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Online Marketing Manager Salary in Raleigh, NC

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Senior Offer Manager – Motion & Robotics Offers
Schneider Electric USA, Inc, Raleigh
Senior Offer Manager - Motion & Robotics Offers The Senior Offer Manager - Motion/Robotics for Schneider Electric will function as a business leader of our Performance and High-Performance motion offers including Robotics through every aspect of its lifecycle in the US region. The position will work closely with the global business leaders, OEMs, Strategic Accounts, End Users, and Distributors for sales growth, including opportunities reviews, product launches, technology positioning and implementation of commercial programs. From roadmap definition, feature prioritization and external communication, this position will shape the future of the growth in the US. We are looking for an Offer Leader who is passionate about helping SE customers build and extend Digital Automation. The ideal incumbent has a keen understanding of IIoT and an acumen for new market trends. #EdgeControl #IIoT #ProductManagement. What do you get to do? Lead and manage all aspects of product lifecycle from strategic planning to tactical activities in the US including product launch prioritization, support, and obsolescence. Develop business cases and own all product marketing responsibilities to expand motion/robotic centric sales and gross margin. Lead product commercialization, including voice of customer research, definition of detailed customer and product requirements based on market needs, industry trends and value proposition, public presentations, and competitive analysis. Analyze and capitalize on market trends, customer requirements and competitive strategy to identify opportunities to increase business value through product differentiation. Lead US product launches, seminars, commercial programs deployment and execution, and strategic partnerships. Provide tactical guidance to Sales by assuring pre-sales technical products, and application assistance. Manage periodic funnel reviews and strategic engagements with SE Sales and Distributors Key Responsibilities:Definition of the product strategy and tactics following the 4P's of Marketing elements for successfully positioning the products in the market.Offer definition around its value, features, competition.Pricing definition by devising the right pricing strategy.Place definition to support the go to market strategy.Promotional support of the product for sales and marketing communication.Design and management of marketing content and sales enablement for delivery to sales, customers, and channels.Product launches and life cycle management.Analyzing product profitability and sales success to ensure the health of the product offering according to business strategy.Competitive analysis.Product demand forecast and inventory levels with sales and operations.Product availability and quality management. Desired Qualifications:Bachelor's degree in Engineering, Business degree.Experience in inside or outside sales and/or marketing experience in industrial automation industry including general motion.Experience with modern marketing tactics preferred - social tools, CRM, marketing automation, campaign development.Able to be flexible to meet time zone challenges, and work with global colleagues.Ability to collaborate in a highly matrixed organization.Ability to manage and drive multiple projects concurrently.Ability to influence sales leadership to drive growth.Ability to lead through influence without having direct control.Excellent communication skills both written and verbal. Exemplary listening skills and the ability to translate internal and external customer requirements.Ability to communicate verbally to large groups in person and remotely.Equally comfortable working independently and collaborating with others having divergent perspectives and skillsets. Delivering outstanding results in either mode consistent with established schedules.Initiative and self-motivation.Able to make decisions within relative scope of role and in a timely basis.Strong MS Office capability. Why us?Schneider Electric is leading the digital transformation of energy management and automation. Our technologies enable the world to use energy in a safe, efficient and sustainable manner. We strive to promote a global economy that is both ecologically viable and highly productive.€25.7bn global revenue137 000+ employees in 100+ countries45% of revenue from IoT5% of revenue devoted for R&DYou must submit an online application to be considered for any position with us. This position will be posted until filledIt is the policy of Schneider Electric to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct. Concerning agencies: Schneider Electric does not accept unsolicited resumes and will not be responsible for fees related to such. Senior Offer Manager - Motion & Robotics Offers The Senior Offer Manager - Motion/Robotics for Schneider Electric will function as a business leader of our Performance and High-Performance motion offers including Robotics through every aspect of its lifecycle in the US region. 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NAM Project Manager System Drives Transformation
Schneider Electric USA, Inc, Raleigh
What will you do? Lead the transfer of System Drives business execution (Velocity and APM) to a know partner / systems integrator located in Midland TX; must follow the ramp-up till a stable situation reached Deliver end-to-end project success by managing scope, business benefits, timeline, budget, resources, change management & communication, risk & issues, governance, reporting towards the Industrial Automation Business Unit, North American Operations, Global Supply Chain, and other key stakeholders Lead the operational deployment of critical business practices and KPI monitoring, across both Selling and Execution phases, to achieve Solutions business performance Drive and implement structural changes to insure consistent Customer Project Governance, Processes, Tools for Customer Projects, and Services Role will require collaboration with Industrialization, Global Supply Chain, Purchasing, Legal, IT, and Finance What skills and capabilities will make you successful? Strong business acumen and a strong results orientation Strong project management and organizational skills International exposure A strong customer orientation What's in it for you? Be part of a worldwide team, tapping into your entrepreneurial spirit and showcasing your inventive ideas on a global scale. Who will you report to? Callie Reis -VP System Drives - Will work closely with NAM IA Offer Marketing What qualifications will make you successful for this role? Excellent knowledge of the product lines in the scope of the transfer, particularly System Drives Familiarity with customer projects and solution business and the full process of going from order to delivery (and follow-on services) Experience contract definition, negotiation, execution and the associated support tools (tendering, quotation, ordering, BOM transfer, etc) Past leadership of industrial set-up of a product line and / or a transformation project 10+ years of progressive professional experience in the industry and the US Entrepreneurial in nature with track record of collaboration driving cross functional alignment and change, while working in an ambiguous environment Ability to operate at all levels and across the matrix organization Who will you report to? Callie Reis -VP System Drives - Will work closely with NAM IA Offer Marketing Let us learn about you! Apply today. You must submit an online application to be considered for any position with us. This position will be posted until filled. Why us?At Schneider Electric we're committed to creating a workplace that gives you not just a job but a meaningful purpose in joining our mission to bring energy and efficiency to enable life, progress and sustainability for all.We believe in e mpowering our team members to reach their full potential, fostering a sense of ownership in their work.We embrace inclusion as a fundamental value, ensuring that every voice is heard and valued. We value differences, and welcome people from all walks of life. We believe in equal opportunities for everyone, everywhere.If you want to be part of a company where your contributions truly matter, where you are empowered to make a difference and where inclusivity is valued, we would love to hear from you.Discover your M eaningful, Inclusive and Empowered career at Schneider Electric.€34.2bn global revenue +12% organic growth 135 000+ employees in 100+ countries #1 on the Global 100 World's most sustainable corporationsYou must submit an online application to be considered for any position with us. This position will be posted until filledSchneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best.We mirror the diversity of the communities in which we operate and we 'embrace different' as one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do. This extends to our Candidates and is embedded in our Hiring Practices.You can find out more about our commitment to Diversity, Equity and Inclusion here and our DEI Policy hereSchneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color , gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct. What will you do? Lead the transfer of System Drives business execution (Velocity and APM) to a know partner / systems integrator located in Midland TX; must follow the ramp-up till a stable situation reached Deliver end-to-end project success by managing scope, business benefits, timeline, budget, resources, change management & communication, risk & issues, governance, reporting towards the Industrial Automation Business Unit, North American Operations, Global Supply Chain, and other key stakeholders Lead the operational deployment of critical business practices and KPI monitoring, across both Selling and Execution phases, to achieve Solutions business performance Drive and implement structural changes to insure consistent Customer Project Governance, Processes, Tools for Customer Projects, and Services Role will require collaboration with Industrialization, Global Supply Chain, Purchasing, Legal, IT, and Finance What skills and capabilities will make you successful? Strong business acumen and a strong results orientation Strong project management and organizational skills International exposure A strong customer orientation What's in it for you? Be part of a worldwide team, tapping into your entrepreneurial spirit and showcasing your inventive ideas on a global scale. Who will you report to? Callie Reis -VP System Drives - Will work closely with NAM IA Offer Marketing
Category Manager
TheCollegeBoard, Raleigh
College Board - FinanceRemoteAbout the TeamThe Procurement team at College Board is a group of 10 highly skilled professionals who support the purchasing needs of all divisions across the organization. Our extensive category coverage encompasses a wide range of areas such as contingent workforce, building and construction projects, enterprise software systems, contact centers, custom consulting engagements, and cloud services. Our category managers work directly with leaders from all parts of the business to help define and deliver College Board products and services. We are transforming our business at a rapid pace and the Procurement team plays a crucial role in shaping and driving this change. About the OpportunityAs one of our Category Managers, you will be responsible for executing vendor relationship, strategic sourcing, and contract management activities in support of multiple College Board divisions. You will implement sourcing strategies, engage in comprehensive industry and supplier research, manage the bidding and RFP process. You'll oversee vendor selection, contract negotiations and supplier performance management activities to secure competitive pricing and favorable terms. To ensure success, you will collaborate closely with College Board Programs and Service units to competitively source products and services in support of our mission and financial objectives. Your strategic and proactive mindset, coupled with operational excellence, is the key driver of success in this role.In this role, you will:Collaborate with business partners to drive value (40%)Collaborate within the Procurement organization and support divisions across College Board in identifying and securing service providers to meet their business prioritiesPartner with business unit stakeholders to identify vendors and determine work streams where price competition would be beneficial and coordinate RFI's, RFP's and RFQ's to ensure ideal vendor selectionBring industry benchmarks, expertise, knowledge of trends, and other third-party data to prepare for vendor selection and negotiationExecute agreements and manage vendors (40%)Lead vendor negotiations to ensure that College Board contracts at competitive prices and favorable terms with an emphasis on the current supply baseManage the process to review and negotiate contract documents, coordinating resources in Legal, Governance, Risk and Compliance and CB business units; Review and redline terms and conditions to ensure maximum value and minimum riskAnticipate and manage contingencies and dependencies, ensuring proactive planning and real-time analytical thinking during intense periods of deliveryOwn and manage critical vendor relationships for timely issue escalation; Work with vendors to resolve performance issues and drive improvements as necessaryImprove our support and performance (20%)Utilize P2P tools like Workday, Concur and Strategic Sourcing to establish and help improve operational processes from project intake to invoice approvalsPractice continuous improvement and strengthen the value proposition for internal clients and improve key performance as measured by KPIs that are important to key constituentsAnalyze division spend data to and identify and generate cost savingsAbout YouYou have:7+ years of procurement-related experience and expertise working in evaluating contractual terms and conditionsStrong industry experience and track record of evaluating contractual terms and conditions, negotiating with multiple service providers (e.g., supply chain, consultants, hardware/software providers, social media influencers, large contact centers, print & publications, marketing services, online advertising, photography/videography, and promotional products)Superior quantitative and qualitative analytical skillsProven track record of negotiating large multi-year contracts and negotiating with various vendors essential for delivery at high scaleExcellent interpersonal skills and the ability to foster positive and productive working relationships at all organizational levels and vendor communityInitiative and an ability to work in a self-directed environmentExperience with contract management, P2P systems, and toolsA bachelor's degree in business, management, finance, supply chain management or related work experience preferredProficiency with Microsoft Office (MS Word, Excel, Access, PowerPoint)Ability to travel 4-6 times a yearYou must be authorized to work in the USAbout Our Benefits and CompensationCollege Board offers a competitive benefits and compensation program that attracts top talent looking to make a difference in education. As a self-sustaining non-profit, we believe in compensating employees equitably in relation to each other, their qualifications, their impact, and the relevant market.The hiring range for a new employee in this position is $76,000 to $125,000.College Board differentiates salaries by location so where you live will narrow the portion of this range in which you can expect a salary.Your salary will be carefully determined based on your location, relevant experience, the external labor market, and the pay of College Board employees in similar roles. College Board strives to provide our best offer up front based on this criteria.Your salary is only one part of all that College Board offers, including but not limited to:A comprehensive package designed to support the well-being of employees and their families and promote education. Our robust benefits package includes health, dental, and vision insurance, generous paid time off, paid parental leave, fertility benefits, pet insurance, tuition assistance, retirement benefits, and moreRecognition of exceptional performance through annual bonuses, salary growth over time through market increases, and opportunities for merit raises and promotions based on increased scope of responsibilityA job that matters, a team that cares, and a place to learn, innovate and thriveYou can expect to have transparent conversations about benefits and compensation with our recruiters throughout your application process.About Our ProcessApplication review will begin immediately and will continue until the position is filledWhile the hiring process may vary, it generally includes resume and application submission, recruiter phone screen, hiring manager interview, performance exercise and/or panel interview, and reference checks. This is an approximately 8-week process#LI-NB1#LI-REMOTE
Senior Renewable Energy Project Manager
Montrose Environmental Group Inc., Raleigh
ABOUT YOUAre you passionate about the environment and ready to join an inclusive workplace, committed to leading new ideas and pathways and to delivering value? If the answer is "Yes!" then we have an exciting career opportunity for you.Who are we? We are Montrose, a global environmental services provider offering environmental planning and permitting, measurement and analytical services, and environmental resiliency and sustainability solutions. Our qualified engineers, scientists, technicians, associates, and policy experts are proud of our collective expertise and the collaborative nature of our approach to helping clients. We strive to optimize environmental resiliency in a way that effectively complements our clients' decision-making and operations and efficiently fulfills their project requirements.MEG has 3000+ employees and more than 135 global locations all ready to provide solutions for environmental needs.The Environmental Engineering and Consulting team delivers solutions for complex environmental challenges using our regulatory expertise and implementing practical and cost-effective compliance management processes and programs. We address our clients' biggest concerns around permitting, ecoservices, assessment, and remediation.Our highly trained and experienced engineers and scientists, environmental and remediation specialists, geologists, hydrogeologists, biologists, and environmental compliance specialists work with both public- and private-sector clients, delivering turnkey solutions.A DAY IN THE LIFEOur Senior Level Renewable Energy Project Manager position is a remote position; Location in the South East is preferred.As a Senior-Level Project Manager, you will be part of a dynamic, strong and fun team of committed professionals that are passionate about assisting our clients in getting more renewable energy onto the grid. No two days are the same. This is an exciting time to be working in the renewable energy industry! This role will also be responsible for a full range of activities, including:Independently manage small to large-scale solar and battery energy storage (BESS) projects;Grow existing client base in the renewable energy sector (solar, BESS but also wind);Work with our Renewable Energy Services Initiative to build our growing service line, coordinate with other regional offices and collaborate with the entire Power Sector team;Be an entrepreneurial seller/doer, capable of preparing project budgets, proposals, completing and managing site due diligence tasks, manage multi-disciplinary project plans and teams, and ensure compliance with state, federal, and local regulations;Prepare and/or oversee permits and regulatory documents and assist with preparation of other environmental documents;Track project financials and coordinate with the accounting and project teams to ensure that work is completed on budget and schedule;Mentor and develop Junior Staff;Exercise safe work practices by following all Company safety rules and OSHA regulations, including attendance at all required safety training programsParticipate in the company's continuous improvement programs and provide support to team effortsKeep up-to-date and current on industry trends by completing formal training, reviewing professional publications, and attending professional workshops, andPerform other duties as assigned.YOUR EXPERTISE AND SKILLSTo perform this job successfully, individuals must be able to perform each duty and responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.Bachelor's Degree in Environmental Science, Engineering, Renewable Energy Technology or related degree from an accredited four-year college or universityAbility to support and build our existing renewable energy services line+/- 10 years of experience in renewable energy sector preferredAbility to Work Effectively, both Independently and in a Team SettingGeneral Knowledge of Federal and State Regulatory StandardsAbility to travel as needed to attend conferences, client meetings and site visits(~10-20% of time)Strong oral and written communication skillsStrong time management skills with the ability to work well under pressure with multiple deadlinesMaintain confidentiality at all timesOrganizational skills and attention to detailWorking knowledge of business software (Microsoft Office, Outlook)WHAT WE CAN OFFER YOU As a key member of our Montrose team, you can expect:Mentorship and professional development resources to advance your careerDirect exposure to our industry's leading experts who are solving the world's toughest environmental challengesAn entrepreneurial environment where you can learn, thrive and collaborate with talented colleaguesOpportunities to engage and contribute in our Diversity, Fairness and Inclusion and Women Empowering Leadership employee resource groupsCompetitive compensation package: annual salary ranging from $90k to $115k, commensurate with accomplishments, performance, credentials and geographyCompetitive medical, dental, and vision insurance coverage401k with a competitive 4% employer matchProgressive vacation policies, company holidays and paid parental leave benefits to ensure work/life balanceA financial assistance program that supports peers in need, known as the Montrose FoundationAccess to attractive student loan rates to optimize your student loan payoff plansThe above statements are intended to describe the general nature of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties and skills required of employees so classified. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact 949-988-3500 or [email protected] for assistance.MAKE THE MOVE TO ACCELERATE YOUR CAREERWe are going to be blunt - the way we work may not suit everyone. We are a fast-paced, dynamic and high-growth company. You are your own boss, but you will get tons of guidance and plenty of support from talented, super-smart colleagues and its service providers.Want to know more about us? Visit montrose-env.com and have fun!Montrose is an Equal Opportunity Employer. Montrose is committed to recruiting and hiring qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status. Montrose is committed to providing access and reasonable accommodation in its employment for individuals with disabilities.
Client Marketing Manager-Remote
Bright Horizons, Raleigh
Reporting to the Director, Client Engagement, the Manager, Client Marketing (CMM) plays a critical role in leading engagement for a defined portfolio of client accounts across all lines of business. This person, in partnership with the Client Relations team will analyze engagement and usage of services to lift utilization of Bright Horizons services while aligning with our clients' communication channels. The right candidate for this role will be strategic, and entrepreneurial and exercise critical thinking to ensure our marketing communications are clear, concise, persuasive. Bright Horizons is a leading education and care company, trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education. We partner with some of the world's best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.What you will do:Remote or Hybrid EligibleProactively monitor engagement to create and implement strategic marketing strategies and communication plans for a key set of accounts designed to drive awareness and registration or enrollment of Bright Horizons benefits, to ultimately support client retention and revenue growth Meet with clients to understand their key priorities, themes and channels and act as a benefit communications expert to provide guidance and recommendations of driving awareness and engagement of Bright Horizons benefits. Collect and deliver feedback from clients to allow Client Engagement Programs to define, refine, and execute client and employee campaigns, journeys and other programs that help to further increase client employee registrations and enrollment of services. Report on and analyze marketing performance for all Client Engagement activities with a set of key accounts to including email campaigns, shared and client-specific webinars, events, and other client engagement programs, to inform future activities Develop positive ongoing relationships with Client Relations (account management) teams and support organizations Lead with HEART, Bright Horizons core set of values What we hope you will bring to this role: A Bachelor's degree in marketing or related field Intimate understanding of traditional and emerging marketing channels 5+ years B2B2C marketing experience minimum Additional Experience:Experience working with a sales team in both Sales Enablement and Account-Based Approach Qualities include strong project management skills; results-oriented and highly motivated Ability to lead projects and take initiative on ideas with minimal supervision Strong cross-functional communications skillset Comfortable setting aggressive goals and exceeding them Thrives in a team environment as well as in an individual setting The individual should function effectively under pressure and maintains a sense of humor; be willing to adjust roles and responsibilities to meet the needs of a constantly changing and growing organization Be able to adjust quickly to changing priority of tasks Knowledgeable and adept at Microsoft OS, including Microsoft Office, Excel, Outlook Must be detail-oriented and set high standards for quality. Strong organizational skills required. Proven excellent written and verbal communication skills Strong writing skills, review skills, and general creative "eye" Must be a self-starter with a sense of urgency and a commitment to delivering high-quality work consistently Experience with Salesforce, Salesforce Marketing Cloud, print-on-demand systems, and providing creative direction preferred Compensation Range:The annual salary range for this role is: $75,000-$80,000 per yearThe range of compensation listed here or that may be discussed in the interview process is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.Life at Bright Horizons:Our home office employees support all facets of our business - and no matter which department you join, you'll be part of a passionate team doing work that makes a difference in the lives of children and families.Our people are the heart of our company. Because we're as committed to our own employees as we are to the clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Here, you'll find traditional perks (health insurance, 401(k), PTO, and flex spending) plus child care discounts, education assistance, and so much more. Join us to experience how we support our people to realize their passion, possibilities, and purpose both at work and at home. All in a workplace where you can be you. Come build a brighter future with us.
Content Marketing Manager - Remote
UX Hires, Raleigh
Content Marketing Manager - RemoteOur client is simplifying the chaos of the events industry through powerful, easy-to-use technology and is seeking a rockstar to join their growing team.We are seeking a Content Marketing Manager to lead all aspects of content strategy, planning, and execution for our rapidly growing brand. Reporting to our Director of Marketing, this person will elevate our thought leadership presence, scale our SEO performance, improve our email click rates, and empower cross-team stakeholders with high-quality content that is equal parts creative and strategic. They will work closely with teammates from all departments, creating content that moves the needle with our audience and measurably impacts our growth.Our client has been voted DC's Best Startup and one of "DC's Coolest Places to Work".Primary Responsibilities Include:Define a cohesive content marketing strategy that elevates our clients brand, business, and productDevelop & execute monthly content plans for blog, longform, and email content that address multiple objectivesIdentify high-value SEO opportunities, then write high-quality content that ranks high and increases site engagement/conversionProduce lead magnets such as white papers, e-books, and tools/templates, along with the corresponding drip campaigns to nurture new leadsExecute content requests from cross-team stakeholders, and do so in a way that positively impacts their goalsCollaborate with in-house marketing designer to elevate the design of content-led projects, and the content of design-led projectsManage all day-to-day content operations, including but not limited to maintaining content calendars, external SEO coordination, and sourcing & managing freelancers.What You'll Need:5+ years of professional content and marketing experience, preferably in B2B SaaSExperience writing quality content for multiple objectives and channels (blogs, emails, newsletters, e-books, landing pages, etc.)Impeccable writing and communication skills (obviously), including good judgment on how to structure a story, email, or reportExperience executing keyword research, and a discerning eye for search intent and ranking potentialA working knowledge of external SEO tactics such as backlink buildingThe ability to hit deadlines while maintaining a high standardPreference may be given to applicants with:Experience working in SMB SaaS or the events industryExperience working at a startup (preferably under 50 employees)The ability to pinch hit as a copywriter, not just a content writerExperience with the following tools: Hubspot, Ahrefs, Asana, Google Analytics, Google Search Console, FullStory, Confluence, Google Workspace (Docs, Slides, Sheets)Benefits:Full Health Care (including Dental, Vision, HSA, FSA, LTD, AD&D)Unlimited PTO401k (with matching)Commuter Benefits ($100/mo)WFH Flexibility (depending on tenure and target hitting)
Senior Growth Marketing Manager- Remote
UX Hires, Raleigh
Senior Growth Marketing Manager- RemoteOur client is simplifying the chaos of the events industry through powerful, easy-to-use technology and is seeking a rockstar to join their growing team.Reporting to our Director of Marketing, this person will oversee and optimize paid media campaigns, email automation, and website conversion rate tactics, with a laser focus on growing the pipeline of qualified leads for our sales team. They will work closely with the broader marketing team, including content, design, and marketing operations, to scale the production of performance-optimized assets and develop a close relationship with senior sales stakeholders. This position requires a strategic thinker, a diligent planner, a rigorous analyst, and a deep marketing channel expert.Our client has been voted DC's Best Startup and one of "DC's Coolest Places to Work".Primary Responsibilities Include:Develop, implement, and continuously optimize lead gen-focused paid media and email automation strategiesDetermine the optimal way to allocate budget across media channels (new and existing), campaigns, objectives, and ad unitsCollaborate with Sales to develop an annual marketing promotion calendar, dutifully considering both seasonal and evergreen promotionsRigorously analyze website analytics to understand the strengths & weaknesses of our marketing site and ensure we are constantly testing new ways to optimize conversion rateCollaborate with content & design stakeholders on ad creative, email content, website assets, and other critical deliverables, providing detailed briefs and strategic feedbackDeliver monthly reports that show how we're performing to plan, identify key performance drivers, and propose new opportunities based on deep analysis and channel expertiseWhat You'll Need:6+ years of marketing experience in B2B SaaS, with a significant portion in lead generation or growth rolesExperience running and maintaining paid media campaigns, email automation, and website conversion rate experimentsDemonstrated track record of growing an inbound pipeline with quality leads who convert into customersDeep knowledge of marketing and business analytics and the ability to configure/pull insightful reports independentlyExperience with budget planning, forecasting, and optimizing for cost-per-action targetsAn experienced point of view on how content/creative and messaging impacts performance and the ability to clearly articulate that point of view to writers & designersProven success in roles where you were largely or solely responsible for hitting goalsPreference may be given to applicants with:Experience working at a startup (preferably under 50 employees)Experience working closely with members of a sales teamExperience with the following tools: Hubspot, Google Analytics, FullStory, MixPanel, Segment, Supermetrics, Confluence, Google Workspace (Docs, Slides, Sheets)Benefits:Full Health Care (including Dental, Vision, HSA, FSA, LTD, AD&D)Unlimited PTO401k (with matching)Commuter Benefits ($100/mo)WFH Flexibility (depending on tenure and target hitting)Passionate, caring, and enthusiastic coworkers
Business Development and Marketing Manager
Hedrick Gardner Kincheloe & Garofalo LLP, Raleigh
Hedrick Gardner is hiring one business development and marketing manager. This position can either be located to work out of our Charlotte or Raleigh office.For more than 65 years, Hedrick Gardner Kincheloe & Garofalo LLP has built a strong tradition of representing business and industry with our comprehensive litigation services. With offices in Charlotte, Raleigh, Wilmington, and Asheville, North Carolina; and Columbia, South Carolina, Hedrick Gardner is one of the largest litigation and dispute management firms in the Carolinas.We've earned our reputation as a top litigation defense firm through our accomplishments in the courtroom. Our attorneys aggressively defend our clients' interest inside and outside the courtroom, and tailor the representation to meet each client's needs either through a trial or negotiating an early resolution. Client satisfaction is always a priority.Implement and drive Hedrick Gardner's business development & marketing efforts by partnering with the firm's leadership (Management Committee & Business Development/Marketing Committee) and all practice groups and individual attorneys to develop strategic, organized, and consistent business development & marketing plansOversees the firm's business development & marketing budgetManages and further develops the firm's social media presenceMaintains and develops the firm's website, including firm and attorney profiles, practice descriptions, and electronic newsletters (internal & external) and alertsMaintains firm databases utilized for business development & marketing (CRM)Evaluate and manage firm membershipsWorks with partners to coordinate RFP opportunitiesAssists attorneys with putting together (and participating in) client presentations & speaking engagementsOversees and coordinates event planning (internal & external)Co-lead the firm's business development/marketing committee, including setting agendas, maintaining projects list, etc.Coordinates initial training for new attorneys & laterals about the firm's business development & marketing efforts and strategyPrior business development & marketing management experience with business litigation/insurance defense/civil defense litigation firm or similar preferredMust demonstrate initiative, be highly organized, able to manage multiple projects while prioritizing work assignments, and able to work well with attorneys and staff at all levels in the organizationMust have excellent communication, presentation, and interpersonal skillsMicrosoft Office applications (Outlook, Word, Excel, PowerPoint), Adobe Creative Suite (InDesign, Photoshop, Illustrator), Adobe Acrobat Pro, and website content management systems (e.g., WordPress)Familiar with SEO and Google Analytics, including setting goals, interpreting metrics, and implementing projects to improve online performance and visibilityExcellent writing skills and the ability to understand the attorney-client relationship are criticalMust demonstrate an ability to write effectively for public relations and other purposes for audiences inside and outside the firm and to prepare written materials to support and follow-up marketing opportunities for the firm and individual attorneysAbility to evaluate opportunities for business development and manage a budgetUnderstands the needs and expectations of law firm clientsExperience writing proposals and responses to requests for proposals preferredWork Environment:Indoor office settingHybrid position after an initial in-office training periodMust be willing and available for occasional travel as needed and required by the position's specific duties and responsibilitiesBenefits:MedicalDentalVisionLifeShort-term DisabilityLong-term DisabilityHRAFSA401KPet InsurancePaid HolidaysPTOBenefit Conditions:Waiting period may applyOnly full-time employees are eligibleAbility to commute/relocate:This position will work out of the firm's Charlotte or Raleigh, NC office. Must be able to reliably commute or planning to relocate before starting work.Hedrick Gardner is committed to the equal employment opportunity of all individuals regardless of their race, color, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by local, state, or federal law.
Sr. Director, Product Marketing GenEd (Remote)
Stride, Inc., Raleigh
Job DescriptionThe Product Marketing Senior Director will be responsible for the strategic planning and overseeing the execution of marketing campaigns that promote and drive enrollment for K12's industry-leading online schools, and increase awareness, engagement, and retention of families. Reporting to the Vice President of Product Marketing and Innovation, you will be highly knowledgeable about our product offerings, how they compare to competitor products, and how they meet the needs of specific audiences. You will be a champion for our customers and prospects' needs and drive the development of new features/services to continually enhance the Product-Market fit. You will work across the organization and with outside vendors, leading a team to ensure the continued growth of Stride's K12 business line. Our diverse team values your contributions, thrives on collaboration, and celebrates successes together.Over 20 years ago, Stride was founded to provide personalized learning - powered by technology. We reached students where they were in their own journeys. We knocked down their barriers to great education. And we gave every learner equal opportunity to succeed - however they defined success. Stride innovated the learning experience with online and blended learning that prepared them for their lives ahead.Stride is a community of passionate leaders. Whether teachers, engineers, curriculum writers, or financial managers - whatever your expertise or role, we all work to empower futures through learning. And changing the trajectory of learning itself is one of our greatest missions. Join us in developing more effective ways to learn and helping learners build the skills and confidence they need to make their way forward in life.The Product Marketing Senior Director will be responsible for the strategic planning and overseeing the execution of marketing campaigns that promote and drive enrollment for K12's industry-leading online schools, and increase awareness, engagement, and retention of families. Reporting to the Chief Marketing Officer, you will be highly knowledgeable about our product offerings, how they compare to competitor products, and how they meet the needs of specific audiences. You will be a champion for our customers and prospects' needs and drive the development of new features/services to continually enhance the Product-Market fit. You will work across the organization and with outside vendors, leading a team to ensure the continued growth of Stride's K12 business line. Our diverse team values your contributions, thrives on collaboration, and celebrates successes together.ESSENTIAL FUNCTIONS:Reasonable accommodation may be made to enable individuals with disabilities to perform the essential duties.Develop and execute product marketing campaigns to drive awareness, enrollment, engagement, and retention of families. This includes development of a testing agenda, briefing creative teams (internal and external) and Demand Gen teams (internal and external), and driving analysis/reporting to effectively evaluate product performance.Manage a team focused on developing a deep understanding of our product offering and audience needs to ensure that all marketing initiatives showcase our products in the most compelling waysCreate marketing campaigns with the goal of customer acquisition, leveraging product, audience, and market insightsLead strategy for go-to-market plans by working across MarComm, Demand Generation, and Customer ExperienceWork with internal and external Creative teams to develop compelling messaging and with Analytics team to evaluate program/campaign performanceDevelop A/B testing and optimization plans to continually improve our product-audience fitMonitor trends across education landscape to identify opportunities to drive business goalsServe as a credible subject matter expert with a working knowledge of areas of responsibilityForge strong relationships with internal teams and external organizationsEnsure thorough, timely and accurate stakeholder communicationsCoach, lead, manage, and inspire a high-performing results-oriented team.Supervisory Responsibilities:This position manages a team of Product Marketing Managers who are entry to mid-career level.MINIMUM REQUIRED QUALIFICATIONS:8+ years of Marketing experience OREquivalent combination of education and experienceExperience marketing a digital/online product or serviceCertificates and Licenses: None required.OTHER REQUIRED QUALIFICATIONS:Ability to build, lead, manage and coach a diverse teamStrong project management and organizational skills with attention to detailExcellent presentation skills with ability to leverage technology effectivelyExcellent interpersonal and collaborative skills with ability to build strong working relationshipsAbility to prioritize effectively and manage competing priorities to deliver and drive resultsHigh level of quality and accountability for work productAbility to travel 10% of the time (minimal if any, such as team events, conferences)Ability to clear required background checkDESIRED QUALIFICATIONS: Education marketing experienceWORK ENVIRONMENT:The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.This position is virtual and open to residents of the 50 states and D.C.Compensation & Benefits:Stride, Inc. considers a person's education, experience, and qualifications, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee's salary level. Salaries will differ based on these factors, the position's level and expected contribution, and the employee's benefits elections. Offers will typically be in the bottom half of the range.We anticipate the salary range to be $134,141.25to $240,149.50. Eligible employees may receive a bonus. This salary is not guaranteed, as an individual's compensation can vary based on several factors. These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions. Stride offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.Job TypeRegularThe above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is "at-will" as governed by the law of the state where the employee works. It is further understood that the "at-will" nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.Stride, Inc. is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected Veteran status age, or genetics, or any other characteristic protected by law.Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Marketing Manager - TransPerfect Legal
TransPerfect, Raleigh
Do you want to work for the global leader in the language services and technology industry? Are you interested in helping international brands/organizations find and implement solutions that allow them to communicate, operate and sell their products and services efficiently and effectively? And are you the type of person who enjoys working in an innovative and vibrant workplace? Then TransPerfect is for you!So you like what you hear but haven't worked in 'language' before? That is not a problem, TransPerfect is far from "just a translation agency". Our services portfolio covers everything from business support services such as interpretation, multicultural and digital marketing, SEO and website globalization to multimedia work, video, e-learning and training, and legal support services. All services and client partnerships are aided by best-in-breed software platforms, specialized in optimizing business processes.Full details on the role are below: Position Summary:TransPerfect Legal is in search of a Marketing Manager with transformative strategy and execution skills to step in and to our marketing and communications department.The ideal candidate would be a confident and proven leader with deep experience overseeing multi-channel marketing efforts, including content marketing programs, events, sales support and enablement, digital and social strategy, and personnel management/talent development.TransPerfect Legal is the leading global of legal technology and support, working with leading law firms and corporate legal departments worldwide to provide eDiscovery, forensic technology and consulting, document review, language services, and full case consulting solutions. With offices in 120+ cities and 50+ countries, TransPerfect Legal offers unparalleled local and regional support in almost every major legal market worldwide.Growth is what drives and defines TransPerfect, and we are keenly focused on innovation and problem solving to enable our legal clients to succeed. Your role will give you the chance to work with senior leadership within TransPerfect to strategize, build, and execute programs and campaigns that directly support and grow our diverse business units.The ideal candidate will have 5+ years of previous experience in marketing strategy, execution, and management with a track record of developing people, delivering results, and earning trust and investment from key executive-level stakeholders.Our team at TransPerfect Legal serves a broad audience, which means you'll get the opportunity to wear many hats and impact many areas as both a strategist and executor. This isn't a thinking position...it's a thinking and doing position. Everyone gets their hands dirty at TransPerfect. We have resources and vendor partners that are yours to hold accountable, but ultimate responsibility (and credit, assuming things go well) belongs to you.Success in this role depends on your ability to accurately and reliably understand company objectives, to align, coordinate, and motivate resources with competing priorities, and to, and convey results to team leadership and key stakeholders.Responsibilities:Strategize, plan, and coordinate high impact brand marketing campaigns.Create visual assets such event materials, digital marketing deliverables, and awareness campaigns by working with self-service graphic design platforms and our internal graphic design team.Write copy for brand marketing assets and promote via social media, email marketing, and digital campaigns in conjunction with our internal digital marketing teamUtilize project management as well as event management platforms to track processes, costs, and tasks as well as event lead capture activities.Provide metrics and recaps to give visibility for Senior Management into brand marketing initiatives.Work with TransPerfect key suppliers to ensure we get the most value out of those relationships (budgetary but also in terms of the services we receive).Own fiscal responsibilities of your campaigns and events, maximizing resources to deliver impressive, valuable experiences that remain within budget.Plan and execute on-site event support and real-time brand promotion-making sure these events run smoothly, efficiently, and on schedule. Our events are local, regional, national, and international.Work closely with the TransPerfect sales team, as brand marketing is an integral part of our growth strategy, and we want you to drive that growth.Help to determine event KPIs and continuously strive to make each campaign better than the last.Build strong relationships with external stakeholders and suppliers to ensure that all event objectives and deliverables are met.Requirements: 5+ years of experience in marketingStrong preference for candidates with experience in eDiscovery, litigation support, or the legal industryMust be able to demonstrate quantifiable success for previous lead generation effortsExceptional project management and resource/vendor coordination skillsAbility to manage multiple concurrent strategies across different verticals and channels High-level communication (written and verbal) skills in EnglishTravel - 10%Education/Certification: Minimum bachelor's or its equivalent, with preference for marketing, communications, or other relevant fieldsRelevant advanced degrees preferred but not mandatory