Marketing/Advertising/PR Salary in Wisconsin, USA

Hoffmaster is looking an intern to support our Product Marketing Team for Summer 2024. This is an onsite paid internship based in Oshkosh. The Product Marketing Intern will focus on the following projects: Tissue Napkin Trials and Big Project Focus: The intern will focus on a certain set of tissue napkin trials that entail the below work. They would then report out on this work (including process and results) at the conclusion of their Internship. Partner with Product Manager to complete trials in our Oshkosh and Oconto production facilities This includes trial paperwork, attending trials and reporting out on trial results Partner with finance on the P&L tied to the trial(s) in progress Support competitive benchmarking efforts Competitive data gathering online, sourcing competitive product, working with compliance and quality on testing of the competitive and internal items Branding Updates on Packaging: Partner with Product Manager, Marketing Communications and the Design Team to update inner packaging; along with corrugate to align with HGI's brand standards and sustainability initiatives Document the sustainability process and what is needed to certify our items as compostable with our Internal 3 rd party sources (CMA/BPI). Product Catalog Updates for 2024 Product Harmonization Execution for Tissue Napkins, as we acquired a leading competitor Paterson in 2023. The goal is to have one product offering go forward. Requirements: Excellent abilities to prioritize and handle multiple projects Ability to recognize improvement opportunities High level of interpersonal, written, verbal communication/ influence skills, excellent presentation skills Ability to perform with minimal supervision and direction Ability to deliver effective presentations Organizational and problem-solving skills Ability to work well on a team Proven skill in projecting confidence, working collaboratively and engendering trust Working towards Bachelor's Degree in Business, Communications, Marketing, Graphic Design or related degree. Jr. or Sr. preferred. Hoffmaster's internship program is designed to provide students practical, hands-on experience in a professional environment, bridging the gap between the knowledge gained in school and it's real-world application in actual work settings. The benefits of our Internship Program include: Skill Development and Learning Experience- Interns are given meaningful projects that add value to the organization, allow them to use their skills in a real-world environment, and develop valuable soft skills. Career Exploration- Explore different jobs and industries to make informed career path decisions. Networking Opportunities- Build professional networks by interacting with colleagues, managers and other professionals in their field. Resume Enhancement- Demonstrate to future employers practical skills and exposure to real-world challenges. Talent Pipeline- Allows Hoffmaster to target up and coming talent. Many of our past interns have been offered full time roles upon graduation or have stayed on part time through the school year. Fresh Perspectives- Interns are encourages to bring their fresh ideas, innovative thinking and perspectives to the organization. Knowledge Transfer- Interns have the chance to learn from experienced professionals and gain industry-specific insights. School Credit- Because Hoffmaster focuses on providing meaningful projects to interns, our internships will satisfy most schools internship requirements. Full time employment- Internships and projects are designed to last 10 weeks over the summer. Hours will be Monday - Friday 8 am - 4:30 pm and pay starts at $20 / hour. Hoffmaster Group Inc.Learn more about our multiple locations ! Let's connect! At Hoffmaster, we believe every person deserves to feel successful. That's why we provide a total rewards package designed to support our employee's success -at work, at home, and in life. This includes: Medical, Dental, Vision, Life and Disability insurances, Student loan and Tuition assistance, physical and mental wellness programs, Paid vacation and holidays, Employee Assistance Program, and more!The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.Reasonable Accommodations Statement: To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

BEELER CONSTRUCTIONDIRECTOR OF SALES AND MARKETINGAre you a dynamic and confident sales and marketing professional with a passion for building teams? Do you excel in generating innovative ideas, showcasing a forward-thinking and strategic mindset? If you’re someone who values honesty, transparency, and success through hard work, we have an incredible opportunity for you. If you’re eager to make a significant impact in a collaborative and growth-oriented environment, we’re eager to connect with you!Our ideal Director of Sales and Marketing is:• Strategic. Your ability to anticipate future trends, coupled with a deep understanding of the current market, allows you to see beyond the horizon.• Relational. Your emphasis on relationships over transactions sets you apart. With a wealth of connections in the construction industry, your client-centric approach and active listening skills make you an effective communicator.• Results-Driven. You prioritize data-driven decision-making that ensures logical and strategic choices in sales and marketing. Your commitment to gathering pertinent information reflects your strong work ethic.• A Unifier. Thriving in a team-oriented environment, you act as a natural connector who brings individuals together. Your positive leadership style encourages collaboration, fostering an environment where ideas are freely shared, and problems are collectively solved.• Innovative. Possessing a can-do, self-starter attitude, you are dedicated to generating ideas and inspiring creativity in others.Our ideal Director of Sales and Marketing aspires to build a robust sales and marketing team, contributing significantly to Beeler Construction’s ongoing success. If you are an ethical and growth-focused professional with a proven track record in the construction industry, we want to talk with you!RESPONSIBILITIESThe responsibilities of the Director of Sales and Marketing include but are not limited to:• Spearhead the establishment and future growth of the sales and marketing team• Direct and lead the sales and marketing team, overseeing client interactions and touchpoints to ensure a seamless and positive experience• Lead the development, implementation, and execution of sales and marketing strategies, including the management of the Sales Value Enhancement Plan• Proactively generate new leads and cultivate target clients to contribute to new client development initiatives• Implement a comprehensive training and development program for the sales team, including specialized Project Manager sales training for leads and directors• Oversee all internal and external marketing activities, collaborating with a Fractional Marketing professional to optimize strategies• Foster meaningful partnerships by maintaining a robust network, engaging with associations, coordinating team attendance at industry events, and collaborating with local construction professionals• Lead client presentations and showcase the company’s value proposition• Collaborate with Project Management team and directors to facilitate preconstruction efforts, explore potential opportunities, and ensure seamless coordination• Contribute insights and strategic input as a valued member of the leadership team• Conduct revenue forecasting, establish sales goals, and oversee the annual sales and marketing plan• Manage and track the sales budget, ensuring financial alignment with overarching organizational objectivesQUALIFICATIONSRequired• 8+ years of sales experience• 5+ years of sales team leadership experience (minimum of 3 people)• Construction Industry experience• Contributed to significant company growth, increasing revenue by $25M to $50M+• CRM experience• Valid Driver’s LicensePreferred• Experience with Monday.com• Demonstrated collaboration with marketing teams• Preconstruction and budgeting experience• Experienced in organizations with greater than $60M in annual revenueDesired• EOS/Pinnacle experience• Experience in construction industry in Milwaukee, Wisconsin, or the Midwest** This is a full-time, in-person position based in Menomonee Falls, WI with occasional flexible hours required. 7 AM to 5 PM typically. **THE COMPANY Beeler ConstructionBeeler Construction, a trusted leader in the construction industry, has been family-owned and operated since 1986. Led by Chad Beeler, Dave Beeler, and Kim Beeler, the company has established itself as a third-generation organization based in Menomonee Falls, Wisconsin. Specializing in healthcare, retail, commercial, industrial/manufacturing, and religious/education projects, Beeler Construction thrives on building relationship-focused partnerships built on trust. The bulk of our work is concentrated within a 50-mile radius, reflecting our commitment to local impact and community growth. As a commercial general contractor, we bring decades of expertise to every project, ensuring quality and excellence in construction.WHY WORK WITH US?Joining Beeler Construction means being part of a company that prioritizes holistic growth over mere financial success. We prioritize internal development and self-growth for each employee in our collaborative culture. As one of the best-kept secrets in the Midwest, we boast an impeccable reputation with strong client partnerships. At Beeler Construction, we offer a fulfilling professional journey where everyone contributes to our shared success.This is your chance to be part of a unique opportunity by building our sales and marketing department. We hire for longevity, fostering a workplace where you can thrive in a fulfilling career. Our leadership is supportive, open to new plans and ideas, and flexible for change. Join Beeler Construction, where success isn’t just about what we build but also about your growth and fulfillment in a dynamic work environment.Core Values:1. Relationships at Every Level2. Do What’s Right, Not What’s Easy3. Lead with a Can-Do Attitude4. Committed to ExcellenceThe Beeler Way:1. Establish Partnerships2. Shared Transparency3. Be the Easy Button4. Demonstrate Accountability5. Sustained LoyaltyBenefits: Medical, Dental, and Vision, Employer-paid Life and AD&D Insurance, Employee Assistance Plan, Short Term Disability, Retirement Plan, Profit Sharing, Financial Advising, Paid Holidays and PTO, and Flexible Workplace PoliciesSalary: $125,000 to $175,000 plus performance-based incentivesIf you’re ready for a career that not only offers personal growth but also allows you to directly contribute to building a new and thriving department, apply today!

Position at Franklin Energy COMPANY Summary As a combined organization, Franklin Energy and AM Conservation Group is undertaking what is perhaps the central challenge of our times - to help drive the transition to net-zero carbon economies while ensuring that no working families, businesses, or local communities are left behind. To do that, we are the utility industry's top provider of turn-key energy efficiency and grid optimization programs and products, all of which contribute to reducing carbon and waste and, at the same time, free-up resources for creating more innovation investment and jobs. With over 26 years in business, we have more than 1,300 experts across the United States and Canada, with warehouses on both coasts. The organization's integrated in-house services provide deep personalization and insights, helping energy partners achieve their carbon-reduction and energy productivity goals. We believe the organization's most "precious resources" are its people. We pledge a relentless pursuit to embody a culture that acknowledges, recognizes, and infinitely seeks to understand the unique differences of its people. We are committed to creating employee experiences that continually attract and embrace a multiracial, multicultural, and multigenerational workforce that promotes outstanding performance and mirrors our diverse partnerships, clients and communities we serve. Position Summary With an emphasis on internal and external client service, this role is accountable for achieving marketing results for contracted work serving specific clients and segment or geographic focus areas, across the Franklin and AM companies. As a Client Marketing Manager, you may have responsibility for working directly with program managers, staff, clients, and utility representatives to develop marketing strategies and tactics that deliver to program and client goals. If you love creative problem solving, a fast-paced work environment, building relationships with some of the most passionate professionals in the business and digging into data to activate insights that innovate marketing, this is the role for you! Essential Duties and Responsibilities This list of duties and responsibilities is not all-inclusive and may be expanded to include other duties and responsibilities, as management may deem necessary from time to time. Accountable for the overall marketing performance to goal for the programs and initiatives under your leadership.Be primary client facing marketing leader for your assigned accounts or area Collaborate with clients, market strategists and other internal experts to develop marketing plans and promotional strategies that drive program participation, pipeline, and program targets. Oversee the deployment of marketing campaigns in coordination with internal creative and delivery staff and external advertising agencies. Initiate campaigns and tactics with the marketing project management system, prepare campaign strategy briefs and work with the marketing delivery and operations team to enter and manage creative requests so that campaigns are delivered on-time, on strategy and on quality. Facilitate the workflow and approval of marketing materials from multiple internal and external parties.Work with program management and finance to develop, maintain and manage to marketing budgets. Develop, manage, and utilize plan to goal tools to ensure efforts are on track.. Review, analyze and communicate results of marketing promotions to determine level of success for each effort and identify areas to improve and innovate for your programs and clients. Use data and analysis to improve the success rate of marketing campaigns and initiatives.Mentor and coach developing marketing leaders on the client marketing, marketing strategy, marketing delivery and/or creative services team as integral part of this role.Be active participant in driving marketing thought leadership across the company, in collaboration with other marketing and company functions. Supervisory Responsibilities: Manage direct reports and oversee department staff. This includes interviewing, planning, assigning, completing performance evaluations, coaching, mentoring, and directing work.Mentor department personnel in achieving their personal goals annually as well as their long-term development goals.Position Requirements Education and Experience Bachelor's degree from an accredited college or university in marketing, communications, business, or a related field.Minimum of 5 years related experience.Minimum of 2 years client management experience requiredMinimum 2 years supervisory experience required, directly or indirectly.Required Skills, Knowledge and Abilities Strong client service and communication skills.Must be able to handle a wide work variety and work in a fast-paced environment.Must be a detail-oriented, organized, self-starter, and have an ability to prioritize workload. Proficient in Microsoft Office, specifically Word, Excel, and Outlook.Proficient in project management, ideally using SmartsheetAbility to communicate effectively, both verbally and in writing with clients, program employees and vendors.Ability to analyze and interpret data and solve practical problems.Knowledge of mathematical concepts such as fractions, percentages, and ratiosCommitted to diversity and inclusionReliable transportationLicenses & Certifications Valid driver's licenseTravel Requirements Willingness to travel up to 30%Pay Ranges: $84,700-$116,000+ Physical Demands and Work Environment Required to sit, stand, walk; talk and hear; and ability to touch and handle tools and/or controlsAbility to lift up to 10 poundsNoise Level is typically moderateEmployee could be exposed to fumes and/or airborne particles and risk of potential shockNote: Reasonable accommodations may be made for individuals with disabilities to perform the essential functions of this position. The above information describes the general duties and requirements necessary to perform the principle functions of the position. This shall not be construed as a detailed description of all the duties and requirements that may be necessary in this position. An Equal Opportunity Employer Franklin Energy implements the use of dash cams inside their fleet of leased vehicles because the Company believes video surveillance devices (Dash Cams) promote the safety of employees as well as security within the company vehicles. The Company will not use video surveillance (Dash Cams) for any unlawful purpose including monitoring employees or giving the impression of monitoring. Our Dash Cam Policy applies to all employees of the Company and temporary agency employees, regardless of whether an employee or temporary agency employee may be driving or riding in Company Vehicles. The primary use of Dash Cams is to assist in the protection and safety of employees and property, prevention, and detection of criminal offenses such as vehicle vandalism and break-ins and staged-accident fraud, defense of legal claims, driver exoneration, and driver training and improvement.

At Saputo, our best comes from our people. We're a talented and caring team with a longstanding history of excellence.Since our first days delivering cheese on a bicycle, we've grown into a leading global dairy processor by staying true to the culture that defines us. Each of our employees is committed to uphold our tradition of care, quality, and passion through food, and together, we foster an environment where we can all make contributions that matter-from our manufacturing plants to our office locations and everywhere in-between.We are seeking a dynamic Marketing Manager who thrives in a fast-paced hybrid work environment to develop and lead our marketing efforts across our Foodservice and away from home channels. The Marketing Manager is accountable for the development and execution of the brand strategy for all Saputo brands in the Foodservice/ Away from Home channel. The role will work closely with the brand team to translate the overall brand objectives into specific foodservice channel deliverables. They will be required to manage the brands to ensure the delivery of creative, fact-based solutions and thought leadership, and oversee a wide array of business functions including brand strategy, communication channels, loyalty programs, online and offline promotions, and market research. The role reports to the Marketing Manager. Key stakeholders include Marketing, Sales, Category Management, & R&D.How You Will Make Contributions That Matter Marketing expert in the Foodservice and away from home channel, understand the landscape and how to drive our brands within it.Responsible for development and implementing foodservice marketing programs that will increase brands awareness, create lasting and meaningful brand interactions distributors and operators, and proactively tracks and analyzes relevant information to make sound business recommendations.Be all over food/flavor trends and emerging "foodie" actions, competitive activity in and outside the category to anticipate changes and recommend opportunities for the brand.This role has responsibility for managing business performance and budget to ensure we meet our annual plan and long-range objectives for responsible categories in our foodservice product portfolios. This role develops short- and long-term strategies, marketing plans, new product platforms, packaging, advertising, and sales programs that will achieve corporate profit, volume, and share objectives.This role also engages with the cross functional team in the execution of strategic initiatives and directs the activities of third-party agencies.Develop annual and long-range channel business plans, portfolio design and strategy, limited time offer value proposition and playbook development, go-to-market strategies and business performance analysis.Assess existing business and develop new channel segment expansion opportunities.Partner with cross-functional teams to build channel research and knowledge agenda, develop innovation strategy, new product commercialization, go-to-market strategies, and execution.Partner with sales and brokers team to deliver the annual marketing plan and that our strategies and programs are effectively implemented.Prepare management reporting and advise on channel category trends and channel business performance utilizing internal and external data sources (Technomic, Datassentials, Menu Trends, etc.)You Are Best Suited For The Role If You Have The Following Experience, Skills, and Qualifications5 years of B2B or foodservice marketing experience with a focus in brand and/or channel marketing.A bachelor's degree in marketing or another related field.Experience working with broadline distributors, operators, and brokers in the food or beverage industry.Experience in B2B commercialization execution.Entrepreneurial drive and the desire to "build a business."Fun, outgoing, energetic, and results oriented personality.Self-starter, comfortable working independently with limited direction.Overall confidence in one's abilities and comfortable communicating the facts.Dependable team player with positive attitude.Passion for marketing brands.Documented history of making improvements in assigned work area/responsibilities.Demonstrated proficiency in the following skills:Brand Building in the Foodservice/Away from Home ChannelCreative execution in context of strategyCommunicationOrganization and time managementAbility to work and thrive under time constraints and prioritize responsibilities.Working collaboratively with other functional disciplines to drive company goalsTravel up to 25% of the time may be needed.We Support and Care For Our Employees By Providing Them With... Development opportunities that enhance their career fulfillmentMeaningful compensation & benefits that help them care for their familiesOpportunities to contribute to your community and enhance the lives of others through Saputo productsSalary Range: $85,350 to $112,050Salary offers will vary commensurate with experience, education, skills, and training.Saputo is among the top three cheese producers in the USA and one of the largest producers of extended shelf-life and cultured dairy products. We have a diversified product portfolio with well-known retail brands, such as Friendship Dairies, Frigo Cheese, Montchevre, Stella and Treasure Cave, and a strong foodservice presence, partnering with chain restaurants and broadline distributors. Thanks to our countrywide footprint and national and international distribution networks, we're proud to bring our best to our customers and, consumers and have plenty of opportunities for our employees to grow in their own way. And we do it while also striving to build a healthier future for our people and the communities where we operate, guided by our values and the Saputo Promise. To learn more about Saputo in the USA, please click here. (http://saputo.com/en/our-products/usa-sector)Join the Saputo Dairy USA team to make your contributions matter every day!Saputo Cheese USA Inc. and Saputo Dairy Foods USA, LLC endeavors to make CareersUSA.Saputo.com accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Human Resources at 214-863-2300 or email [email protected]. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.Saputo Cheese USA Inc. and Saputo Dairy Foods USA, LLC are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you'd like more information on your EEO rights under law, please visit www.EEOC.gov.To review the Saputo Cheese USA Inc. and Saputo Dairy Foods USA LLC Privacy Notice for California applicants, please visit our Corporate website associated section by clicking here (English) or here (Spanish).

Why Badger Meter?Badger Meter is a leading global water technology company, with a mission to preserve and protect the world's most precious resource. For more than 100 years, cities and businesses have utilized our innovative and trusted solutions to enhance operational efficiency and conserve water while making it more affordable, clean and resilient. Just like every drop counts, at Badger Meter every employee counts because our contributions have a lasting impact on the world!What You Will Contribute:Are you a creative Digital Marketing Specialist with a passion for social media marketing and data-driven decisions?We are looking to hire a Digital Marketing Specialist for a hybrid role at our Global HQ in Milwaukee, WI. This role requires 3 days a week onsite in our Milwaukee office. The Digital Marketing Specialist is responsible for enhancing our online presence in all channels, including websites, social media, marketing automation and other related marketing tools.This position is responsible for executing, monitoring and adjusting digital marketing strategies in order to support broader marketing objectives and optimize our customers' experience. This position is responsible for tracking, reporting and the continuous improvement of traffic, engagement, growth of audiences and conversion through our online channels. Additionally, this person will work with the Events Manager to help facilitate digital marketing efforts related to events, including webinars, online event management tools, tradeshow technology and digital tradeshow promotions.Position Responsibilities:The main objectives/responsibilities of this position include, but are not limited to the following:Execute digital strategy: Execute Badger Meter's digital marketing strategy.Enhance online user experience: Manage and maintain the best customer experience on all digital channels.Develop online content strategies: Align and consult on digital content strategies and optimization across all channels. Manage the execution of digital content including website page development, customer emails, social media, SEO and SEM/PPC campaigns.Social media ownership: Own the planning and execution of social media efforts that support campaign initiatives and objectives. This includes social media analytics and reporting that helps continuously improve social media strategies.Marketing automation ownership: Own and execution Badger Meter's marketing automation and email marketing strategy. Ensure these efforts align with overall campaign objectives, event promotional needs and demand generation goals.Digital event management support: Help execute digital marketing efforts related to events, including webinars, managing online event management tools, updating tradeshow technology and digital tradeshow promotions through email marketing efforts.Facilitate campaign execution: Serve as subject matter expert and thought leader for the integrated marketing services team as they design, execute and track localized digital content and targeted demand generation, automated nurture and account based marketing (ABM) campaigns.Drive Demand Generation Efforts: Ensure digital marketing efforts and campaigns generate demand and convert into won opportunities. Ensuring the process for delivering leads to the appropriate sales channels is operating quickly and efficiently.Monitoring & reporting support: Gather digital marketing related analytics and data-driven insights that allow the integrated marketing services team to continuously assess and refine campaign executions.Stay up to date with best practices: Keeping in tune with best practices, trends, and innovations in online marketing and website technology and apply this knowledge toward the advancement of our online presence.Required Qualifications:Bachelor's degree in Business Administration (or related) with a focus on digital marketing.3+ years of experience in a digital marketing required (preferred within the B2B space)Experience with any Content Management System software required for website managementExperience with digital analytics tools preferred (Adobe Analytics, Google Analytics, Hootsuite, Sprout Social, HubSpot) and conducting in-depth analyses around digital marketing as they apply to audience segmentation, funnel analyses, and campaign analytics.Demonstrates a sense of urgency about getting work completed.Excellent written and verbal communication skills with the ability to understand technical information while also translating it to non-technical audiences.Business acumen and understanding of go-to-market strategiesAn appetite to look for areas of improvement and a desire to make data driven decisions with the goal of continuous improvement.Preferred Qualifications: Experience with SEO/SEMEmail campaign software experience preferred (Knak/MailChimp/Constant Contact, etc.)Working experience with Episerver CMS, Digital Asset Management software, Pardot/Marketo/Marketing Cloud marketing automation tools and Salesforce CRM is a plusKnowledge of Cvent Event Management software or other digital event related software is a plus.Experience working with different webinar tools (Go-to-webinar) and facilitation of webinars is a plus#LI-HybridCompetitive Total Rewards at Badger Meter:Competitive PayAnnual Bonus Eligible for Annual Pay Increases Comprehensive Health, Vision, and Dental Coverage 15 days Paid Time Off + 11 Paid Holidays Two Ways to Save for Retirement: Badger Meter contributes 25 cents for every dollar you contribute to the plan, up to 7% of your eligible compensation. In addition to the match, the company will also contribute 5% of your eligible compensation to your Defined Contribution account on an annual basis. Additional access to a certified financial planner to help ensure your money is working for you, at no cost!Employer Paid benefits including: Employee Assistance Program (EAP), Basic Group Life Insurance, Short Term Disability, and more Educational Assistance - Tuition Reimbursement up to $5,250 Voluntary benefits including: Additional Life Insurance, Long Term Disability, Accident and Critical Illness coverageHealth Savings Account (HSA) & Flexible Spending Account (FSA) optionsAn Equal Opportunity/Affirmative Action Employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. Applicants can learn more about their rights regarding equal opportunity in employment by viewing the federal "EEO is the Law" poster and the "EEO is the Law" poster supplement at http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htmPrivacy StatementThe Employee and Applicant Privacy Statement describes how we collect, use, share, retain, and safeguard applicant information. Please see the privacy statement on our website here.

OverviewENERPAC TOOL GROUP - Who we are?Enerpac Tool Group Corp. is a premier industrial tools, services, technology, and solutions provider serving a broad and diverse set of customers in more than 100 countries. The Company makes complex, often hazardous jobs possible safely and efficiently. Enerpac Tool Group's businesses are global leaders in high pressure hydraulic tools, controlled force products, and solutions for precise positioning of heavy loads that help customers safely and reliably tackle some of the most challenging jobs around the world. The Company was founded in 1910 and is headquartered in Menomonee Falls, Wisconsin. Enerpac Tool Group common stock trades on the NYSE under the symbol EPAC.For further information on Enerpac Tool Group and its businesses, visit the Company's website at https://www.enerpactoolgroup.com/.Summary - basic function of the roleEnerpac is embarking on a digital transformation. The eCommerce Marketing Manager is an important and highly visible role that will focus on the performance of our growing global ecommerce offering by building programs that increase traffic, improve conversion rates, and drive overall revenue growth. This role will be responsible for developing and overseeing the performance of our digital advertising campaigns including SEM (PMax, PLAs, Search), DSP (demand-side platform), and potentially ecommerce marketplaces. A critical part of this role will be the technical setup (Google Tag Manager, tracking scripts, etc) between advertising platforms, Oracle Commerce Cloud (CMS), Google Analytics 4, Salesforce.com, and reporting dashboards to effectively track and analyze the overall performance of our ecommerce and advertising/communication investments from placement to conversion for attribution visibility. You will work in a global marketing function closely interacting with our digital marketing, marketing communications, and commercial marketing teams.Shift: Monday - Friday, hybrid 3 days in office schedule in Menomonee Falls/Milwaukee, WIJob Duties and Responsibilities Manage the development and implementation of marketing plans to fulfill e-commerce vision and strategy for achieving corporate sales and conversion goals. Coordinate digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience. Utilize messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers. Track and measure program effectiveness to drive improvement or develop new offerings. Manage subordinate in the day-to-day performance of their jobs. Ensure that project/department milestones/goals are met and adhering to approved budgets. Extensive knowledge of function and department processes. Stay acutely aware of overall ecommerce performance and recommend/implement tactics to accelerate revenue growth. Continuously analyze and improve our existing SEM (SEO, PMax, PLAs, Search) and DSP campaigns, as well as any future advertising programs. Access different corporate systems and databases to find, aggregate and export critical data; use Excel, Power BI and other tools to effectively share data for analysis and decision making. Apply all necessary tags/pixels/tracking codes for lead tracking from origin to conversion, whether ecommerce sales or leads routed to our sales teams through Salesforce CRM. Monitor overall website performance through Google Analytics 4 to ensure that the site is operating effectively, and that there are limited barriers to sale/conversion. Provide recommendations to improve overall SEO performance across global websites; work with Global Digital and MarComm teams to implement. Use tools like Smartlook to evaluate the customer shopping path (heatmaps, rage clicks, etc.) to improve UX/UI, site experience and overall conversions. Manage brand's Google Merchant Center (with agency support). Monitor competitor and distributor ecommerce activity to identify trends; communicate opportunities to improve. Build reporting dashboards using Google's Looker Studio and other platforms as necessary (e.g. Salesforce.com). Analyze ecommerce sales to better understand the customer, industry, and application usage to create opportunities to cross-sell and upsell complementary products and accessories. Provide boost and bury recommendations for products based on sales performance. Recommend new categories and product assortments based on search volume, sales and customer trends. Project manage initiatives as necessary; lead collaborative, cross-functional projects to successful completion. Stay up to date with latest ecommerce marketing trends, technologies, digital marketing practices, search algorithm changes and PPC strategies through continuing education. Automate and manage key performance reports and metrics, built monthly reports required for executive staff updates. Support web development testing. Effectively manage agency relationships. Skills and Competencies Proficiency in digital marketing tactics: SEM, SEO, E-mail, Social, Conversion Optimization; Google PMax experience strongly preferred. Working knowledge of analytic tools: Google Looker Studio, Google Analytics, Google Tag Manger, A/B Testing, Excel/VLookup etc. Problem solving, self-starter, will work independently and able to own and drive complex projects across multiple functions. Experience analyzing large sets of sales, traffic and customer data; ability to synthesize data into recommendations. Experience analyzing ecommerce data and applying learnings to create new revenue-driving initiatives. Oracle Commerce Cloud experience a plus. Familiarity with SEMRush or similar tools preferred. Strong people and process leader with the ability to improve performance and results. Agility to navigate and lead in an ever evolving function Education and Experience Bachelor's degree in marketing or a similar field; experience in lieu of education may be considered 5+ years of experience working in marketing with at least 3 years in eCommerce. Supervisory experience preferred. Physical DemandsEmployee may have to lift documents/work materials up to 30 pounds in weight. Employee will have to be able to walk/climb to a variety of primary work locations, including traveling by air/auto to remote sites. This can include occasional ascending or descending ladders, stairs, scaffolding, ramps, poles, and the like. Employee will need to listen, understand, and speak with team members in person, telephonically, and electronically at all levels within a diverse workforce and with supported organizations. Employee can work in front of a personal computer and telephone for long periods of time. Will have repetitive motions that include the wrists, hands, and/or fingers.Work EnvironmentPrimary work environment is temperature-controlled office setting, but may also include typical warehouse environment on occasion, where following appropriate safety protocols at the location would be required. Employee will be exposed to low levels of noise in an office. Employee will be expected to be able to make repeating motions that may include the wrists, hands and/or fingers on a constant basis for typing purposes.The physical demands and work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.Direct ReportsN/AKey External Contacts/ClientsEngineersCustomer RelationsTerritory ManagersMarketingProduct ManagersDiversity StatementWe are committed to recruiting, hiring, training, and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We will ensure your application is fairly considered and if hired, you will have an equitable opportunity to give your best at work, not because we're required to, but because it's the right thing to do. Enerpac Tool Group will provide reasonable accommodations within the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, reach out to our Talent Acquisition Team for additional information.If you're looking for a unique, exciting career with variety and potential for growth, Enerpac Tool Group offers challenges & extraordinary rewards for people on a global scaleThe above statements reflect the general details necessary to describe the principle functions of the job described and shall not be construed as a detailed description of all the work requirements that may be inherent in the job.