Marketing Salary in Minneapolis, MN

Minneapolis, MNWe are seeking candidates in the Minneapolis, Minnesota area who are ambitious, entrepreneurial, well-connected at the University of Minnesota and have a desire to gain exposure in the APP technology industry. This is a part-time role, where you set your own hours.We recently launched our first to market, FREE APP for iOS and Android that pays users for simply downloading the APP. Interest is growing rapidly just by word of mouth, but we need representatives to help us catapult our growth in at the University of Minnesota, and at the collegiate setting, in general. Your focus will be on working with student leaders at the University of Minnesota and other universities across the country.Responsibilities:-Sign up friends (and friends of friends) for the FREE APP-Leverage your social networks to get your community involved-Must be a self-starter and resourceful-Able to work well with little directionBuild your resume and your network. As a student ambassador you will work with an experienced, world-class team, and gain the skill sets that will go a long way in your career. Be a part of an amazing community and get an early look at the NEXT BIG APP.Minneapolis, MN

Job InformationAs the Marketing Manager, Marketing Analytics, you are responsible for managing the marketing reporting processes, ensuring data accuracy, and delivering actionable insights to drive marketing performance. Your expertise in data analysis, reporting tools, forecasting, and marketing metrics will be essential in supporting data-driven decision-making and optimizing our marketing strategies. Role & ResponsibilityReporting Process Management:Develop and maintain efficient processes for collecting, analyzing, forecasting, and reporting marketing data.Collaborate with cross-functional teams to define reporting requirements and ensure alignment with business objectives.Establish data quality assurance procedures to ensure accuracy, consistency, and completeness of marketing reports.Monitor and analyze CDP, data trends, identify data anomalies, and take corrective actions as necessary.Marketing Data Analysis:Collaborate with stakeholders to understand their data needs and develop custom reports and dashboards to meet their requirements.Provide ad hoc analysis and support special projects as requested by the Sr. Manager of Customer Information.Conduct in-depth analysis of marketing data to derive actionable insights and identify opportunities for optimization and goal setting. Utilize statistical techniques and data modeling to identify trends, patterns, and correlations in marketing performance data.Reporting Tools and Measurement Technologies:Evaluate and select appropriate reporting tools and technologies to enhance the efficiency and effectiveness of marketing reporting processes.Manage and maintain the marketing reporting infrastructure, including data visualization tools and reporting platforms.Develop measurement best practices.Stay up to date with industry best practices and emerging trends in marketing reporting and analytics to drive continuous improvement.Stakeholder Communication:Collaborate with marketing teams and other stakeholders to understand their reporting needs and deliver accurate and timely reports.Present marketing insights and findings to stakeholders in a clear and concise manner.Provide training and support to stakeholders on using reporting tools and interpreting marketing reports effectively.Job RequirementBusiness Administration - Bachelor's DegreeEmphasis in marketing, computer science or data engineeringExperience: 7>10 years, all years of analytical experienceProven experience in marketing reporting, data analysis, and data visualization, preferably in a similar role.Proven experience in marketing reporting, data analysis, and data visualization, preferably in a similar role.Strong proficiency in reporting tools and platforms such as Tableau, Google Analytics, or similar tools.Solid understanding of marketing metrics, KPIs, and performance measurement methodologies.Experience in managing and analyzing large datasets, with a strong attention to detail.Proficient in statistical analysis techniques and data modeling.Excellent problem-solving and critical-thinking skills, with the ability to identify trends and patterns in complex datasets.Strong communication and presentation skills, with the ability to convey complex information in a clear and concise manner.Ability to work collaboratively in a team environment and manage multiple priorities and deadlines.Familiarity with customer data platforms (CDPs) and CRM systems is a plus.Demonstrate polished customer relation skills including strong communication, presentation and leadership abilities.High level of critical thinking capability.Foster cross functional discussions and decisions.Demonstrate the ability to interface with all levels of the organization.Travel: 10 - 24%As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services. The company is committed to empowering people to accomplish more. Doosan Bobcat North America is home to world-renowned brands, including Bobcat® compact equipment, Doosan® portable power products, Ryan® and Steiner® grounds maintenance equipment and Geith® attachments. Doosan Bobcat North America is a tradename of Clark Equipment Company.Doosan is committed fostering an inclusive and a diverse workforce and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. If you have a disability or special need that requires accommodation, please contact us at 701-476-4263. Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.Beware of Fraudulent Job Offers and SolicitationsAny legitimate job offer will be preceded by an official selection process.

"We're a get-sh*t-done, workhorse agency. We're not sitting around wasting a bunch of their (client) money and time on fluff." - Tim Brown, CEODoes that resonate with you? This may be the place for you.What we're looking for:Prior experience with, or knowledge of, WordPress is helpful but not requiredPreferably a major or professional background in Communication, English/Writing, Marketing, and/or BusinessWriting abilitySomeone eager to learnSomeone who executes effectively and isn't overwhelmed by a consistent workloadWhat you'll be doing:Assist the Project Coordinator with web copy entry for new website projects, including selection and organization of project and client mediaPartner with the Content team to fulfill content entry needs for SEO clientsOwn the process of copy and content entry for Google Ads microsites under the supervision of the Recurring Services Project ManagerAssist with writing small portions of missing web copy, as neededBasically, we're looking for someone who is eager to learn and contribute immediately in an agency environment. The work can be repetitive at times, and the need for content entry never ends, but if you're looking for hands-on experience with a team that will make sure you have fun while being supported, this is a great opportunity.The position will start as a 30 hour per week 3 month internship, with the possibility of becoming full-time depending on performance and business needs. Compensation is $20.00 per hour and will be renegotiated to a salary amount if hired on as a permanent employee.Well, what do you think?Ready to do this? Here's our hiring process:1. Click the link below + send in your resume2. Phone screen3. Two in-person interviews4. If it's a good fit on both ends, we'll send you an offer5. Come work with the coolest 28-person team in the Twin Cities??Core Values???? Extreme Ownership: Take more responsibility & accountability than is necessary???????? Get Shit Done: Prioritize what's important & execute with urgency???? Scrappy: Grit. Just f'ing Google it! Ask for forgiveness, not permission.Benefits & Perks:???? A culture of encouraging each other??????????? Health + Dental insurance???? We cover a portion of health insurance premiums???? We contribute $ towards mental health counseling???? Hybrid work model with 2 days a week remote???? We pay for at least one course per quarter???? Clear goals + supportive accountability to meet them???? Culture things like Cheese Club, DEI Committee + social events??????????? Professional Development opportunities???? Unlimited Paid Time Off???? Keynote speakers on personal + professional development topics?? Bi-Weekly 1on1's with leader?? 90-Day check-ins with company owners?? Coffee, snacks, beer, wine, etc. kept in stock???? Champagne pops for website launches + celebrationsHook Agency is anti-racism & anti-prejudice against sexual orientation and gender identities. We are committed to being more inclusive of less represented groups in the marketing industry, as well as of different mindsets & opinions on the world than the majority.We are actively striving towards hiring individuals from diverse backgrounds & including those voices in planning and employee development.???? ???? ???? ????Lastly, we are a small company and will take the time to find the right fit. Just know that all of us at Hook Agency come from different backgrounds. Many of us were told we didn't have the resume skills, experience, or accolades to even be considered for marketing jobs. We use that as a (positive) chip on our shoulders and have made it our commitment to look at every candidate's ability, character, and spirit & not judge them based on their past, labels, or identity. Even if you don't end up working here, we'd be honored to help you along your journey.

Company: The Marine Retailers Association of the Americas, a nonprofit trade association representing boat dealers and the boating industry across North America, is on a significant growth trajectory, and we need your help. With growing opportunities to fulfill our mission and help our industry grow and improve, we are seeking a proven Marketing Manager to become a catalyst for our future growth.With several business units that are growing and poised for more growth, we need a Marketing Manager to join the team and help us strengthen our strategic marketing, our lead generation, our use of data and analytics for guiding our decision making, and our overall marketing effectiveness. We need someone with a proven background in marketing leadership and someone who can guide and manage a small marketing team.At the MRAA, we enjoy a fun, relaxed, creative culture that prioritizes the contributions of all team members ahead of the importance of any of our formally defined roles or responsibilities. We partake in regular staff collaborative events and enjoy Friday afternoons off throughout the summer. We work hard, take great pride in our work and ownership in all outcomes, yet we don't take ourselves too seriously. We give each other the freedom to use our individual strengths to execute our job descriptions, and we seek to provide growth-focused career development.Role Overview: The Marketing Manager at MRAA plays a pivotal leadership role, critical to shaping and executing the marketing strategy for MRAA. This individual will drive the marketing for our products, services, and educational programs, focusing on campaign management, member engagement, lead generation, brand management, and marketing process excellence. The role requires a strategic mindset, with an emphasis on knowing MRAA's target market, documenting processes, improving methods, clarifying and owning target personas, managing the MRAA brand and a small team of marketing staff to meet MRAA's goals.Key Responsibility: Strategic Marketing LeadershipDevelop, document, and execute comprehensive marketing plans that align with MRAA's vision and objectives, using continuous improvement practices to enhance marketing processes and efficiency.Stay abreast of evolving trends in the marine industry and marketing best practices, ensuring MRAA's marketing strategies are contemporary and relevant.Conduct and integrate customer feedback and market research into marketing plans, ensuring strategies are finely tuned to member needs and industry dynamics.Foster strong, collaborative relationships with MRAA Business Units and other stakeholders to ensure marketing strategies are integrated and aligned with overall business goals and to ensure cohesive execution of marketing initiatives and achievement of collective objectives.Key Responsibility: Brand ManagementLead and maintain the MRAA brand across all channels, ensuring consistent representation of brand values and visual identity. Conduct regular audits and updates of brand guidelines and oversee the creation and dissemination of all marketing materials to reinforce the brand's narrative and strategic objectives.Direct the strategic development and optimization of MRAA websites, focusing on user experience, content relevance, and functionality. Regularly monitor key website performance metrics and implement data-driven enhancements to increase traffic, improve user engagement, and ensure alignment with marketing goals.Ensure cohesive brand representation across digital platforms, aligning website content with social media, email campaigns, and other digital marketing efforts. Actively engage with stakeholders for feedback and implement innovative digital strategies to enhance brand visibility and resonance with the target audience.Key Responsibility: Lead Generation and Persona ManagementIdentify, document, and regularly refine target market personas for MRAA, aligning lead gen marketing initiatives with these key stakeholders and implementing persona-specific strategies to boost engagement and lead conversion.Implement lead nurturing programs to generate and move Sales Leads through the sales funnel, from initial contact to conversion. This involves regular communication, offering value at each stage of the customer journey, and addressing specific needs and interests of the Sales Leads.Collaborate with Business Units and the Business Development team to ensure a smooth transition of qualified leads, providing them with the necessary information and support to convert leads into members.Key Responsibility: Data AnalyticsMonitor the overall effectiveness of the marketing department using analytics, including tracking key performance indicators like website traffic, lead generation metrics, member engagement levels, campaign performance, and return on investment.Foster a culture within the marketing team that values data-driven decision-making, encouraging continuous learning and adaptation based on analytical findings.Use A/B testing and other marketing initiatives to gather data and insights and then analyze the results of those tests and other marketing data to understand user behavior, preferences, and trends. This involves not only looking at quantitative data but also considering qualitative feedback to gain a comprehensive view of the audience's response.Translate these analytics into actionable insights. For instance, if a certain type of content is found to be more engaging on social media, the Marketing Manager would plan to produce more of this content type in the future.Regularly report these findings to the marketing team and other stakeholders, using the data to inform and adjust marketing strategies. This might involve presenting trends, successes, and areas for improvement in marketing campaigns and suggesting data-driven recommendations for future strategies.Qualifications:3+ years' experience in strategic marketing management and managing a marketing team.Strong project management skills.In-depth knowledge of target persona development and management.Strong skills in marketing process documentation and continuous improvement.Expertise in digital marketing, including SEO/SEM, email marketing, social media, and content marketing.Strong analytical skills to interpret market data and A/B testing results to inform marketing strategies.Experience in brand management, with specific expertise in website management and oversight.Demonstrated ability in designing and implementing successful lead generation and member engagement campaigns, with a knack for crafting content that resonates with diverse audiences.Exceptional leadership, analytical, and communication abilities.Proficiency in developing and managing marketing budgets, ensuring resources are allocated efficiently for maximum impact.Experience working for a company that runs on EOS (the Entrepreneurial Operating System) would be nice to have.How To Apply:If you think you are a strategic marketer, skilled manager and possess a strong aptitude for delivering effective marketing tactics, send us: 1. A cover letter explaining why you would be a good fit and how you would contribute to our success; 2. A resume outlining your work history and qualifications along with salary requirements to [email protected] and 3., if you're so inclined, send us an optional 30-second video that explains why you're the best candidate.

The Sr. Director of Marketing is responsible for developing, executing and managing the overall marketing and revenue generation strategies that support each of the Consulting Services brands. This person will play a pivotal role in the execution of the team's core revenue generating marketing functions in Digital & Marketing Tech, Campaigns, Content and Media, Events and Conferences, and Sales Enablement. This role is the strategic visionary and includes effectively and proactively managing a diverse backlog, strengthening brand identities, designing and executing revenue generation activities, and working cross-functionally across all areas of Consulting Services to support and enable growth. This role will work closely with each brand's leadership team, will grow and manage a successful marketing team and will collaborate with other Addison marketing leaders and coordinate with external agencies and vendors. They must have the ability to prioritize, work under pressure, demonstrate active listening, and should exhibit superb communication and organizational skills.The ideal candidate is an experienced consulting marketing leader who can quickly develop a deep understanding of our businesses and execute a broad set of strategic revenue generation strategies. From translating complex business challenges or driving enterprise-scale transformation projects, intercepting and accelerating growth for specific business lines, or leading evolutionary shifts to integrate go-to-market sales campaigns, supporting consulting team integrations and sales processes, this role requires someone who is dynamic, adaptable, and has a passion for solving multi-layered business challenges. Job Duties & Responsibilities:Develop brand identities and oversee marketing strategies within Consulting Services, including brand positioning and messaging, digital and web marketing, content/campaign strategy, events and sales enablementSupport the development and alignment of strategies, implementation and execution across all regions and brands to maximize ROI from direct, channel partners, remote sales and joint selling in partnership go-to-market events or campaignsIdentify opportunities to improve sales team efficiencies, enhance existing and evaluate new software tools, and lead efforts to scale best practices across segments and regionsAct as a strategic thought partner across all areas of the business, from sales to consulting, helping define and deliver effective growth campaignsSupport and implement strategies for maximizing effectiveness, including direct, indirect and passive revenue generation strategies with brands that have partnership and alliance programsSupport the management and forecasting of the marketing budget and KPI's, with direct alignment to the overall company and related brandsAid in the design and development of AIM's overall brand strategy, including the design and development of brand graphical assets and materialsSupport the creation and collaboration efforts of a Centralized Marketing Organization (CMO), to support the growth and success of Consulting ServicesEvaluate, Onboard and Manage agency providers, consultants, freelancers and other suppliersOversee and be accountable for the day-to-day activities of the marketing teamUndertake continuous analysis of competitive environments, market trends and make proactive recommendations and strategies to increase and support salesSkills/Qualifications:Bachelor's degree in marketing-related field, MBA Preferred7 years of related experience in B2B marketing in a technology consulting firm or industryProficient in key software tools including: Google Analytics, HubSpot, Salesforce, Wordpress, Canva, Asana and major social media platformsStrong understanding of B2B consultative sales environments - including sales organizational structures, direct and indirect channel, and industry data used in developing go-to-market strategiesProven skills, knowledge and experience in the design of company brand identity and GTM execution strategies, integrated digital and content marketing, lead generation campaigns and eventsExcellent writing skills, executive presence with refined communication and presentation skillsCreative eye with an innate sense of aesthetics and an ability to delegate and be held accountableAware of the latest consulting, economic and marketing trends with the ability to translate to proactive revenue generation activitiesAbility to manage and adhere to a marketing budget, with financial planning and forecasting for growthAbility to lead, mentor and grow a marketing team, with functional specialties and a positive culture of empowerment and career trajectoryMinimal travel required

About Antea GroupAntea®Group is an environment, health, safety, and sustainability consulting firm. By combining strategic thinking with technical expertise, we do more than effectively solve client challenges; we deliver sustainable results for a better future. We work in partnership with and advise many of the world's most sustainable companies to address ESG-business challenges in a way that fits their pace and unique objectives. Our consultants equip organizations to better understand threats, capture opportunities and find their position of strength. Lastly, we maintain a global perspective on ESG issues through not only our work with multinational clients, but also through our sister organizations in Europe, Asia, and Latin America and as a founding member of the Inogen Alliance. Learn more at us.anteagroup.com.About the PositionWe are looking for a confident, highly organized, and detail-oriented event expert to lead our Field Marketing activities in the United States. The Field Marketing Manager will work to increase brand awareness, highlight subject matter expertise, and drive demand generation for our services through in-person, hybrid, and virtual events which could include conferences/trade shows, client meetings, and webinars. They are responsible for working with cross-functional teams to support end-to-end planning, logistics, and management of company participation in approximately 60 events annually. Regardless of whether the event is physical or virtual, the Field Marketing Manager works to ensure that all aspects of the event are on-brand, relevant to the intended target audience, and aligned with overall marketing and sales goals. This position will support our US operations and report to our Marketing Function based in Greater Minneapolis/St. Paul, MN (New Brighton). Hybrid work options are available. The Field Marketing Manager primary duties include:In-Person / Virtual / Hybrid EventsCreate and manage a robust events calendar where Antea Group USA plans to participate as a sponsor, exhibitor, presenter, or attendee;Work with internal stakeholders to deliver effective event marketing strategies and associated metrics to drive performance-based outcomes (leads, project opportunities, brand awareness, etc.);Build relationships with key industry associations to position Antea Group USA as a thought leader and valued contributor to member events;Manage documentation, registration, and contracts/agreements related to event participation;Work with graphic designers and vendors to design, procure, and maintain booth/exhibitor materials (displays, banner stands, lights, swag, etc.);Manage the shipping and logistics of booth/exhibitor materials to ensure they arrive at event locations on time; Set up virtual exhibit space, including branding and marketing materials, and train the event team on the use of virtual exhibitor portals as needed;Work with event presenters, marketing team, and admin staff to ensure any presentations; and/or posters for events are professionally prepared and adhere to brand standards; Ensure appropriate event information is added to the company website and promoted through social channels;Assist event leads with proper campaign setup in Salesforce for all field marketing events so that leads and ROI can be accurately captured. Develop best practices for event management and lead/prospect follow-up. Provide reporting of field marketing data and insights to the broader Marketing and Business Development Team;Collaborate with digital marketing to integrate field marketing activities into content development opportunities (ex. event recaps/key takeaways blog, event follow-up emails, etc.);Maintain/update Antea Group USA company profiles on relevant industry association directories;Maintain online catalog/store of Antea Group branded apparel and business gifts (swag) for the use of client account leaders and marketing events; Prepare and manage the annual Field Marketing budget; andSupport any other company-hosted events as needed.Preferred Qualifications:5 years event planning, management, and execution experience, ideally in a B2B environmentBachelor's in Marketing, Communications, Journalism, or similar degree a plusExcellent organizational, planning, project management, and communication skillsAbility to manage budgets, timelines, and logistics for multiple events at onceAbility to think creatively Ability to quickly problem solve and meet deadlinesAbility to work both autonomously and collaboratively, and lead through influence, facilitation, and consensus buildingExperience working with event exhibitor vendors such as Freeman and GES Experience using marketing automation and CRM tools (Hubspot, Salesforce)Knowledge and understanding of current marketing trends specific to events and webinarsAbility to travel up to 10% of the time to support in-person eventsAbility to lift/move up to 60 lb. exhibit material crates, boxes of swag, etc.Interest in environmental and sustainability topicsExperience with podcasts or video content a plusAuthorization to work in the United States without sponsorship, now or in the future.Compliance with any client requirements, including but not limited to COVID-19 vaccine mandatesPotential employees must pass a company-paid physical exam, drug-screen and have a valid driver's license and possess a safe driving record.Antea®Group focuses strongly on safety in all aspects of our operations, in the field, the office, and while traveling. The successful candidate must likewise consider safety as paramount and demonstrate an awareness of safe work operations. Physical Requirements / Work Environment - Maintain physical condition appropriate to the performance of assigned duties and responsibilities, which may include the following:Sedentary to light work (typical office or administrative work) Frequently required to stand, sit, and walk for extended periods Occasional lifting and carrying of low (under 25lbs) to moderate (25-49lbs) weight objects Repetitive motions: substantial movements (motions) of the wrists, hands, and/or fingers (including reaching) Subject to inside environmental conditions (protection from weather conditions but not necessarily from temperature change) Operation of a motor vehicle COMPENSATION AND BENEFITS The annual salary range for this position is $75,000-$85,000. Compensation will vary depending on the applicant's job-related knowledge and skills, education, and work experience. Antea Group offers its full-time and part-time employees excellent benefits, including health, dental, and vision plans; life insurance; disability benefits; paid time off; 401(k); and a leading-edge wellness program. EQUAL OPPORTUNITY EMPLOYER Antea Group is an EEO/AA employer committed to fostering a diverse, equitable, and inclusive workplace. All applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, veteran status, and any other protected status. NO RECRUITERS PLEASE NO VISA SPONSORSHIP AT THIS TIME

Marketing Content SpecialistMinneapolis, MN, USA Req #11191Friday, April 12, 2024AVI Systems is a leader in the visual communications space and on the vanguard of digital media and collaboration technology. You'll be joining a prosperous company on an impressive growth trajectory and will have the opportunity to create, improve and participate in the growth of AVI Systems, a company with a 50-year history and an unlimited future.What you'll do:It's an exciting time to be part of AVI's marketing team. The Marketing Content Specialist plays a key role on the team and will have the opportunity to develop a wide variety of marketing content including social media, content for local, regional and national events, and developing new content for customers in the AVI Federal and K-12 education verticals.You will assist in coordinating AVI marketing and communications programs and initiatives. The person in this position will help refine the creative process and elevate AVI's brand profile. Experience working in a corporate environment is a plus, but the key is bringing a wealth of writing experience to give AVI the edge.Activities include: Supporting marketing activities (customer events, email campaigns, collateral creation etc.) to increase brand awareness and develop leads for the AVI sales team. Create and manage content presented on AVI's website, blog, social media channels, press releases, and email campaigns. Conduct interviews with customers, AVI employees, and manufacturing partners to gain insights and help determine the most effective content to create. What you've done:You're an experienced marketing professional with well developed writing skills. You have a proven track record and are willing to dive in with the team to ensure all elements of the vision are executed in line with the AVI brand. You have at least 4 years of well-rounded marketing-communications experience with increasing responsibility in areas such as content creation, advertising and online promotional campaigns, including social media. You possess creativity and a great eye for design Experience working in Hubspot Experience working in the Microsoft Office Suite, especially PowerPoint Strong writing skills are required Photography and video editing skills are a plus Work well with multiple stakeholders and have experience working with internal and external partners to bring projects to completion Have developed and produced content for internal and external audiences You have experience assisting in digital campaigns, creative agency engagement and large venue events You possess excellent interpersonal and communication skills with a focus on collaboration Why Should You Apply? Our customers consider us an active partner in their planning and strategy, as we are on the cutting edge of where the market is headed. We are able to attract and retain the best talent by leveraging our employee-owned (ESOP) environment as co-owners. If you want to participate in a company as a co-owner (AVI is 100% employee-owned!), join a team that lives and breathes by its values, and take on a new challenge in an ever-changing market, then apply now!AVI is an equal opportunity/affirmative action employer. Minorities/Females/Disabled/Veterans.To receive consideration, an interested person must apply through the AVI Systems career site at https://www.dayforcehcm.com/CandidatePortal/en-US/avisystems .Other details Job Family Marketing Pay Type Salary

Remote opportunity or Hybrid Remote in Lansing, MIMust reside within the U.S. SUMMARYThe Marketing Insights Analyst plays a crucial role in the success of our integrated marketing efforts by leveraging data and analytics to provide actionable insights to marketing and business development teams. This position is responsible for building go-to-market analysis process and reports, monitoring marketing campaign performance/KPIs and outcomes, and trends related to agency and consumer behaviors, for the purposes of informing strategic decision-making and optimizing our marketing initiatives.ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. Market Research Develop and manage a market research process to inform and support go-to-market strategies, refined business development initiatives, strategic marketing plans, etc. (Updated) Stay up to date with industry trends, market developments, and competitive landscapes to identify and present opportunities that favorably increase acquisition, engagement, and/or brand equity. Data Analysis and Reporting Collect, analyze, and interpret data from various sources to assess the effectiveness of marketing campaigns. Generate regular and ad-hoc reports, dashboards, and presentations to communicate insights and recommendations to stakeholders. Responsible for aggregating and analyzing the performance of defined marketing tactics and KPIs that are part of strategic plans, campaigns, etc. Provide insights on emerging industry trends and technologies that can benefit the marketing team. Integrated Marketing Work with various marketing platforms to deliver integrated digital experiences for prospective, current, and retargeting scenarios as defined by the marketing and business teams. Test and monitor customer journey effectiveness for driving desired behavior and delivering optimal user experiences. Develop and implement SEO/SEM strategies. Develop hypotheses, analyze A/B and multi-variate tests, and design testing strategies to improve distribution channel effectiveness and leverage opportunities for improvement. Customer Behavior Analysis Analyze customer behavior, preferences, and engagement patterns to identify opportunities for improving marketing strategies and customer journeys. Collaborate with other teams to include CX to capitalize on accurate customer personas, journeys, and segmentations. Data Quality Assurance/Technology: Ensure data accuracy, consistency, and integrity by implementing data quality processes. Explore and integrate innovative marketing technology in pursuit of innovative solutions that ensure consistent tracking and measurement of marketing campaigns. EDUCATION AND EXPERIENCE Relevant combination of education and experience may be considered in lieu of degree. Bachelor's degree in marketing, business, statistics, or a related field; a master's degree is preferred. Google GA4 Certification, Certified Analytics Professional (CAP) preferred. Five (5) years of experience in digital marketing, marketing analysis, business intelligence or similar role required, preferably in the insurance industry. QUALIFICATIONSTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.OTHER SKILLS AND ABILITIES Proficiency in data analysis tools such as Excel, Google Analytics, and business intelligence software. Proficient in digital marketing tools/platforms. Work closely with the marketing, underwriting, technology, data analytics, and business development/sales teams to share insights an align strategies. Strong analytical and problem-solving skills, with the ability to extract actionable insights from complex data sets. Excellent communication skills with the ability to present data-driven insights to non-technical stakeholders. Knowledge of statistical analysis and data visualization techniques. Familiarity with CRM systems and marketing automation platforms is a plus/ A passion for marketing and a curiosity about industry trends and what drives consumer decision making. ADDITIONAL INFORMATION The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. This job description does not constitute a contract for employment.WORKING CONDITIONS:Work is performed in an office/remote setting with no unusual hazards. Travel is required.The qualifications listed above are intended to represent the minimum education, experience, skills, knowledge and ability levels associated with performing the duties and responsibilities contained in this job description. Pay Range "Actual compensation decision relies on the consideration of internal equity, candidate's skills and professional experience, geographic location, market and other potential factors. It is not standard practice for an offer to be at or near the top of the range, and therefore a reasonable estimate for this role is between $70,400 and $117,800." We are an Equal Opportunity Employer. Diversity is valued and we will not tolerate discrimination or harassment in any form. Candidates for the position stated above are hired on an \"at will\" basis. Nothing herein is intended to create a contract.

Why Work Here?This is an opportunity to work with an exceptional team who shares a passion for making a positive impact in healthcare. As a growing company offering innovative and impactful solutions that help hospitals save money, there is unlimited opportunity to contribute and grow professionally. If you are pet friendly, you will enjoy having Moose, our adorable office Goldendoodle, as a daily presence. Just be sure not to leave your lunch near the edge of your desk!About the RoleThe marketing manager is responsible for developing and managing marketing activities and deliverables to support company sales and business goals. This is a unique opportunity for a hands-on marketing leader to have a strong influence on all key marketing initiatives of a growing healthcare data business. This position is perfect for an experienced, effective and enthusiastic professional with excellent organizational skills and the flexibility to quickly "switch gears" to respond to market opportunities that present themselves.In-person collaboration is central to our business success and ability to meet client obligations. In-office presence is required, remote positions are not available.Who We WantSmart, confident and creative professional that takes initiative to drive activities to completionResults-driven professionals who can fill a player-coach role with the teamEffective communicators (verbal and written)Good teammates who contribute individually but also add positive energy to our cultureWhat You'll DoPlan and manage marketing activities and prioritiesDevelop and manage web, email and related marketing contentPlan and execute weekly email campaignsPromote consistent branding and messaging in all company materialsLeverage social media to engage clients and prospectsWork closely with the sales team to support new businessPromote product offerings; participate on product development teamOther related activities as neededWhat You'll Contribute - QualificationsUndergraduate degree, minimum 5 years healthcare marketing or related experienceFamiliarity with healthcare industry dynamics, prior experience marketing to hospitals a plusEffective oral and written communication skillsStrong attention to detailWhat We Offer YouSalary (commensurate with experience)Healthcare benefits including medical and dentalPaid time off, paid company holidaysEligibility to participate in employee stock option planAn opportunity to do well professionally, while making a difference

Senior Growth Marketing Manager- RemoteOur client is simplifying the chaos of the events industry through powerful, easy-to-use technology and is seeking a rockstar to join their growing team.Reporting to our Director of Marketing, this person will oversee and optimize paid media campaigns, email automation, and website conversion rate tactics, with a laser focus on growing the pipeline of qualified leads for our sales team. They will work closely with the broader marketing team, including content, design, and marketing operations, to scale the production of performance-optimized assets and develop a close relationship with senior sales stakeholders. This position requires a strategic thinker, a diligent planner, a rigorous analyst, and a deep marketing channel expert.Our client has been voted DC's Best Startup and one of "DC's Coolest Places to Work".Primary Responsibilities Include:Develop, implement, and continuously optimize lead gen-focused paid media and email automation strategiesDetermine the optimal way to allocate budget across media channels (new and existing), campaigns, objectives, and ad unitsCollaborate with Sales to develop an annual marketing promotion calendar, dutifully considering both seasonal and evergreen promotionsRigorously analyze website analytics to understand the strengths & weaknesses of our marketing site and ensure we are constantly testing new ways to optimize conversion rateCollaborate with content & design stakeholders on ad creative, email content, website assets, and other critical deliverables, providing detailed briefs and strategic feedbackDeliver monthly reports that show how we're performing to plan, identify key performance drivers, and propose new opportunities based on deep analysis and channel expertiseWhat You'll Need:6+ years of marketing experience in B2B SaaS, with a significant portion in lead generation or growth rolesExperience running and maintaining paid media campaigns, email automation, and website conversion rate experimentsDemonstrated track record of growing an inbound pipeline with quality leads who convert into customersDeep knowledge of marketing and business analytics and the ability to configure/pull insightful reports independentlyExperience with budget planning, forecasting, and optimizing for cost-per-action targetsAn experienced point of view on how content/creative and messaging impacts performance and the ability to clearly articulate that point of view to writers & designersProven success in roles where you were largely or solely responsible for hitting goalsPreference may be given to applicants with:Experience working at a startup (preferably under 50 employees)Experience working closely with members of a sales teamExperience with the following tools: Hubspot, Google Analytics, FullStory, MixPanel, Segment, Supermetrics, Confluence, Google Workspace (Docs, Slides, Sheets)Benefits:Full Health Care (including Dental, Vision, HSA, FSA, LTD, AD&D)Unlimited PTO401k (with matching)Commuter Benefits ($100/mo)WFH Flexibility (depending on tenure and target hitting)Passionate, caring, and enthusiastic coworkers