Advertising Assistant Salary in Fort Myers, FL

Assistant Vice President, Marketing & CommunicationsJob SummaryThe Assistant Vice President, Marketing and Web Development provides vision and leadership for the University's brand awareness, donor engagement and athletics marketing campaigns and the web strategy for FGCU. Leads a high-achieving and collaborative marketing team that develops and executes traditional and digital campaigns, website and web content development, digital graphics and search engine optimization (SEO). Leads the FGCU website (and other ancillary sites) improvement strategy and day-to-day operations and maintenance. Collaborates with campus constituents to facilitate multi-channel marketing strategies to meet brand enhancement goals. Provides strategic leadership and management of university-level, college, school and department-level and athletics marketing campaigns. Helps build FGCU's reputation as a leading public university in Florida and the Southeast United States. Develops strategies that leverage marketing, advertising and branding across a variety of communications platforms. Works closely with Associate Vice President of Marketing and Communications, the UMC team and University leaders to create large-scale, overarching marketing efforts that support enhanced brand recognition.FGCU is a member of the State University System of Florida and an Affirmative Action and Equal Employment Opportunity and Access Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, disability, sex, pregnancy, national origin, marital status, genetic predisposition, sexual orientation, gender identity/gender expression, veteran status, and any other protected class(es), as required by applicable state and federal law, as well as University regulations and policies.Job DescriptionTypical duties include but not limited to:Serves as a member of UMC leadership team and leads marketing and web teams. Drives strategy, development and delivery of all marketing and communications digital and traditional campaigns, including robust metrics reporting to enhance campaign effectiveness and report outcomes to clients and managing outside agencies when appropriate. This includes leading the media buying function.Works in collaboration with Assistant VP of Communications on all strategic communications and social media efforts.Ensures consistency of messages across all initiatives and campaigns by aligning and collaborating across UMC, athletics and key University departments.Provides strategic insight and collaboration with the creative services team to ensure brand consistency across university and athletics marketing materials and advertising.Identifies challenges, opportunities and emerging trends and issues likely to impact the reputation of the university. Recommends and oversees the implementation of marketing solutions.Organizes and analyzes data from campaigns and website performance to report on status and recommend improvements.Leads the Web Developers and University-wide website contributors' community to maintain and enhance the university website and SEO, including managing outside agencies on SEO improvement. Oversees the website functionality and athletics website in conjunction with athletics communications.Oversees marketing research designed to strengthen the market position, brand and reputation of the University, and manages strategies with outside agencies to ensure a congruent FGCU brand story across all platforms.Manages WordPress sites (360.com, newsroom and Foundation sites) through agency partner and the web team.Owns and develops customer journey maps and personas.Reports on ROI and KPIs and directs scorecard reporting for marketing and web presence for the university and athletics.Prepares annual marketing plans as a part of the Annual Operating Plan budgeting process for the university and athletics. Manages the operating budget to ensure program alignment with fiscal allocation. Purchases equipment, supplies, and services in accordance with university procurement policies and procedures.Monitors competition and provides ideas on how to uniquely position FGCU.Engages in on-going benchmarking of best practices to ensure strong, state-of-the-art services and programs.Other duties:Other duties as assigned.Additional Job DescriptionRequired Qualifications:This position requires either fourteen years of directly related full-time experience or, as an alternative, a Bachelor's degree from an accredited institution in an appropriate area of specialization and ten years of full-time experience directly related to the job functions.Progressively responsible professional full-time experience in marketing, brand management, or other relevant experience.Experience with website content management systems.Any appropriate combination of relevant education, experience, and/or certifications may be considered.Experience operating a personal computer and proficient with Microsoft Office (Word, Excel, PowerPoint and Outlook).Experience with web analytics and SEO tools (Google Analytics - GA4, SEM Rush, Screaming Frog, Crazy Egg, etc.)Preferred Qualifications:Master's Degree from an accredited institution in marketing, public relations, communications or related field.Web Development Certification - specific experience with Modern Campus Omni Update CMSGoogle Analytics and Google AdWords CertifiedCertified in marketing and SEO tools such as HubSpot, SEM Rush, Screaming Frog, etc. Working knowledge of email marketing tools such as Constant Contact.Twelve years of progressively responsible full-time experience in marketing, brand management, or other relevant experience.Experience working in higher education.Hands-on experience with SEO, SEM, Social Media Ad platforms, Google Analytics, HubSpot and CRM software.Knowledge, Skills, & Abilities: Knowledge of marketing strategies and communication principles.Knowledge of media production, communication, and dissemination techniques and methods, including alternative ways to inform and entertain via written, verbal, and visual media.Knowledge of supervisory principles, methods, and techniques.Excellent interpersonal, verbal, and written communication skills.Excellent organizational skills and the ability to prioritize and complete simultaneous projects. Ability to take initiative to plan, organize, coordinate and perform work in various situations when numerous and diverse demands are involved.Ability to think critically and creatively, have a high standard of integrity, and be motivated to incorporate best practices into the organizational structure.Ability to exercise a high degree of independent judgement in the establishment, interpretation, application, and enforcement of all rules, regulations, and policies. Ability to effectively manage the work of others by providing information, guidance, and motivation.Ability to anticipate problems and address them proactively.Ability to exercise discretion and good judgement at all times. Ability to collect, organize, analyze and present information in a meaningful manner.Ability to thrive in an organization that values the diversity of its student body and workforce and actively promotes an equitable environment.Salary Grade 21To apply, visit https://fgcu.wd5.myworkdayjobs.com/en-US/eaglejobs/job/Main-Campus/Assistant-Vice-President--Marketing---Communications_R0004910?workerSubType=7606cd1535ba016f9151c43d68012214&workerSubType=7606cd1535ba01e56580c43d68012414&workerSubType=7606cd1535ba014f6fabc43d68012614Copyright ©2022 Jobelephant.com Inc. All rights reserved.Posted by the FREE value-added recruitment advertising agency jeid-83b5925789a0784ea4b0f54c7eec54f8

Siesta Bay (SIE) Fort Myers, FL, US Regular Full Time Are you a customer service professional looking to take your talents in a more entrepreneurial direction? Join our team at Sun RV Resorts and embark on an exciting new opportunity! We are looking for an Assistant Resort General Managerwith a real knack for great customer service. If you like the idea of helping to build and maintain a first-class RV resort community and you have the qualifications and background we're looking for, we want to talk to you! OVERVIEW As an Assistant Resort General Manager, you'll assist the GM with operations and the continued profitability of the resort, and serve as the day-to-day point of contact for guests and residents. You'll be on-call 24 hours/day and handle everything from administrative activities, marketing, leasing and home sales, to property maintenance, budgeting, human resource management and, most importantly resident and guest relations. JOB DUTIES Ensure guests and residents receive the highest levels of customer service consistent with Sun's Customer Service philosophy. Handle and resolve resident and guest complaints, inquiries and issues in a timely and professional manner. Monitor, code, and approve all invoices; maintain petty cash and activity accounts while adhering to Sun's cash handling policies. Enforce resort rules and regulations. Promote and market resort to guests; ensure overall resort appearance is well maintained and groomed to Sun's curb appeal standards. Handle and report emergencies that may arise onsite. Coordinate team member selection, training, scheduling and development of direct reports and ensure all team members comply with appropriate policies and procedures. Oversee and account for balancing of income nightly. Coordinate timely distribution of rental increase and lease renewal notices (if applicable). Market models, pre-owned, and brokered homes for sale in the resort. Manage rent collection process, including collecting, posting and depositing income from leasing of rental sites; ensure bad debt is submitted to collections. Review residency applications and approve or deny residency. Report deficiencies, which would adversely affect the operation of the resort, to the RVP. Assist with developing marketing strategies and maintaining effective advertising to attract prospective guests to resort. Complete market surveys and insurance inspections as required. Initiate and maintain local dealer relationships. Coordinate and follow-up on service requests. Assist with preparation of annual operating budget. Review monthly property accounting reports and compile reports for Accounting; prepare monthly explanation of P&L variances. Select, supervise, and review all contractual services as directed. All other duties as assigned. REQUIREMENTS High School Diploma or GED Minimum of 2 years property/resort management experience, including 2 years supervisory experience Previous sales & leasing experience, preferred General knowledge of maintenance Solid negotiation skills Ability to thrive in a fast-paced environment Working knowledge of basic accounting principles Thorough knowledge of federal, state, and local laws pertaining to fair housing and employment law Basic computer proficiency including email, internet and Microsoft Office Suite; experience using Yardi and/or RMS, a plus Flexibility to respond to resort needs during non-business hours REWARDING BENEFITS At Sun Outdoors, you will be part of an industry-leading organization where you will be challenged, inspired, rewarded and transformed. We place a high priority on our team members, and this is a big part of what sets us apart. We will ask you to give us your very best every day, and will challenge you with interesting work, stretch assignments, a collaborative and supportive work environment and plenty of learning and growth. In exchange, we will reward you with great pay, advancement opportunities, paid time off, great benefits, and flexibility. Comprehensive Medical and Prescription coverage with multiple plan designs so you can choose the plan that best meets the needs of you and your family Comprehensive Dental Plan Vision Plan Voluntary Health and Dependent Care Reimbursement Accounts Life and Accidental Death and Dismemberment Insurance Short and Long-Term Disability Coverage 401(k) Plan with Sun matching contribution Paid Parental Leave Employee Assistance Program Identity Theft Insurance Legal Assistance Plan Pet Insurance Tuition Reimbursement program providing financial support to team members who further their formal education Vacation RV Site Discounts for team members when visiting Sun Outdoors locations across the nation Team Member Perks & Discounts program with hundreds of discounts on things like travel, merchandise, mobile phone service, and more Paid Time Off including ten holidays, vacation, personal, sick time, bereavement and pay for jury duty Job Reference: 129453 ACCESSIBILITY ASSISTANCEIf you are an individual with a disability and need assistance completing an online application, please contact us at (844) SUN-4343. Alternatively, an email may be sent to [email protected]. "Applicant Accommodation" should be included in the subject line of the email. Please note that this phone number and email address are only for those individuals who would like to request an accommodation to apply for a job. California Team Member Privacy NoticeJob Segment: General Manager, Manager, Management