Marketing/Advertising/PR Salary in California, USA

Here at Rehrig Pacific, we are all about our people. Since 1913, our organization has focused on sustainable supply chain solutions while creating a culture and atmosphere where amazing people, like you, are celebrated for doing their best work. Rehrig Pacific has grown to meet the needs of our industry consumers across the country and internationally. We are constantly creating innovative solutions to transcend the new standards set forth by our customers. We find true fulfillment in helping others, both within the Rehrig Pacific family and in our communities. As servant leaders, we lead by example.Purpose of Role: Marketing Manager will develop and execute marketing campaigns and sales collateral for Rehrig Pacific. This individual will support growth objectives for each business unit, focusing primarily on Delivery Solutions. They will work closely with multiple stakeholders, including new product development and sales. Areas of Accountabilities: Market Research & Competitive Analysis: Conduct market research to understand the needs and behaviors of target markets. Analyze trends and competitive landscapes to inform marketing strategies. Monitor and analyze the marketing efforts of competitors and report them. Keep current on marketing trends, including AI and marketing automation options. Campaign Planning and Execution: Create and execute campaigns to generate leads, promote products, and build brands. Understand our target audiences, develop strong messaging for different channels, and manage projects from inception to completion. Collaborate with product, sales, and category teams to understand offerings and develop effective marketing strategies. Develop product messaging and positioning for new product launches. Event Marketing Management: Effectively manage marketing requirements for Trade Shows and other events. Create collateral to support show messages, including social media posts and invitations. Collaborate with sales, product development, and events staff to ensure goals are met. Identify recommendations for sponsorships and ad buys. Data Analysis & Metrics: Define, track, and measure marketing results, both paid and owned. Recommend campaign adjustments as needed to optimize marketing performance. Work with agency partners and the Director of Marketing Technology to report key findings. Sales Collaboration & Collateral: Ensure sales teams have the necessary tools, resources, and collateral. Develop sales materials based on market strategies and insights from customer pilots. Work closely with the sales leadership of BUs to ensure the alignment of objectives. Knowledge, Skills, and Experience: BA/BS degree required. 5+ years in the development of marketing or brand collateral Demonstrated success in developing and executing marketing strategies that drive lead generation and revenue growth. Creative thinker with a passion for innovation and staying abreast of industry trends and best practices in marketing. Outstanding written and verbal communication skills. Ability to work across business lines, presenting to executive leadership and at different levels of management. Must have deep intellectual curiosity, resilience, and resourcefulness. Ability to work under pressure and deliver results. Strong presentation, planning, and project management skills. High skill level in storytelling using PowerPoint presentations. Excellent collaboration and interpersonal skills, with the ability to build relationships with internal and external stakeholders. Ability to maintain a mission-driven culture supported and reinforced by the company•s five core values: Family, Service, Growth, Intrapreneurship, and Innovation. Minimum 20% of time spent traveling by airplane to various U.S. Cities. The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Rehrig Pacific, compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $85,000.00 to $100,000.00.

Do you want to help revolutionize a major industry? At Unibail-Rodamco-Westfield (URW), you'll have the opportunity to impact the future of real estate by developing innovative and engaging places that reinvent being together. Come join a team that builds excitement about working at URW. You'll get to work with leaders who are passionate about tackling changing consumer behavior with innovative experiences. All this bold vision means the company culture embraces evolution and change. If you're passionate about URW and looking to learn and grow, then we look forward to reviewing your application!We are currently looking for our:Marketing ManagerJob DescriptionAs Marketing Manager your primary objective is to manage the marketing function for Westfield Century City to execute short- and long-term plans that drive sales, traffic, and NOI growth. The right candidate will be a strong brand marketer who brings passion, creative thinking, and big ideas, with an awareness in retail and strong knowledge of social media and emerging trends. Leading conversations with our retailers, this individual will help to drive sales and traffic to the shopping center through strategic digital campaigns, public relations, social engagement, community partnerships and in-center events. We are looking for an individual who can be both strategic and hands on. You will support the property with marketing functions including but not limited to collaboration with the corporate team around local marketing strategy, interpretations, and execution of national brand programs, driving awareness and supporting client event activations and pop-ups, budget management, campaign execution and measurement, ensuring that business needs and KPIs are met. Day-to-day responsibilities will include strategic partnerships with the Marketing Director, General Manager, Events, Operating Management, Tenant Coordination, Facilities and Corporate Marketing Teams. CONSUMER MARKETING & COMMUNICATIONCollaborate with Marketing Director to develop and implement comprehensive marketing plan aligned with business goals, focusing on increasing market share, driving traffic and shopper productivity.Conceptualize and execute innovative marketing programs and initiatives, challenging the industry standard while placing an emphasis on the customer.Manage relationships and processes with key internal departments (digital, brand, strategy) for day-to-day operations including but not limited to website, email, creative content, sales, and data & insights.Develop relationships with retailers to support openings, drive sales, promote deals/events and showcase offerings within market.Partner with events team on client activations, maximizing awareness and reach, strengthening positioning, utilizing all marketing and PR channels.Work in partnership with social media team to build out monthly content calendar, create engaging content, with a keen eye for detail and emerging trends.Lead influencer marketing agency to drive efficiency, efficacy, scalability, and innovation in our approach to support shopping center.Identify and forge strategic partnerships and collaborations that are in line with the shopping center's objectives and goals.Create presentations, recaps and documentation with a business and marketing driven focus - with the ability to develop, discern and evaluate content.Work collaboratively and autonomously on multiple projects simultaneously with cross-functional teams to bring strategies to life.Demonstrable experience in marketing altogether with the potential and attitude required to learn.Up to date with the latest trends and best practices in marketing and measurement.Understand digital and social media channels and platforms in conjunction with traditional media and marketing channels.Ensure all communication meets URW brand guidelines, standards, and tone.STRATEGIC & FINANCIALWork with the General Manager and Marketing Director to determine center priorities and assets to allocate marketing resources to the most important key issues.Manage incoming invoices and budget tracker, ensuring vendors are paid in a timely manner Review and interpret local, national, and global competitor activities and behavior for trends and potential ideas/application to URW and future campaigns.Collaborate with General Manager/Asset teams to ensure Marketing Action plan aligns with 5 yr. business plan. Ability to understand and communicate sales, retailer revenue, kick-outs, and percentage rent.OPERATIONALDevelop strong retailer relations by establishing and maintaining a thorough understanding of the retailer business.Solicit and encourage retailer participation, support, and integration into marketing programs as an effort to promote their business and add value to the overall center marketing plan.Collaborate with the General Manager, Marketing Director and asset partners on the development and execution of marketing campaigns that leverage opportunity for additional revenue.Review post analysis and results for all major campaigns ensuring measurability and quality, sharing results with key stakeholders.Have a detailed understanding of sales performance and traffic results for the center a comparison to key benchmarks in the business / industry and the implication to on-going strategy.What We Are Looking ForB.A. or B.S. degree preferred or equivalent experience.3 to 5 years of Marketing and/or related experience.Strong business acumen, strategic orientation, and general operation experience.Detail-oriented with effective time management skills, ensuring deadlines are met.Retail or Shopping Center industry knowledge, experience or expertise preferred.Strength in leadership, strategy, marketing, and financial management.Greater understanding of digital and social media platforms and curating content.Knowledge of real estate and / or retail development, leasing, and operations.Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles.Must be flexible and able to work event shifts which may include nights, weekends and holidays and manager on duty shifts. Ability to travel as needed.Essential Functions: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the physical skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:While performing duties of this job, the employee is frequently required to sit and talk or hear.The employee is regularly required to stand and walk up to 8 hours a day.The employee must be able to communicate verbally in person and on the telephone.The duties of the job include bending and stooping, up to 4 hours a day.The employee is regularly required to use a computer and must possess the ability to multi-task.Lifting and carrying up to 35lbs for at least 15 minutes at a time.CompensationExempt$75,000 - $90,000 + Discretionary Annual BonusWhat is important to usUnibail-Rodamco-Westfield (URW) is driven by an entrepreneurial foundation of talented and ambitious employees who embrace change, strive for innovation, and know when to venture into uncharted terrain. Teams within URW are collaborative and thrive by working together to seize opportunity and solve challenges. Employees receive mentorship and guidance while being empowered to drive their initiatives, embracing their individuality and unique backgrounds. URW's flagship destinations are interwoven into the community fabric, and we give employees the power to be impactful in their work and lead meaningful change in our communities through volunteering, DE&I programming and leading ESG efforts. URW is an innovator and trend setter in experiential entertainment and is making bold moves to be a brand that creates inspiring consumer experiences in-person and digitally. Breaking beyond conventional beliefs, URW is surprising and delighting customers by reinventing being together and creating memorable moments. Our company purpose - to Reinvent Being Together - is about reimagining how individuals and communities come together, socialize, and enjoy dynamic experiences alongside one another in entirely new ways. We are at our best when we are TOGETHER safely and joyfully. Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills. We believe that diversity plays an important part in the success of our business, and we are committed to creating an environment which respects, values, celebrates and makes the most of people's differences.We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics.Join us in Creating Sustainable Places That Reinvent Being Together.

Our client, a global e-Commerce company in San Francisco, is looking for a Marketing Manager to join their collectibles team for a long-term contract. In this position, you will play a pivotal role in driving the success of our marketing efforts within this niche market. You will be responsible for leading the end-to-end execution of integrated marketing campaigns tailored specifically to engage and excite collectors. Additionally, you will contribute to event support and partnership initiatives, ensuring our brand remains at the forefront of the collectibles industry. If you have a passion for both marketing and collectibles, and you're eager to make a significant impact in a dynamic and creative environment, this role is perfect for you. This is a 40-hour/week contract position that requires 3-days/week onsite in San Francisco.Responsibilities:Develop and execute integrated marketing campaigns targeting collectors, leveraging various channels such as social media, email marketing, and digital advertising.Collaborate with cross-functional teams including product development, sales, and creative to ensure alignment and consistency across all marketing efforts.Analyze campaign performance metrics and KPIs to optimize strategies and drive continuous improvement.Coordinate and support the planning and execution of events, trade shows, and conventions related to collectibles, including booth setup, staffing, and promotional materials.Cultivate and maintain relationships with key partners and influencers within the collectibles community to amplify brand visibility and engagement.Monitor industry trends, competitor activities, and customer feedback to identify opportunities for innovation and differentiation in our marketing approach.Assist in the development of marketing collateral, including product catalogs, brochures, and promotional materials, tailored to the needs and preferences of collectors.Required Qualifications:4-6 years of experience in marketing, preferably within the collectibles or entertainment industry.Strong understanding of marketing principles and best practices, with a demonstrated ability to execute integrated marketing campaigns from concept to completion.Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.Proficiency in digital marketing tools and platforms, including social media management, email marketing software, and analytics tools.Creative thinker with a passion for storytelling and engaging content creation.Detail-oriented with strong analytical skills and the ability to interpret data to drive informed decision-making.Flexibility to adapt to a fast-paced, ever-changing environment and prioritize multiple projects simultaneously.Knowledge of collectibles market trends, consumer behavior, and enthusiast communities is a plus.The ability to travel to events nationally, as needed.If you meet the required qualifications and are interested in this role, please apply today.The Solomon Page DistinctionSolomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers - which sets us apart in the industries we serve.About Solomon PageFounded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, and LinkedIn.Opportunity Awaits.

Test, develop, implement and manage strategies for paid advertising campaigns.• Track, measure, and report results from paid advertising campaigns to measure efficacy and modifyStrategy as necessary.• Work with outside SEO and PR companies to develop and implement brand identity and online reputation.• Monitoring and managing online reputation and brand• In addition to partnering on the build out of the analytics platform, the specialist will be the strongest voiceIn asking why and driving for answers in the data that will support our marketers in reaching exponentialgrowth in customer acquisition, retention and growth programs• Through analysis, help us create and optimize the marketing dashboards for on-demand visibility ofoutcomes, identify the customer journey trends that will inform campaign design and adjustments, andenable a culture of test and learn throughout the team• Partner with internal stakeholders to communicate and develop key performance indicators, measure ROI.A Master of Business AdministrationPlease copy and paste your resume in the email body do not send attachments, we cannot open them and email them at candidates at placementservicesusa.com with reference #615133 in the subject line.Thank you.

Marketing/Brand ManagerWe are looking for a creative and data-driven marketer to own the majority of the marketing funnel for our company. You will manage and create the brand image, oversee attracting site traffic converting that traffic into new leads for the business and passing on those leads to the sales teams and in house teams to further develop. You will lead the go to market strategy and build awareness around our differentiated products. This is a fun, highly integrated and challenging role for a well-organized and well-networked creative who likes working on big ideas. You will take ownership of communication our story, product, and company to other businesses through digital and offline mediums. You will ensure the timeliness of launches, marketing initiatives, and deliverables that align with our marketing calendar and specific customer needs.Requirements:BA/BS degree or equivalent work experience.4+ years of in marketing at a brand, agency, studio, or well-liked consumer facing company(B2B/Wholesale experience is a plus)Strong opinions on design, copy, and a clear style and creative aesthetic that aligns with the Brand.Proficient writing and editing skills, with the ability to aid in developing the style, tone, and voice of our business' various types of content.Excellent communicator and creative thinker with an ability to use data to inform decisions.Good negotiation skills preferredExcellent project management abilities and experience working with external freelancers or agencies.Scrappy mentality and ability to get a lot done with a small budgetResponsibilities: Strategize and develop clear creative campaign concepts to support marketing objectivesCreate all marketing assets, photography, and signage to align with marketing narrativesCreate and manage campaign deliverables and timelinesManage external producer relationshipsAccountable to ensure all content needs are mapped, tracked, and delivered upon to meet critical deadlinesIntegrates content strategies with email, social, SEO, influencer, PR and moreEstablish marketing KPI's across all channels and touch-pointsMonitor/analyze the effectiveness of marketing campaigns and strategies, using data to make informed adjustmentsDevelop monthly business reports and marketing presentations for management and stakeholdersExperience with Klayvio, GA4 Google Analytics, GoogleAds and Meta Ads ManagerOrganize and create yearly catalog merchandising outline, narratives, and supplemental materialsOwn email and social media calendar ensuring alignment with merchandising goals Support in the creation and deployment of segmented email campaigns, from test/approval to scheduled deploymentReview and manage all automation campaigns, and support in integrations of lists, segments, product catalog and dynamic creative contentProduct photography - coordinate or shoot marketing asset needsMaintain and organize all marketing assets on server for easy utilizationCreate, track, and manage sales team requests for marketing collateralAssist in ensuring brand consistency across all internal and external creative and marketing materialsManage work flows for Marketing AgencyTrack, review, and make recommendations on how marketing spend needs to be allocatedActively seek current market insights, best practice, and recommendations to continually optimize the channel based on current trends, competitive landscape and technology.Must have knowledge:Adobe Creative Suite (particularly Photoshop, Illustrator and InDesign).Microsoft Office Suite.Social media platforms.Experience with data-driven SEO analysis and optimization.Proficiency in web analytics software and keyword tools.

Job Title: Marketing DirectorJob Type: 100% Onsite; Direct HireJob Location: Irvine, CA 92618Salary Range: $180,000 - $220,000Overview:We are seeking a visionary Marketing Director to lead our Global Marketing team. In this pivotal role, you will shape the narrative of our products, overseeing the entire marketing lifecycle for our innovative smart home and networking solutions. Your strategic approach will drive product sales growth through impactful marketing strategies. Collaborate with our dynamic team to nurture and unleash creative potential in an environment ripe for innovation. Your comprehensive understanding of the market and our technology will be the compass guiding our marketing endeavors, ensuring consistent delivery of cutting-edge solutions that culminate in user satisfaction.Responsibilities:Lead the entire lifecycle of IMC programs for new products for home networks and smart homes, managing budget, strategy, marketing tempo, campaigns, communication results, and monitoring.Integrate PR, social media, digital media, the official website, ecommerce, events, and other channels to enhance product & brand exposure and reputation while driving sales conversion.Stay abreast of social trends, formulate creative marketing ideas, and enhance product and brand popularity through natural traffic using event marketing and high-quality content marketing.Plan user operation activities to increase private traffic and user loyalty and drive product sales.Develop brand marketing programs to enhance brand awareness and consideration according to business needs.Requirements:At least 8 years of IMC experience, preferably with successful cases and senior expertise in consumer electronics marketing and brand marketing.Possess a keen sense of market and user insights, combining product selling points and user scenarios and transforming insights into marketing opportunities.Excellent resource integration, cross-departmental communication and coordination, project promotion and implementation skills, and management experience are preferred.Demonstrated traits include curiosity, creativity, keen awareness of social trends, and expertise with social media and best practices.Excellent marketing copywriting, user empathy, and aesthetics.Proven ability in project coordinationAll qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

Title: Marketing Coordinator From boutique-brand culture to big-box retail, Liberated Brands thinks differently and has global scale servicing over 60+ countries. With over three decades of experience in brand-building, we are enhancing what a full-service license model can look like. We focus on the fundamentals of designing, producing, distributing, and marketing our brands and products, but always leave room for the x-factors to lead the way. Our expertise spans all sales channels, from direct-to-consumer to specialty wholesale and everything in between, both physical and digital. This Liberated approach creates a unique and powerful balance between brand-culture and sustainable growth. Join us and experience the benefits of being truly Liberated.WHAT YOU’LL DO:INVOICES/EXPENSESTrack invoices on live doc sent from Marketing dept crewManage expenses for select team members and department needs EVENTS/Retail MarketingSend samples to events, donations/charity eventsAssist on Retail marketing and special events Assist on Retail marketing on shipping sales rep stickers out to all reps (RVCA, BBG, VLCM)Assist on shipping GWP to accountsAssist Snow / Sports Marketing Manager with Annual Snow Clinic Rep PromoWorking with SMM in tracking production timelines and execution SEEDING/GIFTINGOrder production orders for Mens & Women’s Marketing (RVCA, Billabong, VLCM)Women’s gifting units, build out with social media manager (RVCA, Billabong, VLCM) PROMOPlace promo order sent from marketing dept and or a few sales repsPlace team rider promo, and production orders for all brands in the Liberated Brands portfolioPlace VIP orders for all Liberated Brands ABGPlace order for ABG for NY and LA showroomWork with ABG and social and affiliate marketing coordinator for PR needs for celebrities and influencers PHOTOSHOOT PRODUCTIONHelp prep samples for in studio shoots and on-site shoots when neededFinding and pulling samples, hanging and steaming Help pack samples for social media manager for any on site shoots WHAT YOU’LL NEED:This position requires some hours at our HQ in Costa Mesa, CA; however, some duties can be performed remotely. LIBERATED PERKS: Collaborative culture with amazing family vibeDiscounts on Liberated MerchMedical, Dental, and Vision Benefits (majority employer paid)401k with employer match (based on eligibility)Surf and Snow Team Building DaysSummer Half Day FridaysPaid Time OffReferral Program Liberated Brands is committed to fair and equitable compensation practices. The salary range for this role in Costa Mesa, CA is $19/hr- $24.04/hr. This position is Hybrid and, as such, compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by several factors such as a candidate’s relevant work experience, skill set, certifications, and specific work location. We are an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, veteran status, sexual orientation, gender identity or any other characteristic protected by law. If you are unable to complete this application due to a disability, please contact Customer Service to ask for an accommodation or an alternative application process: 1 (855) 330-0188 or [email protected]. #LI-Hybrid We are an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, veteran status, or any other characteristic protected by lawIf you are unable to complete this application due to a disability, please contact Volcom Customer Service to ask for an accommodation or an alternative application process: 1 (855) 330-0188 or [email protected]

Remote opportunity or Hybrid Remote in Lansing, MIMust reside within the U.S. SUMMARYThe Marketing Insights Analyst plays a crucial role in the success of our integrated marketing efforts by leveraging data and analytics to provide actionable insights to marketing and business development teams. This position is responsible for building go-to-market analysis process and reports, monitoring marketing campaign performance/KPIs and outcomes, and trends related to agency and consumer behaviors, for the purposes of informing strategic decision-making and optimizing our marketing initiatives.ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. Market Research Develop and manage a market research process to inform and support go-to-market strategies, refined business development initiatives, strategic marketing plans, etc. Stay up to date with industry trends, market developments, and competitive landscapes to identify and present opportunities that favorably increase acquisition, engagement, and/or brand equity. Data Analysis and Reporting Collect, analyze, and interpret data from various sources to assess the effectiveness of marketing campaigns. Generate regular and ad-hoc reports, dashboards, and presentations to communicate insights and recommendations to stakeholders. Responsible for aggregating and analyzing the performance of defined marketing tactics and KPIs that are part of strategic plans, campaigns, etc. Provide insights on emerging industry trends and technologies that can benefit the marketing team. Integrated Marketing Work with various marketing platforms to deliver integrated digital experiences for prospective, current, and retargeting scenarios as defined by the marketing and business teams. Test and monitor customer journey effectiveness for driving desired behavior and delivering optimal user experiences. Develop and implement SEO/SEM strategies. Develop hypotheses, analyze A/B and multi-variate tests, and design testing strategies to improve distribution channel effectiveness and leverage opportunities for improvement. Customer Behavior Analysis Analyze customer behavior, preferences, and engagement patterns to identify opportunities for improving marketing strategies and customer journeys. Collaborate with other teams to include CX to capitalize on accurate customer personas, journeys, and segmentations. Data Quality Assurance/Technology: Ensure data accuracy, consistency, and integrity by implementing data quality processes. Explore and integrate innovative marketing technology in pursuit of innovative solutions that ensure consistent tracking and measurement of marketing campaigns. EDUCATION AND EXPERIENCE Relevant combination of education and experience may be considered in lieu of degree. Bachelor's degree in marketing, business, statistics, or a related field; a master's degree is preferred. Google GA4 Certification, Certified Analytics Professional (CAP) preferred. Five (5) years of experience in digital marketing, marketing analysis, business intelligence or similar role required, preferably in the insurance industry. QUALIFICATIONSTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.OTHER SKILLS AND ABILITIES Proficiency in data analysis tools such as Excel, Google Analytics, and business intelligence software. Proficient in digital marketing tools/platforms. Work closely with the marketing, underwriting, technology, data analytics, and business development/sales teams to share insights and align strategies. Strong analytical and problem-solving skills, with the ability to extract actionable insights from complex data sets. Excellent communication skills with the ability to present data-driven insights to non-technical stakeholders. Knowledge of statistical analysis and data visualization techniques. Familiarity with CRM systems and marketing automation platforms is a plus. A passion for marketing and a curiosity about industry trends and what drives consumer decision making. ADDITIONAL INFORMATION The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. This job description does not constitute a contract for employment.WORKING CONDITIONS:Work is performed in an office/remote setting with no unusual hazards. Travel is required.The qualifications listed above are intended to represent the minimum education, experience, skills, knowledge and ability levels associated with performing the duties and responsibilities contained in this job description. Pay Range "Actual compensation decision relies on the consideration of internal equity, candidate's skills and professional experience, geographic location, market and other potential factors. It is not standard practice for an offer to be at or near the top of the range, and therefore a reasonable estimate for this role is between $70,400 and $117,800." We are an Equal Opportunity Employer. Diversity is valued and we will not tolerate discrimination or harassment in any form. Candidates for the position stated above are hired on an \"at will\" basis. Nothing herein is intended to create a contract.

SmartBug Media is the full service digital agency of choice for organizations looking to create resilient growth across the entire customer lifecycle. From marketing to sales, revenue operations to customer success, and e-commerce to integration, SmartBug combines sound strategies and technology with top talent to de-risk the future and set the course for continued success. As a fully remote team of over 300 professionals, we believe in delivering exceptional work without compromising work/life balance, no matter where you are. Recognized globally, we've made the Inc. 5000 list seven times, the Adweek 100 four years running, and won numerous Comparably awards for our culture and leadership. We're not just HubSpot's highest-rated partner worldwide but also a two-time HubSpot NA Partner of the Year and proud Elite Partner. Add to that our Master Elite partnership with Klaviyo and our proud partnerships with Shopify and Google.*Only U.S. based candidates will be considered as we are not currently hiring internationally*We are looking to add to our dynamic, dedicated, and talented team with a top-notch Marketing Strategist with a great work ethic who thrives in organizations that are evolving and leading the way we do marketing.Job Summary:As the Marketing Strategist at SmartBug Media, you will be serving as strategic client account leads, working with senior client marketing executives to define goals and develop the digital marketing strategies that will achieve them. You will directly manage 1-2 marketing specialists and lead a cross-functional team of digital marketing professionals specializing in marketing automation, design, development, paid media, PR, content development, and strategy. You are effectively their head of digital. As the client’s go-to resource at SmartBug, your strong focus on goal setting and ROI in combination with your outstanding client management skills will enable you to provide a successful client experience and substantial value in leading your clients’ digital and marketing programs.The Marketing Strategist role is a high-impact, high-visibility position that enables you to have a direct impact on the growth and success of your clients.Responsibilities and Duties:Work with senior client marketing executives to develop goals and the marketing strategies that will achieve them with a strong focus on ROI.Lead the discovery and onboarding of new clients including persona development, creation of the customer journey, and development of the overall marketing plan.Develop marketing plans and lead a team of Marketing Specialists and cross-functional marketers to execute.Present monthly reports, Quarterly Business reviews as well as additional strategic recommendations based on a strong understanding of performance data and the next steps in growing your clients’ digital performance.Train and mentor 1-2 Marketing Specialists by building career development plans and preparing them for a Marketing Strategist role.Grow and deepen client relationships by having a strong understanding of their industry and business model and by presenting strategic opportunities to expand retainer scope and enhance customer valueCollaborate with sales in the new business process to ensure new clients have a clear understanding of their potential engagement.Consult with clients to define their marketing technology stack and implement marketing automation tools such as HubSpot, Marketo, or PardotProactively manage the profitability and growth of your portfolio of clients.Stay informed about inbound marketing industry developments and be able to utilize these developments to your client's benefit.Become the resident expert on your clients’ industry and marketing.Contribute your thought leadership and build your brand by contributing to SmartBug’s blog, social media, or co-marketing activities.Requirements:4+ years of experience building comprehensive digital marketing campaignsStrong understanding of the capabilities of marketing automation (hands-on expertise with HubSpot, Marketo, and/or Pardot is a plus)Mature and calm client management with a strong video presenceCuriosity and a strong desire to continually grow and learnA strong strategic thinker who is comfortable talking to senior executivesTrack record of building multi-channel campaigns that yield substantial resultsDemonstrated ability to think creatively and create campaigns based on customer requirementsPassion for data and how to use it to identify marketing opportunitiesLove of marketing and the role that digital and inbound marketing plays in company growthCritical thinking skills and the desire to leadProven relationship-building skills and client communication experienceStrong work ethic with a positive and enthusiastic attitudeStrong understanding of all social media platformsStrong working knowledge of search engine optimizationWorking knowledge of email marketing best practices and CAN-SPAM complianceGreat writing and communication skillsProficiency in Microsoft Office or Google SheetsExperience working remotely in similar roles is strongly preferredBenefits and Perks:Health insurance with company contributionPaid maternity and paternity leavePaid vacationPaid time offUnlimited sick time4 week paid sabbatical every 5 years of employmentMonthly remote work allowance 401(k) with employer matchingFlexible spend planCompany-funded short-term disability and life insuranceLong-term disabilityAnnual leadership conference, SmartBugaPaloozaTraining budgetThe flexibility of working remotelyMacBook Air issued to you at time of hire$70,000 - $90,000 a year

JOB SUMMARY:The Marketing Manager will work with CUENTO and our partners on the development and execution of strategic marketing plans. This role requires an understanding of marketing principles, advertising strategy, tactics and channels, social media, crafting compelling stories through written and creative elements and the ability to learn new industries while developing plans to positively impact our clients' business and exceed goals. At CUENTO, we serve as a highly motivated fractional marketing department for our clients. We don't operate like a traditional agency and instead build lasting partnerships to serve the varying needs of our clients from strategy to execution.DUTIES & RESPONSIBILITIES: Develop strategic marketing plans and campaigns to meet determined objectives for clients or take developed plans and assist with execution.Manage channel and content plan including execution for assigned clients inclusive but not limited to email, social, website, app, onsite, event activation, advertising, media partnerships, 3rd party management.Act as primary point of contact with clients by creating and implementing marketing strategies, supervising client accounts, fostering positive client relationships, analyzing market trends, overseeing budgets and collaborating with internal teams to ensure the successful implementation of campaigns and day-to-day marketing responsibilities.Measure performance of paid, owned and earned initiatives to determine effectiveness. Produce reports that measure and analyze performance and provide insights.Lead account and project management for assigned clients. Oversee project management for assigned clients by utilizing project management tool to create projects, tasks, reports and track to completion to meet or exceed determine deadlines and requirements.Develop email strategy and content to complement campaigns and initiatives by further communicating key message points.Manage website content and necessary updates for CUENTO and select clients.Develop presentations for marketing plans and reports.Track marketing, advertising, social media, technology and content trends and assist with developing strategic plans to proactively recommend and implement new ideas for clients and CUENTO.Work with internal and external teams to develop compelling content that embodies and personifies brand, drives awareness of key messages and complements all marketing e?orts.Create content to support advertising campaigns to drive results and key performance metrics. Develop and work with creative and production teams to create content, including copy, graphics and video elements.Work with AdTech team and media partners to launch campaigns by delivering assets and strategic approach.Act as the brand advocate for clients by staying true to brand essence and guidelines to ensure consistency at every touchpoint.JOB REQUIREMENTS: Must meet the following minimum requirements:Minimum three years of marketing, advertising and writing experience.Must demonstrate extensive experience in marketing for a major brand with expertise in marketing planning and execution, copywriting, content development, advertising and brand advocacy.Must demonstrate knowledge of industries of focus or ability to learn quickly and resourcefully along with current events and trends.Must be a strong collaborator with good time management and organizational skills.Excellent written and communication skills in all channels and formats a requirement with a demonstrated ability to correctly use punctuation and grammar.Strong analytical skills are required with proven ability to gauge performance, impact and create recommendations to further growth and address insights.Exudes a positive attitude with a self-starter mentalityAbility to work collaboratively and independently both internally, with clients and third party partners.Proficient in WordPress a plus with the requirement to learn the platform.Google and Facebook Certifications a plus with demonstrated proficiency in Google, Facebook, Instagram, X, LinkedIn.Proficient computer skills in Microsoft Office including Word, Excel, Outlook and PowerPoint. Knowledge of various Adobe software (Premiere, Photoshop, Illustrator) a plus.CUENTO Marketing is an equal opportunity employer. Position can be remote; based in San Diego is a plus. This position is full time with full benefits package.