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Marketing Salary in New York, NY

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Marketing Salary in New York, NY

58 242 $ Average monthly salary

Average salary in the last 12 months: "Marketing in New York"

Currency: USD Year: 2024
The bar chart shows the change in the level of average salary of the profession Marketing in New York.

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Marketing Manager, Amazon Fresh Grocery
Amazon, New York, NY, US
DESCRIPTIONInterested in working on an innovative and high-impact business that is changing the way customers think about grocery? We’re seeking an exceptionally talented multi-channel marketer to launch and innovate our Omnichannel Marketing and Site Merchandising strategy for categories through multi-channel campaigns to drive customer adoption and engagement. The ideal candidate is data-driven self-starter who can utilize strong analytical skills to test, learn, and iterate on marketing tactics. The candidate should be able to apply excellent business judgment to deliver results in a rapidly evolving environment.The Marketing Manager will work closely with internal and external partners to conceive and propose customer-facing strategies and concepts. Marketing Managers will also own guiding these projects to completion to hit customer, revenue, and profitability goals. This will include creating campaign experiment frameworks, analyzing results, and structuring scalable campaigns across Amazon-owned channels. You will own omnichannel campaigns end-to-end for the vendor set, analyze performance, and iterate to enhance the customer experience. This role is inherently cross-functional, working closely with external partners, central marketing teams, selection, vendor manager, instock managers, product, and executive teams.Key job responsibilities· Develop, execute, and optimize an end-to-end marketing strategy for product categories and vendor portfolios including omnichannel merchandising placements, promotional strategy, and product assortment. · Work closely with vendor management and instock management teams to meet business priorities.· Develop and integrate a go-to-market category strategy into the overall Amazon Fresh Strategy. · Drive experiments to continuously improve efficacy and efficiency of site merchandising tactics · Develop data-driven customer insights using raw data sources that are actionable and impactful · Support in-depth business reviews and present results and insights to key stakeholders and external partners · Earn trust at all levels through excellent communication and collaboration · Prioritize effectively in a quickly changing and ambiguous environmentWe are open to hiring candidates to work out of one of the following locations:Arlington, VA, USA | New York, NY, USA | Seattle, WA, USABASIC QUALIFICATIONS- 2+ years of professional non-internship marketing experience- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience in a marketing rolePREFERRED QUALIFICATIONS- Experience working with a Content Management System (e.g. Wordpress, Drupla, Joomla, etc.)- Experience using integrated campaigns to solve brand/business challengesAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $48,300/year in our lowest geographic market up to $116,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Marketing Manager, Global Licensing
Shake Shack, New York
We Stand For Something GoodOur secret to leading the way in hospitality? We put our people first!At Shake Shack, our mission is to Stand For Something Good in all that we do. You'll learn lifelong skills and be empowered to make a positive impact-on our business, restaurants, and communities-all at one of the fastest-growing hospitality brands in the world. From our teams to our neighborhoods, we're committed to always doing the right thing.Our teams are the core of what we do and what we stand for-supporting them is part of our DNA. We'll provide you with learning and growth opportunities to set you up for success in your career. Sharing ideas, having fun, and working collaboratively isn't just preached, it's how we do things every day.Marketing Manager, Global Licensing​​Helps create, develop and implement marketing and communications efforts with Shake Shack's global partners.  This role works cohesively with licensed brand partners to ensure marketing, communications and promotion initiatives strengthen the brand, enhance and support operations and drive sales in Shacks.​  This role should expect 20-40% international travel.  ​  Key Responsibilities​ Embrace and convey the Shake Shack brand voice and positioning across international markets via marketing and communications in local marketing initiatives, printed collateral, online and digital presence, social media, and advertising that reflects the spirit, identity, integrity and intelligent humor of the brand.  Develop and support the execution of Shack-specific and market wide events, activations, collaborations, and promotions. Maintain a marketing calendar including but not limited to: LTOs, product launches, new restaurant openings, events, activations, collaborations, promotions, and advertisingMeasure, evaluate, and provide reporting on marketing initiatives.Manage the in-store Shack guest experience and digital brand initiatives.Support the management of partner PR and communication strategies. Day to day contact for licensed partner marketing teams  Ongoing information management; ensure partners have updated digital content, guidelines, and local marketing best practices Knowledge, Skills, Abilities4-6 years of marketing experience in food and hospitality and/or lifestyle brand Knowledgeable about marketing, communications, PR, digital, social media, design, consumer insights Thorough understanding of branding principles and tactics  #LI-DL1Pay Range - $82,410.00 - $105,110.00About UsBeginning as a hot dog cart in New York City's Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts.  A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."We are expanding across the U.S. and around the world! Join our #ShackFam Shake Shack is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age (over 40), disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.Our company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws.
Marketing Manager
Lavandi Talent, New York
Role: Marketing ManagerLocation: New York, US (Hybrid)Salary: Up to $130,000 plus strong package and benefits???? New opportunity for a Marketing Manager in the Beauty Industry! ????Are you a passionate marketing professional with a flair for the beauty industry, particularly in haircare? Do you thrive in dynamic environments and excel at creating innovative marketing strategies? If so, find out more below.The ideal candidate will be responsible for creating and executing my clients' marketing strategy. You will lead the marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail. ResponsibilitiesProven experience in marketing within the beauty industry, with a focus on haircare preferred.A track record of developing and implementing successful marketing campaigns that drive sales and brand engagement.Work together with Global teams on strategic projects as a ambassador for the North American market.Manage and execute strong product sampling campaigns before launches and for strategic programsStrong analytical skills and the ability to interpret data to inform marketing strategies.Excellent communication and collaboration skills, with the ability to work effectively in a team environment.Qualifications3+ years' experience in marketing Bachelor's degree or equivalent experienceStrong leadership skills with the ability to inspire and motivate a team towards shared goals.Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.Strategic thinker with a creative mindset and a passion for innovation.Proficiency in marketing analytics tools and platforms to track and measure campaign performance.How to Apply:If you are interested, please send your CV over to Connor to hear more about this amazing opportunity!Contact Details:Email: [email protected]: 0161 399 1200*We advertise all our latest roles as well as industry news on LinkedIn so why not follow the Lavandi business page. Search Lavandi Talent on LinkedIn.Unfortunately, due to the anticipated high numbers of applications we will not be able to respond to every applicant. If you have not received feedback within 14 days, your application may have been unsuccessful
Marketing Operations, Senior Analyst
Saks, New York
Marketing Operations, Sr. AnalystWho We Are: Saks is a world-renowned luxury ecommerce destination. The company's unique approach combines a focus on the digital customer experience with a strong connection to a network of extraordinary stores that extends that seamless experience into the real world. On its website and app, Saks offers an unparalleled selection of curated merchandise across fashion for women and men, beauty, jewelry, home décor and more. In addition to the shopping experience, customers come to Saks for inspiring editorial content, access to digital stylists, lifestyle experiences and other world-class services. The company is currently in the midst of a dramatic expansion, driven by significant enhancements to its platforms and offerings, with the goal of becoming the preeminent destination for luxury internationally.Role Summary: The analytics team is responsible for enabling data driven decisions throughout the marketing organization. As a member of the analytics team, you will be expected to be a subject matter expert in all things data, particularly around customers, their interactions with Saks, the products they purchase and the machine learning models that predict customer's interest in Saks.In this role, you will be part of a team that leverages data science outcomes to drive automated personalization across owned media channels, test ideas within email marketing campaigns and measure results. You will be responsible for supporting your team with ensuring stable program performance including management of production use cases and issue resolution.Personalized marketing is an always on strategy and highly customer facing. To be successful in this role,you are someone who is highly motivated about driving operational excellence, identifying ways to stabilize production pipelines and have high attention to detail.In this role, you will play a crucial role in the monitoring and optimization of automated personalization programs. You'll act as the operational owner of our home-grown Email/SMS/APP trigger programs, vigilantly alerting stakeholders to issues and ensuring that production SLAs are consistently met. Your prime objective is to drive operational excellence.You will represent the interests of Saks customers in cross-functional teams, working closely with data engineers, data scientists, and the MLops team to merge model insights with our operations, thus boosting customer engagement and expanding our capabilities.The ideal candidate excels in meeting high standards and navigates effectively among diverse internal teams. With your proficiency in SQL and Python, you will use advanced analytics and data science in marketing, eagerly adopting new technologies to enhance and automate marketing efforts.Key Responsibilities:Manage the CRM & Personalization initiatives, being on-call to respond to urgent alerting and monitoring needs.Design, execute, and evaluate A/B tests for various marketing campaigns to meet operational KPIs.Serve as the operational expert behind Saks' personalization program architecture.Collaborate with data science and MLOps team to integrate ML models and algorithms intocustomer-facing marketing campaignsWork with MLops and Data engineers to improve the efficiency of automated marketing campaignsDevelop and launch new personalization campaigns in alignment with business requirements,ensuring they are scalable and efficiently integrated into existing systems.Undertake ad-hoc analytics tasks to provide stakeholders with insights for decision-making.Stay abreast of new technologies and methodologies to continually enhance operationalprocessesKey Qualifications:Bachelor's degree in a quantitative field like Economics, Mathematics, Statistics, or a businessdiscipline such as Marketing or Finance. An advanced degree is a plus.1~2 years of experience in marketing analytics or data science with a pronounced operationalemphasis.Experience managing large datasets.Proficiency in SQL, Python/Pyspark, and familiarity with Airflow, Snowflake, GitHub, among othertechnologies.Demonstrated a history of contributing to operational improvements. Strong attention to detail inan environment that requires extensive multi-tasking and multiple deadlines.Solid understanding of statistics, experimental design, hypothesis testing, and structured learningfrom an operational viewpoint.Self-motivated and accountable, with a commitment to operational success.Strong communication skills to articulate data-driven operational insights.Your Life and Career at Saks:Exposure to rewarding career advancement opportunities, from retail to supply chain, to digital or corporate.A culture that promotes a healthy, fulfilling work/life balanceBenefits package for all eligible full-time employees (including medical, vision and dental).An amazing employee discountThank you for your interest with Saks. We look forward to reviewing your application.Saks provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Saks complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.Saks welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used Saks.com is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Marketing Manager
ARTESTAR, New York
Who We AreArtestar is a global licensing agency and creative consultancy representing high-profile artists, photographers, designers, and creatives. We connect brands with visual artists - curating and managing some of the world's most recognizable creative collaborations. Why ArtestarYou'll be able at the intersection of art and business in a dynamic and fast-paced entrepreneurial environment. This isn't your average day job. If you're hungry to learn, drive ideas into action, and own your career, let's chat. Our team is rapidly innovating to evolve and define the future of our visual artist portfolio. We launch some of the most well-known collaborations globally. We foster an inclusive workplace where diversity of thought and desire to learn separates us. We challenge perspectives and push the boundaries of creativity and innovation. Based in New York, Artestar has affiliate offices in China, South Korea, Japan, Italy, France, Germany, Sweden, Turkey, Brazil, Argentina, Israel, and Australia.What You'll DoThe Marketing Manager will oversee all brand partner marketing activities including evaluating all marketing submissions and providing approvals and marketing support, as well as all Artestar B2B marketing activities. This includes working closely with brand partners and brand management to maximize and augment the marketing activities around each launch and ensure they tie back cohesively to the product strategy to help ensure commercial success and overall financial goals. This role oversees artist brand building and exceptional customer service for our brand licensing partners. The Marketing Manager is also responsible for developing relationships with licensing partners to drive awareness of launches in media, events, merchandise, and endorsements rooted in the annual brand plan. The Marketing Manager will liaise regularly with internal and external partners to ensure that marketing plans and KPIs support sales and artist initiatives.What You'll Be Working On• Kick-off and oversee all marketing submissions and approvals, liaising with the brands and individual artists, estates, and foundations from concept to launch to post-mortem. • Lead all Artestar marketing activities including website, social, newsletters, press releases, tradeshows, gifting, and more. • Support business development team in pitching and securing placement of new business opportunities, including pitch decks and sizzle videos. • Participate in global brand strategy planning; identify target consumer and retail audience; determine tiering needs; analyze consumer trends and market data, and identify brand growth opportunities• Provide exceptional customer service, management, and support for our clients and brands.• Work with Business Development and Brand Management to achieve licensing and financial goals across the Artestar portfolio.• Work closely with brands to capture all content for archival purposes. • Identify ongoing research needs by artist; manage research projects, present findings to key stakeholders, and make informed recommendations for action• Monitor and manage the creation of quarterly hindsighting presentations for all marketing activities.• Facilitate consistent brand messaging across all consumer touchpoints.• Onboard new licensing partners to optimize marketing plans and ensure all timelines and deliverables are met.• Work with leadership on ad hoc marketing related projects to drive Artestar awareness. Must Haves• Has at least six years of experience in brand marketing and management• Expertise in the Art, Licensing, Fashion, Beauty & Lifestyle sector, with broad experience in media, content, endorsements, digital, and integrated marketing plans• Proven track record in creating and executing strategic brand and marketing campaigns and initiatives that resonate across consumer touchpoints.• Strong understanding of all marketing activity types, including influencer and social media marketing• Strong analytical and research skills• Excellent verbal communication, written communication, and presentation skills• A confident, action-oriented mindset• Must have strong computer proficiency with strength in MS Office. (Word, Excel, PowerPoint, etc.)• Bachelor's degree in business, marketing, or a related field.To apply please send resume and cover letter to [email protected] "Marketing Manager" in the subject line.No phone calls please.Resumes submitted without a cover letter will not be considered.
Marketing Associate, Senior
Dow Jones & Co., New York
Dow Jones & Co.Dow Jones, Making Careers NewsworthyAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets.Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put “Reasonable Accommodation in the subject line.NYC - 1211 Ave of the AmericasFull timeJob_Req_41498Job Description: The Integrated Marketing team is responsible for leading the process of developing RFP responses from end to end, ensuring that they're not only delivered on time and on budget for our clients, but that they also drive our clients' businesses and lead to long term partnerships with The Wall Street Journal and Barron's Group. The Integrated Marketing team brings together the right people and resources to provide the best possible ideas and strategies to our customers -- understanding client goals, assembling teams of specialists, and leading the process to success. We need an individual who is passionate about print and digital advertising, who can work in a fast-paced environment and who's excited about writing and creating proposals that make our advertisers want to work with the WSJ. Success within the Integrated Marketing team requires a passion for media, an editorial mindset, and a high standard for visual presentations, all brought to life through a working understanding of the media and advertising landscape and an ability to translate data and insights into compelling and engaging advertising and branded content programs. You will report to the Director, Integrated Marketing. Core ResponsibilitiesDaily pitch and proposal work that responds to client needs and telegraphs the value of The Wall Street Journal & Barron's Group media offerings, including determining custom content production budgets, media plan components, deal health, etc.Have a broad understanding of all The Wall Street Journal & Barron's Group media ad products and creative capabilitiesDevelop and articulate creative marketing programs in many forms, including written creative proposals and visually-motivated pitch decks, with oversight and direction from DirectorUse research and data to share insights and support value propositions for client pitches and proposalsWork collaboratively with relevant areas of the organization (including Sales, Product Marketing, The Trust, Ad Operations & Planning, Research, Events, etc.) to develop pitches and integrated programs for clientsIdeate, strategize, and manage creation of Enterprise-specific and client-centric sales materials, such as case studies, to ensure they are up-to-date and easily accessibleStaying up-to-date with new product and feature launchesSkills & ExperienceB.A. or B.S preferred2+ years of relevant experience in a sales marketing function - preferably within publishing and/or digital advertising environmentA foundational understanding of ad sales, media planning, as well as content marketing and emerging digital and social platformsKnowledge of basic Research metricsStrong organizational, project management, writing, storytelling and presentation skills, and a high attention to detailExcellent time management and ability to prioritize projectsDemonstrated problem solving, resourcefulness and critical thinking skillsCuriosity in an environment of constant learningStrong interpersonal skillsAbility to manage multiple projects simultaneously in a deadline-driven atmosphereA positive, can-do attitude, team playerCommitment to excellence. No job too big, no job too smallReasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Business Area: Dow Jones - Media SalesJob Category:Marketing & Product ManagementUnion Status:Union rolePay Range: $40,000 - $160,000We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..Business Area: Dow Jones - Media SalesPI239603013
Marketing Insights Analyst, REMOTE or Hybrid Remote in Lansing, MI
AF Group, New York
Remote opportunity or Hybrid Remote in Lansing, MIMust reside within the U.S. SUMMARYThe Marketing Insights Analyst plays a crucial role in the success of our integrated marketing efforts by leveraging data and analytics to provide actionable insights to marketing and business development teams. This position is responsible for building go-to-market analysis process and reports, monitoring marketing campaign performance/KPIs and outcomes, and trends related to agency and consumer behaviors, for the purposes of informing strategic decision-making and optimizing our marketing initiatives.ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. Market Research Develop and manage a market research process to inform and support go-to-market strategies, refined business development initiatives, strategic marketing plans, etc. (Updated) Stay up to date with industry trends, market developments, and competitive landscapes to identify and present opportunities that favorably increase acquisition, engagement, and/or brand equity. Data Analysis and Reporting Collect, analyze, and interpret data from various sources to assess the effectiveness of marketing campaigns. Generate regular and ad-hoc reports, dashboards, and presentations to communicate insights and recommendations to stakeholders. Responsible for aggregating and analyzing the performance of defined marketing tactics and KPIs that are part of strategic plans, campaigns, etc. Provide insights on emerging industry trends and technologies that can benefit the marketing team. Integrated Marketing Work with various marketing platforms to deliver integrated digital experiences for prospective, current, and retargeting scenarios as defined by the marketing and business teams. Test and monitor customer journey effectiveness for driving desired behavior and delivering optimal user experiences. Develop and implement SEO/SEM strategies. Develop hypotheses, analyze A/B and multi-variate tests, and design testing strategies to improve distribution channel effectiveness and leverage opportunities for improvement. Customer Behavior Analysis Analyze customer behavior, preferences, and engagement patterns to identify opportunities for improving marketing strategies and customer journeys. Collaborate with other teams to include CX to capitalize on accurate customer personas, journeys, and segmentations. Data Quality Assurance/Technology: Ensure data accuracy, consistency, and integrity by implementing data quality processes. Explore and integrate innovative marketing technology in pursuit of innovative solutions that ensure consistent tracking and measurement of marketing campaigns. EDUCATION AND EXPERIENCE Relevant combination of education and experience may be considered in lieu of degree. Bachelor's degree in marketing, business, statistics, or a related field; a master's degree is preferred. Google GA4 Certification, Certified Analytics Professional (CAP) preferred. Five (5) years of experience in digital marketing, marketing analysis, business intelligence or similar role required, preferably in the insurance industry. QUALIFICATIONSTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.OTHER SKILLS AND ABILITIES Proficiency in data analysis tools such as Excel, Google Analytics, and business intelligence software. Proficient in digital marketing tools/platforms. Work closely with the marketing, underwriting, technology, data analytics, and business development/sales teams to share insights an align strategies. Strong analytical and problem-solving skills, with the ability to extract actionable insights from complex data sets. Excellent communication skills with the ability to present data-driven insights to non-technical stakeholders. Knowledge of statistical analysis and data visualization techniques. Familiarity with CRM systems and marketing automation platforms is a plus/ A passion for marketing and a curiosity about industry trends and what drives consumer decision making. ADDITIONAL INFORMATION The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. This job description does not constitute a contract for employment.WORKING CONDITIONS:Work is performed in an office/remote setting with no unusual hazards. Travel is required.The qualifications listed above are intended to represent the minimum education, experience, skills, knowledge and ability levels associated with performing the duties and responsibilities contained in this job description. Pay Range "Actual compensation decision relies on the consideration of internal equity, candidate's skills and professional experience, geographic location, market and other potential factors. It is not standard practice for an offer to be at or near the top of the range, and therefore a reasonable estimate for this role is between $70,400 and $117,800." We are an Equal Opportunity Employer. Diversity is valued and we will not tolerate discrimination or harassment in any form. Candidates for the position stated above are hired on an \"at will\" basis. Nothing herein is intended to create a contract.
Marketing Manager, Senior - Asset Management/Institutional Investment
Institutional Investor, New York
Senior Marketing Manager - Asset Management/Institutional Investing New York, NYHybrid RoleThis is a hybrid role, working remote with regular time spent in the New York office.Preference will be given to applicants within reasonable commutable distance to New York city.Experience within the asset management or institutional investing or the Finance sector are requirements for this position.About the RoleThe Senior Marketing Manager role will report to and work closely with the Head of Americas Marketing and is responsible for the marketing planning, content, and execution for II products in the North America region, including sponsored forums, memberships, and media (institutionalinvestor.com).The Marketing Manager will work closely with sales, investor relations, program directors, client services, logistics, and the rest of the marketing team (designers, international marketers, digital & ops).Key Accountabilities: Lead, plan, and deliver the marketing strategy for a set of products in North AmericaExecute and manage product and channel marketing campaigns for sponsored forums, memberships and mediaDevelop and deliver audience acquisition marketing campaigns in collaboration with investor relations to meet audience goals for eventsPlan and activate marketing campaigns for ad hoc events that fall within the outlined product structureCollaborate with the digital team to execute lead generation campaigns, targeting our addressable marketDrive growth of our sponsorship and membership products through marketing activityDevelop and plan content, value propositions and messaging for all campaignsManage and foster relationships with key stakeholders in North America, and keep them updated with marketing developments, as neededProblem-solve and find efficiencies in ways of working to improve marketing processes and communicationFind cross-sell and up-sell opportunities within product and create GTM strategies to facilitate salesSkills and Qualifications:Required:Bachelor's degree7+ years of relevant work experience, 4+ of them in financial servicesAbility to deliver high-quality work under pressure and on time in a fast-paced environmentSolid project management skills, and ability to manage a complex workloadCreativity, positive energy, and a hands-on/proactive approach to all tasksStrong analytical, presentation, written, and verbal communication skillsExcellent PowerPoint, Word, and Excel skillsAble to work effectively in a fast-paced and team-oriented environmentTrack record of success in a B2B marketing roleKnowledge of the financial services industryProficiency in social media, particularly LinkedInPreferred:Experience in asset management, wealth management, or institutional investingWorking knowledge of HTML, Adobe Creative Suite, and CRM Tools (i.e. Pardot, Hubspot, Salesforce)Experience in event marketingDigital marketing background (SEO, paid display, etc.)We offer a competitive compensation package which empowers our employees to thrive both professionally and personally. Our benefits package includes medical, dental and vision coverage, 401K retirement plan, flexible work arrangements, vacation time & paid holidays, tuition reimbursement & learning resources.About Institutional InvestorInstitutional Investor (II) has been providing a range of unique experiences connecting the global asset management community to exclusive events, competitive intelligence, commercial exposure, and peer insights for over 50 years. II is the world's foremost financial publication and convener of global institutional investors via exclusive memberships, forums, industry benchmarks, and award-winning content. II also offers highly respected thought-leadership products as well as proprietary benchmark rankings and ratings of buy-side and sell-side research, hedge fund activity, and asset and wealth management.The base salary range for this role is from $90,000.00 USD - $110,000.00 USD (salary to commensurate with experience). This position is also eligible for a variable bonus scheme administered at the sole discretion of the Company.Institutional Investor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Marketing Operations Director
Siteimprove, New York
Are you passionate about driving change and fostering growth? Are you a detail-oriented individual with a drive for excellence? If so, we have an exciting opportunity for you! Siteimprove is seeking a dynamic Marketing Operations Director to lead the charge in building our marketing operations engine and driving pipeline creation. As a change agent, you will play a pivotal role in shaping the future of our organization, driving strategic initiatives, and optimizing processes to propel our growth. If you're ready to make a significant impact and drive meaningful results, we want to hear from you! Join us on this exciting journey as we strive for excellence and innovation in everything we do. As the Marketing Operations Director, you will be responsible for overseeing all aspects of marketing operations to ensure efficiency, effectiveness, and alignment with business goals. You will drive strategic initiatives, optimize processes, and implement innovative solutions to support the marketing objectives.What you will be doingStrategic Planning: Develop and execute marketing operations strategies aligned with overall business objectives.Process Optimization: Streamline marketing workflows and processes to increase efficiency and productivity.Technology Management: Evaluate, implement, and manage marketing technology stack to enhance campaign effectiveness and data analytics.Data Analysis and Reporting: Utilize data analytics to track and analyse marketing performance metrics, providing actionable insights to improve campaign effectiveness and ROI.Data Strategy Development: Develop and implement a comprehensive data strategy to ensure data quality, accuracy, and compliance, leveraging both internal and external data sources.Lead Management: Develop and implement lead management processes, including lead scoring, intent data, nurturing, and hand-off to sales, to optimize conversation rates and maximise revenue generation.Sales Prospecting Days Management: Coordinate with sales teams to manage sales prospecting days, ensuring alignment with marketing campaigns and lead generation efforts.Cross-functional Collaboration: Collaborate with other departments such as sales, finance, and product development to ensure alignment and support for marketing initiatives.Budget Management: Manage marketing operations budget, ensuring resources are allocated effectively and efficiently.Vendor Management: Manage relationships with external vendors and agencies, ensuring high-quality deliverables and cost-effectiveness.Compliance and Risk Management: Ensure marketing activities comply with relevant regulations and mitigate potential risks.Continuous Learning and Development: Stay updated on industry trends, best practices, and emerging technologies in marketing operations.What we will require of you10 years of experience in marketing operations or related roles, with proven leadership experience, preferably for a SaaS company.Strong analytical skills with proficiency in data analysis tools and techniques.In-depth knowledge of marketing technology platforms and tools, such as CRM, marketing automation, and analytics software. (Salesforce, Pardot, Outreach, 6Sense etc).Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.Proven track record of driving results and delivering measurable business impact through marketing operations initiatives.Adept at managing multiple projects and deadlines.Base pay will depend on the position, individual qualifications, market, and other operational business needs.Siteimprove is an equal opportunity employerAll qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.Siteimprove is a global corporation that has developed data practices to ensure your personally identifiable information is appropriately protected. Please note that personal information may be transferred, accessed, and stored globally as necessary for the uses and disclosures stated in accordance with our Privacy Policy at https://siteimprove.com/en/privacy/.PI239984369
Marketing Automation Specialist
Recognition Media, New York
If you are interested in this opportunity, please send your résumé along with a note about yourself and why you are interested in joining our team to J O B S at recogmedia.net with the subject line Marketing Automation Specialist. Do Not Select Easy Apply - we will not see your application.About Recognition MediaWe are a creative and Internet industry recognition company. Our organization owns and operates the industry's leading awards programs including The Webby Awards - the Internet industry's most coveted prize, in addition to The Anthem Awards, The Telly Awards and more. Our brands play a critical role in the creative and digital marketplace, signaling which companies and professionals are the best and which projects are setting standards of excellence. While creativity and technology are at the core of what we do, a passion for the industry and people using it to drive change is what drives us.Recognition Media embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.Role OverviewRecognition Media is looking for a marketing automation specialist to join our Central Marketing team. If you're an energetic email marketer who loves to bring order to chaos, solve fun problems, and make a real impact on business growth, we want to hear from you! As a key member of the team, you will own the development, deployment and analysis of important customer lifecycle journeys and experiments across all Recognition Media award brands, with the goal of iterating and optimizing our email channel performance.This is a full-time, hybrid role in our NYC Flatiron office, reporting to our Director of Retention. The ideal candidate will be creative and data-informed, using the myriad of insights and information available on our platform to inspire creative ideas for new campaigns, experimentation and testing, and excel at communicating results and analysis to key business stakeholders.ResponsibilitiesPartner with marketing and business stakeholders to design, test and execute best-in-class customer lifecycle marketing campaignsLeverage data to develop and communicate performance insights with recommendations to optimize company-wide email marketing strategyCreate a framework for A/B testing, accelerate experimentation across the company and iterate based on resultsEvangelize and promote innovative marketing at the intersection of creativity and data within the companyOwn email marketing reporting ecosystem, including generating weekly, monthly and ad-hoc reporting on request.Optimize existing data flows by funneling in user data from various external sources into our ESP.Manage deliverability best practices across all subdomainsPartner with Salesforce Admin/Analyst to generate custom reporting across key email segments.Investigate and architect solutions for the Retention team to improve visibility into email contacts, performance, volumes etc.Triage and pursue solutions for edge-cases across manual and automated email comms.Automate everything - data extensions, reporting, notifications and of course, email campaigns.Requirements2-4 years of email and lifecycle marketing experience; proven track record of developing lifecycle and email marketing strategies (B2B and/or startup experience a plus)Hands-on experience with CRM and/or marketing automation software (Salesforce Marketing Cloud preferred, or Klaviyo, Iterable, or similar)Experience owning marketing data infrastructure, including building custom email campaign performance reporting, generating complex audience segments and automating reporting solutions.Problem solver - thinks critically to translate data insights into actionable marketing recommendations and/or hypothesesAdept at building trusted, collaborative relationships with business stakeholders to ideate, test, learn, and optimize performanceHighly organized, excellent project management skills and comfortable using workflow softwareProficiency with SQL is a must; HTML and/or Python a plusCompensation and Benefits$75,000 annual salaryCompetitive compensation package with generous incentive-based bonus programComprehensive health care plan (health, dental, vision) with 100% of employee premiums (and 70% for dependents) paid by companyAnnual enrollment options for FSA program, Dependent Care program, and TransitChek/Commuter programCompany-sponsored life insurance benefitPaid annual leave, paid time off and paid sick leaveApplyWorking at Recognition Media is rewarding. If you are interested in this opportunity, please send your résumé along with a note about yourself and why you are interested in joining our team to J O B S at recogmedia.net with the subject line Marketing Automation Specialist.