Rakuten Group, Inc. is the largest e-commerce company in Japan, and third largest e-commerce marketplace company worldwide, with over 1.5 billion registered users worldwide. The Rakuten brand is recognized worldwide for its leadership and innovation, and provides a variety of consumer and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports. The company is expanding globally and currently has operations throughout Asia, Western Europe, and the Americas.Rakuten Viki is a premier global entertainment streaming site where millions of people discover and consume primetime shows and movies subtitled in more than 200 languages, by our community of fans. With billions of videos viewed and more than 1 billion words translated, Viki brings global entertainment to fans everywhere!We are in search of a (Senior) Marketing Manager, CRM Lifecycle based in the San Francisco Bay Area. He/She/They will be responsible for developing strategies and implementing programs to activate, engage and retain our users centered around data-driven and customer-centric practices.Who Are You?You are a critical thinker who loves delving into customer journeys and possesses strong analytical skills and business acumen. You are a creative strategist that turns insights into enticing marketing campaigns with impact. You are someone who is detail-oriented in execution but also can see the big picture. You have great interpersonal and communication skills, experience working cross-functionally across various teams and have managed/trained individuals in their career for success.Key Responsibilities:Own the global strategy, testing and execution for all CRM/Lifecycle campaigns that deliver measurable business impactEngage with our consumers and volunteer community across various touch points (email, push, in-app, content cards), optimizing on the right channel mix and frequency of efforts and driving towards activation, engagement, retention, monetization and growthCreate and define the segmentation strategy that enables personalization at scaleDrive creative strategy and execution across channels and journeys both for our viewer and contributor communitiesProduce, share and present strategy, results and insights to senior leadership and across the organizationCollaborate with the analytics team to create reporting and dashboards in order to better understand CRM performance and create transparency across the organizationEnsure best practices and continue to improve the workflow of the CRM team, identifying operational efficiencies and vetting 3rd party tools to support team goalsWork across teams (UA, Product, Community, Customer Experience, Analytics, Finance & Legal) and time zones (US, Singapore & Korea) to gain alignment and contribute to company OKRsDevelop a small team of marketers and ensure their continued development and growth within the organizationKey Requirements:Bachelor's Degree6+ years CRM experienceIn-depth knowledge in digital marketing, especially in omni-channel CRM/Lifecycle marketing and retention/engagement strategies and personalization tacticsStrong analytical prowess with proven ability to derive insights that create actionable initiativesSolid understanding of testing frameworks and methodologies and the ability to design end to end experimentsAbility to effectively prioritize and execute tasks in a fast-paced environmentCritical thinker with a problem-solving mindsetStrong storyteller with experience building compelling and creative campaignsExcellent interpersonal, presentation, communication, and writing skillsExperience using CRM automation tools (Braze or similar) and analytics & data visualization tools (i.e. Looker, Amplitude) Preferred Qualifications:Strong understanding of media landscape, specifically in streaming and subscription based servicesInterest in Asian entertainmentPrior experience working with international audiences and/or online communitiesFluency in Portuguese or Spanish (not mandatory)At the time of posting, Rakuten expects the base salary for this role will be between $99,360 - $161,612. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.Rakuten is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. Women, minorities, individuals with disabilities and protected veterans are encouraged