Sales Marketing Manager Salary in Texas, USA

Job Title: Marketing Manager, Lead GenerationLocation: Irving, TX (Hybrid) M, T, W (In Office) Th, F (Remote)Company: Caliber Healthcare SolutionsReports to: Sr. Director, MarketingAbout Us: Caliber Healthcare Solutions empowers high-quality physicians and advanced practice providers with greater career flexibility, autonomy, and mobility. As the leading provider-centric staffing firm, we serve as a trusted advisor both to providers and organizations competing for scarce clinical talent. Built on a foundation of specialization and exceptional support, Caliber's workforce solutions ensure the quality and continuity of patient care in communities across the U.S. We deliver exceptional outcomes by putting the provider at the center of our purpose.Position Overview: Caliber is on the lookout for a dynamic and driven Lead Generation Marketing Manager to champion strategic initiatives and propel business growth. In this capacity, you will lead and inspire a team dedicated to formulating and executing robust lead generation and database growth strategies, with a particular focus on the Flywheel approach to marketing-prioritizing the attraction, engagement, and delight of our providers and healthcare employer clients. This pivotal role involves close collaboration with recruitment and sales teams.The team at Caliber is unified by one shared mission: To empower physicians and advanced practice providers with professionally satisfying and financially rewarding practice opportunities, flexible schedules that fit their lifestyle goals, and the opportunity to provide exceptional patient care. We are seeking a talented lead generation marketing leader to help us fulfill our mission by growing our book of business and helping us achieve our vision for the future of healthcare.Key Responsibilities:Develop and implement comprehensive B2C (provider) & B2B (healthcare employers) lead generation strategies aligned with business objectives. Identify and explore new channels and tactics for effective lead acquisition.Manage communications targeted at healthcare providers on assignment. Develop targeted engagement and retention initiatives along the provider journey to foster positive experiences combating fall off and aiming for assignment completion, repeat assignments and referrals.Develop and execute referral campaigns to leverage existing networks and expand the reach of Caliber Healthcare Solutions.In collaboration with the sales organization, manage Caliber's strategy and presence at industry conferences, career fairs and events - overseeing event planning logistics, lead generation tactics (identifying existing and prospective customers, goal setting for lead capture, communication plan, lead follow up and more) ensuring a compelling and brand-aligned representation. Be the champion of conference and event activity and lead tracking and ROI.Oversee paid lead sources, including but not limited to: digital advertising, paid search, lists, sourcing tools, and utilization of third-party industry job boards and databases. Optimize ROI from paid sources through continuous analysis and adjustments.Execute targeted and segmented email campaigns, digital advertising initiatives, and SMS communications to engage and nurture leads. Develop and oversee nurture campaigns to keep Caliber top-of-mind for potential leads.Lead and mentor a team, fostering their professional growth and aligning efforts with overall business goals.Collaborate closely with the Marketing Manager, Brand to align lead generation efforts with brand strategies. Ensure that all lead generation materials and communications maintain brand consistency.Metrics, Analysis and Continuous ImprovementPerformance Metrics: Develop and implement key performance indicators to measure the success of marketing campaigns, lead generation efforts and overall departmental performance.Data Analysis: Gather insights, interpret data trends, and make informed decisions for optimizing marketing strategies and resource allocation.Budgeting and Efficiency: Manage budget allocations effectively, ensuring optimal resource utilization and identifying cost-saving opportunities. Implement processes for continuous improvement, simplicity, and minimizing technical debt.RequirementsBachelor's degree in Marketing, Business, or a related field.Proven experience (4-7 years) in lead generation, digital marketing, and campaign management(2+ years) Experience working in a staffing or healthcare-related industryPrevious experience (1+ years) in a managerial role, leading and developing a team.Expertise in leveraging marketing automation tools like HubSpot, Sense or similar platforms.Experience in developing forms, workflows, and email campaigns.Demonstrated expertise in paid search, managing ad accounts and budgets on social media channels (e.g., LinkedIn, Facebook)Budget management experience.Vendor/agency management experience.Ability to develop and execute strategic lead generation plans aligned with overall marketing objectives.Analytical mindset with proficiency in data analysis for decision-making.Excellent written and verbal communication skills.Ability to build coalitions across functions and work effectively with othersProven track record of delivering measurable results and achieving lead generation goals.Hyper-organized, detail-oriented and able to efficiently handle multiple tasksComfortable working in a fast-paced, dynamic environment.Demonstrated commitment to staying updated on industry trends and adopting new tools and strategies.How to Apply: If you're a motivated and experienced marketing leader passionate for improving the customer experience and driving lead generation within the healthcare industry, we'd love to hear from you. Please submit your resume and cover letter.

Logistics at full potential. At GXO, we're constantly looking for talented individuals at all levels who can deliver the caliber of service our company requires. You know that a positive work environment creates happy employees, which boosts productivity and dedication. On our team, you'll have the support to excel at work and the resources to build a career you can be proud of.As the Sales & Marketing Writer, you will be responsible for familiarizing yourself with GXO's services, customers, and products in order to develop engaging copy for sales and marketing materials. You will also be responsible for proofreading and editing customer-facing proposals, presentations, and marketing material as needed. Become a part of our dynamic team, and we'll help you develop your career to a level that will exceed your expectations!Pay, benefits and more.We are eager to attract the best, so we offer competitive compensation and a generous benefits package, including full health insurance (medical, dental and vision), life insurance, disability and more.What you'll do on a typical day:Support business development and sales by creating a variety of marketing materials delivered through multiple channelsIdentify and articulate the specific value our Company offers for current and potential customersConduct internal and internet research to understand market and industry trends affecting target customers Follow procedures for document publication, including getting appropriate approvalsAssist with the publication of documents, including the coordination of print vendors Use SharePoint to organize, track, update and store electronic materials Assist personnel by proofreading documents and providing editorial, formatting and branding guidance What you need to succeed at GXO:At a minimum, you'll need:Bachelor's degree or equivalent related work or military experience 1 year of experience as a Copywriter or Editor in a professional environmentExperience with Microsoft Office (PowerPoint, Word, Excel, and Outlook) Excellent verbal and written communication skillsIt'd be great if you also have:A degree in Marketing, Communications, Journalism or a related fieldExperience with Adobe Creative SuiteExperience supporting a business development team or function We engineer faster, smarter, leaner supply chains. #LI-AR2GXO is a leading provider of cutting-edge supply chain solutions to the most successful companies in the world. We help our customers manage their goods most efficiently using our technology and services. Our greatest strength is our global team - energetic, innovative people of all experience levels and talents who make GXO a great place to work.We are proud to be an Equal Opportunity/Affirmative Action employer. Qualified applicants will receive consideration for employment without regard to race, sex, disability, veteran or other protected status.GXO adheres to CDC, OSHA and state and local requirements regarding COVID safety. All employees and visitors are expected to comply with GXO policies which are in place to safeguard our employees and customers.All applicants who receive a conditional offer of employment may be required to take and pass a pre-employment drug test.The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. Review GXO's candidate privacy statement here.

The ideal candidate will be responsible for planning, organizing, and executing programs that generate new prospects and advance existing opportunities for the sales team. You will develop tactics designed to generate leads on targeted accounts. The Marketing Manager leads and builds marketing plans consisting of multi-touch, multi-dimensional programs including both inbound and outbound tactics. Responsibilities Plan, execute, and manage multi-channel campaigns across a variety of platforms. Track & report on KPIs and ROI of ads, campaigns, channels, etc. Manage & optimize spend across channels, adjusting as needed. Conduct target audience and keyword research and develop campaigns based on findings. Develop and implement target account marketing strategies to support client sales growth. Create annual and quarterly marketing plans and targets for accounts that focus on accelerating existing opportunities. Interface with sales to determine sales enablement needs, and coordinate, communicate, and optimize the impact of marketing activities. Develop metrics to measure the performance of new and existing marketing and sales campaigns. Identify the most effective marketing materials, channels, and messaging for key accounts. Communicate and educate the sales team regarding new and planned marketing activities including global, regional, and local programs. Design & execute 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments. Track lead flow to ensure the appropriate sales channels are following up on leads in a timely manner. Deploy marketing tactics and provide sales enablement on an account and industry basis using various channels including digital, events, and social media. Collaborate with the Strategy and Brand team to create and gain consensus for cross-portfolio GTM plans and marketing plays in alignment with strategic mandates and sales directives. Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes. Qualifications Bachelor's degree in Business, Marketing, or a related field 5+ years' experience in B2B marketing Hands-on experience managing performance of digital marketing campaigns in platforms like Google Ads, LinkedIn Ads, etc. Strong understanding of traditional and digital marketing channels and techniques. Proven track record of building, launching, executing, and reporting on marketing campaigns using Microsoft Dynamics or similar CRM. executing marketing campaigns to drive sales growth. Track record of developing and managing multiple marketing programs simultaneously. Ability to influence stakeholders and work closely with them to determine acceptable solutions. Excellent planning, organizational, and time management skills About Unleaded Unleaded is a Houston-based marketing firm known for bringing together smart, talented marketing and creative professionals to deliver award-winning work. For over 20 years, we've supported our clients through market research, strategy development and marketing program management. We pride ourselves on our ability to solve complex challenges and consistently deliver high-caliber work for our clients.

Manages overall marketing and programmatic efforts for the Department of Residential Life and Housing, which includes presentations and publications for university functions and outreach, conference services, reservations and services for the university chapel and other auxiliary spaces. Manages the daily operations of the department's marketing and outreach services, including supervision of staff. Markets and promotes services to potential clients by phone, mail and visits. Develops proposals and appropriate budgets for multiple sales contracts. Develops and implements policies and procedures for best practices to ensure quality client services. Designs promotional materials and presentations for sales operations. Researches and analyzes trends in student housing, conference and wedding services. Develops on-going assessment of multiple areas of services; formulates related goals and objectives. Represents the department at professional conferences, trade shows, meetings, etc. Performs other job-related duties as assigned. EEO/AABachelors and 3 years experienceRequires a thorough understanding of both theoretical and practical aspects of an analytical, technical or professional discipline; or the basic knowledge of more than one professional discipline. Knowledge of the discipline is normally obtained through a formal, directly job-related 4 year degree from a college or university or an equivalent in-depth specialized training program that is directly related to the type of work being performed. Requires a minimum of three (3) years of directly job-related experience.Additional Job Posting Information: - Department is willing to accept education in lieu of experience.

Your Career Begins at Timken If you're ready for a challenging career that provides you with the ability to advance personally and professionally, look to Timken. Our associates make the world more productive by improving the efficiency and reliability of the machinery that keeps industry in motion. Sales Development Manager Geographical Description North Texas (East to West boundary) and all of Oklahoma Position Summary: The Sales Development Manager position is responsible for maintaining and growing market share of Timken Drives, Diamond chain and auger products as well as Timken Belts productsand services for assigned territory.Manage day-to-day sales activities and other business processes associated with assigned territory while maintaining strong connection between customers, engineering, management, Timken Drives operations team, Diamond Chain, Timken Belts, andTimken Corporate sales team. Responsibilities Develop and implement strategic sales plans consistent with the Timken Drives, Diamond chain, and Timken Belts business plan. Identify, develop, and execute new business development opportunities, strategies, and tactics leading to profitable growth which surpass market conditions. Develop and maintain positive customer relationships through regular face-to-face customer visits and interactions, requiring extensive travel and detailed post-sales follow-up. Proactively analyze customer needs and issues, utilizing formalized problem-solving techniques to drive continuous improvement activities and communicate needs (Voice of the Customer/VOC) to Timken Drives, Diamond, and Timken Belts. Assist sales management in planning, selling strategies, and market planning activities. Work with Timken Regional Manager and Timken sellers to promote, sell, and service the Timken Drives, Diamond, andTimken Beltsproduct line. Technical/Functional Skills Customer relationship management (CRM) tools (ie. sales force/ oracle). Territory management and marketing experience. Technical background and experience. Knowledge of mechanical power transmission principles. Demonstrated business management experience and skills. Strong organizational, management, communication, and presentation skills. High degree of computer literacy. Self-directed and self-starter. Ability to work within team environment. Industrial distribution experience. Education Bachelor degree or equivalent sales experience in relevant field required. Engineering, Business, or Marketing preferred. Previous Job Experiences Minimum of 3 years in bearing and/or mechanical power transmission product sales experience with chain & belts applications preferred. All qualified applicants shall be treated equally according to their individual qualifications, abilities, experiences and other employment standards. There will be no discrimination due to gender or gender identity, race, religion, color, national origin, ancestry, age, disability, sexual orientation, veteran/military status or any other basis protected by applicable law.The Timken Company designs a growing portfolio of engineered bearings and industrial motion products that improve the reliability and efficiency of global machinery and equipment to move the world forward. Timken posted $4.5 billion in sales in 2022 and employs more than 20,000 people globally, operating from 46 countries. Why Choose Timken? Over a century of knowledge and innovation A culture of top performance A global, diverse environment Products that contribute to a sustainable world A conviction to improve communities around us Competitive salary and benefits Not Ready To Apply? Stay connected by joining our network and we'll keep you informed about upcoming events and opportunities that match your interests.Talent Community Nearest Major Market: Fort Worth Nearest Secondary Market: Dallas Job Segment: CRM, Marketing Manager, Sales Management, Relationship Manager, Database, Technology, Marketing, Sales, Customer Service

Sales and Marketing Manager is responsible for directing Cafe sales and marketing efforts that align with the overall Cafe operating strategy. This individual will also support the Cafe Senior Leadership Team in upholding all brand standards, core values, while meeting or exceeding Hard Rock's business objectives.Demonstrate financial comprehension of the Cafe budget and P&L.Execution and development of marketing initiatives.Development of sales strategies that generate consistent year-over-year entrée count growth.Manage marketing expenses in accordance with the Cafe budget and forecast models.Partner across all departments in an effort to support the team in consistent execution of all systems and processes to deliver all products and services to Hard Rock brand standards.Market a multi- product business line (restaurant, retail, live music and special events) to disparate guest profile (corporate, tourist and local).Foster an environment of customer service in which all team members put the guest first in every situation.Execute established standards for overall guest satisfaction that meet or exceed brand standards as determined by an objective ranking systems.Remain an objective observer of the standards of service to ensure guest expectations of the brand and cafe are met.Ability to ideate and execute meetings & events that exceed the expectations of all clients.Assist senior management in attracting and retaining the most exceptionally talented people available in the market and place them in positions that leverage their skills and expertise for maximum impact.Clearly define goals and expectations for team members using performance review tools and hold your team accountable for successful performance.Support team development and advancement along well-defined career paths.Serve as a Learning Coach developing, implementing, and executing learning & developmental programs for all individuals under his/her stewardship to drive continuous improvement and employee retention.Possess a self-motivated approach to his/her own personal and professional growth.This job description reflects the position's essential functions; it does not encompass all of the tasks that may be assigned.EXPERIENCE, EDUCATION, AND CERTIFICATIONS5+ years in a sales and marketing role preferably in a hospitality setting.Experience with CRM platforms.Expertise in social media platforms.Background in music industry a plus.SKILLSAbility to learn and bring "out of the box" ideas to their team.Genuine enthusiasm and aptitude for sales.Excellent verbal and written communication skills.Ability to effectively pitch and present information in one-on-one and group situations to media, customers, clients, partners and other employees of the organization.Multiple language abilities a plus, fluency in English required.Competitive Compensation Package (plus uncapped earned sales commissions potential)https://careers.hardrock.com/get-in-the-game/cafes

SparkCognitionWho are we and why this opportunity?SparkCognition, Inc. delivers world-class AI solutions that allow a business to solve their most critical problems, empowering them to run a more sustainable, safer, and profitable business. Our award-winning AI solutions predict future outcomes, optimize processes, and prevent cyberattacks. We partner with the worlds industry leaders to analyze, optimize, and learn from data. We augment human intelligence, drive profitable growth, and achieve operational excellence.Drive change and create a footprint. Learn more at: SparkCognitionPOSITION SUMMARY: As Marketing Manager you will lead the India Marketing Team, supporting global demand generation initiatives including strategic planning, campaign management, budget management, and analytics and reporting. You will work closely with colleagues supporting overall marketing and sales efforts and be responsible for outbound marketing activities. In this role you will focus on maximizing near-term opportunities and performance, while balancing strategic, long-term programs to increase demand for SparkCognition solutions.You Will:Oversee demand generation campaigns including offer creation, communication, tracking, analysis, and success measurement.Develop and execute monthly and quarterly program plans to ensure bookings goals are metLeverage analytics to manage and track demand generation performance against lead and pipeline goals, adjusting activities based on results & alignment with sales objectives.Develop new and advance existing demand generation initiatives to meet/exceed pipeline and opportunities goals.Create comprehensive target marketing and prospecting/re-marketing demand generation campaigns for key verticals (i.e. Energy, Manufacturing/CPG)Utilize lead scoring, email drips, nurture streams, etc.Collaborate across internal teams, including sales, sales development and marketing, to fulfill lead generation and pipeline acceleration goalsLead, coach, and mentor marketing team membersYou'll Have:5+ years of experience in Marketing roles at enterprise B2B companies. SaaS experience a plus.Deep understanding of digital and performance marketingPassion for fast-paced environments, with a focus on transparency, data integrity, collaboration, rapid iteration, and continual improvement. High attention to detail is critical.A deep sense of curiosity and a desire to get your hands dirty to meet deadlines and goals.Expert user of Excel and other MS Suite applications. Experience with Hubspot highly desirable.SparkCognition is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment.SparkCognition prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.SparkCognition is committed to providing reasonable accommodations throughout the recruiting process. If you need a reasonable accommodation, please contact us to discuss how we can assist you.PI240043103

Company DescriptionWe hire for tomorrow! Empowering innovation - Rand Simulation, a division of Rand Worldwide advances the way engineers leverage simulation software to design, develop and ultimately manufacture products in a wide variety of industries. We are a strategic North American elite channel partner for Ansys, the leader in engineering simulation solutions developed to predict product design performance under real-world environments.Job DescriptionReporting to the Vice President of Marketing of Rand Worldwide, the Rand Simulation (Rand SIM) Marketing Manager will be accountable for defining, developing and executing on a comprehensive branding, go to market and overall marketing strategy to generate awareness and demand for this fast-paced, fast growing start up division of Rand Worldwide. As the Rand SIM Marketing Manager, you will:Create brand awareness for the Rand SIM division through a variety of marketing tactics and platforms to fuel pipeline in support of sales efforts to meet aggressive growth targets.Develop, manage and implement strategic marketing programs, driving demand creation and lead generation activity resulting in qualified sales leads.Forecast, measure and analyze impact of programs on sales cycles; produce quarterly ROI reports both internally, and externally for Ansys, to ensure marketing investments meet key objectives and performance requirements.Work with broader corporate marketing team and outside agencies to create compelling content focused on helping customers achieve their intended business outcomes.Your responsibilities will include:Manage ideation and execution of strategic marketing programs. This includes a mix of digital touch - email, web, SEO/SEM/PPC, social, search traffic, video, as well as traditional tactics such as webcasts, industry events, tradeshows, conferences, sponsorships, public relations and speaking events.Position and establish Rand SIM as a best-in-class Ansys partner and a top tier simulation services consultant.Demonstrate Rand SIM's thought leadership by showcasing our technical experts and their expertise via blogs, public relations, speaking opportunities and webcasts. Communicate Rand SIM's differentiators through the creation of positioning statements and value propositions that define Rand SIM as THE go-to simulation partner.Leverage cutting edge platforms like Eloqua, UberFlip, SproutSocial and ZoomInfo to identify prospects, understand their purchasing behavior and intent, and then target with appropriate content highlighting aligned solutions and messaging. Work with internal and external resources to develop and prepare marketing collateral including whitepapers, videos, case studies, emails, webcasts, online ads (PPC/SEM/SEO), blog and social media content.As an Ansys Elite Channel Partner, ensure marketing programs are in alignment with Ansys marketing goals, branding and focus. Define quarterly campaigns, submit requests for Ansys market development funds (MDF), and track and report performance on Ansys investment. Track performance against Ansys marketing scorecard.Participate in internal sales meetings to identify trends in the market and any repeatable sales plays. Define campaigns in support of these initiatives that highlight our solutions. Create any additional content necessary. Maintain regular reviews and audits of website to ensure content is current and up to date.Monitor SEM/PPC investment and conversion rates for optimal performance; review Google Analytics to identify traffic trends; ensure we have content for high performing conversion points. As necessary, support Rand SIM expansion into new geographies, the addition of Ansys product authorizations, and the launch of any new Rand SIM service offerings. Liaise as Rand SIM marketing point of contact with sales and marketing resources at Ansys. Maintain reports and dashboards analyzing campaign response rates, cost/lead, ROI, etc. Based on data, make recommendations to improve results or change tactics so that investments meet objectives and intended results.QualificationsSelf-starter, energetic, fast learner and highly motivated individual who works well in a team environment.Must enjoy a fast-paced environment.Willing to be creative, flexible and experimental with different tools and tactics to support ideas for growth in a startup environment. Bachelor's degree.7+ years of marketing experience.Proven excellence in marketing communications - written and oral communication as well as presentation skills.Ability to manage multiple projects simultaneously.Strong analytical and organizational skills.Proficiency with Microsoft Office products (Word, Excel, PowerPoint).Ability to quickly learn and utilize new marketing tools and platforms.Understanding of CRM basics: data import/export, reporting.Travel: 15% with international travel possible.Additional informationCompensation Base Salary $65,000USD - $90,000 USD Based upon experienceBenefits Health, Dental, and VisionHealth Savings Account with Employer Matching ContributionLimited Purpose FSA AccountMedical Flexible Spending AccountDependent Care Assistance PlanShort & Long-Term DisabilityWellness ProgramsEmployee Assistance ProgramGroup Term Life InsuranceVoluntary Life InsurancePaid HolidaysVacation and Sick Leave401(k) with company matchTuition ReimbursementService AwardsEmployee Referral Bonus ProgramVisit us at http://www.rand.com for more information.We celebrate employment equity and diversity! We encourage applications from all qualified individuals and do not discriminate based on disability, race, ethnicity, religion, gender, sexual orientation, age, veteran status, or any other basis protected under federal, state, provincial or local laws.We are committed to providing reasonable accommodations for persons with disabilities. If you require reasonable accommodation during the application process, we will work with you to meet your needs.We thank all applicants in advance for their interest, but only those applicants who are to be considered will be contacted. Must be authorized to work in the U.S for any employer without company sponsorship. There is no deadline to apply as Rand accepts applications on an ongoing basis.

There's no such thing as a typical Informa colleague...And that's how we like it. We're a diverse Group, with over 10,000 colleagues working in many different roles, in one of six Divisions and in over 30 countries. Each of us brings something different, a unique set of abilities, experience and knowledge. It's what makes us who we are.All our businesses and offices share a culture based on respect and inclusiveness, and a working environment that is enjoyable, stimulating, rewarding and supportive for colleagues. One that enables everyone to fully participate in the life of the Group and its ongoing, sustainable growth.As a division of Informa, a FTSE 100 company, Informa Markets provides customers and partners around the globe with opportunities to engage, experience and do business through live, virtual and hybrid events, specialist digital content and actionable data solutions.People are at the heart of Informa Markets. Our business thrives on the passion and entrepreneurship of our 4,000+ colleagues, who deliver over 500 international events and brands in more than 40 countries across the globe.Using our industry insight, comprehensive portfolio of markets, content and digital resources, we are passionate about creating platforms for our customers to connect and shape environments that enable businesses to flourish.Job DescriptionInforma Markets is seeking a digital savvy, highly motivated marketing manager for WasteExpo and Waste360, with experience in designing complex integrated campaigns to generate awareness, increase attendance and engagement from key audiences and support the sales team in generating revenue. This individual needs to be analytical and data oriented, with a history of testing and optimization, but with creative flair and exceptional attention to detail. The candidate should have experience in marketing automation technologies and be accustomed to delivering in a fast-paced dynamic environment.The day-to-day will vary from strategic planning to hands-on campaign delivery and reporting with the support of the team.Role Accountability and Duties:Own the marketing strategy and campaign plans for WasteExpo and Waste360 in line with business goals and objectives.Be responsible for the event/media timelines to ensure correct planning, pacing, executing and reporting of all marketing campaigns, both online and offlineManage and develop value propositions for key customer groups through an in-depth year-round customer insights plan.Write creative, impactful, conversion-optimized marketing copy for a variety of purposes, platforms, and customer groups; work with cross functional teams (digital, events) to optimize marketing copy for conversion.Ensure all marketing collateral, email marketing, website content, and digital marketing are thoroughly proofed and adheres to brand guidelines and agreed Informa standards.Develop the marketing budgets for the products with a view to track spend and continually optimize across marketing channels.Identify target media, association, industry partners and social media influencers to determine how they fit within the integrated campaign.Build and manage relationships with external show partners and vendors to ensure successful participation and activationWork with various stakeholders (including but not limited to) the Group Marketing Manager, Event Director, Sales Director, Conference Director, and Market Leader to coordinate campaigns, source information, provide regular updates and support teams to jointly deliver the event.Provide onsite support during shows and events.Provide support to the wider Waste team on additional/other initiatives and projects as needed.Qualifications3+ years in a Marketing Manager role with demonstrable experience forming and executing a strategy that focuses on the marketing funnel with attention on CRO.Strong understanding of digital marketing channels (web, PPC, social, SEO, email) to deliver an integrated, multi-channel marketing strategy.Strong story telling skills to effectively communicate key benefits and value to the customer in a clear and concise manner.High attention to detail with the ability to efficiently prioritize and execute deadline-driven projects to a high standard through strong project management skills.Experience using marketing automation technology such as Oracle EloquaExperience managing social media through platforms such as Hootsuite, and experience with social media listening and sentiment analysis.Experience with marketing analytics and reporting platforms (Google Analytics, Adobe)Experience in budget managementExperience in team management and developmentProficiency with MS Office, including intermediate to advanced skills in PowerPoint, Word, Excel, Outlook and SharePoint.Team player and highly collaborative, with excellent verbal and written communication skills.Experience in B2B environments is preferred (events and media background preferred)Willingness to travelExcellent networking skillsAdditional InformationWhy work at InformaEmployee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:Learning and development plan to assist with your career development15 days PTO plus 4 days for volunteering and a day off for your birthday!Competitive BenefitsPaid parental leaveWork with a high quality of specialist products and serviceBright and friendly staff who are all "expert's experts" and additional training and development for helping you achieve your career aspirationWe know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.See how Informa handles your personal data when you apply for a job here.

The Marketing Manager, Technology will report to the Director of Integrated Marketing and should possess a deep understanding of both marketing and technology. This role will be responsible for developing a high-level view of our marketing operations and procedures and implementing new processes and operational initiatives to improve efficiency through the marketing technology stack, including the marketing automation platform. You will lead the implementation, management, analysis, and optimization of technologies that support growth objectives of the client. This position requires excellent communication, organizational, project management and critical-thinking skills, and strong attention to detail. Responsibilities Design, document and conduct training on the use of marketing technology tools, including CRM and marketing automation Maintain and optimize sales & marketing platforms (i.e. websites, landing pages), automated processes in marketing systems (i.e. lead routing), and integrations (i.e. connections between platforms) Implement, manage and optimize programs, emails, landing pages and other assets in Marketo, the marketing automation platform Support, maintain and optimize the CRM system, including customization and user management, working with other technical teams as needed Manages and maintains integrations & lead routing in the CRM and marketing automation platforms, optimizing the automation and processes for the marketing and sales team Identify opportunities to improve and simplify toolsets and activate technology solutions at scale Work with the Marketing Analyst and team to monitor and report on KPIs with a focus ensuring proper tracking for conversion and revenue attribution Partner with the team to ensure data integrity across platforms, implement best practices for proper tracking of campaigns, including quality control Oversee compliance to relevant laws and regulations regarding customer data security & privacy Review and stay up to date on all new tools and technologies in this space. Recommend adjustments to new technologies and ensure the broader team is trained. Be a champion for marketing and ensure the customers' voice is at the center of all decision making. Champion innovation to evaluate new digital approaches and technologies. Knowledgeable in a variety of digital services, Google ads, digital display ads, YouTube, LinkedIn, etc Qualifications Bachelor's degree in Marketing, Business, Computer Science or Information Technology, or related field. 5+ years of experience in marketing, digital marketing operations, or similar Must have strong working knowledge and hands-on experience with Marketing Automation platforms like Marketo, Pardot or similar. Must have strong working knowledge of customer relationship management systems including Microsoft Dynamics 365 or Salesforce Well-versed in the latest technology & trends in the marketing industry and marketing operations including: UTMs, Google Tag Manager, first and third-party cookies, etc. Deep understanding of marketing channels including, paid and organic and a good understanding of the principles of digital marketing Proven ability to work cross-functionally Ability to read and edit basic HTML/CSS Creative thinker and problem solver Excellent attention to detail Excellent organizational and time management skills Must be available to be onsite at least three days a week. A creative mindset, contributing new ideas that overcome challenges Bonus Skills: Experience with ABM platforms like Terminus, 6Sense, or similar Experience setting up Marketo from a fresh implementation About Unleaded Unleaded is a Houston-based marketing firm known for bringing together smart, talented marketing and creative professionals to deliver award-winning work. For over 20 years, we've supported our clients through market research, strategy development and marketing program management. We pride ourselves on our ability to solve complex challenges and consistently deliver high-caliber work for our clients.