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Online Marketing Manager Salary in USA

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Online Marketing Manager Salary in USA

19 650 $ Average monthly salary

Average salary in the last 12 months: "Online Marketing Manager in USA"

Currency: USD Year: 2024
The bar chart shows the change in the level of average salary of the profession Online Marketing Manager in USA.

Distribution of vacancy "Online Marketing Manager" by regions USA

Currency: USD
As you can see on the diagramm in USA the most numerous number of vacancies of Online Marketing Manager Job are opened in Texas. In the second place is California, In the third is State of New York.

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Specifically, you would be responsible for performing the following tasks to the highest standards:Supports the Director of Marketing (DOM) in all Marketing Planning & Execution strategies for the hotel. Assists in the development, management, execution and measurement of all aspects of the marketing/branding strategies under the leadership of the Director of Marketing; including but not limited to Marketing Budgets, Social Media, Websites, Digital & Print Advertising, Collateral, Video/Photography Assets, etc. that maximizes exposure in order to achieve budget, increase revenue, and market share targets.The position may also act as a liaison between the hotel and regional marketing support, outside agencies and contracted vendors/service providers. Requires extensive and regular interaction with hotel's Director of Marketing & eCommerce.Keys to Success: Builds a close alignment with on-property, regional, and brand marketing teams. Successfully executes the tactical elements of the annual marketing plan. Strong project management skills, with the ability to prioritize multiple projects at once. Has a passion for learning and staying on the cutting edge of new digital strategies, trends and technologies. Highly adaptable to seasonality and conflicting priorities. ESSENTIAL FUNCTIONS: Marketing Planning & Strategy Branding & Positioning : Supports in the execution of all messaging, positioning and marketing strategies. Helps deliver content that meets brand standards. Plan & Budget : Supports in the development of strategic marketing plans under the leadership of the Director of Marketing. Marketing plans should be annual, monthly and by segment of deployment inclusive of cost, deployment strategies (print, digital, and/or social media) through the review of competitive data, demand analysis and market mix management. Agency Point of Contact : May be responsible as the day-to-day agency point of contact to ensure execution of plan. Inte rnal Partnerships: May work/liaison with internal corporate partners, including but not limited to Brand, Destination, and ECG. Tactical Marketing Execution & Analysis eCommerce : Executes eCommerce campaigns to support the hotel strategic marketing plans working within the established budgets. This includes (but is not limited to) email, paid media, social media, online listings, and SEO/SEM. Tracks and analyzes success of marketing campaigns and works with the Director of Marketing & eCommerce to adjust marketing strategies/budgets where needed based on performance metrics. Project Management : Manages the development of creative (in coordination with an agency where applicable) for all marketing initiatives, ensures timely media placement and coordination of production/materials deadlines, in addition to, project expense management. Website Content : Manages Brand.com and vanity website (Where applicable) content, including upkeep of images, special offers, landing pages and other site content enhancements and requirements. Responsible for ensuring all legal and security requirements are maintained on the vanity site. Collateral Development & Upkeep : Reviewing and approving all on-property/in-room collateral, sales collateral, sales tools, and sales offer ensuring alignment with brand standards and brand and hotel-level positioning. Third Party Site Management : Maintains all imagery and content within 3 rd party sites, including but not limited to: Expedia, Booking.com, TripAdvisor, and all Social Media websites. Content & Asset Management : Identifies visual asset needs and coordinates all photo & video shoots as needed. Reporting : Pulls ad-hoc reports requested by leadership to assist with ownership and/or corporate meetings. Meetings, Presentations and Reports Assist the Director of Marketing in preparation for all strategic meetings, including weekly and/or monthly hotel executive committee meetings, ownership reviews and corporate hotel reviews. Prepares marketing activity reports on regular cadence and on an as needed basis. SUPPORTIVE FUNCTIONS: Provides analysis to Director of Marketing where necessary to support the development of the annual business plan and on-going measurements. Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested. Participates where appropriate in related trade/business related functions, events, conferences and workshops. SPECIFIC JOB KNOWLEDGE, SKILL AND ABILITY Extensive knowledge of marketing communication mediums to include but not limited to digital advertising, eCommerce, and social media. Ability to perform critical analysis and to manage extensive amounts of information Excellent written skills sufficient to produce internal/external sales and marketing communication Excellent presentation skills Ability to effectively deal with department heads, executive committee members, team members and corporate staff. Ability to manage projects effectively - ability to manage multiple projects, meet and work effectively under time and resource constraints Copywriting Software/Program Skills/Knowledge: Microsoft Office (Word, Power Point, Excel & Outlook) Social Sites and other applications CMS Digital analytics What are we looking for?Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values: Hospitality - We're passionate about delivering exceptional guest experiences. Integrity - We do the right thing, all the time. Leadership - We're leaders in our industry and in our communities. Teamwork - We're team players in everything we do. Ownership - We're the owners of our actions and decisions. Now - We operate with a sense of urgency and discipline In addition, we look for the demonstration of the following key attributes: Quality Productivity Dependability Customer Focus Adaptability What will it be like to work for Hilton?Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands . Our vision "to fill the earth with the light and warmth of hospitality" unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!The Benefits- Hilton is proud to have an award-winning workplace culture ranking #1 World's Best Workplace by Great Place To Work & Fortune We support the mental and physical wellbeing of all Team Members so they can Thrivepersonally and professionallyin a diverse and inclusive environment, thanks to innovative programs and benefits. Hilton offers its eligible team members a comprehensive benefits package including: Access to your pay when you need it through DailyPay Medical Insurance Coverage - for you and your family Mental Health Resources Best-in-Class Paid Time Off (PTO) Go Hilton travel discount program Supportiveparental leave Matching 401(k) Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount Debt-free education :Access to a wide variety of educational credentials (ex. college degrees, high school completion, English-language learning, digital literacy, professional certificates and more) Career growth and development Team Member Resource Groups Recognition and rewards programs #LI-MD1
Marketing Manager - Commercial
Wilsonart, Temple
WilsonartWilsonart in Temple, TX currently has an opening for a Marketing Manager, Commercial.At Wilsonart, we support employees in developing their skills and providing advancement opportunities: Promotions and TransfersCoaching and MentoringTraining and DevelopmentEducational reimbursement for you and your dependents.At Wilsonart, we understand the importance of balance in your life. Therefore, we provide:Holiday PayGenerous Vacation timeSUMMARYThe Marketing Managers responsibility is to be the marketing expert in their area of responsibility (e.g.: commercial audiences and segments.). Ultimately accountable for all marketing activities, oversees the development and delivery of a fully integrated marketing strategy. Leads annual marketing plan & marcomm pipeline strategy, ideation, qualification, and development. Drives continuous marketing portfolio transformation through demand creation, space/trend identification, new brand/positioning development and segment diversification. The position will be responsible for delivering associated annual revenue and EBITDA targets.ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.Mission critical role to achieving the companys volume and profit growth targetsby building deep and meaningful relationships/engagement with commercial audiences and segments, including a focus on sustainability, architecture and design trendsRequires extensive interactions, to include influencing and building partnerships, with senior leadership, marketing, sales leadership and customersDevelopment and implementation of the audience and segment marketing strategyDirect creation and publication of all marketing materials in line with marketing plansManage and improve demand creation, lead generation, & measuring resultsCreation and implementation of marketing strategy - including campaigns, events, digital marketing, and websiteWorking closely with the companys product management and sales teams; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentationsEnsure that the marketing objectives are implemented by the marketing team and adopted by field as intendedWork closely with sales, marketing and design leadership to define marketing materials, programs, and quarterly/annual marketing plansTranslate technical details into benefits for the intended audience(s) Manage email marketing and social media presence and direct programs to improve social mediareputation and recognitionDeveloping and delivering marketing and communications strategies for the organizationUndertake continuous analysis of competitive environment and commercial trendsControl budgets and allocate resources among projectsManagement of major national trade show event(s) Scope and Impact:Set strategic direction and ensure execution for quarterly and annual marketing planDevelop marketing strategies in line with corporate goals, designed to grow sustainable revenue, market share, margin and profitabilityDevelop, evolve, and refine market positioningBuild strategies based upon thoughtful commercial audience insights (e.g. architects, designers, fabricators, OEMs, etc.) thorough competitive and market analysis and a deep understanding of marketShare, learn and coach cross-functional teams on details of marketing initiatives Research & Analysis:Test critical assumptions around positioning, messaging, merchandising, and all marketing toolsContinuous refinement based on research and analysis of results found in marketEvaluate projects using relevant KPIs and feedback from existing and prospective customers (internal and external) Analyze, recommend and lead marketing strategies relevant to the companys commercial success Lead the analysis protocol business case development, simulated test market, concept testing and tracking mechanismsCommunication Management (Internal & External Stakeholders):Lead cross-functional projects across a number of parts of the business, including product management, IT, innovation,sales, media, revenue management, customers, and third-party agenciesCommunicate and influence senior management, product management and sales regarding marketing strategies, plans and programsQUALIFICATIONSTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Strong leadership orientation with a high work ethic and energy level.High comfort with working in a highly ambiguous, fast-paced environment.Strong understanding of customer and market dynamics.Proven ability to develop and execute strategic marketing programs and supporting tacticsExcellent verbal and written communication skills.Superior project management skills, ability to multi-task and work on tight timelinesAbility to quickly grasp complex business environment and concepts and express them clearlyFlexible and open to changing priorities and managing multiple tasks simultaneously within compressed timeframesFinancial acumen that will enable results-driven marketing activities EDUCATION and/or EXPERIENCEBachelors degree in marketing, communications or related field4+ years of experience in the architecture/design, building products/industry or commercial/design industry with a focus on quarterly and annual marketing planning and commercial effectiveness.Experience effectively working in a highly matrixed organizationMasters degree or MBA in marketing or business preferredFamiliarity with the building industry and products preferredPHYSICAL DEMANDS / WORK ENVIRONMENTThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Usual office environment with frequent sitting, walking, and standing, and occasional climbing, stooping, kneeling, crouching, crawling, and balancing.Frequent use of eye, hand, and finger coordination enabling the use of office machinery.Oral and auditory capacity enabling interpersonal communication as well as communication through automated devices such as the telephone.TRAVEL REQUIREMENTSAbility to travel occasionally domestically and internationallySWilsonart is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.PI239702339