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Marketing Consultant - Fully Remote - Houston
VeCaAd, Houston, TX, US
We're looking to fill several Marketing Consultant positions. This is an independent contractor position, which pays on a project-by-project basis. All accepted applicants will enter our pool of Marketing Consultants, who then may choose to accept projects from us. Marketing Consultants in our pool are not required to accept the projects we offer them.Basic Details:• $100 / hour is our target pay for Marketing Consultants in our pool, but consultants may request other amounts based on the project.• All pay is on a project-by-project basis.• Position is fully remote.• No minimum requirement for hours spent.• No set schedule.• No benefits package.• Independent contractor, so not as an employee, but in a contract agreement with our business.Position Requirements:• Experience in Marketing Consulting, which may include formats such as Advertising, Digital, Web, Sales, or Traditional Offline Marketing.• Graduate degree in marketing is preferred, but not required.• Be a proficient marketer, advertiser, promoter, etc.• Be legally able to sign a contract.• Reside where it is legal to, and be legally able to, perform contract work for a USA based business.• Ability to work independently, with no supervision.• Detail-oriented and well-organized.• Excellent customer service and problem-solving skills.• Be personable and friendly.• Strong negotiation and networking skills.The above statements are intended to describe the general nature and level of the work being performed by people in this position. This is not an exhaustive list of all duties and responsibilities.All qualified applicants will receive consideration without regard to race, age, religion, gender, disability, marital status, military status, veteran status, or any other status protected by applicable laws or regulations.A simple test to see if you're attentive enough to read the listing to this point. If you apply, then during our initial communications, tell us which of the following organic Google results for Houston Marketing Consultant is your favorite: (There's no wrong answer, because it's just to prove you read this far.)Top 16 Marketing Consultants in HoustonLooking for the top-rated marketing consultants in Houston, TX? Check out the best Houston marketing consultants, with reviews!8 Best Houston Marketing ConsultantsFind and connect with the 8 Best Marketing Consultants in Houston. Hand picked by an independent editorial team and updated for 2023.TOP 10 BEST Marketing Consultant in Houston, TXTop 10 Best marketing consultant Near Houston, Texas · Neartown Marketing · Social Behavior · REFUGE Marketing & Consulting · Good Promise Internet Advertising.Hire Top Marketing Consultants in Houston, TX ...Leverage the power of Linkedin, the world's largest professional network, to find & hire top Marketing Consultants in Houston, TX.Marketing Consultant Jobs, Employment in Houston, TX108 Marketing Consultant jobs available in Houston, TX on Indeed com. Apply to Marketing Consultant, Consultant, Leasing Consultant and more!Brittany Taylor Digital Marketing Consultant Houston, TXBrittany Taylor is a digital marketing consultant in Houston. She helps businesses across many industries, such as medical, restaurants and retail. Contact ...13 Marketing Agencies In Houston To KnowMarketing Agencies In Houston To Know · 9thWonder · Lopez Negrete · Satori Marketing · TwinEngine · Studio Brand Collective · Versa Creative · Kreadiv & Koo ...RevLocal Local Digital Marketing Agency Houston, TXAt RevLocal, we specialize in local internet marketing plans from local SEO and reputation management to digital advertising and social media marketing.Our Team Marketing Team HoustonMarketing Team HoustonOur best-in-class consultants offer a broad range of marketing and business backgrounds, talents and industry knowledge. They have been successful at bringing ...Marketing Legacy One Way Consulting HoustonIntroducing to you some of Houston, Texas' most powerful marketing opportunities. Businesses are becoming more competitive than ever before, and finding the ...Works Cited:"Houston Marketing Consultant - Google Search." Google, 22 Nov. 2023, google com/search?q=Houston+Marketing+Consultant(URLs removed due to site posting policies, and URL for Works Cited written without the period/dot to be within policies)
Marketing Manager
Hottinger Bruel & Kjaer, Austin
This job will provide you with an opportunity to further your career alongside some of the best and most passionate technology experts from around the world in a leading company within the test, measurement and data analytics industry. You will be a strong contributor collaborating closely with colleagues from various business functions.At HBK, we live up to our three values: Be True, Own It and Aim High. We believe in absolute integrity - it's how we win for stakeholders, the environment and each other. We believe in teamwork and keeping our promises - to ourselves and others. Finally, we believe in being bold and positive. This is how we perform at our best and achieve greater success.Who is HBK?HBK - Hottinger Brüel & Kjaer provides customers with a complete portfolio of solutions across the test and measurement product life cycle, that unite the physical world of sensors, testing and measurement with the digital world of simulation, modelling software and analysis. By creating a scalable and open data acquisition hardware, software and simulation ecosystem, product developers can cut time-to-market, drive innovation, and take the lead in a highly competitive global marketplace.At HBK, we live up to our three values: Be True, Own It and Aim High. We believe in absolute integrity - it's how we win for stakeholders, the environment, and each other. We believe in teamwork and keeping our promises - to ourselves and others. Finally, we believe in being bold and positive. This is how we perform at our best and achieve greater success.Purpose of RoleThe Marketing Manager, functioning as a Marketing Business Partner, will be responsible for driving key marketing initiatives and campaigns designed to improve our customer journey, conversions, and support our revenue and profit goals. You will be a continuous source of ideas, innovations, and inspiration. You will be relentless in building the understanding of your market and customer needs (internal and external), both current and future - continually thinking locally, but acting with a global mindset.This position will be based within the US, working with stakeholders both locally and in Europe. The Marketing Business Partner will work heavily with a commercial group in California.The Marketing Business Partner will work closely with the entire global marketing team to deliver marketing leading performance for North America. You will also work with and across function departments including Sales, Product Management, and Customer Care, and Finance.Main Responsibilities:• Manage national commercial marketing activities to ensure maximum lead generation to drive the growth of the company's products and solutions in support of the global marketing strategy.• Plan and report on localized marketing activities which will include but not limited to, Search Engine Marketing, Social Media Marketing, newsletters, events, webinars, advertisements, and PR as part of the growth strategy, providing coherent and complete briefs to the channel/operations teams within global marketing.• Analyze, understand, interpret, and share industry research, engineering innovations, competitive intelligence, customer data, and market insights, to form compelling and differentiated Account Based Marketing plans.• Collect and report on all regional completive intelligence, including products and campaigns, contributing to the competitive and relevant nature of our marketing.• Cascade communications and provide education of marketing plans with sales and align to develop effective campaigns in line with the marketing strategy to internal stakeholders- with particular focus on providing guidance and support conversion opportunities.Professional Qualifications / Experience• A relevant degree or equivalent experience in a similar role with a strong track-record of Marketing is preferred.• Previous experience of working with a technical B2B focused company; or a production, manufacturing or technical environment would be helpful.Key Competencies• The ability to analyze data, draw accurate conclusions, and communicate key messages succinctly.• Strong planning and organization skills - with an ability to appropriately re-prioritize and change as required to meet deadlines.• Strong verbal communication and presentation skills• Communicate effectively and build strong relationships at all levels• Established self-starter with the ability to drive task completion, resolve questions and concerns, and pro-actively offer improvements to work processes or tools.• Skilled in writing and editing content with an attention to detail.• Ability to work independently and as part of a team - important as you will work with peers remotely in a very international team• Positive motivator with strong team building skills that help tie together our sales and marketing initiatives.CompensationThe compensation for this position is $70,000 to $78,000.SponsorshipCandidates must be legally authorized to work in the Unites States on a full-time bases and will not now or in the future requires sponsorship for employment visa.Benefit PackageWe believe that work is what we do so we can do other things: to that end HBK offers four (4) weeks of PTO to all new hires and 11 paid holidays. Paid Paternal leave. We match up to 5% of your 401k deferrals and you are immediately vested in those funds. Our medical and dental plans with the country's top providers are excellent. We offer tuition reimbursement to employees after six (6) months of employment.Freedom with responsibility is the framework for HBK's employees. This allows for a good balance between work and family life and for constant development of professional and personal skills in an international and enjoyable working environment.
Marketing & Communications Specialist (HR Title: Marketing Specialist I)
Southern Methodist University Inc, Dallas
Description Salary Range: Salary commensurate with experience and qualificationsAbout SMUSMU's more than 12,000 diverse, high-achieving students come from all 50 states and over 80 countries to take advantage of the University's small classes, meaningful research opportunities, leadership development, community service, international study and innovative programs.SMU serves approximately 7,000 undergraduates and 5,000 graduate students through eight degree-granting schools: Dedman College of Humanities and Sciences, Cox School of Business, Lyle School of Engineering, Meadows School of the Arts, Simmons School of Education and Human Development, Dedman School of Law, Perkins School of Theology and Moody School of Graduate and Advanced Studies.SMU is data driven, and its powerful supercomputing ecosystem - paired with entrepreneurial drive - creates an unrivaled environment for the University to deliver research excellence.Now in its second century of achievement, SMU is recognized for the ways it supports students, faculty and alumni as they become ethical, enterprising leaders in their professions and communities. SMU's relationship with Dallas - the dynamic center of one of the nation's fastest-growing regions - offers unique learning, research, social and career opportunities that provide a launch pad for global impact.SMU is nonsectarian in its teaching and committed to academic freedom and open inquiry.About the Position:This role is an on-campus, in-person position.The Marketing & Communications Specialist for Dedman College of Humanities & Sciences supports the largest, most diverse academic unit on campus. Reporting to the Assistant Dean of Recruiting, Scholarships, and Communications, the position is part of an integrated model and works closely with the Dedman College departments, institutes, development, recruiting colleagues in regions, schools and units. This role is key to the creation and implementation of Dedman College's marketing and communications strategy and website management to internal and external audiences.Primary responsibilities include but are not limited to day-to-day maintenance of the Dedman College website, the creation, management and implementation of the school's marketing and communications strategy, social media and content development, visual materials, website, the Dedman College Newsletter, and copywriting for internal and external audiences (including copywriting, editing, e-mail blasts, web pages), as well as campus digital signage. Must be able to communicate with partners across campus to reach marketing and communications project goals. Helps ensure compliance with editorial and visual style, and web design and accessibility best practices, across all marketing efforts to be a strong ambassador of the SMU and Dedman College of Humanities & Sciences brands in all forms of communication and promotion of undergraduate degree programs. Essential Functions: Develop marketing and communications plan strategy and maintain web pages for all departments within Dedman College. Gather data to analyze trends and identify new marketing opportunities and oversee Sitecore approvals.Social Media creation, execution and maintenance plus blog/news and event support Digital marketing, content creation, execution and maintenance.Graphic design/print and digital.Create and maintain a content calendar for all printed and digital materials as well as website updates and a schedule for updating all materials.Qualifications Education and Experience: A Bachelor's degree is required. A minimum of one year of experience is required, preferably in marketing, advertising, public relations, journalism, creative writing, communications, English or a related field. Experience writing and contributing content for communications is strongly preferred (e.g. newsletters, articles and web). Three years of experience is highly preferred. Knowledge, Skills and Abilities: Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies. Candidate must demonstrate the ability to effectively articulate complex ideas both in writing and verbally. A strong customer service orientation is essential.Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions. Must also have strong organizational, planning and time management skills. Candidate ability to demonstrate proficiency using MS Office (especially MS Excel, Outlook, and PowerPoint) is required. Strong working knowledge of Microsoft Teams, Adobe Creative Suite and web content management systems, preferably Sitecore, WordPress and Salesforce Marketing Cloud, is highly desirable.Candidate knowledge of web content maintenance, graphic design, social media, and/or video editing platforms is desirable. Candidate must submit cover letter, resume, examples of work, and writing samples for full consideration.Physical and Environmental Demands: Sit for long periods of timeBendReach above shouldersCarry/lift 25 lbs. Handle objects (dexterity)Deadline to Apply: Priority consideration may be given to submissions received by March 22, 2024. Candidate must submit cover letter, resume, examples of work, and writing samples for full consideration.This position is open until filled. EEO Statement: SMU will not discriminate in any program or activity on the basis of race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression. The Executive Director for Access and Equity/Title IX Coordinator is designated to handle inquiries regarding nondiscrimination policies and may be reached at the Perkins Administration Building, Room 204, 6425 Boaz Lane, Dallas, TX 75205, 214-768-3601, [email protected]:SMU offers staff a broad, competitive array of health and related benefits. In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution.SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU. The value of learning at SMU isn't just about preparing our students for the future. Employees have access to a wide variety of professional and personal development opportunities, including tuition benefits.
Marketing Supervisor
Nucor Corporation, Lewisville
Basic Job Functions:The Marketing Supervisor will create the brand positioning and messaging for Nucor Insulated Panel Group and our individual go-to-market brands. This role is responsible for all marketing activity including development, planning and execution of various marketing programs and advertising initiatives in support of the organization's growth goals and reputation. The Marketing Supervisor interprets business objectives and develops successful marketing campaigns from idea to execution. They also ensure that our message is clearly defined and distributed across all channels and target audiences. The Marketing Supervisor should be a creative individual with strong communication abilities, digital platform knowledge, advertising best practices, and branding skills.Safety is the most important part of all jobs within Nucor; therefore, candidates must be able to demonstrate the ability to initiate, lead, and uphold safety policies, practices, procedures, and housekeeping standards at all times.Minimum Qualifications:Minimum 7+ years of related experience.Willingness and ability to travel.Preferred Qualifications:Degreein marketing.Exceptional knowledge of current B2B marketing techniques and platforms.Excellent analytical, leadership, and communication skills. Nucor is an Equal Opportunity/Affirmative Action Employer - M/F/Disabled/Vets - and a drug - free workplace
Marketing Manager, Multifamily
Cushman & Wakefield, Frisco
Job Title Marketing Manager, Multifamily(https://careers.cushmanwakefield.com/) Job Description Summary The primary focus of the Multifamily Marketing Manager position is to provide strategic support and management of TX/AR Multifamily regional property marketing, advertising and promotional activities. Portfolio: 35,000 units in Texas / ArkansasDiverse Assets: Conventional, Affordable, Senior 55+, New Construction, Lease UpHYBRID SCHEDULE - Frisco TX Office / Home Office, travel within portfolio sometimes required. $90,000-$95,000 salary + bonus + benefits Job Description ESSENTIAL JOB DUTIESSupport the Regional Marketing Director with the creation of marketing plans and strategies. This includes providing market research, advertising costs and demographic profiles, to name a few.Manage the development of creative marketing materials and collateral for on-site team members to use. This would include the coordination of: direct mailers outreach marketing (local merchants, preferred employer programs, resident referral programs, marketing to locators, home builders and companies providing corporate accommodations and the implementation of signage to generate traffic.Work with design teams, third-party vendors and on-site associates to create and write ads for print media, Internet sites and other advertisement medium available in a particular sub-market, to generate qualified traffic and reflect the community's current themes, campaigns and promote the Pinnacle brand.Develop competitive messaging for property websites.Review and analyze traffic reports and analyze ROI to determine which marketing efforts are effective.Conduct audits on various media and technology performance areas.Acquire contract from national media vendors and stay abreast of their products.Support Regional Marketing Director in the education of regional team members use of new innovations and marketing partnerships.Analyze property demographics and make develop marketing campaigns to attract that demographic for student, senior, affordable, garden, urban and more.Support the Regional Marketing Director in maintaining marketing standard operating policies and procedures.Attend client meetings on behalf of Regional Marketing Director.Participate in interdisciplinary meetings on behalf of the Regional Marketing DirectorSupport new property marketing transitionsWork with Regional Marketing Director in ensuring that Pinnacle's brand standards are maintained.Support Regional Marketing Director in updating the marketing tool box with new deliverable templates.Knowledge of the Yardi product suite, and Multifamily real estate.Other functions as assigned.QUALIFICATIONSTo perform this role successfully, an individual must be able to perform all essential functions satisfactorily. The requirements define the knowledge, skill, and/or ability necessary to perform the essential functions. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.EDUCATION & EXPERIENCEAt least 2-4 years of progressive experience in the multifamily marketing field.Multifamily experience in any regional market, Texas preferred.Bachelor's degree required in marketing or related field. Other degrees with multifamily marketing experience may be considered.Strong written and oral communication skills.Positive, energetic, enthusiastic, patient and ambitious attitude is essential.Ability to multi-task and meet deadlines while working in a fast-paced environment.Intermediate computer skills in Microsoft Office Programs, including, Teams, Word, Excel, Outlook and PowerPoint. Yardi, CRM.Strong time management, organizational and administrative skills.JOB KNOWLEDGE & SKILLSSales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services.Research Management - Ability to execute research projects and provide data and content within the realm of the objectives.Project Management -Manage details in maintaining integrity of fast pace projectsCustomer Service (internal & external customers) - Understanding of the value and importance of the customer care process, cycle and strategiesStrong interpersonal communications skillsPublic speaking and presentation skillsPHYSICAL REQUIREMENTSThe physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.The job is considered light in physical demand. Verbal and auditory ability required in order to communicate in person and by telephone. Must be able to sit and / or stand up to eight hours per day. Must have close and distance vision and the ability to adjust focus. Must be able to finger and grasp. Physical activities include computer keyboard operation, and frequent verbalization of ideas. Must be able to travel independently.TRAVEL REQUIREMENTSLight travel is required within the continental United States.Cushman & Wakefield provides equal employment opportunity. Discrimination of any type will not be tolerated. Cushman & Wakefield is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other characteristic protected by state, federal, or local law.In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email [email protected] . Please refer to the job title and job location when you contact us.
Marketing Manager
PPAI - Promotional Products Association International, Irving
Marketing ManagerAre you prepared to take the helm in reshaping marketing strategies at PPAI? We're seeking a proactive and visionary individual to fill the role of Marketing Manager. If you thrive on crafting innovative marketing plans, navigating budgets with finesse, and fostering collaboration within a dynamic team, then this opportunity is perfect for you!Responsibilities:1. Proactive Strategist: Develop and execute captivating marketing plans for a diverse range of Association products & services, staying ahead of the curve in industry trends.2. Budget Management: Direct internal budgets effectively, optimizing resources for maximum impact while demonstrating a keen attention to detail.3. Consensus Builder: Ensure alignment between stakeholders' objectives and marketing communications, fostering consensus while staying true to the Association's brand.4. Creative Collaborator: Work closely with marketing department designers and videographers, utilizing your self-direction to guide various marketing assets such as direct mail, telemarketing, video production, email, and online advertising.5. Change Management Champion: Lead regular marketing meetings, encouraging productivity and creativity among team members, adeptly managing any changes or challenges that arise.6. Detail-Oriented Director: Oversee the creative process meticulously, ensuring projects are completed on time and within budget, transforming visions into reality with precision.7. Innovative Investigator: Research and explore new tactics and strategies for marketing products and services, demonstrating a proactive approach to staying ahead of industry trends.8. Attention to Detail Wordsmith: Assist in writing, proofing, and editing copy to maintain clarity and consistency across all communications, showcasing your high attention to detail.9. Adaptable Event Enthusiast: Engage in tradeshow and event duties as assigned, embracing change with ease and infusing energy and excitement into promotional efforts.Qualifications:- Undergraduate degree in Marketing/Advertising/Public Relations/Communications.- Proven experience in marketing practices and client management.- Proficiency in Microsoft Word, PowerPoint, Excel, Teams, and Access.- Strong communication skills, able to provide clear instructions and interact effectively with others.If you're ready to take on this exciting journey of transformation, apply now and let's revolutionize marketing together at PPAI!
Marketing Manager
ARTERIORS Home, Lewisville
Arteriors is an award-winning global home furnishings company based in Dallas, Texas, with showrooms and retailers around the world. We are looking for an experienced Marketing Manager to develop and manage global marketing programs to support business development and advance brand building. This position will oversee aspects of Arteriors' brand strategy and marketing programs including advertising, public relations, and social media. The individual should be a strategic thinker adept at managing brand content and activation. The role requires leadership in planning and execution, plus representing Arteriors with our Guest Designers, influencers, and clients at key branded events. This position will report directly to the VP, Marketing. We are seeking a candidate with that rare mix of creative ideation, luxury aesthetic, and seasoned project management skills, along with a high level of accountability and drive to achieve tangible results. Key ResponsibilitiesManage and implement the marketing strategy and plan across media, sponsorships, public relations, social media, and select collateral, both globally and by sales channels: trade, showroom, retail, key accounts, lighting, commercial, international and e-commerce.Execute advertising plan within assigned budget.Manage activities with two PR Agencies (NY and London) to ensure brand global messaging and positioning is consistent and KPI's are achieved.Manage social media agency and execute approved strategy, editorial calendar, content pillars, reels, etc.Brief PR and social media agencies on all seasonal launches providing all relevant information and creative assets for events and trade shows and launch activation.Review press materials and social content for product/brand messaging accuracy.Manage user generated content (UGC) including aggregating images, labeling images with product names/user handle, selecting images for digital programs, negotiating/confirming usage rights, etc.Monitor and respond to product/customer service inquiries across all social media channels daily.Upload and ID images to Pinterest boards created by social media agency.Manages and develops customized programs with industry associations and trade markets (ASID, IDS, NEWH, SBID, RIBA, NYDC, LCDQ, DCCH, HPMKT, LVM, HDExpo, BDNY, etc.)Manages showhouse (Kips Bay, Design on a Dime, sponsorship opportunities including product loans/donations for select clients.Build strong rapport with cross-functional partners.What we're looking for: Preferred candidates with a minimum of 4 years marketing experience minimum.BA in Marketing or Business required.Very strong project management skills required.Demonstrable experience in marketing strategic planning and execution, budgeting and expense control.Demonstrable examples of inventiveness/marketing tactic ideation are required.Excellent verbal and written communication skills required.Excellent Powerpoint skills required. Experience with Adobe CS a plus.Ability to self-start, operate under pressure, and multi-task required.Has strong attention to detail and commitment to quality.Effective understanding of latest technologies and identify how to apply them in marketing.Self-motivated, confident, energetic, and creative.Proactively establish and maintain effective team relationships with all support departments.Experience with luxury branding preferred.What's in it for you: Hybrid schedule working from home Monday and Friday, and in office on Tuesday-ThursdayMedical, dental and vision insurance available the first day of the month after hire date401k with employer matchingUnlimited Paid Time OffPaid Volunteer Days, allowing you to give back to your communityAnnual bonus potential and merit increase potentialGenerous employee discountEmployee referral bonus
Marketing Manager
Robert Half, Fort Worth
The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail. ResponsibilitiesCRM: Oversee and administer the CRM system. Experience with Total Expert is a big plus.Content Creation: Work with corporate marketing to facilitate content and copy for sales, email and digital marketing.Website Management: Act as the liaison between marketing and other departments. QualificationsBachelor's degree or equivalent experienceExperience in the banking or mortgage industryExperience managing a CRM systemStrong project management skills
Marketing Manager, Lead Generation
Caliber Healthcare Solutions, Irving
Job Title: Marketing Manager, Lead GenerationLocation: Irving, TX (Hybrid) M, T, W (In Office) Th, F (Remote)Company: Caliber Healthcare SolutionsReports to: Sr. Director, MarketingAbout Us: Caliber Healthcare Solutions empowers high-quality physicians and advanced practice providers with greater career flexibility, autonomy, and mobility. As the leading provider-centric staffing firm, we serve as a trusted advisor both to providers and organizations competing for scarce clinical talent. Built on a foundation of specialization and exceptional support, Caliber's workforce solutions ensure the quality and continuity of patient care in communities across the U.S. We deliver exceptional outcomes by putting the provider at the center of our purpose.Position Overview: Caliber is on the lookout for a dynamic and driven Lead Generation Marketing Manager to champion strategic initiatives and propel business growth. In this capacity, you will lead and inspire a team dedicated to formulating and executing robust lead generation and database growth strategies, with a particular focus on the Flywheel approach to marketing-prioritizing the attraction, engagement, and delight of our providers and healthcare employer clients. This pivotal role involves close collaboration with recruitment and sales teams.The team at Caliber is unified by one shared mission: To empower physicians and advanced practice providers with professionally satisfying and financially rewarding practice opportunities, flexible schedules that fit their lifestyle goals, and the opportunity to provide exceptional patient care. We are seeking a talented lead generation marketing leader to help us fulfill our mission by growing our book of business and helping us achieve our vision for the future of healthcare.Key Responsibilities:Develop and implement comprehensive B2C (provider) & B2B (healthcare employers) lead generation strategies aligned with business objectives. Identify and explore new channels and tactics for effective lead acquisition.Manage communications targeted at healthcare providers on assignment. Develop targeted engagement and retention initiatives along the provider journey to foster positive experiences combating fall off and aiming for assignment completion, repeat assignments and referrals.Develop and execute referral campaigns to leverage existing networks and expand the reach of Caliber Healthcare Solutions.In collaboration with the sales organization, manage Caliber's strategy and presence at industry conferences, career fairs and events - overseeing event planning logistics, lead generation tactics (identifying existing and prospective customers, goal setting for lead capture, communication plan, lead follow up and more) ensuring a compelling and brand-aligned representation. Be the champion of conference and event activity and lead tracking and ROI.Oversee paid lead sources, including but not limited to: digital advertising, paid search, lists, sourcing tools, and utilization of third-party industry job boards and databases. Optimize ROI from paid sources through continuous analysis and adjustments.Execute targeted and segmented email campaigns, digital advertising initiatives, and SMS communications to engage and nurture leads. Develop and oversee nurture campaigns to keep Caliber top-of-mind for potential leads.Lead and mentor a team, fostering their professional growth and aligning efforts with overall business goals.Collaborate closely with the Marketing Manager, Brand to align lead generation efforts with brand strategies. Ensure that all lead generation materials and communications maintain brand consistency.Metrics, Analysis and Continuous ImprovementPerformance Metrics: Develop and implement key performance indicators to measure the success of marketing campaigns, lead generation efforts and overall departmental performance.Data Analysis: Gather insights, interpret data trends, and make informed decisions for optimizing marketing strategies and resource allocation.Budgeting and Efficiency: Manage budget allocations effectively, ensuring optimal resource utilization and identifying cost-saving opportunities. Implement processes for continuous improvement, simplicity, and minimizing technical debt.RequirementsBachelor's degree in Marketing, Business, or a related field.Proven experience (4-7 years) in lead generation, digital marketing, and campaign management(2+ years) Experience working in a staffing or healthcare-related industryPrevious experience (1+ years) in a managerial role, leading and developing a team.Expertise in leveraging marketing automation tools like HubSpot, Sense or similar platforms.Experience in developing forms, workflows, and email campaigns.Demonstrated expertise in paid search, managing ad accounts and budgets on social media channels (e.g., LinkedIn, Facebook)Budget management experience.Vendor/agency management experience.Ability to develop and execute strategic lead generation plans aligned with overall marketing objectives.Analytical mindset with proficiency in data analysis for decision-making.Excellent written and verbal communication skills.Ability to build coalitions across functions and work effectively with othersProven track record of delivering measurable results and achieving lead generation goals.Hyper-organized, detail-oriented and able to efficiently handle multiple tasksComfortable working in a fast-paced, dynamic environment.Demonstrated commitment to staying updated on industry trends and adopting new tools and strategies.How to Apply: If you're a motivated and experienced marketing leader passionate for improving the customer experience and driving lead generation within the healthcare industry, we'd love to hear from you. Please submit your resume and cover letter.
Marketing Manager
Value Creed, Dallas
We're looking for an experienced and versatile marketing manager who's eager to do this and more. The ideal candidate has experience in developing and executing marketing campaigns while managing and inspiring a team. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing, and strive under tight deadlines to meet the company's changing needs.Objectives of this roleEstablish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segmentsLead the execution of marketing programs from start to finish, leveraging internal support and driving collaborationAnalyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategiesCreate, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tacticsPartner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tacticsResponsibilitiesHelp develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assetsConceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channelsManage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales supportGather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leadsIdentify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordinglyPresent ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgetsRequired skills and qualificationsProven success in developing marketing plans and campaignsExcellent written and verbal communication skillsStrong project management, multitasking, and decision-making skillsMetrics-driven marketing mind with eye for creativityExperience with marketing automation and CRM toolsPreferred skills and qualificationsBachelor's degree (or equivalent) in marketing, business, or related fieldProficiency with online marketing and social media strategyProven success in designing interactive applications and networking platformsWillingness to travelEstablished contacts in the media