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Online Marketing Manager Salary in Tampa, FL

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Digital Sales Manager (WFTS - Tampa, Florida)
The E.W. Scripps Company, Tampa
The E.W. Scripps Company and WFTS is seeking a Digital Sales Manager responsible for driving online advertising revenue for the local media property. This role works directly with sales management and Account Executives to ensure that new business development, account retention and new product launch goals are achieved.  Responsible for the full array of digital advertising solutions including platforms like Over The Top (OTT) video, search strategies (SEO/SEM), social media strategies, digital display and e-mail targeting.WHAT YOU'LL DO:Collaborate with DOS and other sales managers and departments to accomplish the objectives of the station.Full responsibility for digital revenue, including establishing and achieving monthly, quarterly, and annual digital sales goals.Develop and execute local digital sales strategy and revenue plan.Responsible for making business decisions regarding the profitability of the sales organization as well as specific sales proposals and offerings.Serve as the local digital product, process, and sales strategy expert.Collaborate with the Sales Managers to train, develop and motivate the local sales team so that revenue goals are achieved.Collaborate with the Sales Managers to foster career growth and development of the local sales team so that a pipeline of talent for future Scripps sales management openings is ready.Interpret and utilize market and advertiser research to develop solutions, marketing materials, and presentations.Establish and monitor key pacing metrics and conduct frequent pipeline review to effectively forecast results.Develop, recommend and execute actions to gain market share.Provide input to local leadership regarding market conditions, competition, and effectiveness of the digital sales plan.Ensure successful execution of each campaign.Other duties as assigned.WHAT YOU'LL NEED:Bachelor's degree preferred; or equivalent work experienceGenerally 7+ years of sales management experience, preferably in an online advertising environmentLeadership experience, with a proven track record of building and managing a team of Digital Media Professionals (account executives)WHAT YOU'LL BRING:Excellent leadership skills and experience managing sales staff to achieve revenue goals and high performanceSuperior digital product knowledge, local market analytic and personal selling skillsExcellent verbal and written communication skillsAbility to share vision, gain buy-in, and build loyaltyPerformance oriented leader with sound ability to manage team to daily outcomes, and achieve goals through his/her teamAbility to manage escalated difficult or emotional customer situationsIn depth knowledge to pull reports needed to ensure proper pacing of their team and the canvassExcellent organizational and analytical skills, including proficient PC skills in Microsoft Office applicationsExceptional coaching skillsADDITIONAL REQUIREMENTS:Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.SCRIPPS' COMMITMENT TO EQUITY, DIVERSITY AND INCLUSION:At Scripps, we are committed to a diverse and inclusive culture that reflects the communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person’s diversity, including the extent to which they are similar or different. Scripps leaders believe that an equitable and inclusive culture is not only the right thing to do, it is a business imperative. Read more about our commitment to equity, diversity and inclusion at scripps.com.ABOUT SCRIPPS:The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps’ long-time motto is: “Give light and the people will find their own way.”As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
Client Manager; u500 (Hybrid/Tampa)
Cigna, Tampa
Role SummaryResponsible for growing membership within existing accounts and for directly managing business relationships with client accounts. Ensures that systems and processes are in place to meet the needs of internal and external clients. Develops and implements strategies and policies relating to account management.ResponsibilitiesOverall account management responsibility for CIGNA HealthCare assigned customers including responsibility for persistency results, membership and revenue growth, and the cultivation of customer and producer/broker relationships.Provides input that positively impacts financial results.Ensures exceptional service and growth through the development of client and broker relationshipsQualificationsCollege Degree or equivalent related experienceMinimum 3 years' experience in health benefitsExcellent communication/customer service skills/sales negotiation skillsSales/marketing/underwriting or operationsFinancial Savvy; ability to grow book of businessIf you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.About Cigna Healthcare Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws. If you require reasonable accommodation in completing the online application process, please email: [email protected] for support. Do not email [email protected] for an update on your application or to provide your resume as you will not receive a response. The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.
Commercial Territory Sales Manager - Southeast
Oldcastle, Tampa
Job ID: 496225Oldcastle APG, a CRH Company, is the leading provider of outdoor living solutions in North America with an award-winning portfolio that enables customers to Live Well Outside. Inspiring endless possibilities with enduring performance, its collection of premier building products create inviting outdoor spaces where people connect, reflect and recharge. The manufacturer's signature brands include Belgard® and Echelon® hardscape and masonry materials; Barrette Outdoor Living® and MoistureShield® fencing, decking and railing; Sakrete® and Amerimix® packaged concrete and mortar; Techniseal® sands, jointing technologies and surface protectors; PebbleTec® pool finishes; plus popular brands of landscape and gardening materials. Job SummaryThis professional sales position is responsible for driving profitable revenue of fence materials in a specific market area. Utilizing all available Barrette Outdoor Living Fencing brands, products, and strategies to service existing customer base, to grow revenue through both existing partnerships and new account acquisition. Responsibilities Responsible for achieving sales revenue and profitability targets within assigned territory Works in consultative manner as product, industry and brand expert with prospects and customers to develop the business within each marketplace Grows marketplace both by managing a large portfolio of existing accounts and adding new distribution and contractor business Travel required within a multi-state territory to strategically target and acquire new customers, create new distribution markets, develop existing markets and service an existing customer base Creates and/or attends customer events, tradeshows or other events each year to develop brand and product awareness in the territory Creates market demand for products through daily presentations to contractors within marketplace Maintains active sales pipeline of specific sales opportunities/objectives to sell more or new products to existing customer base and acquisition of new customers/dealers Works with inside sales team on customer order fulfillment and satisfaction Works with product teams on rollout of new products and solutions for customer base Works with product/business teams on market pricing strategies to ensure competitiveness in the market and profitability Requirements Bachelor's degree in marketing or related field preferred 5+ years B2B sales; preferably in fencing or another building-materials industry Knowledge or ability to help customers design and quote and price specific custom-build fence or railing projects Proficiency in Microsoft Office Suite- Word, Excel, PowerPoint and Outlook Ability to travel up to 75% Ability to lift up to 25 lbs. What CRH Offers You Highly competitive base pay Comprehensive medical, dental and disability benefits programs Group retirement savings program Health and wellness programs A diverse and inclusive culture that values opportunity for growth, development, and internal promotion About CRHCRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of large international organization.If you're up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest! Oldcastle APG, a CRH Company, is an Affirmative Action and Equal Opportunity Employer.EOE/Vet/Disability--If you want to know more, please click on this link. Date: Apr 17, 2024 Nearest Major Market: Tampa Job Segment: Outside Sales, Fulfillment, Inside Sales, Telemarketing, Sales Management, Sales, Operations
Commercial Territory Sales Manager - Southeast
OLDCASTLE APG, INC., Tampa
Job ID: 496225Oldcastle APG, a CRH Company, is the leading provider of outdoor living solutions in North America with an award-winning portfolio that enables customers to Live Well Outside. Inspiring endless possibilities with enduring performance, its collection of premier building products create inviting outdoor spaces where people connect, reflect and recharge. The manufacturer's signature brands include Belgard and Echelon hardscape and masonry materials; Barrette Outdoor Living and MoistureShield fencing, decking and railing; Sakrete and Amerimix packaged concrete and mortar; Techniseal sands, jointing technologies and surface protectors; PebbleTec pool finishes; plus popular brands of landscape and gardening materials. Job Summary This professional sales position is responsible for driving profitable revenue of fence materials in a specific market area. Utilizing all available Barrette Outdoor Living Fencing brands, products, and strategies to service existing customer base, to grow revenue through both existing partnerships and new account acquisition. Responsibilities Responsible for achieving sales revenue and profitability targets within assigned territory Works in consultative manner as product, industry and brand expert with prospects and customers to develop the business within each marketplace Grows marketplace both by managing a large portfolio of existing accounts and adding new distribution and contractor business Travel required within a multi-state territory to strategically target and acquire new customers, create new distribution markets, develop existing markets and service an existing customer base Creates and/or attends customer events, tradeshows or other events each year to develop brand and product awareness in the territory Creates market demand for products through daily presentations to contractors within marketplace Maintains active sales pipeline of specific sales opportunities/objectives to sell more or new products to existing customer base and acquisition of new customers/dealers Works with inside sales team on customer order fulfillment and satisfaction Works with product teams on rollout of new products and solutions for customer base Works with product/business teams on market pricing strategies to ensure competitiveness in the market and profitability Requirements Bachelor's degree in marketing or related field preferred 5+ years B2B sales; preferably in fencing or another building-materials industry Knowledge or ability to help customers design and quote and price specific custom-build fence or railing projects Proficiency in Microsoft Office Suite- Word, Excel, PowerPoint and Outlook Ability to travel up to 75% Ability to lift up to 25 lbs. What CRH Offers You Highly competitive base pay Comprehensive medical, dental and disability benefits programs Group retirement savings program Health and wellness programs A diverse and inclusive culture that values opportunity for growth, development, and internal promotion About CRH CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of large international organization.If you're up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest!Oldcastle APG, a CRH Company, is an Affirmative Action and Equal Opportunity Employer.EOE/Vet/Disability--If you want to know more, please click on this link .
Content Marketing Manager - Remote
UX Hires, Tampa
Content Marketing Manager - RemoteOur client is simplifying the chaos of the events industry through powerful, easy-to-use technology and is seeking a rockstar to join their growing team.We are seeking a Content Marketing Manager to lead all aspects of content strategy, planning, and execution for our rapidly growing brand. Reporting to our Director of Marketing, this person will elevate our thought leadership presence, scale our SEO performance, improve our email click rates, and empower cross-team stakeholders with high-quality content that is equal parts creative and strategic. They will work closely with teammates from all departments, creating content that moves the needle with our audience and measurably impacts our growth.Our client has been voted DC's Best Startup and one of "DC's Coolest Places to Work".Primary Responsibilities Include:Define a cohesive content marketing strategy that elevates our clients brand, business, and productDevelop & execute monthly content plans for blog, longform, and email content that address multiple objectivesIdentify high-value SEO opportunities, then write high-quality content that ranks high and increases site engagement/conversionProduce lead magnets such as white papers, e-books, and tools/templates, along with the corresponding drip campaigns to nurture new leadsExecute content requests from cross-team stakeholders, and do so in a way that positively impacts their goalsCollaborate with in-house marketing designer to elevate the design of content-led projects, and the content of design-led projectsManage all day-to-day content operations, including but not limited to maintaining content calendars, external SEO coordination, and sourcing & managing freelancers.What You'll Need:5+ years of professional content and marketing experience, preferably in B2B SaaSExperience writing quality content for multiple objectives and channels (blogs, emails, newsletters, e-books, landing pages, etc.)Impeccable writing and communication skills (obviously), including good judgment on how to structure a story, email, or reportExperience executing keyword research, and a discerning eye for search intent and ranking potentialA working knowledge of external SEO tactics such as backlink buildingThe ability to hit deadlines while maintaining a high standardPreference may be given to applicants with:Experience working in SMB SaaS or the events industryExperience working at a startup (preferably under 50 employees)The ability to pinch hit as a copywriter, not just a content writerExperience with the following tools: Hubspot, Ahrefs, Asana, Google Analytics, Google Search Console, FullStory, Confluence, Google Workspace (Docs, Slides, Sheets)Benefits:Full Health Care (including Dental, Vision, HSA, FSA, LTD, AD&D)Unlimited PTO401k (with matching)Commuter Benefits ($100/mo)WFH Flexibility (depending on tenure and target hitting)
Senior Growth Marketing Manager- Remote
UX Hires, Tampa
Senior Growth Marketing Manager- RemoteOur client is simplifying the chaos of the events industry through powerful, easy-to-use technology and is seeking a rockstar to join their growing team.Reporting to our Director of Marketing, this person will oversee and optimize paid media campaigns, email automation, and website conversion rate tactics, with a laser focus on growing the pipeline of qualified leads for our sales team. They will work closely with the broader marketing team, including content, design, and marketing operations, to scale the production of performance-optimized assets and develop a close relationship with senior sales stakeholders. This position requires a strategic thinker, a diligent planner, a rigorous analyst, and a deep marketing channel expert.Our client has been voted DC's Best Startup and one of "DC's Coolest Places to Work".Primary Responsibilities Include:Develop, implement, and continuously optimize lead gen-focused paid media and email automation strategiesDetermine the optimal way to allocate budget across media channels (new and existing), campaigns, objectives, and ad unitsCollaborate with Sales to develop an annual marketing promotion calendar, dutifully considering both seasonal and evergreen promotionsRigorously analyze website analytics to understand the strengths & weaknesses of our marketing site and ensure we are constantly testing new ways to optimize conversion rateCollaborate with content & design stakeholders on ad creative, email content, website assets, and other critical deliverables, providing detailed briefs and strategic feedbackDeliver monthly reports that show how we're performing to plan, identify key performance drivers, and propose new opportunities based on deep analysis and channel expertiseWhat You'll Need:6+ years of marketing experience in B2B SaaS, with a significant portion in lead generation or growth rolesExperience running and maintaining paid media campaigns, email automation, and website conversion rate experimentsDemonstrated track record of growing an inbound pipeline with quality leads who convert into customersDeep knowledge of marketing and business analytics and the ability to configure/pull insightful reports independentlyExperience with budget planning, forecasting, and optimizing for cost-per-action targetsAn experienced point of view on how content/creative and messaging impacts performance and the ability to clearly articulate that point of view to writers & designersProven success in roles where you were largely or solely responsible for hitting goalsPreference may be given to applicants with:Experience working at a startup (preferably under 50 employees)Experience working closely with members of a sales teamExperience with the following tools: Hubspot, Google Analytics, FullStory, MixPanel, Segment, Supermetrics, Confluence, Google Workspace (Docs, Slides, Sheets)Benefits:Full Health Care (including Dental, Vision, HSA, FSA, LTD, AD&D)Unlimited PTO401k (with matching)Commuter Benefits ($100/mo)WFH Flexibility (depending on tenure and target hitting)Passionate, caring, and enthusiastic coworkers
Corporate and Foundations Relationship Manager
Operation Healing Forces, Tampa
Organization: Operation Healing ForcesPosition Title: Corporate and Foundations Relationship Manager Position Type: Full-time. The role is currently an opt-in hybrid position with in-office workdays of Tuesday, Wednesday, and Thursday, but is subject to changeSalary Range: $58,000 - $65,000Location: Tampa, FloridaHow to ApplyIf you wish to apply, submit your resume, cover letter, and writing sample to Operation Healing Forces' Hiring Committee at [email protected] no later than 6pm EST on May 3, 2024.Overview Joining the Operation Healing Forces (OHF) team means the opportunity to help transform the lives of our nation's military heroes and their families. OHF is embarking on an exciting time in the organization's history with the ability to elevate our capacity to new heights as we work to expand our reach, bolster our impact, and elevate our advocacy efforts. Operation Healing Forces has an experienced, dedicated, and team-oriented staff that is passionate about the mission of supporting those who serve our nation. In addition to excellent job skills, OHF values people who bring a sense of purpose, out-of-the- box thinking, and appreciation for others. We are looking for a Corporate and Foundations Relationship (CFR) Manager with a nonprofit development background and an understanding of the U.S. Special Operations Forces active-duty and veteran community to join our team and help grow our portfolio of corporate, foundation, government, and community partners in order to elevate our mission of supporting SOF service members, their families, and their caregivers while advancing our vision of Creating Bonds That Cure. Position SummaryThe Corporate and Foundation Relationship (CFR) Manager is responsible for managing effective multi-year strategies for the cultivation and solicitation of grant and gift prospects, including corporate, foundation, institutional, and/or government donors and grantors.In addition to building philanthropic support, the CFR Manager will engage businesses, foundations, and varied organizations to enhance understanding of the U.S. Special Operations Forces community and the physical, mental, emotional, and financial impacts that are often a result of their service to our nation. The CFR Manager will help advance OHF's interests by identifying sources of support - proactively seeking opportunities to connect donors' interests to our mission through research, active communications, meaningful connection opportunities, grant and LOI writing, creative sponsorships, and other fundraising strategies. The CFR Manager will build powerful partnerships for the organization's therapeutic couples and therapeutic caregiver retreats, immediate needs program, and special operations additional resource (SOAR) programs through the cultivation of new relationships and attentive stewardship of existing ones.This team member will demonstrate an understanding of the complex principles of developing donor strategies and will lean into that understanding in order to build strong relationships with a portfolio of new and current corporate and foundation donors and prospects. The CFR Manager will have grant writing expertise and knowledge of charitable giving sources, particularly corporate foundations, private foundations, community foundations, government grants, Donor Advised Funds, and industry partners. The CFR Manager will advance OHF's case for support through thought partnership, sponsorships, marketing engagements, and other collaborations. The CFR Manager will understand organizational budgets and be proficient at utilizing this knowledge to build detailed proposals. This team member will utilize excellent writing skills to craft persuasive letters of intent, and proposals. They will manage corporate and foundation donor recognition plans, stewardship efforts, and grant reporting requirements. The CFR Manager will utilize research databases, corporate sources, news sources, professional networks, and other means to identify new corporate and foundation prospects for mission priorities. The CFR Manager will be required to utilize OHF's donor databases and CRM program to record prospecting and cultivating strategies, as well as communications, acknowledgements, and stewardship notifications in a timely manner. A strong candidate will be self-motivated, have a minimum of four years of experience in organizational fundraising and grant writing, be an excellent communicator, highly organized, have the ability to travel for work purposes, and be adept at working with deadlines and competing priorities. The ideal candidate will also possess an understanding of the challenges facing special operations forces service members and their families.Responsibilities Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. ? Identify corporate, foundation, government, and community prospects and conduct research to determine interest and partnership and funding potential.? Build relationships with business, community, and foundation leaders to elevate awareness and excitement about OHF's mission, identify areas of opportunity, and build trust to engage in long-term impact-centered, mutually rewarding partnerships. ? Manage an efficient calendar of grants and activities including due dates, acquisition, renewal, stewardship, recognition, and annual recaps of corporate, foundation, and government partner and grant programs - ensuring that all requirements are met by deadline dates.? Execute ambitious growth plans to raise significant funding from existing and new corporate partners, private and institutional foundations, as well as city, state, and federal agencies. ? Manage cultivation and solicitation multi-year strategies for corporate & foundation sponsorships and grants, including the writing of compelling letters of interest, cases for support, grant and sponsorship proposals, and impact reports.? Craft clear, compelling communication for letters of interest, grant, sponsorship, and other funding proposals, reports, and correspondence.? Provide updates and content for development communications, including newsletters, social media, annual reports, giving campaigns, presentations, and other materials.? Actively engage in regular donor and prospect verbal and written communication, cultivation, and direct solicitation in accordance with specific metrics, key performance indicators, and goals.? Work with staff and volunteers to implement successful fundraising and donor appreciation events.? Travel when necessary for the purpose of effective, coordinated, and efficient cultivation, solicitation, and stewardship of grant and sponsor relations, as well as events and professional development opportunities.Who You Are Exceptional Communicator - You are direct and concise. You speak and write clearly, eloquently, and in a compelling manner, providing others with an understanding of the 'Why' behind OHF's Mission and Vision. Collaborative - You understand that the best way to meet and exceed goals is through outstanding teamwork. You have experience working with cross-departmental teams in order to craft accurate, sustainable, and complex proposals.Experienced - You are an effective grant and proposal writer with deep knowledge of what partners look for in an excellent grant and/or sponsorship proposal and know how to identify mutually beneficial intersection points to build lasting relationships. You have brought in multiple six-figure grants and have experience with CRM databases which you utilize to help inform your strategy, document your data, and report your progress. Detail-oriented - You ensure that your work sets the standard for excellence and are highly organized and able to focus on the details as you look at the big picture. You maintain accurate records and provide precise accountings of data points. Passionate -You care about the well-being of our nation's military heroes and their families and want to help build capacity and sustainability for programs which support their well-being. You have a strong sense of purpose and want to come to work and feel inspired every day by those your work supports.Preferred QualificationsBachelor's degree; or equivalent training and/or experience; or equivalent combination of education and experience.A minimum of four years spent as a professional nonprofit fundraiser with experience in organizational portfolio management, donor research and cultivation, grant writing, sponsorship creation, donor stewardship. An established track record of securing restricted and unrestricted grant funding and sponsorships.Experience with CRM/fundraising software platforms and online donor research and grant-making tools.Strong organizational skills and detail-orientation, including an ability to develop and manage complex systems for tracking, evaluating, and planning.Ability to work on occasional evenings and weekends.Excellent writing, storytelling, and social skills, with an ability to adjust tone and style as needed with attention to audience, accuracy, framing, and messaging.Physical demands are minimal and typical of similar jobs in comparable organizations.Access to reliable transportation.Equal Employment Opportunity Statement Operation Healing Forces does not discriminate on the basis of race, color, religion, sex, national origin, age, handicap or disability, genetic information, citizenship, veteran or military status, or any other protected classification under state law with respect to recruitment, compensation, benefits, transfers, layoffs, hiring, training, promotions, terminations and disciplinary actions, and other terms and conditions of employment. CompensationThis is a full-time, salaried, exempt position with flexibility and benefits. Competitive compensation will depend on experience and proficiency level.
eCommerce Acquisition Manager ( remote )
Staples Promotional Products, Tampa
Staples Promotional Products leads the industry with design expertise, best in class technology and inspiring creativity. SPP offers hundreds of customizable products - from coolers to notebooks - that allow companies to maximize brand recognition and reach thousands of people at a low cost.The eCommerce Acquisition Manager is a marketing leader for Staples Promotional Products that is focused on creating and executing a strategy for growing acquisition revenue through www.staplespromo.com. This position works with internal resources and external partners to lead performance marketing, SEO, and content marketing efforts. The role is responsible for delivering against revenue, margin, and acquisition efficiency targets.What you'll be doing:Develop and execute a marketing plan to achieve budgeted goals in sales, margin, and acquisition efficiency in a competitive digital ecosystem. Develop KPIs and produce insights on performance across marketing channels, working to continuously scale and optimize.Responsible for all aspects of acquisition marketing inclusive of paid search, social, affiliate, SEO, content marketing, etc.Drive the execution and inform decisions for how, when, and where to spend our marketing budget.Maintain a clear understanding of all digital levers for Staplespromo.com and how to effectively use these across multiple marketing campaigns in order to optimize the customer journey for conversion.Effectively work with cross-functional partners -Merchandising, Retention Marketing, Category Analytics, UX, Design, and Technology - on developing strategies and tactical execution.Contribute thought leadership and insights in the planning of promotions and development of the marketing calendar.Acquire a deep understanding of customer needs and our competition through market data and insights.Communicate strategy to the highest levels of the company, ensuring plans align with company strategic objectives and goals. Work with legal, design, and the broader cross-functional teams to ensure all tests are compliant and within Staples brand guidelines.Manage vendors and partners, along with associated budgets, needed to achieve goals.What you bring to the table:Demonstrated history of creating and executing targeted, data-driven performance marketing programs that drive significant eCommerce revenue growth.Strong strategic and tactical understanding of media and tools within Google AdWords, Facebook/Instagram, YouTube, LinkedIn, Affiliate, etc.Experience developing, executing, testing, measuring, and optimizing digital marketing strategies.Demonstrated experience leading the development of impactful creative executions that build a brand.Expertise in SEO and content marketing.Analytics experience with Google and/or Adobe Analytics. Budget management and forecasting experience.Experience leading relationships with external agencies as well as internal partners (business, creative, marketing, merchandising and technical teams) to deliver results.Strong attention to detail with organizational, planning and time management skills.What's needed- Basic Qualifications:6 + years of experience in digital performance marketing role, desired experience in growth acquisition and demonstrated success. Previous experience leading teams, both directly and cross-functionally. Previous agency management experience.What's needed- Preferred Qualifications:Bachelor's degree or equivalent work experience.We Offer:Inclusive culture with associate-led Business Resource GroupsFlexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more perks and benefits
Marketing Manager
Confidential, Tampa
Job Title: Marketing Manager (Contract 5 months to start, potential to extend and/or convert for right candidate)Overview: We are seeking a dynamic and experienced Contract Marketing Manager to spearhead the comprehensive marketing strategies for multiple business units under our umbrella, including e-commerce, automotive, fleet management, and BPO services. This role will involve crafting brand identities from scratch, building robust social media presences, generating engaging content, and collaborating with website developers and SEO specialists to optimize online visibility.Responsibilities:Brand Development:Develop unique brand identities for each business unit, ensuring alignment with overall company objectives and values.Create brand guidelines encompassing visual elements, tone of voice, and messaging strategies.Social Media Management:Establish and manage social media profiles for each business unit across relevant platforms.Develop and execute social media strategies to enhance brand awareness, engagement, and customer acquisition.Regularly monitor social media channels, respond to inquiries, and engage with followers.Content Creation:Generate compelling content for various platforms, including website copy, blog posts, articles, videos, and infographics.Collaborate with internal stakeholders to produce content that resonates with target audiences and drives desired actions.Website Development and SEO:Partner with website developers to create visually appealing, user-friendly websites for each business unit.Implement SEO best practices to improve website visibility and search engine rankings.Analyze website performance metrics and make data-driven recommendations for optimization.Partnership Management:Identify and cultivate partnerships with relevant industry stakeholders, influencers, and organizations.Negotiate partnership agreements and oversee the execution of joint marketing initiatives.Campaign Planning and Execution:Develop integrated marketing campaigns across multiple channels to achieve business objectives.Manage campaign budgets, timelines, and resources effectively to ensure successful implementation.Analytics and Reporting:Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives.Prepare regular reports summarizing campaign results, insights, and recommendations for improvement.Requirements:Proven experience in marketing management, preferably in a multi-unit or agency environment.Demonstrated success in building brands, developing social media strategies, and creating engaging content.Strong understanding of website development principles, SEO techniques, and digital analytics tools.Excellent project management skills with the ability to prioritize tasks and meet deadlines.Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams.Creative thinker with a passion for innovation and continuous improvement.Bachelor's degree in marketing, communications, or a related field (Master's degree preferred).Relevant certifications (e.g., Google Analytics, HubSpot Inbound Marketing) would be advantageous.Contract Details:Duration: 5+ MonthsHours: Standard 9-5Location: Tampa. 2-3x on-site hybrid
Enterprise Account Manager- Dynamic Yield
Mastercard, Tampa
Our PurposeWe work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results.Title and SummaryEnterprise Account Manager- Dynamic YieldDynamic Yield is on the lookout for an experienced Strategic Account Director to take charge of a few of our select Enterprise clients in the NAM region, develop and nurture deep stakeholder relations, and to be a bridge between the wants/needs of the client and the dynamo agency you'll be working for. Far beyond the expectation of just answering some emails and returning a few phone calls, this role requires someone with a fluent understanding of digital A/B Testing and Personalization, strong commercial acumen, a proven track record of seeing business deals from beginning to end, and the ability to exude trust and professionalism at the Executive level.Account Directors are a critical component of success for Dynamic Yield. As a pivotal role of our Sales team, this role is all about people, relationships, and having a meta-awareness of the wants and needs of our clients. We foresee these relationships growing from mutual business arrangements to true partnerships with our clients. As the needs of our clients expand, the Account Director anticipates their growth, offering suggestions, and growing as a critical part of our customers' success.Role:*Establish and maintain business relationships with key decision makers at accounts throughout North America*Serve as the main point of contact for client's issues with their contract and accounts*Primarily own the negotiation and closing of renewals and up-sells/cross-sells in the NAM client baseAll About You:*At least 10 years of account management, sales and/or management consulting experience.*Fluency in the digital marketing space*Understanding of the commercial aspects of the Software-as-a-Service (SaaS) business*A knack for building and nurturing VP and C-level relationships at Enterprise accounts*A proven track record of owning and growing commercial account relationships, including renewing business*Exceptional client-facing and interpersonal skills*Excellent presentation skills and the ability to distill complex marketing concepts into simple terms*A high degree of intellectual curiosity*The ability to work and thrive in a fast-paced startup environmentSalary: $125-$150k + commissionIn the US, Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. If you require accommodations or assistance to complete the online application process, please contact [email protected] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.Corporate Security ResponsibilityAll activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:Abide by Mastercard's security policies and practices;Ensure the confidentiality and integrity of the information being accessed;Report any suspected information security violation or breach, andComplete all periodic mandatory security trainings in accordance with Mastercard's guidelines.In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary based on location, experience and other qualifications for the role and may be eligible for an annual bonus or commissions depending on the role. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance), flexible spending account and health savings account, paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave), 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S. observed holidays, 401k with a best-in-class company match, deferred compensation for eligible roles, fitness reimbursement or on-site fitness facilities, eligibility for tuition reimbursement, gender-inclusive benefits and many more.Our PurposeWe work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results.Title and SummaryEnterprise Account Manager- Dynamic YieldDynamic Yield is on the lookout for an experienced Strategic Account Director to take charge of a few of our select Enterprise clients in the NAM region, develop and nurture deep stakeholder relations, and to be a bridge between the wants/needs of the client and the dynamo agency you'll be working for. Far beyond the expectation of just answering some emails and returning a few phone calls, this role requires someone with a fluent understanding of digital A/B Testing and Personalization, strong commercial acumen, a proven track record of seeing business deals from beginning to end, and the ability to exude trust and professionalism at the Executive level.Account Directors are a critical component of success for Dynamic Yield. As a pivotal role of our Sales team, this role is all about people, relationships, and having a meta-awareness of the wants and needs of our clients. We foresee these relationships growing from mutual business arrangements to true partnerships with our clients. As the needs of our clients expand, the Account Director anticipates their growth, offering suggestions, and growing as a critical part of our customers' success.Role:*Establish and maintain business relationships with key decision makers at accounts throughout North America*Serve as the main point of contact for client's issues with their contract and accounts*Primarily own the negotiation and closing of renewals and up-sells/cross-sells in the NAM client baseAll About You:*At least 10 years of account management, sales and/or management consulting experience.*Fluency in the digital marketing space*Understanding of the commercial aspects of the Software-as-a-Service (SaaS) business*A knack for building and nurturing VP and C-level relationships at Enterprise accounts*A proven track record of owning and growing commercial account relationships, including renewing business*Exceptional client-facing and interpersonal skills*Excellent presentation skills and the ability to distill complex marketing concepts into simple terms*A high degree of intellectual curiosity*The ability to work and thrive in a fast-paced startup environmentSalary: $125-$150k + commissionIn the US, Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. If you require accommodations or assistance to complete the online application process, please contact [email protected] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.Corporate Security ResponsibilityAll activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:Abide by Mastercard's security policies and practices;Ensure the confidentiality and integrity of the information being accessed;Report any suspected information security violation or breach, andComplete all periodic mandatory security trainings in accordance with Mastercard's guidelines.In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary based on location, experience and other qualifications for the role and may be eligible for an annual bonus or commissions depending on the role. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance), flexible spending account and health savings account, paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave), 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S. observed holidays, 401k with a best-in-class company match, deferred compensation for eligible roles, fitness reimbursement or on-site fitness facilities, eligibility for tuition reimbursement, gender-inclusive benefits and many more.PDN-9bf39eb5-56da-43bc-be59-348cb92396ce