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Marketing Manager
Hottinger Bruel & Kjaer, Atlanta
This job will provide you with an opportunity to further your career alongside some of the best and most passionate technology experts from around the world in a leading company within the test, measurement and data analytics industry. You will be a strong contributor collaborating closely with colleagues from various business functions.At HBK, we live up to our three values: Be True, Own It and Aim High. We believe in absolute integrity - it's how we win for stakeholders, the environment and each other. We believe in teamwork and keeping our promises - to ourselves and others. Finally, we believe in being bold and positive. This is how we perform at our best and achieve greater success.Who is HBK?HBK - Hottinger Brüel & Kjaer provides customers with a complete portfolio of solutions across the test and measurement product life cycle, that unite the physical world of sensors, testing and measurement with the digital world of simulation, modelling software and analysis. By creating a scalable and open data acquisition hardware, software and simulation ecosystem, product developers can cut time-to-market, drive innovation, and take the lead in a highly competitive global marketplace.At HBK, we live up to our three values: Be True, Own It and Aim High. We believe in absolute integrity - it's how we win for stakeholders, the environment, and each other. We believe in teamwork and keeping our promises - to ourselves and others. Finally, we believe in being bold and positive. This is how we perform at our best and achieve greater success.Purpose of RoleThe Marketing Manager, functioning as a Marketing Business Partner, will be responsible for driving key marketing initiatives and campaigns designed to improve our customer journey, conversions, and support our revenue and profit goals. You will be a continuous source of ideas, innovations, and inspiration. You will be relentless in building the understanding of your market and customer needs (internal and external), both current and future - continually thinking locally, but acting with a global mindset.This position will be based within the US, working with stakeholders both locally and in Europe. The Marketing Business Partner will work heavily with a commercial group in California.The Marketing Business Partner will work closely with the entire global marketing team to deliver marketing leading performance for North America. You will also work with and across function departments including Sales, Product Management, and Customer Care, and Finance.Main Responsibilities:• Manage national commercial marketing activities to ensure maximum lead generation to drive the growth of the company's products and solutions in support of the global marketing strategy.• Plan and report on localized marketing activities which will include but not limited to, Search Engine Marketing, Social Media Marketing, newsletters, events, webinars, advertisements, and PR as part of the growth strategy, providing coherent and complete briefs to the channel/operations teams within global marketing.• Analyze, understand, interpret, and share industry research, engineering innovations, competitive intelligence, customer data, and market insights, to form compelling and differentiated Account Based Marketing plans.• Collect and report on all regional completive intelligence, including products and campaigns, contributing to the competitive and relevant nature of our marketing.• Cascade communications and provide education of marketing plans with sales and align to develop effective campaigns in line with the marketing strategy to internal stakeholders- with particular focus on providing guidance and support conversion opportunities.Professional Qualifications / Experience• A relevant degree or equivalent experience in a similar role with a strong track-record of Marketing is preferred.• Previous experience of working with a technical B2B focused company; or a production, manufacturing or technical environment would be helpful.Key Competencies• The ability to analyze data, draw accurate conclusions, and communicate key messages succinctly.• Strong planning and organization skills - with an ability to appropriately re-prioritize and change as required to meet deadlines.• Strong verbal communication and presentation skills• Communicate effectively and build strong relationships at all levels• Established self-starter with the ability to drive task completion, resolve questions and concerns, and pro-actively offer improvements to work processes or tools.• Skilled in writing and editing content with an attention to detail.• Ability to work independently and as part of a team - important as you will work with peers remotely in a very international team• Positive motivator with strong team building skills that help tie together our sales and marketing initiatives.CompensationThe compensation for this position is $70,000 to $78,000.SponsorshipCandidates must be legally authorized to work in the Unites States on a full-time bases and will not now or in the future requires sponsorship for employment visa.Benefit PackageWe believe that work is what we do so we can do other things: to that end HBK offers four (4) weeks of PTO to all new hires and 11 paid holidays. Paid Paternal leave. We match up to 5% of your 401k deferrals and you are immediately vested in those funds. Our medical and dental plans with the country's top providers are excellent. We offer tuition reimbursement to employees after six (6) months of employment.Freedom with responsibility is the framework for HBK's employees. This allows for a good balance between work and family life and for constant development of professional and personal skills in an international and enjoyable working environment.
Marketing Manager - Public & Social Impact
Slalom, LLC, Atlanta
Who You'll Work WithAt Slalom, personal connection meets global scale. Our vision is to enable a world in which everyone loves their work and life. We help organizations of all kinds redefine what's possible, give shape to the future-and get there. Our Public and Social Impact (PSI) team is working to create strategy on how we go after work locally, regionally and nationally.What You'll Do Manages PSI customer stories and permissions Leads marketing campaigns for repeatable services and Accelerators (6x per year)Amplifies Accelerators through PR/mediaDevelops and manages all sales/marketing collateral for PSIHelps local markets share our customer stories through local and national media outletsManages marketing for US PSI conferences and eventsWorks with marketing counterparts from key alliances/partners on joint strategies and tactical initiatives description.Leads planning for government and education conferences (e.g. NASCIO, GovTech, etc.).What You'll Bring Marketing experience in federal, state and local government, and/or educationStrong verbal and written communication skillsStrong organizational skills and the ability to manage a vast array of information and create structure in ambiguous environments Adaptable self-starter who is eager to grow their marketing skills in a fast-paced, supportive environment Highly self-motivated and able to work both independently and in a team Design experience is a plus (PowerPoint/Pardot), Salesforce knowledgeAble to use marketing tactics to convert activities into top of the funnel sales opportunitiesAbout UsSlalom is a purpose-led, global business and technology consulting company. From strategy to implementation, our approach is fiercely human. In six countries and 43 markets, we deeply understand our customers-and their customers-to deliver practical, end-to-end solutions that drive meaningful impact. Backed by close partnerships with over 400 leading technology providers, our 13,000+ strong team helps people and organizations dream bigger, move faster, and build better tomorrows for all. We're honored to be consistently recognized as a great place to work, including being one of Fortune's 100 Best Companies to Work For seven years running. Learn more at slalom.com. Compensation and BenefitsSlalom prides itself on helping team members thrive in their work and life. As a result, Slalom is proud to invest in benefits that includemeaningful time off and paid holidays, parental leave, 401(k) with a match, a range of choices for highly subsidized health, dental, & vision coverage, adoption and fertility assistance, and short/long-term disability. We also offer yearly $350 reimbursement account for any well-being-related expenses, as well as discounted home, auto, and pet insurance.Slalom is committed to fair and equitable compensation practices. For this position, the base salary pay range is $115,000-140,000. In addition, individuals may be eligible for an annual discretionary bonus. Actual compensation will depend upon an individual's skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time. EEO and AccommodationsSlalom is an equal opportunity employer and is committed to inclusion, diversity, and equity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veterans' status, or any other characteristic protected by federal, state, or local laws. Slalom will also consider qualified applications with criminal histories, consistent with legal requirements. Slalom welcomes and encourages applications from individuals with disabilities. Reasonable accommodations are available for candidates during all aspects of the selection process. Please advise the talent acquisition team if you require accommodations during the interview process.
Marketing Specialist
Cushman & Wakefield, Atlanta
Job Title Marketing Specialist Job Description Summary The Marketing Specialist is responsible for the execution of business development collateral, offering materials, and marketing reporting and coordination. Daily responsibilities will include executing all marketing-related duties, development of deliverables, and working closely with the team to understand requirements and guidance for all materials. This position plays a key role on the 12-member Southeast Office & Industrial Investment Sales team and is ultimately accountable for providing an exceptional level of coordination, production, communication and graphic design support and expertise, both internally and client-facing. Job Description Responsibilities: • Lead marketing coordination and project management efforts for office & industrial disposition assignments for a high production team• Collaborate with internal and external graphic design professionals in designing and producing a variety of electronic & print marketing initiatives and deliverables, including custom marketing brochures (offering memorandums), proposals, e-mail marketing, research reports, strategy maps and submarket aerials; monitor workflow and manage the approval process• Assist with the marketing and sales process for industrial assignments, such as upholding marketing budgets, maintaining investor distribution lists, collaborating with vendors, designing offering materials, launching & maintaining assignments on deal platforms, deal tracking, processing contracts, and providing weekly marketing reports to investor clients.• Uphold the C&W brand and provide quality control based on company and team standards (proofreading, graphics standards, production management, etc.)• Develop an understanding of commercial real estate and dedicated service lines• Ability to work in a fast-paced, highly collaborative environment while managing multiple stakeholder inputs• Ensure development of agreed-upon expectations, timelines, and project milestones with project team at project outset, and ensure management of those expectations, timelines, and milestones throughout the process• Communicate and collaborate successfully with brokers and clients during the life cycle of an assignment so that they understand the project timeline and requirements• Work closely with team members to creatively translate data into high-quality graphics and deliverables• Responsible for assisting in planning and executing regional and local events or roadshowsQualifications:• 2+ years of marketing, coordination, graphic design, and/or production experience• Bachelor's degree in Marketing, Real Estate, Business Administration, or formal graphic design training preferred• Industry experience preferred• Experience supporting professional services company preferred• Proficiency in Microsoft Office Suite• Proficiency in Adobe Creative Suite with a focus on InDesign• Ability to think creatively• Desire to thrive within a fast-paced, deadline-driven environment• Demeanor, confidence, and personal drive that are well-suited for client-facing interactionsCushman & Wakefield provides equal employment opportunity. Discrimination of any type will not be tolerated. Cushman & Wakefield is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other characteristic protected by state, federal, or local law.In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email [email protected] . Please refer to the job title and job location when you contact us.
Marketing Manager
Spelman College, Atlanta
Position Title:Marketing ManagerPosition Summary:Reporting to the Associate Vice President for Communications and Marketing, the Marketing Manager will serve as the liaison between the Division of Strategic Communications and Marketing and the Division of Institutional Advancement on donor communications.The purpose of this position is to develop and execute media and marketing strategies, tactics, and materials in support of communications for donor contributions and events and other fundraising/development-related activities. The Marketing Manager will work in collaboration with the Division of Strategic Communications and Marketing and Institutional Advancement teams to fulfill the duties of this positionEssential Duties and Responsibilities :Attends regular meetings and establish regular communications with Institutional Advancement (IA) staff to stay informed of donor contributions and events.Provides regular updates to supervisor and Communications staff on donor communications plans to ensure coordination across the two Divisions and other campus partners, as appropriate.Collaborates with IA, Communications, campus partners and donors/partners on the development and execution of integrated communications plans, marketing campaigns, materials and story narratives to announce donor partnerships and or gifts.Develops materials for outreach to prospective donors, including College fact sheets, IA annual reports, talking points, presentations and other materials as needed.Collaborates with the Communications Digital/Web team to create social media and web-based materials related to donor/partnership and alumnae giving.Cultivates relationships with philanthropic media and develop and maintain media lists for story opportunities.Develops message frames and story ideas to pitch to philanthropic media.Manages media interviews and develop briefing materials related to donor communications activity.Ensures the Spelman brand is consistent across media, marketing and presentation materials.Stays abreast of new trends in marketing strategies and emerging technologies to help position the College with prospective and current donors.Assists with the coordination of donor related special events and activities and represent the College at marketing and donor related events and meetings.Identifies and guides the work of appropriate vendors (writers, editors, designers, photographers and videographers) and works with campus partners to produce collateral that stays within their budgets and promotes their initiatives while ensuring Spelman brand consistency. Required Qualifications:Bachelor's degree required. A minimum of four years of direct experience in marketing, fundraising or other communication functions, as well as the ability to write and edit on deadline. A background in higher education or covering higher education issues is preferred but not required. This position requires problem-solving skills and the ability to make decisions and recommendations that involve the production of marketing collateral and raising the visibility of the College through various fundraising/development and communication activities. The position requires exceptional oral and written communication skills and highly developed analytical, critical thinking and problem-solving skills. The incumbent must have a professional demeanor and the ability to apply creative vision, as well as a solid knowledge and understanding of the editorial, publishing, public relations and marketing processes. Independent judgment is necessary to plan, prioritize and organize a diversified workload with attention to detail. Work requires fact-finding and compilation skills, plus ability to perform a variety of tasks simultaneously, most times with little supervision. Excellent interpersonal and verbal communication skills and the ability to work well in a team environment are essential as the position will interact with many departments and divisions, including administrative and faculty-led groups. The Marketing Manager must be able to speak effectively before groups of employees, students, alumnae, other College constituents and the public. Incumbent must have outstanding proofing and editing skills in addition to being able to read, analyze, and interpret documents, and develop articles for publication, routine reports, procedure manuals and business correspondence (memos, letters and emails). The position requires the ability to execute marketing through emerging publishing tools/vehicles, as well as advanced level computer skills using the Microsoft Office Suite (Word, Excel, PowerPoint). Familiarity with social media tools/vehicles is preferred, as is experience with Google analytics, email systems and a variety of electronic communication tools. Must be able to generate spreadsheets, graphs, and Power Point presentations. Preferred Qualifications:A background in higher education or covering higher education issues is preferred but not required.Certifications, Licenses, Restrictions :N/APhysical Demands:While performing the duties of this job, the employee is regularly required to: use hands to handle office supplies, operate computer and other office equipment, talk, sit and hear. The employee is frequently required to: walk, stand, and reach with hands and arms. The employee is occasionally required to: climb or balance, stoop or kneel, and lift and/or move up to 15 pounds. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.Shift:Days% Travel Required:1% - 25%Full Time/Part Time:Full-timeFLSA:ExemptNumber of Vacancies:1Posting Number:SC0648PPosting Open Date:02/13/2024Open Until Filled:YesEEO Statement:Spelman College is an EEO/Minority/Female/Disabled/Veteran/Title IX Employer and we participate in E-Verify. We are a smoke-free campus.COVID-19 Vaccination Protocol:Due to the heightened risk of contracting COVID-19 and the spread of variants, Spelman College requires up to date COVID-19 vaccination of all faculty, staff, and students (collectively "Campus Community") that have job duties, attend classes, or are otherwise present on campus. You will need to submit proof of up-to-date COVID-19 vaccination: full vaccination and a booster (when eligible) or a single dose of the bivalent vaccine) prior to your first day on campus or you may seek a medical or religious exemption to the vaccination requirement by providing the necessary documentation to: Yemi Brown, PharmD Manager of COVID-19 Operations, at [email protected]. Upon receiving your Spelman Technology log-in credentials, please keep your vaccination or exemptions records up-to-date using Etrieve.
Marketing Manager
Messe Frankfurt, Atlanta
The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail. ResponsibilitiesDefine and execute the marketing and communication activities according to our marketing plan Coordinate all marketing activities to generate leads Collaborate with other teams to promote offerings Inform clients and prospects of products and services through creative marketing strategies Track performance of all marketing campaignsQualificationsBachelor's degree or equivalent experience 3+ years' experience in marketing Ability to multi-task Strong verbal, written, and organizational skills
Marketing Manager - Demand Generation exp. A MUST!
Carestream Dental, Atlanta
Position: Marketing Manager - Healthcare SaaS Demand Generation Organization: Marketing Reports to: Global Director, Marketing SaaS General Summary: This person will be a key player in our marketing team, creating demand for Healthcare IT SaaS in the dental domain. This role involves strategizing, implementing, and optimizing demand generation programs across all marketing channels to drive revenue growth and pipeline. The Specialist will work closely with the Digital Marketing Manager to ensure seamless integration of digital strategies with broader marketing initiatives. Key Responsibilities Campaign Strategy Development and Execution: Develop and execute a comprehensive demand generation strategy that aligns with the company's goals in the dental SaaS healthcare sector. This includes identifying target audiences, setting clear objectives, and defining key performance indicators in close collaboration with the Global Marketing Director. Channel Management: Oversee and optimize a variety of marketing channels including email, social media, webinars, events, and content marketing to generate leads and drive conversions. Collaborate with the digital marketing manager on SEO/SEM and web strategy optimization. Content and Campaign Creation: Collaborate with content creators to develop compelling marketing materials tailored to the dental healthcare industry. Execute and manage marketing campaigns from conception to analysis. Data Analysis and Reporting: Utilize analytics tools to track campaign performance and provide insights for continuous improvement. Regularly report on the effectiveness of demand generation strategies to stakeholders. Collaboration and Coordination: Work closely with the Digital Marketing Manager to ensure a cohesive marketing approach. Consult with sales operations team to align marketing and sales objectives and to optimize lead conversion processes. Market Research: Conduct thorough market research to understand the dental healthcare landscape, staying ahead of industry trends and competitor strategies. Required skills: Educational Background: Bachelor's in Marketing, Business Administration, or a related field. Industry Experience: Proven experience in demand generation, preferably in the healthcare sector with a focus on dental products. Experience in a SaaS environment is highly desirable. Technical Skills: Proficiency in marketing automation tools (Marketo, HubSpot), CRM software (Salesforce), and analytics platforms (Google Analytics). Knowledge of SEO/SEM and digital advertising. Analytical Ability: Strong analytical skills to interpret data and make data-driven decisions. Communication Skills: Excellent communication and interpersonal skills to effectively collaborate with team members and stakeholders. Innovative Thinking: Ability to think creatively and develop innovative strategies to target the dental healthcare market. Project Management: Strong organizational and project management skills with the ability to manage multiple projects simultaneously. Working Conditions: Fully remote position in a fast-paced, dynamic environment requiring adaptability and flexibility. Collaboration with cross-functional teams within the organization. Opportunities for professional growth and development in the healthcare technology sector.
Marketing Manager - LEGAL BACKGROUND
Robert Half, Atlanta
Our National Law Firm client is looking for a Marketing Manager to join their team and spearhead our marketing efforts. The Marketing Manager will be responsible for developing and executing strategic marketing initiatives to enhance the firm's brand awareness, attract new clients, and maintain strong relationships with existing clients. This role requires a creative and strategic thinker with excellent communication skills and a strong understanding of both traditional and digital marketing techniques.Key Responsibilities:Develop and implement comprehensive marketing strategies to promote the firm's services and increase market visibility.Collaborate with partners and attorneys to identify key practice areas and target audiences, and tailor marketing initiatives accordingly.Create compelling content for various marketing channels, including website, social media, email campaigns, newsletters, and advertising materials.Manage the firm's online presence, including website content management, SEO optimization, and social media engagement.Plan and execute events, webinars, seminars, and conferences to showcase the firm's expertise and engage with clients and prospects.Monitor and analyze marketing performance metrics to assess the effectiveness of campaigns and initiatives, and make data-driven recommendations for improvement.Cultivate relationships with media outlets, industry influencers, and strategic partners to generate positive publicity and enhance the firm's reputation.Stay informed about industry trends, competitor activities, and emerging marketing technologies to maintain the firm's competitive edge.Collaborate with internal teams, including attorneys, business development, and administrative staff, to ensure alignment of marketing efforts with overall business goals.Manage marketing budget effectively and allocate resources efficiently to maximize ROI.Minimum of 5 years of experience in marketing, preferably in the LEGAL or professional services industry.Proven track record of developing and implementing successful marketing strategies and campaigns.Strong written and verbal communication skills, with the ability to create engaging content for various audiences and channels.In-depth knowledge of digital marketing tactics, including SEO, SEM, social media marketing, email marketing, and content marketing.Proficiency in marketing analytics and reporting tools to track performance metrics and evaluate campaign effectiveness.Excellent project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
Marketing Analytics Specialist
Wripple, Atlanta
One of Wripple's clients, a global airlines company, is looking for a Marketing Analytics Specialist to help analyze performance reports and survey results to deliver data-driven content optimization to ensure our pre-flight communications stay relevant and address customer feedback. The contractor will work with the Analytics team to implement a regular and comprehensive reporting cadence. The ideal candidate will be relationship-oriented and a skilled "dot connector," collaborating with various teams and departments to drive client's Trip Comms integrated and forward vision approach.As part of the Relationship Marketing team, the contractor will collaborate and build relationships with stakeholders and support the development and implementation of a customer-first communications approach. Additionally, the role will manage tracking and reporting of progress and will coordinate closely with the rest of Trip Comms team members for a successful and accurate deployment of customer communications. Preparation of status updates and presentations will also be required.This is a 40 hours/week contract position for one year. This resource must be located in the ATLANTA Metro area and open to hybrid onsite (2-3 days/week).Responsibilities:Collaborate with internal teams to implement and monitor survey data channelsSupport updates to our communications based on performance analytics and customer feedback and make recommendations for improving our processesDevelop an action plan based on competitive travel reportsPull monthly campaign reportsCoordinate projects conducted through research partners, including troubleshooting problems and managing timelinesLead implementation of monthly content refresh for two designated core communicationsSupport implementation of updates to non-core communicationsWork with Campaign Delivery team to implement projects via Workfront toolCollaborate alongside agencies and strategic partners as neededQualifications:Minimum 5 years of experience working in marketing, business or similar fieldStrong organizational, project management, and personal management skillsKnowledge of process improvement methodologies, preferredExceptional attention to detail requiredProficient in Word, Excel and PowerPointAbility to manage and/or collaborate with internal and external cross-functional groups to drive consensusAbility to balance multiple responsibilities and adapt to changing priorities in a fast-paced environmentExcellent time management, organizational, storytelling and interpersonal skillsEmbrace diverse people, thinking, and stylesABOUT WRIPPLE:Wripple is the first Agency Services Platform that connects clients with independent talent to create teams that thrive in an on-demand world. Our platform allows clients and talent to achieve speed, flexibility, and control of their projects and business.Our mission is to provide clients, talent, and partners the freedom to do their very best work through a new platform that enables smart team building by matching organizations with proven on-demand digital marketing & experience talent. Wripple is continuously looking for the highest quality independent talent. Our platform provides freelancers with a complete operating system to land verified opportunities and focus on doing great work.• Let our Business Development team do the hard work to find qualified blue-chip clients that you get matched with based on your capabilities and the type of work you love to do• Take control of how you want to work through Wripple's Talent Dashboard: set your rates and preferences for how & when you want to work; receive online project briefs to determine whether to pursue; update your profile as your situation and skills change• Outsource the back office to Wripple, including payment, tax compliance as well as data and insights that help you make decisions for your businessThere is absolutely no cost to be a member of Wripple. The process is simple. If you have the background for this specific role, please send your resume through the LinkedIn application process.If you are not a direct match for this role, you can be considered for other opportunities by applying here: https://www.wripple.com/apply-to-join. After applying, you'll be invited to interview and if your background is a match for the type of roles we have at Wripple, you'll be approved to join our talent marketplace.
Marketing Manager
BC Forward, Atlanta
Marketing ManagerBCforward is currently seeking a highly motivated Marketing Manager for an opportunity in Atlanta GA.Position Title: Marketing ManagerLocation: Atlanta GA (Multiple Locations: Louisville, Nashville, or Atlanta)Anticipated Start Date: Tentative 05/20/2024.Please note this is the target date and is subject to change. BCforward will send official notice ahead of a confirmed start date. Expected Duration: 12 Months ContractJob Type: Full Time 40 Hours Contract, OnsitePay Range: $41-45/hr on W2 (must be able to work on W2 without sponsorship)Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.). Primary duties to include, but are not limited to: Builds market-specific, product-marketing plans. Assists in product pricing assessment and recommendations. Serves as a single point of contact on marketing issues and resolution. Coordinates the development and review of communication materials with appropriate resources. Leads development of marketing collateral to support marketing plans. Coordinates with public relations to support marketing initiatives. Provides leadership and direction to marketing support and creative staff. Requires a BA/BS degree; 5 years of marketing experience; or any combination of education and experience, which would provide an equivalent background. Managed care experience preferred.Please list required skill sets, experiences, or methodologies (technical or otherwise) or put N/A Experience in marketing, including digital campaign management from discovery to delivery.What is your anticipated work schedule for this job posting? Candidates should be on EST or CST - position will be HYBRID, someone within 50 miles of either the Louisville, Nashville or Atlanta PulsePoint locations). Schedule would be flexible, but most meetings happen 8-5PM EST so they must work those core hours, generally.Additional Job Description Details Co-leads strategy development (KPIs), translating high level plan into detailed Go-to-Market strategy to reach the right audience in the right markets. Becomes Subject Matter Expert once plan has been approved to ensure smooth implementation.Builds step-by-step plan of how we go to market by state, audience and channel.Owns plan optimizations / refinements as we implement plan and localize efforts.Leads creative development and media plan implementation across audiences.Documents strategy changes due to market updates, optimizations, etc. and impact on budget/timelines.Benefits: BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k. About BCforward: Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally. BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work. BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability. To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process. This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration. Interested candidates please send resume in Word format Please reference job code 221466 when responding to this ad.Get job alerts by email.Sign up now!Join Our Talent Network!Job SnapshotEmployee TypeContractorLocationAtlanta, GA (Onsite)Job TypeMarketingExperienceNot SpecifiedDate Posted04/17/2024
Marketing Manager
Comcast, Atlanta
Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.Job SummaryResponsible for executing marketing efforts to gain new customers and maintain current subscriber base. Plans and develops print and online marketing outreach programs. Analyzes subscriber response to online and print marketing programs. Serves as marketing contact for employees and outside vendors. Deploys and measures effectiveness of direct mail marketing campaigns. Tracks market trends, analyzes results and draws conclusions about performance in order to recommend improvements to marketing strategies and tactics. Manages team which may include exempt and non-exempt employees. Serves as subject matter expert and provides guidance to employees as required. Develops process and procedures to drive department efficiencies. Assists in development and meeting of, departmental budget.Job DescriptionCore ResponsibilitiesA passion for and previous experience with Marketing a plus, as this role will be supporting 2 Sr. Marketing Managers with tasks such as: event prep, referral programs, sponsorship activities, marketing budget tracking and acting as a proxy in meetings where there are scheduling conflicts.Ideal candidate will need to be strong in utilizing PowerPoint, with the ability to take a template and build upon it. These presentations will focus on profit/loss, operation reviews, on site meetings and more and are developed for regularly occurring meetings throughout each month and quarter and are delivered to senior level business partners.Must have strong analytical skills, preferably with a past experience coming out of analytical/data driven environments.Strong organizational skills are necessary as this individual will be handling a variety of additional ad-hoc tasks, including building onboarding and welcome kits, training, tracking and documentation and more.Tracks and manages marketing expenses in order to ensure that they are within budget parameters.Manages local promotions and event marketing; coordinates with direct sales staff.Translates business needs into analysis designs providing insight, knowledge and understanding of customers, products and industries.Develops and maintains demographic and other market data as needed in order to support marketing goals.Gathers and communicates marketing campaign information and subscriber feedback in order to promote a common understanding of marketing campaigns, changes and issues.Analyzes subscriber numbers and packages and revenue to determine performance compared to budget.Develops financial models in designing packaging and pricing to ensure competitive position in market.Creates reporting to measure success of marketing programs.Assists with maintaining and improving ongoing marketing programs, analyses and reports.Develops new ideas and communicates potential uses for analytics across the business.Consistent exercise of independent judgment and discretion in matters of significance.Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.Other duties and responsibilities as assigned.Employees at all levels are expected to:Understand our Operating Principles; make them the guidelines for how you do your job.Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.Win as a team - make big things happen by working together and being open to new ideas.Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.Drive results and growth.Respect and promote inclusion & diversity.Do what's right for each other, our customers, investors and our communities.Disclaimer:This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.EducationBachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.Relevant Work Experience5-7 YearsPDN-9bd98458-9400-4d87-8d0f-ed8f7d580095