning and execution of integrated marketing campaigns to reach a defined target audience. Develop a deep understanding of the audience, including key personas, ideal customer profiles, and market drivers. Lead the content strategy in partnership with the corporate messaging and content marketing teams to develop thought leadership strategies, story arcs and agreed upon content deliverables to position CyberArk as an industry leader in Identity Security at every stage of the buyer's journey. Build integrated campaign architecture and channel mix designed to lead the target audience along a cohesive buyer's journey from awareness through adoption and expansion; selecting and executing tactics that will achieve target goals. Develop nurture strategy and framework in collaboration with marketing automation team to ensure maximum lead conversion. Manage digital footprint and strategy related to supporting campaign objectives in partnership with the web, social and digital media teams. Manage and coordinate the campaign implementation process, aligning with key stakeholders across marketing functions on roles, responsibilities, key objectives, timelines, milestones, and deliverables. Maintain internal collaboration site, keeping available campaign materials and kits up to date and readily available for global activation by various teams and stakeholders. Support sales and SDR enablement to ensure highly successful outbound prospecting motions, and a consistent messaging framework across every prospect interaction with CyberArk. Partner with the channel marketing organization to deliver scalable repeatable programs to be executed through the channel to support shared business goals. Document processes, create templates, publish program briefs and execution instructions. Analyze and evaluate campaign performance, reporting out to key stakeholders regularly and optimizing performance based on real time metrics. What you need to succeed: Experience in B2B Enterprise Technology Marketing 6+ years of multichannel campaign strategy development and marketing execution experience Exceptional communicator, comfortable navigating large teams, operating cross-functionally with stakeholders spanning senior leaders through early career contributors. Deep understanding of campaign creation, tools and platforms used across both digital and traditional marketing tactics. A deep understanding of funnel conversion and campaign performance metrics, with the ability to utilize information from tools such as Tableau, Allocadia and Marketo. Strong leadership and consensus building skills, with a willingness to work diplomatically while keeping targets and goals top of mind. Results driven, with the ability to analyze data to make inferences and recommendations for program modifications and optimization. Strong project management skills, deeply detail oriented with the ability to coordinate multiple projects across various people and teams while meeting deadlines and delivering on key objectives. Thrives in a fast-paced evolving environment. CyberArk is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status. The salary range for this position is $92,000 - $130,000/year, plus commissions or discretionary bonus, which will be based on the employee's performance. Base pay may also vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits.#LI-EB1

Overview We seek aSenior Product Marketing Manager (PMM), Clinical Communications,to execute their product's go-to-market plans, programs, and deliverables, including product launch and branding, target personas and ideal customer profile, value proposition, competitive positioning, and content. Your objectives include positioning symplr's highly rated Clinical Communications software offering as a leader, supporting the field and growth marketing organizations while increasing market share through driving up competitive win rates. The successful candidate will be a clinician with healthcare marketing experience. You will have worked with customer facing teams to enable them to speak to our product vision and value, incorporating the voice of the customer into all that your team does. In this role, you will be responsible for the alignment between key stakeholders in Marketing, Product Management, and Sales. It's important for the Sr. PMM to know our competitors like the back of your hand: what they do today and what they plan to do in the future, SWOT analysis, how they price their portfolio, how they position their solutions to their target audiences, our competitive strengths etc. The PMM will also want to know our buyers better than they know themselves, including how they make their buying decisions. Take out the guesswork by backing up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful. Attention to detail and eye for quality are critical to this role's success, along with an ability to grasp and present our product's value proposition in a way that resonates and clearly articulates how we solve our customer's problems. It is imperative to track performance and have the data to prove what's working and what isn't, and feed this information back into the product, marketing and sales teams. In addition to the Marketing team, the Sr. PMM will regularly collaborate with Leadership, Product Managers/Owners, and Sales to foster audience identification, buyer needs, and messaging; alignment with corporate marketing and campaign teams on themes, content architecture and execution. Duties & Responsibilities Go-to-market: Support marketing strategy, sales enablement and launch plans for new releases, messaging, content and thought leadership in support of new releases Communicate priority sales motions and bookings goals, targeted personas, unique value proposition and messaging to growth marketing so the latter can create and execute demand gen campaigns Product launches: Execute the launches of new products, bundles, suites, and feature releases for existing products and manage the cross-functional implementation of the plan Product messaging & positioning: Collaborate with product management and marketing leadership to develop product positioning and messaging that resonates with our target buyers Value proposition: Help develop clear and compelling value propositions that address customer outcomes Market intelligence: Be the expert on our buyers, who are they, how they buy and their key buying criteria Build a strong network of internal and external subject matter experts to accelerate your understanding of the marketplace and support your goals Competitive landscape: Be an expert on our competition, what they are working on, and how they are positioned Understands how personas intersect across our portfolio of offerings, their impact on messaging and campaign themes Buyer expertise: Understand and document our buyer's journey, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn Voice of customer: Understand and analyze customer needs Sales enablement: Understand and support our sales enablement team members to assist with the training on the problems we solve for our buyers and users; develop internal tools and external collateral Thought leadership: Collaborate with internal and external thought leaders to support your product in public-facing speaking engagements and written materials Cross-functional Collaboration: Regularly collaborate with Leadership, Product Managers/Owners, and Sales to foster audience identification, buyer needs, and messaging; alignment with corporate marketing and campaign teams on themes, content and execution. Skills Required Communication based on audience, people and management skills to interact with staff, colleagues, cross-functional teams, and third parties Knowledge of the business in addition to the wider marketplace and competitors Applies knowledge of products and how features can address customer pain points to create deliverables Customer focused - listening skills that help develop a deep understanding of the customer experience journey Passion for solving problems with a high degree of empathy for what those problems mean to the customer Strategic thinking - apply logic and knowhow and understand when to apply marketing theories and models to aspects such as competitive positioning Time management, resource organization and priority establishment skills Ability to multi-task in a fast-paced environment Proficient in Microsoft Office, HubSpot, as well as collaboration and project management tools Must be a strong public speaker, comfortable in front of large, senior groups and a solid writer Ability to make sound decisions based on careful analysis of the problem; identify critical trade-off and risk decisions In depth knowledge of social media marketing, digital marketing, demand generation, storytelling and project management Qualifications Required: RN, BSN, NP or related degree and experience 3+ years of senior product marketing experience MBA is strongly preferred; Bachelor's degree in Business, Marketing or related field Experience in the healthcare technology industry is preferred MinUSD $100,000.00/Yr. MaxUSD $130,000.00/Yr.

Communications and Marketing InternCollege Board - Communications and MarketingLocation: This is a fully remote role. Type: This is a temp, 1-year internship position that will be starting this summer. Interns will have the opportunity to work full-time (40 hours) in the summer and part-time (20-25 hours) during the fall/spring while attending school.About the InternshipThe College Board Communications and Marketing internship program gives students an opportunity to gain meaningful experience in disciplines that create and support college readiness and the college planning process. The program takes great pride in fostering the up-and-coming communications and marketing stars of tomorrow. Through our hands-on program, students are embedded with our team and take on meaningful roles and responsibilities alongside a dedicated team of professionals that share the stories of how our programs and services help millions of students transition to college and career. The internship program transitions students from college or university curriculum to practical applications in professional organizational communication and/or marketing project settings.The College Board Communications and Marketing internship program:Develops future communications and marketing leaders.Provides students meaningful professional experience in preparation for related careers.Supports competency in four key areas: research, planning, implementation, and evaluation.About the OpportunityThe Communications and Marketing intern will have a unique opportunity to work in a fast-paced environment while gaining real-world experience in communications. The intern will join the Communications and Marketing team in sharing compelling stories about the College Board, our programs and services, and the students we serve. Whether you're a creative storyteller who likes to write, or use a range of communications tools to animate ideas, or you're looking for effective ways to distribute action-oriented content to others, you can expect to develop confidence and marketable skills by engaging in or assisting a specific team within one of the following areas:Video Production: This intern will support our content and editorial team to craft and write stories through videos and graphics that bring visual elements to life whether that is through releases, events, or social engagements. You're a storyteller with a knack for creativity, thinking outside-the-box, and developing organized processes to track and complete work. You're able to empathize with key audiences and develop unique understandings of the voices that matter most. You're likely pursuing a degree in film studies, communications, digital media production, or graphic design/visual arts. This person should have prior knowledge of video editing software such as Adobe Premiere and Final Cut Pro. We would love to see your portfolio of work and examples of how you tell stories and bring them to life.Professional Engagement: This intern will become a part of our K12 audience engagement team and support the execution and measurement of ongoing campaigns. You'll work with our K12 team to craft content, track content, build assets, launch assets, and continually measure along the way. Specific responsibilities include developing marketing collateral; developing and leading push notifications; sourcing images; supporting paid media copy and updates; and reporting key metrics. You'll follow an organized, project-management focused approach to the work and your support of the team. A successful intern will have a strong attention to detail, background in writing, previous experience in thinking creatively and engaging audiences, and working with teams on abstract ideas and concepts. This intern should have an interest in marketing, business, entrepreneurship, journalism, or another relevant field.Analytics and Insights: This intern will help identify, drive, and distill the data and evidence that drives our understanding of audiences and channels. You'll become a focal point to create standardized data sources by leveraging platform APIs and existing reporting tools for paid media; email; SEO; and web analytics. You'll analyze, recommend, and implement data processes and document these recommendations to ensure our processes flow and data structures support end-to-end marketing reporting. You'll assist in developing business cases to identify efficient and effective opportunities that could make our teams and our processes smarter through more evidence-based approaches. This intern should have a strong background in data science and pursuing a degree in data science, business analytics, or relevant field.Student and Parent Engagement:This intern will become a part of our family engagement team and support campaigns that drive engagement with the SAT Suite, AP, and BigFuture programs. This intern will support weekly reports; research business cases and opportunities; develop content; and support execution and measurement of ongoing initiatives. The intern will have the opportunity to work in a rotational model to get to know all members of the team over the course of the year-long internship and learn about each phase of the campaign process: set goals, initiate, execute, and measure. This student should be interested in students, families, and education. A successful intern will have a strong attention to detail, background in writing, and previous experience in thinking creatively and working collaboratively on a team. This intern should be entering their junior or senior year of college and studying marketing, business, entrepreneurship, journalism, public relations, advertising, or another relevant field.Please clearly indicate the specific role that you're applying for based on your background, skills, and career interests in your job application.While interns will focus on specific teams and duties, experiences will be tailored to the intern's interest/area of study. Typical responsibilities and areas of focus could be:Developing stories that leverage multimedia assets coupled with our data to augment our owned communication channels through earned media.Planning and conducting interviews with students, counselors, or other educators.Analyzing data to inform storytelling and presentation materials.Assisting in real-time engagement with student and educator communities.Creating email, text, and social media content for high school students inspires them to act on their best next step toward college and career.Developing and implementing campaigns that drive awareness of and traffic to our college planning services.Analyzing our email, text, and social campaign performance to improve results and recommend new approaches.Using student perspectives to create interactive experiences for internal Customer Service training.Analyzing counselor data to develop an innovative campaign driving counselor support of CB programs.Supporting College Board partnerships in key events through media relations, social media, and blog writing.Responding to media inquiries and pitching stories to national, state, and trade outlets.Monitoring news and social media using the latest research tools.Drawing on high school and college experiences to offer perspective on student mindsets, concerns, and motivations.The Communications and Marketing interns will help shape materials and efforts that can positively impact millions of students. They will foster creativity and build meaningful collaborations throughout the organization.Minimum QualificationsCurrently enrolled in a bachelor's program specifically focused on communications and marketing fieldsGeneral knowledge of education on a national or state levelStrong written and oral communication skillsAdept problem-solving skills, including using data to inform decisions and actionsProven ability to build relationships and influence others to actionCommitted to working the entire agreed-on internship periodTo be considered candidates must submit the following:A résumé that includes your GPA, major, and expected graduation dateSpecific internship that best matches your skills, major and area of interestWriting, video, or graphic portfolio/demo upon requestPreferred QualificationsExcellent PowerPoint, Word, Excel, and MS Project skillsProficiency in editing and CRM software programsGeneral understanding of computers and digital equipment and knowledge of new and cutting-edge technologyAbout Our ProcessApplication review will begin immediately and will continue until the position is filledWhile the hiring process may vary, it generally includes: resume and application submission, recruiter phone screen, hiring manager interview, performance exercise and/or panel interview, and reference checks. This is an approximately 8-week processAbout Our Benefits and CompensationCollege Board offers a competitive compensation program that attracts top talent looking to make a difference in education. The salary for this position is $25 per hour. You will be paid this rate hourly for time worked.As a temporary internship position, this role is not eligible for College Board benefits including medical benefits or paid time off. You can expect to have transparent conversations about compensation with our recruiters throughout your application process.

Company DescriptionWe create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.NBCUniversal Local is NBCUniversal's local media division that delivers English and Spanish-speakers and bilingual audiences in 31 U.S. markets and Puerto Rico, the very best in local sports, news, weather, consumer and investigative reporting, and lifestyle entertainment across any platform and screen. NBCUniversal Local is comprised of three individual media groups including the NBC Owned Television Stations, the NBC Sports Regional Networks and the Telemundo Station Group. The division is also home to multicast networks NBCLX, COZI TV and TeleXitos, the regional cable news network NECN, as well as NBC Spot On, an advanced video advertising business designed for local/regional CTV and OTT advertisers and several in-house companies including production company LXTV, marketing and promotions company Skycastle, its out-of-home business NBC Everywhere, and the Arthouse, a graphics design group. With seven regional sports networks and 42 NBC and Telemundo stations serving 38 percent of U.S. homes, NBCUniversal Local is the only network-owned local media division that is home to the largest bilingual local newsrooms within the country's top 10 TV markets. NBCUniversal Local's stations and networks serve diverse audiences and communities across linear, streaming, OTT, digital web, mobile and audio, and cable platforms and work together to keep local audiences informed anytime and anywhere. For more information, visit NBCUniversal.com.Job DescriptionThe Marketing Manager will be responsible for leading the development of sales marketing strategy and cutting-edge multiplatform marketing solutions that drive advertising revenue for NBC Connecticut and NBC Owned Stations.ResponsibilitiesWork closely with product development, editorial and sales to proactively asses demand and opportunity for new products and enhancementsEngage in direct client/agency consultation in partnership with Sales to convey benefits, discover client needs and explore business options to generate revenue and grow accountUnderstand the needs of a broad set of marketers and develop scalable solutions to meet those needsFind solutions-based ways to grow advertising revenue by collaborating with numerous internal constituents and external parties to develop appealing and profitable proposals for advertising clientsDrive customized and scalable creative advertising solutions by leveraging and integrating multiple assets and marketing platformsOwn the end-to-end pitch development for complex and strategic proposalsCollaborate with Sales to devise client meeting strategy, anticipate and resolve client objections, and rehearse pitches as neededAct as liaison between sales and lifestyle program, CT Live to coordinate and integrate revenue through client integrationsManage sales commercial production calendar and workload in conjunction with Creative Services DirectorEnsure customer satisfaction in pre- and post-sales serviceMonitor the execution of campaigns to ensure communication between sales production and client is easy and effective to ensure renewalDevelop customized marketing materials for new sales opportunitiesGather competitive research & advertiser media spendingWork with sellers to obtain media proposalsQualificationsBachelor's Degree or equivalent work experienceMinimum 3 years sales or marketing experienceEligibility RequirementsMust be able to work flexible hours including weekends and eveningsMust have the ability to work any of a 24 x 7 shiftMust be willing to work at the station in West Hartford, CTInterested candidates must submit a resume/CV through nbcunicareers.com to be consideredMust have unrestricted work authorization to work in the United States.Must be 18 years or older.Must be covered by Solutions, NBCU's Alternative Dispute Resolution ProgramHybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per weekDesired CharacteristicsMinimum 3 years marketing or agency experienceMinimum 3 years working in the television or entertainment spaceExperience in commercial and event production a plusMust be proficient in PowerPoint, Word, Excel and PhotoshopExceptional communication skillsCreative and strategic thinkerDemonstrated leadership and internal negotiation skillsExtremely strong writing and deck creation skillsProven ability to translate marketers' needs into tangible business objectives and revenue producing solutionsExceptional multi-tasker that thrives in deadline-driven environmentAbility to interact with and understand technical subjects/emerging technologies and their relevance to the marketplaceFamiliarity with broadcast/digital research, advertising/media, production, promotions, sweepstakes construction/fulfillment