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Marketing/Advertising/PR Salary in Boston, MA

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Marketing/Advertising/PR Salary in Boston, MA

150 000 $ Average monthly salary

Average salary in branch "Marketing/Advertising/PR" in the last 12 months in Boston

Currency: USD Year: 2024
The bar chart shows the change in the average wages in Boston.

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Marketing Manager
Hottinger Bruel & Kjaer, Boston
This job will provide you with an opportunity to further your career alongside some of the best and most passionate technology experts from around the world in a leading company within the test, measurement and data analytics industry. You will be a strong contributor collaborating closely with colleagues from various business functions.At HBK, we live up to our three values: Be True, Own It and Aim High. We believe in absolute integrity - it's how we win for stakeholders, the environment and each other. We believe in teamwork and keeping our promises - to ourselves and others. Finally, we believe in being bold and positive. This is how we perform at our best and achieve greater success.Who is HBK?HBK - Hottinger Brüel & Kjaer provides customers with a complete portfolio of solutions across the test and measurement product life cycle, that unite the physical world of sensors, testing and measurement with the digital world of simulation, modelling software and analysis. By creating a scalable and open data acquisition hardware, software and simulation ecosystem, product developers can cut time-to-market, drive innovation, and take the lead in a highly competitive global marketplace.At HBK, we live up to our three values: Be True, Own It and Aim High. We believe in absolute integrity - it's how we win for stakeholders, the environment, and each other. We believe in teamwork and keeping our promises - to ourselves and others. Finally, we believe in being bold and positive. This is how we perform at our best and achieve greater success.Purpose of RoleThe Marketing Manager, functioning as a Marketing Business Partner, will be responsible for driving key marketing initiatives and campaigns designed to improve our customer journey, conversions, and support our revenue and profit goals. You will be a continuous source of ideas, innovations, and inspiration. You will be relentless in building the understanding of your market and customer needs (internal and external), both current and future - continually thinking locally, but acting with a global mindset.This position will be based within the US, working with stakeholders both locally and in Europe. The Marketing Business Partner will work heavily with a commercial group in California.The Marketing Business Partner will work closely with the entire global marketing team to deliver marketing leading performance for North America. You will also work with and across function departments including Sales, Product Management, and Customer Care, and Finance.Main Responsibilities:• Manage national commercial marketing activities to ensure maximum lead generation to drive the growth of the company's products and solutions in support of the global marketing strategy.• Plan and report on localized marketing activities which will include but not limited to, Search Engine Marketing, Social Media Marketing, newsletters, events, webinars, advertisements, and PR as part of the growth strategy, providing coherent and complete briefs to the channel/operations teams within global marketing.• Analyze, understand, interpret, and share industry research, engineering innovations, competitive intelligence, customer data, and market insights, to form compelling and differentiated Account Based Marketing plans.• Collect and report on all regional completive intelligence, including products and campaigns, contributing to the competitive and relevant nature of our marketing.• Cascade communications and provide education of marketing plans with sales and align to develop effective campaigns in line with the marketing strategy to internal stakeholders- with particular focus on providing guidance and support conversion opportunities.Professional Qualifications / Experience• A relevant degree or equivalent experience in a similar role with a strong track-record of Marketing is preferred.• Previous experience of working with a technical B2B focused company; or a production, manufacturing or technical environment would be helpful.Key Competencies• The ability to analyze data, draw accurate conclusions, and communicate key messages succinctly.• Strong planning and organization skills - with an ability to appropriately re-prioritize and change as required to meet deadlines.• Strong verbal communication and presentation skills• Communicate effectively and build strong relationships at all levels• Established self-starter with the ability to drive task completion, resolve questions and concerns, and pro-actively offer improvements to work processes or tools.• Skilled in writing and editing content with an attention to detail.• Ability to work independently and as part of a team - important as you will work with peers remotely in a very international team• Positive motivator with strong team building skills that help tie together our sales and marketing initiatives.CompensationThe compensation for this position is $70,000 to $78,000.SponsorshipCandidates must be legally authorized to work in the Unites States on a full-time bases and will not now or in the future requires sponsorship for employment visa.Benefit PackageWe believe that work is what we do so we can do other things: to that end HBK offers four (4) weeks of PTO to all new hires and 11 paid holidays. Paid Paternal leave. We match up to 5% of your 401k deferrals and you are immediately vested in those funds. Our medical and dental plans with the country's top providers are excellent. We offer tuition reimbursement to employees after six (6) months of employment.Freedom with responsibility is the framework for HBK's employees. This allows for a good balance between work and family life and for constant development of professional and personal skills in an international and enjoyable working environment.
Marketing Analyst
The Judge Group Inc., Boston
Location: REMOTESalary: $40.00 USD Hourly - $45.00 USD HourlyDescription: Our client is currently seeking a Marketing Analyst This role will be completely remote for EST candidates working 24 hours per week.As a Marketing Analyst, you will play a pivotal role in shaping our marketing strategies and enhancing our brand presence in the preschool education space. You will be responsible for analyzing market trends, customer behavior, and campaign performance, translating data into actionable insights to drive growth and engagement. This job will have the following responsibilities: • Analyze user journey to understand preferences, behaviors, and needs of our target audience. • Monitor and report on the performance of marketing campaigns, by updating paid media metrics from GA4, Tableau and CRM systems into monthly reporting documents. • Assist in analyzing business related metrics to evaluate the actual impact of media on our key KPI's.• Experience with budget management, forecasting, and financial reporting. Assist in quarterly forecasting of marketing KPI's.• Collaborate with the marketing team to assist on ad-hoc requests. • Stay updated on industry developments and competitor strategies to ensure GSL remains a market leader in early childhood education. Qualifications & Requirements: • Bachelor's degree in Marketing, Business, Statistics, or a related field. • Minimum of 3 years of experience in a marketing analysis role, preferably in the education sector. • Proficient in advanced excel capabilities and ability to manipulate large data sets to summarize information. • Excellent communication and presentation skills. • Ability to work collaboratively in a team environment and manage multiple projects simultaneously. • Creative thinking with a strategic mindset. If you're interested in a new role, please reach out to [email protected] Contact: [email protected] job and many more are available through The Judge Group. Find us on the web at www.judge.com
Marketing Specialist
Kforce Inc, Boston
RESPONSIBILITIES:Kforce has a client that is seeking a Marketing Specialist in Boston, MA.Summary:As a Marketing Specialist, you will be responsible for supporting the planning and delivery of multi-channel marketing campaigns across a portfolio of clients. In addition, you will collaborate with cross-functional internal teams to help our clients reach and exceed their marketing goals. The Marketing Specialist has an opportunity to work with national brands and become a subject matter expert in consumer marketing for virtual care.Core Responsibilities: Support planning and execution of marketing campaigns Project manage the creation and delivery of digital, print and web marketing assets Create campaign performance reports in MS Excel and MS PowerPoint Participate in internal meetings via video Develop slides and other marketing collateral for client and internal presentations Collaborate with internal teams on client campaigns to gain an understanding of virtual care marketing strategies, value drivers, and personasREQUIREMENTS: Bachelor's degree, ideally with a concentration in Marketing, Communications, or Business 1-3 years of marketing experience - health insurance experience a plus Strong communication and project management skills Command of Microsoft business tools (Word, PPT, Excel, Outlook, SharePoint, etc.) Experience using Asana project management tool Experience using WordPress Experience with marketing technologies (email automation, marketing analytics, etc.) Administrative Marketing Time Management Consumer Marketing Project Management Marketing Research Subject Matter ExpertDesired Profile: Excellent interpersonal skills and a -how can we get this done- attitude Detail oriented with the ability to juggle multiple ongoing projects while maintaining a keen attention to detail Comfort working unsupervised and self-sufficiently while working with remote team members Polished - the ability to conduct yourself with critical stakeholders internally Resilient and growth focused Curious - no fear of asking questions and willing to admit that you do not know the answer We are in an industry that is constantly evolving - comfort with ambiguity is very important The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future. We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave. Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law. This job is not eligible for bonuses, incentives or commissions. Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
Marketing Manager III
US Tech Solutions, Boston
Duration: 04 months contract, Full-TimeEmployment Type: W-2Job Description:As a Senior Product Marketing Manager for Edge Computing and Hybrid Cloud Storage, you will have the opportunity to define and drive the marketing strategy for a broad range of storage solutions for edge computing and hybrid cloud.You will be creating the most compelling content to help customers understand the use cases and value propositions, and building the right marketing programs to drive customer engagement and service adoption. You will also work with the engineering teams to shape the product vision and prioritize features.You will get to work on a rapidly growing business and have a big impact every day.Responsibilities:Drive marketing programs to build hybrid storage, and data migration brand awareness and adoption, including providing sales team with collateral and tools.Compile, analyze, and present performance metrics, identifying opportunities to enhance campaigns and improve performance.Work effectively across organizational boundaries to define, manage, and prioritize work.Own the development of value propositions and go-to-market strategies for Client Edge Computing and Hybrid Cloud Storage solutions.Work with engineering teams to distill key functionality and benefits into product marketing messages.Craft & develop compelling audience-specific messages, content and tools (presentations, whitepapers, infographics, webinars, customer success stories, product videos, and how to guides etc.Develop and execute on product marketing activities that reach target audiences effectively.Drive successful service launches inclusive of customer benefit messaging and positioning.Own web strategy and Client owned marketing channels including social, on-network promotion, events, and emails. Work effectively across Client with groups such as engineering, digital marketing, sales, business development, and evangelists to achieve business goals.Experience:Strong marketing experience in B2B setting.Strong messaging and writing.Strong program managementHybrid cloud experience preferred.Education:Bachelors degreeAbout US Tech Solutions:US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com.Recruiter Details:Name: kavishaEmail: [email protected] Reference Id: 24-07299
Marketing Manager
OJB Landscape Architecture, Boston
MARKETING MANAGEROJB Landscape Architecture is seeking a Marketing Manager to be based in Boston, MA. This role is responsible for collaborating with a team of dynamic and highly creative professionals with a focus on project pursuits, client communications, and collaborative engagement. As a full-time member of the Marketing Team, this person will be responsible for managing the proposal process, developing interview presentations, coordinating awards submissions, aligning messaging across all communications platforms to our brand, and communicating with leaders across the firm regarding market and project opportunities.Job Functions:The Marketing Manager is responsible for managing all stages of the proposal development process. This will include preparing and developing content, graphic design, and layout to ensure compliance with solicitation documents, editing, and producing final deliverables within required timelines.Qualifications:Bachelor's degree in Landscape Architecture, Architecture, Interior Design, Graphic Design, Marketing, Journalism, Communications or related field.Minimum of 5 years proposal and marketing experience in the disciplines of Design, Engineering and Construction.Highly proficient in Adobe InDesign REQUIRED.CRM experience preferred with Vantage Point CRM a plus.Knowledge of page layout and design standards (particularly for large text documents) with the ability to write in a variety of styles.Proofreading, formatting, writing, and editing skills.Willingness and confidence to offer opinions and direction to all levels within the Pursuit Team.Ability to use deductive reasoning and problem-solving skills to address challenges independently, while knowing when to get management-level advice.Excellent planning and organization skills needed to coordinate the activities of various team members while also holding team members accountable and prioritizing tasks.At OJB, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants. OJB believes that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.
Marketing Coordinator
Beacon Hill Staffing Group, LLC, Boston
Marketing Coordinator to $70K - Great Perks! A professional services company is seeking a Marketing Coordinator to add to their busy team! The ideal candidate has a bachelor's degree in a relevant field, and two or more years of experience in marketing, content creation, social media and/or digital marketing. The Marketing Coordinator will be working on digital marketing, communications, content creation, advertising, webinars and presentations, drafting and coordinating press releases, and general marketing responsibilities. This is a unique and exciting opportunity in a supportive and collaborative environment for someone looking to grow in marketing. Salary is up to $70K with benefits and great perks, including an impressive gym and cafeteria in-building!Beacon Hill is an Equal Opportunity Employer that values the strength diversity brings to the workplace. Individuals with Disabilities and Protected Veterans are encouraged to apply.If you would like to complete our voluntary self-identification form, please click here or copy and paste the following link into an open window in your browser: https://jobs.beaconhillstaffing.com/eeoc/Completion of this form is voluntary and will not affect your opportunity for employment, or the terms or conditions of your employment. This form will be used for reporting purposes only and will be kept separate from all other records. Company Profile:Founded by industry leaders to set a new standard in search, career placement and flexible staffing, we deliver coordinated staffing solutions with unparalleled service, a commitment to project completion and success and a passion for innovation, creativity and continuous improvement.Our niche brands offer a complete suite of staffing services to emerging growth companies and the Fortune 500 across market sectors, career specialties/disciplines and industries. Over time, office locations, specialty practice areas and service offerings will be added to address ever changing constituent needs.Learn more about Beacon Hill Staffing Group and our specialty divisions, Beacon Hill Associates, Beacon Hill Financial, Beacon Hill HR, Beacon Hill Legal, Beacon Hill Life Sciences and Beacon Hill Technologies by visiting www.beaconhillstaffing.com . We look forward to working with you.Beacon Hill. Employing the Future (TM)
Marketing Manager - Immunology
CK Group, Boston
CK Group are seeking a Marketing Manager/Sr. Scientist to join a growing biotechnology business with cutting edge technology. This position is on a full time, permanent basis, to be based in Waltham, MA. Some travel will be required. Salary: Competitive Proficiency in Chinese is preferred. Position Summary:The Marketing manager will lead the marketing team to perform daily operations and to design/execute marketing strategies. The business scope covers animal/cell models, gene editing services, and preclinical studies.Job Responsibilities:• Lead and manage the marketing team efficiently and professionally to achieve marketing goals by providing the team with appropriate tools, materials, and presentations• Develop marketing and branding strategies for new and existing mouse models and preclinical services• Implement marketing strategies using campaigns, events, digital marketing and public relations activities• Lead the effort to evaluate returns on marketing approaches• Lead the effort on constructing and updating the company's digital platforms: website, LinkedIn, newsletters, email campaigns• Manage and attend trade shows to support major sales and business development events• Coordinate tasks with other teams (e.g. sales/BD, Technology, R&D)• Maintain and update various business-related databases• Complete other business-related tasks as assignedRequired Skills and Experience:• Ph.D. in the biomedical field with 2+ years of pharmaceutical or CRO work experience• Have a solid understanding of genetics, immunology, and oncology• Excellent scientific writing and presentation skills• Have direct marketing/business experience through either extracurricular activities or work experience• Have good people skills and work well in a team setting• Willingness to travel• Business certificate or MBA degree is a plus• Proficiency in Chinese is preferredIt is essential that you have right to work in the US.
Marketing Automation Specialist
Bitsight, Boston
Bitsight is a cyber risk management leader transforming how companies manage exposure, performance, and risk for themselves and their third parties. Companies rely on Bitsight to prioritize their cybersecurity investments, build greater trust within their ecosystem, and reduce their chances of financial loss.Built on over a decade of technological innovation, its integrated solutions deliver value across enterprise security performance, digital supply chains, cyber insurance, and data analysis.We invented the cyber ratings industry in 2011Over 3000 customers trust BitsightOver 750 teammates are dispersed throughout Boston, Raleigh, New York, Lisbon, Singapore, and remoteBitsight is looking for a Marketing Automation Specialist who will be responsible for supporting our marketing organization on the creation of scalable and repeatable programs driving marketing qualified pipeline. Working closely with the Marketing, Sales, and Business Systems, the Marketing Operations Specialist will be the owner of our marketing data, ensuring accuracy and cleanliness. Reporting to our Senior Manager, GTM Revenue Operations this role will be a trusted partner to the marketing organization, having a significant impact on the long-term growth of our fast-growing business.Responsibilities:Process OptimizationDrive operational excellence for our marketing organization by strategizing on process improvements and integrating best practices into our marketing tools.Ensure Marketing has appropriate processes and metrics to drive continuous improvement. TechnologyOwn our marketing automation technology, serving as the prime point of contact for the marketing team.Work collaboratively with sales, marketing, and business systems to ensure seamless data integrations to enhance operational efficiency.Drive implementation, best practices and adoption of marketing automation tools.Support our portfolio of marketing technology tools, including evaluation, implementation, and optimization of technologies that support revenue-growth.PeopleSupport our demand generation team in the technical execution of campaigns, focusing on best practices to optimize campaign performance.Guide stakeholders on campaign setup to ensure reporting accuracy.Drive data governance and compliance with marketing records to maintain high levels of quality and accuracy.Data Analytics and ReportingWork with team analysts to analyze comprehensive reports on key performance indicators (KPIs) to provide actionable insights for decision-making.Utilize data-driven methodologies to identify trends, opportunities, and areas for revenue growth.Preferred Experience:4+ years overall business experience2+ years of hands-on marketing automation experience, certification a plusKnowledge of marketing technologies and best practices Knowledge of global email compliance regulationsBachelor's Degree in Business or Technology High level of personal productivity and executionStrong collaboration, communication, and influence skillsStrong process and problem-solving skillsDemonstrated record of delivering results within a fast-paced, high-growth environmentStrong ability to manage large amounts of data and monitor data qualityAbility to use data and translate results to digestible communications including messages and presentationsDiversity. Bitsight is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.Culture. We put our people first. Bitsight offers best in class benefits. We devote the same energy to nurturing our company's inclusive culture as we apply to serving our customers' needs. Working at Bitsight will give you the opportunity to fulfill your professional goals and expand your skills.Open-minded. If you got to this point, we hope you're feeling excited about the job description you just read. Even if you don't feel that you meet every single requirement, we still encourage you to apply. We're eager to meet people that believe in Bitsight's mission and can contribute to our team in a variety of ways.Additional Information for United States of America Applicants:Bitsight also provides reasonable accommodations to qualified individuals with disabilities or based on a sincerely held religious belief in accordance with applicable laws. If you need to inquire about a reasonable accommodation, or need assistance with completing the application process, please email [email protected]. This contact information is for accommodation requests only, and cannot be used to inquire about the status of applications.Qualified applicants with criminal histories will be considered for employment consistent with applicable law.This position may be considered a promotional opportunity pursuant to the Colorado Equal Pay for Equal Work Act.The anticipated hiring base salary range for this position is US $75,000 to $95,000 annually for US-based employees. This range reflects the minimum and maximum target for new hire salaries for the position across all US locations, is based on a full-time work schedule, and is Bitsight's good faith estimate as of the date of this posting. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.In addition to base salary, this role is eligible for participation in a bonus or commission plan and an equity grant. Bitsight also offers a competitive benefits package, including but not but limited to medical, dental, and vision insurance; paid parental leave; flexible time off; a 401(k) plan with employee and company contribution opportunities; life and disability insurance; and tuition reimbursement.
Marketing Manager
UG2, Boston
UG2 is seeking an experienced Marketing Manager to support all aspects of our marketing and communications efforts and play a pivotal role in driving our brand visibility, generating leads, and nurturing relationships.As a Marketing Manager at UG2, you will be responsible for developing and implementing marketing strategies to attract and retain new business clients. You will collaborate with various teams to identify market opportunities, create compelling marketing campaigns and content, and drive lead generation activities to meet sales targets. This role will have a primary focus on lead generation, utilizing HubSpot and other tools, and managing our social media presence.Key Responsibilities:Develop B2B Marketing Strategies: Design comprehensive marketing strategies aligned with business objectives to promote our service offering.Market Research: Conduct market research to identify industry trends, customer needs, and competitor activities to refine marketing strategies.Content Development: Create engaging content tailored for B2B audiences, including whitepapers, case studies, blogs, and social media posts.Lead Generation: Support lead generation initiatives through various channels such as email marketing, content marketing, SEO/SEM, events, and partnerships.Campaign Management: Plan and execute marketing campaigns across multiple channels to increase brand awareness and generate qualified leads.Collaboration with Sales Teams: Work closely with the sales team to ensure alignment between marketing efforts and sales objectives. Provide sales enablement materials and support to enhance conversion rates.Marketing Collateral: Develop sales collateral, presentations, and other marketing materials to support the sales process and communicate value proposition.Digital Marketing: Support digital marketing efforts, including website optimization, email marketing, social media marketing, and online advertising campaigns.Analytics and Reporting: Monitor and analyze the performance of marketing campaigns using relevant metrics. Provide regular reports and insights to management for informed decision-making.Relationship Management: Cultivate strong relationships with key clients, industry partners, and relevant stakeholders to enhance brand visibility and drive business growth.Stay Updated: Stay abreast of industry trends, best practices, and emerging technologies in B2B marketing to drive innovation and continuous improvement.Qualifications:Bachelor's degree in marketing, business administration, or related field.Proven experience in B2B marketing, with a focus on lead generation and digital marketing strategies.Strong understanding of B2B marketing principles, strategies, and tactics.Proficiency in HubSpot or similar marketing automation platforms.Strong understanding of social media platforms and experience managing corporate social media accounts.Excellent communication skills, both written and verbal.Analytical mindset with the ability to interpret data and make data-driven decisions.Creative thinker with the ability to develop innovative marketing campaigns.Team player with strong interpersonal skills, excellent attention to detail and the ability to collaborate effectively across departments.Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.About UsUG2 is committed to delivering the highest standard of facility services and solutions in the commercial, corporate, education, retail, public venue, healthcare, life science and industrial markets.Founded in 2012, UG2 is privately held and headquartered in Boston, Massachusetts. We also have regional offices in Chicago, Washington, D.C., New York City, West Palm Beach, Los Angeles and Sunnyvale.www.ug2.com
Marketing Intern
Cheetah Capital, Boston
Based in Boston, Cheetah Capital is a startup that's committed to offering businesses swift and innovative alternative funding solutions. As we continue to grow, we're searching for a creative, driven intern to join us for the summer season. This role will be instrumental in shaping our marketing strategy and expanding our sales/partnership pipeline. You'll have the unique opportunity to work directly with our founders on key initiatives, offering a wealth of learning experiences along the way.This role is aimed at undergraduate students studying business or marketing, but we welcome applications from exceptionally qualified undergraduates from other disciplines.Pay Range:$2,500 - $7,500 per month.Responsibilities:• Developing and executing data-driven digital marketing strategies, including SEO/SEM, email marketing, social media campaigns, and content creation.• Conducting comprehensive market research and competitor analysis to identify opportunities and trends.• Using marketing automation and CRM tools to generate, score, and manage leads.• Assisting in managing our online presence, including website updates and social media accounts.• Collaborating with the team to create compelling sales proposals, presentations, and marketing materials.• Tracking, measuring, and reporting on the performance of marketing campaigns, making recommendations for improvement.Ideal Candidate Profile:• Humble, impact-driven, and passionate about startup culture, displaying the flexibility to take on various roles throughout the internship.• Committed to data-driven decision-making, and comfortable with analysis and interpretation of marketing data.• Experience with digital marketing tools and platforms, including CRM, email marketing software, Google Analytics, and social media platforms.• An excellent communicator proficient in Microsoft Excel/Google Sheets.Cheetah Capital is committed to fostering an environment of mutual respect where equal employment opportunities are available to all applicants and teammates, regardless of race, color, religion, sex, pregnancy, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, or any other characteristic protected by applicable law. We believe that diversity and inclusion among our team members is critical to our success as a global company, and we seek to recruit, develop, and retain the most talented individuals from a diverse candidate pool.