Marketing/Advertising/PR Salary in Oakland, CA

Oakland, CAWe are seeking a Remote Digital Marketing Consultant in the Oakland, CA area.Responsibilities:-Acquire new clients in the Oakland, CA area who are looking to grow their business with online marketing-Maintain account base while developing new accounts.-Communicate to customers how specific types of marketing will help promote their products or services-Cold call and hunt for new potential clients to offer our marketing services in the Oakland, California area.-Prepare and deliver sales presentations to new and existing customers om the Oakland, CA area-Conduct research on customers to determine if there is a mutual fit for both parties.Please apply directly to this post with your resume.Oakland, CA

MARKET RESEARCH ANALYST - Unlock the Power of Data in the Mobile Computing MarketSalary: $65,000 - $85,000 per year base, plus annual bonus (targeted at 25% of base salary based on personal and company performance)Are you a skilled analyst with expertise in Tableau and Excel? Join our boutique firm as a Market Research Analyst and be at the forefront of providing industry and investor clients with valuable insights into the mobile computing market. With a focus on smartphone, tablet, and wearable sales, we empower our clients with actionable data and comprehensive reports that drive strategic decision-making.As a member of our small and dynamic team, you will work both remotely and from our offices in the vibrant Old Oakland district. Your role will involve conducting primary qualitative research, analyzing data, and producing research reports that reveal the macro and micro trends shaping the US mobile industry. This fast-paced position requires critical thinking, adaptability, and the ability to meet time-sensitive demands from both our management and clients.At BayStreet, we are a big data company, and our Market Research Analysts work extensively with small and large datasets to monitor and report industry trends. Leveraging your strong interest in data analysis and consumer behavior, you will work both independently and collaboratively to generate data-centric reports and uncover the underlying insights behind the numbers. You should possess 2-3 years of relevant experience, and we welcome a passion for mobile technology and dedication to data-driven decision-making.RESPONSIBILITIES:Conduct grassroots surveys to gather qualitative data on consumer demand from retailers nationwide.Analyze and synthesize proprietary and third-party data to identify emerging trends.Craft written insights and commentary to simplify and explain complex trends for our clients.Monitor market news, analyze macroeconomic and industry data, and stay abreast of current and long-term trends.Perform due diligence through sources such as SEC filings, press releases, trade publications, research notes, and conference calls.REQUIREMENTS:Bachelor's degree with a solid GPA from a reputable four-year institution.Strong attention to detail and the ability to build error-minimizing processes.Intellectual curiosity and a genuine desire to understand the forces driving data trends.Excellent interpersonal skills, including active listening and perceptive non-verbal communication.Effective written and verbal communication skills to distill data into concise concepts.Capacity to digest and synthesize substantial volumes of information.Strong organizational and time management skills for multitasking and meeting deadlines.Self-starter mindset, taking ownership of projects and working independently with minimal supervision.Collaborative spirit to thrive within our small team environment and contribute to quality research.Proficiency in Tableau - not just using dashboards but actually creating compelling visualizations from complex datasetsProficiency in Excel, including pivot tables, lookups and shortcuts for managing large datasets.EXPECTATIONS:Experience in consumer, market, or financial research.Advanced Excel skills for manipulating and presenting complex datasets.Familiarity with complex modeling and data crunching systems, openness to new technologies.Professional experience with data visualization, particularly using Tableau.We offer a competitive compensation band of $65,000 - $85,000 per year based on experience, a performance bonus of up to 25% of base salary, health insurance, 401K, and Commuter Benefit options. Please submit your resume and a cover letter outlining your interest in the position and how it aligns with your career goals.PLEASE NOTE: We regret that we are unable to provide visa sponsorship for this position. This is not a remote position, this is a hybrid position where employees are expected in the office minimum 2-3 days per week.

Our CompanyRiaz Capital is an Oakland, California based fully integrated development, investment, and asset management company, focused on addressing the changing housing needs of the millennial generation. Our mission is that anyone who earns an area median income can afford a place they would love to call home by building transit-oriented high-quality apartments at an affordable price point for our residents.Our vertically integrated development firm has operated in the Bay Area since 1977. Today, the Riaz Capital team manages over 1,500 units and has roughly 1,700 residences in the development or construction process, and possesses core competencies in development, construction, asset management, finance & capital markets to exercise control and speed of execution through every stage of the development cycle. In addition to new construction development, the firm has extensive experience in repositioning both urban and suburban workforce housing properties, and has executed several adaptive reuse projects. Our current activities are ~70% new construction and ~30% adaptive reuse and repositioning. Today, Riaz Capital has ~$500 million in real estate assets under management and with our current development pipeline, should reach $1 billion by 2024/25.Our core new construction design is a 300 +/- square foot studio that incorporates all of the necessary functions of a housing unit. We have developed a design that works in a variety of building types: Townhouses, Mid-Rise Apartments, Substantial Rehab and Adaptive Reuse. Our current design and mission is a result of a years-long synthesis of our experience from micro-units, student housing, traditional multi-family, and co-living. Our units foster total privacy and security, which provides our residents with a sense of independence (and individuality) all within the fabric of a larger community. Each of our projects has an emphasis on architectural creativity, unique design, walkability, utilization of open space and personal privacy.In addition to our development funds, we recently launched our newest investment vehicle, "Fund V". In the last year, the market has seen a tremendous amount of distress in the form of rapidly rising interest rates, falling valuations, and illiquidity of debt markets. A record $1.9 trillion in commercial loans ($700B of which are multifamily) will need to be refinanced over the next three years. Many of these maturing loans originated during 2020-2021 when interest rates were at record lows and valuations were at all-time highs. In the current interest rate and cap rate environment, many of these loans are underwater and cannot be refinanced. Due to the attractive buying opportunities this presents, "Fund V" will be focused on the acquisition of value-add and distressed multifamily assets across the West and Southwest regions.Marketing and Leasing AssociateThe Riaz Capital Marketing and Leasing Associate role is responsible for creating clear and consistent messaging and communications for our portfolio of assets. The marketing department works cross-functionally across our Company and in coordination with our external partners and consultants. The goal of the role is to drive our business through engagement with our key audiences: residents, small businesses, the local community, and team members.Brand Execution? Ensure brand cohesiveness across all marketing communications for our portfolio of assets (multifamily, commercial, and qualified housing)Media ManagementCreate website content, including blog posts and property updatesManage digital marketing campaignsCoordinate the content creation and communications across social platforms - LinkedIn, Youtube, Instagram, X, TiktokManage content sharing and monitor performance.Lead paid media campaigns across digital channels, including SEM, Display, and OTTLaunch affiliate marketing and brand ambassador programsCollaborate with external vendors, such as photographers, videographers, and graphic designers, to produce high-quality marketing assets for the current portfolio of buildings and various assets in the construction phaseManage photo assets using our Digital Asset Management system MediaGraphPrepare reports on campaign performancePrint Media ManagementReview and produce media based on design guides for our brandsLead field-level marketing to support the leasing of our buildings, including the creation of print materials, e.g. leasing sheets, posters, flyers, brochures, A-Frame signage, bannersCreate print materials as needed across our brandsCreate branded materials for events including promotional items, giveaways, swag, etc.Marketing Technology Management? Periodically review the marketing tech stack for brand compliance and optimizing collateral including the following systems: ? Squarespace & Wordpress - websites ? SharpSpring - email marketing ? Salesforce - contact management ? Hootsuite, JotJar - social media ? Livly - tenant engagement ? MediaGraph - digital asset management? Monitor and report on the efficacy of marketing activities? Manage leads process flow and monitor automated communication flowsOtherConduct market research and identify new marketing opportunitiesAdminister marketing budgets as assigned, ensuring that budget goals are metManage external vendor relationships and contractsAssist with grassroots community marketing efforts and local partnershipsAssist in property-level resident engagement activities as neededProject manage events with local venues, caterers and other vendues to ensure smooth executionConduct periodic quality control inspections and perform Matterport scans specifically tailored to leasing operationsEnsure unit readiness post-construction, transitioning smoothly to the leasing phase with rigorous quality checksSecondary Responsibilities:Stay up-to-date with industry trends, best practices, and emerging marketing technologiesOther tasks as assigned and in coordination with other departments to achieve greater company goals and objectives for the Marketing functionQualifications Minimum 3 years of marketing experience with a focus on content development and implementation.Bachelor's degree in marketing, communications, or a related field.Experience working in a commercial environment - real estate, hospitality, architecture or lifestyle marketing experience a plusProficient in digital growth strategies across various platforms.Skilled in using social media for brand building and sales, with experience in management tools and analytics (e.g., Sprout Social, Google Analytics).Excellent communication, copywriting, and interpersonal skills.Strong project management skillsSkill in mentoring less experienced staffStrong skills in event and media activities managementDetail-oriented, capable of multitasking and working under pressure in a fast-paced settingRiaz Capital is an equal opportunity employer and values diversity in the workplace.Salary: Commensurate with experienceStatus: Full-timeStart Date: ImmediatelyLocation: Oakland Office