Marketing Salary in Raleigh, NC

Raleigh, NCWe are seeking candidates in the Raleigh, North Carolina area who are ambitious, entrepreneurial, well-connected at the North Carolina State University and have a desire to gain exposure in the APP technology industry. This is a part-time role, where you set your own hours.We recently launched our first to market, FREE APP for iOS and Android that pays users for simply downloading the APP. Interest is growing rapidly just by word of mouth, but we need representatives to help us catapult our growth in at North Carolina State University, and at the collegiate setting, in general. Your focus will be on working with student leaders at North Carolina State University and other universities across the country.Responsibilities:-Sign up friends (and friends of friends) for the FREE APP-Leverage your social networks to get your community involved-Must be a self-starter and resourceful-Able to work well with little directionBuild your resume and your network. As a student ambassador you will work with an experienced, world-class team, and gain the skill sets that will go a long way in your career. Be a part of an amazing community and get an early look at the NEXT BIG APP.Raleigh, NC

This job will provide you with an opportunity to further your career alongside some of the best and most passionate technology experts from around the world in a leading company within the test, measurement and data analytics industry. You will be a strong contributor collaborating closely with colleagues from various business functions.At HBK, we live up to our three values: Be True, Own It and Aim High. We believe in absolute integrity - it's how we win for stakeholders, the environment and each other. We believe in teamwork and keeping our promises - to ourselves and others. Finally, we believe in being bold and positive. This is how we perform at our best and achieve greater success.Who is HBK?HBK - Hottinger Brüel & Kjaer provides customers with a complete portfolio of solutions across the test and measurement product life cycle, that unite the physical world of sensors, testing and measurement with the digital world of simulation, modelling software and analysis. By creating a scalable and open data acquisition hardware, software and simulation ecosystem, product developers can cut time-to-market, drive innovation, and take the lead in a highly competitive global marketplace.At HBK, we live up to our three values: Be True, Own It and Aim High. We believe in absolute integrity - it's how we win for stakeholders, the environment, and each other. We believe in teamwork and keeping our promises - to ourselves and others. Finally, we believe in being bold and positive. This is how we perform at our best and achieve greater success.Purpose of RoleThe Marketing Manager, functioning as a Marketing Business Partner, will be responsible for driving key marketing initiatives and campaigns designed to improve our customer journey, conversions, and support our revenue and profit goals. You will be a continuous source of ideas, innovations, and inspiration. You will be relentless in building the understanding of your market and customer needs (internal and external), both current and future - continually thinking locally, but acting with a global mindset.This position will be based within the US, working with stakeholders both locally and in Europe. The Marketing Business Partner will work heavily with a commercial group in California.The Marketing Business Partner will work closely with the entire global marketing team to deliver marketing leading performance for North America. You will also work with and across function departments including Sales, Product Management, and Customer Care, and Finance.Main Responsibilities:• Manage national commercial marketing activities to ensure maximum lead generation to drive the growth of the company's products and solutions in support of the global marketing strategy.• Plan and report on localized marketing activities which will include but not limited to, Search Engine Marketing, Social Media Marketing, newsletters, events, webinars, advertisements, and PR as part of the growth strategy, providing coherent and complete briefs to the channel/operations teams within global marketing.• Analyze, understand, interpret, and share industry research, engineering innovations, competitive intelligence, customer data, and market insights, to form compelling and differentiated Account Based Marketing plans.• Collect and report on all regional completive intelligence, including products and campaigns, contributing to the competitive and relevant nature of our marketing.• Cascade communications and provide education of marketing plans with sales and align to develop effective campaigns in line with the marketing strategy to internal stakeholders- with particular focus on providing guidance and support conversion opportunities.Professional Qualifications / Experience• A relevant degree or equivalent experience in a similar role with a strong track-record of Marketing is preferred.• Previous experience of working with a technical B2B focused company; or a production, manufacturing or technical environment would be helpful.Key Competencies• The ability to analyze data, draw accurate conclusions, and communicate key messages succinctly.• Strong planning and organization skills - with an ability to appropriately re-prioritize and change as required to meet deadlines.• Strong verbal communication and presentation skills• Communicate effectively and build strong relationships at all levels• Established self-starter with the ability to drive task completion, resolve questions and concerns, and pro-actively offer improvements to work processes or tools.• Skilled in writing and editing content with an attention to detail.• Ability to work independently and as part of a team - important as you will work with peers remotely in a very international team• Positive motivator with strong team building skills that help tie together our sales and marketing initiatives.CompensationThe compensation for this position is $70,000 to $78,000.SponsorshipCandidates must be legally authorized to work in the Unites States on a full-time bases and will not now or in the future requires sponsorship for employment visa.Benefit PackageWe believe that work is what we do so we can do other things: to that end HBK offers four (4) weeks of PTO to all new hires and 11 paid holidays. Paid Paternal leave. We match up to 5% of your 401k deferrals and you are immediately vested in those funds. Our medical and dental plans with the country's top providers are excellent. We offer tuition reimbursement to employees after six (6) months of employment.Freedom with responsibility is the framework for HBK's employees. This allows for a good balance between work and family life and for constant development of professional and personal skills in an international and enjoyable working environment.

Overview of the role:This dynamic role is responsible for generating local community brand awareness of the health plan with accountabilities in driving leads and sales (direct or indirect) through grass roots efforts.The Community Marketing Outreach Representative is in the market and the face of Alignment Health Plan in their assigned market or geography.Responsibilities Meets or exceeds weekly and monthly qualified lead goals. Helps local market achieve monthly sales goals; works with direct sales teams in lead development and public facing presentations (advertised or non-advertised) Cultivates new and maintains existing relationships with key senior and community influencers that culminate into lead generating events/activities and increase of name awareness for Alignment and its products. Through in-person visits, via telephone contact and through email, sources, plans, sets-up and attends monthly events and activities. Events and activities include but are not limited to health fairs, presentations and or seminars at senior centers, food banks, churches, senior living facilities, various community organizations etc. Distributes approved marketing and event materials. Works with Corporate Marketing and Compliance Departments in the approval, development, and production of advertising materials and or invitations for events. Locates, plans, sets-up, attends and presents at Quarterly New Member Orientations and year-round Education events (as needed in a non-virtual event) in the local community. Educates the community on Alignment and its benefits, services and contracted providers and medical groups IPAs available to prospects. Promotes and increases name awareness and brand identity for Alignment and its products. Provides monthly calendar of their planned activities and ensures that all scheduled events filed Maintains weekly summary of activity and submits report on a weekly basis. Maintains databases with historical information. Attends and participates in all staff meetings as required. Performs special projects as assigned to help drive leads for the company. Conducts and leads advertised sales mtgs in their territory. Experience with Community Marketing tied to lead generation in the Senior Community a plus. Calls on local Doctor offices to educate on the Alignment products and distribute flyers to generate referrals. Actively engages with provider marketing events, engages with primary care physicians and front offices. Required Skills & Experience To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Two years related experience and/or training; or equivalent combination of education and experience. Experience in Medicaid and Medicare Managed Care Plans. Two years customer service experience. A./B.S. OR 2 years community grassroot marketing experience Life Agent Licensure - preferred. Bi-lingual English/other language - preferred. Organized, detail driven and a self-starter. Strong analytic, quantitative, and problem-solving skills. Strong verbal and written communication skills. Strong presentation skills and ability to address diverse audiences appropriately and effectively. Computer Skills: Proficient user in MS office suite (Word, Excel and PowerPoint). 80% or more travel by car routinely required (In assigned market). Travel by plane required as needed. Maintenance of reliable means of transportation and valid driver's license and automobile insurance required. Extended works hours, as needed. Remote work on approval. Pay rate: $52,500.00 - $78,700.00 annually

Reporting to the Director, Client Engagement, the Manager, Client Marketing (CMM) plays a critical role in leading engagement for a defined portfolio of client accounts across all lines of business. This person, in partnership with the Client Relations team will analyze engagement and usage of services to lift utilization of Bright Horizons services while aligning with our clients' communication channels. The right candidate for this role will be strategic, and entrepreneurial and exercise critical thinking to ensure our marketing communications are clear, concise, persuasive. Bright Horizons is a leading education and care company, trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education. We partner with some of the world's best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.What you will do:Remote or Hybrid EligibleProactively monitor engagement to create and implement strategic marketing strategies and communication plans for a key set of accounts designed to drive awareness and registration or enrollment of Bright Horizons benefits, to ultimately support client retention and revenue growth Meet with clients to understand their key priorities, themes and channels and act as a benefit communications expert to provide guidance and recommendations of driving awareness and engagement of Bright Horizons benefits. Collect and deliver feedback from clients to allow Client Engagement Programs to define, refine, and execute client and employee campaigns, journeys and other programs that help to further increase client employee registrations and enrollment of services. Report on and analyze marketing performance for all Client Engagement activities with a set of key accounts to including email campaigns, shared and client-specific webinars, events, and other client engagement programs, to inform future activities Develop positive ongoing relationships with Client Relations (account management) teams and support organizations Lead with HEART, Bright Horizons core set of values What we hope you will bring to this role: A Bachelor's degree in marketing or related field Intimate understanding of traditional and emerging marketing channels 5+ years B2B2C marketing experience minimum Additional Experience:Experience working with a sales team in both Sales Enablement and Account-Based Approach Qualities include strong project management skills; results-oriented and highly motivated Ability to lead projects and take initiative on ideas with minimal supervision Strong cross-functional communications skillset Comfortable setting aggressive goals and exceeding them Thrives in a team environment as well as in an individual setting The individual should function effectively under pressure and maintains a sense of humor; be willing to adjust roles and responsibilities to meet the needs of a constantly changing and growing organization Be able to adjust quickly to changing priority of tasks Knowledgeable and adept at Microsoft OS, including Microsoft Office, Excel, Outlook Must be detail-oriented and set high standards for quality. Strong organizational skills required. Proven excellent written and verbal communication skills Strong writing skills, review skills, and general creative "eye" Must be a self-starter with a sense of urgency and a commitment to delivering high-quality work consistently Experience with Salesforce, Salesforce Marketing Cloud, print-on-demand systems, and providing creative direction preferred Compensation Range:The annual salary range for this role is: $75,000-$80,000 per yearThe range of compensation listed here or that may be discussed in the interview process is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.Life at Bright Horizons:Our home office employees support all facets of our business - and no matter which department you join, you'll be part of a passionate team doing work that makes a difference in the lives of children and families.Our people are the heart of our company. Because we're as committed to our own employees as we are to the clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Here, you'll find traditional perks (health insurance, 401(k), PTO, and flex spending) plus child care discounts, education assistance, and so much more. Join us to experience how we support our people to realize their passion, possibilities, and purpose both at work and at home. All in a workplace where you can be you. Come build a brighter future with us.

RESPONSIBILITIES:Kforce has a client that is seeking a Marketing Analytics Consultant in Raleigh, NC.Key Tasks: Marketing Analytics Consultant will drive the end-to-end marketing analytics functions including regular business reporting, campaign performance measurement, program/channel optimization insights, lead quality analysis, and funnel conversion KPIs Drive the management of executive dashboards and monthly/quarterly/annual marketing KPI reporting; Interpret the data and results and present to the stakeholders to help them drive informed business decisions Partner with finance, revenue ops and sales ops to strategize and build relevant KPIs to optimize cost, maximize revenue and improve efficiencies Work collaboratively with Marketing Operations to ensure accurate data flow and attributions, actively monitor, analyze, and report on the health of the marketing funnel, including investigating and troubleshooting any issues Provide marketing channel owners the segmentation and insights to help develop prospecting strategy and targeting tactics for new business growth and upsell/cross-sell to current customers Proactively engage and collaborate with marketing leadership, digital marketing, demand gen, customer marketing and product marketing to communicate progress, take feedback and adjust plans to continue to improve performance and business objectives As a Marketing Analytics Consultant, you will partner with Marketing & Sales Operations to create efficiencies by implementing industry best practices, best in class automation, and process improvements Provide a high value consultative layer on top of analytics deliverables; Tell relevant and actionable data stories Create and maintain comprehensive documentationREQUIREMENTS: Bachelor's degree in Marketing Analytics, Data Science, or a related field of study 3-5 years of hands-on experience in advanced campaign analysis and data management within the B2B enterprise technology space In-depth knowledge of marketing automation ecosystem and various marketing channels used for demand generation, digital marketing, ABM, content marketing, email nurture, etc. Highly analytical with advanced Excel skills, digital marketing KPI measurement, and exposure to Salesforce, Tableau, or similar BI tools Exceptional project management skills, and complex problem-solving ability Strong communication and interpersonal skills to establish trust and develop relationships with cross-functional stakeholders Data-driven, well organized, detail-oriented, and self-starter Creative problem solver, comfortable asking "what are the other options" and -how can we get this done-Technical Skills: Campaign Analysis: Expertise in campaign architecture, performance score cards and diagnostics, behavioral analytics, and make strategic recommendations BI and Visualization: Strong in data visualization, reporting, interactive dashboards, and data modeling Technology Platforms: Hands on experience in Pardot, SFDC, Zoominfo, Tableau, Excel, etc.If you enjoy a collaborative work environment, are eager to roll up your sleeves to refine processes, expose insights and inform direction then please apply! The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future. We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave. Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law. This job is not eligible for bonuses, incentives or commissions. Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

Overview We seek aSenior Product Marketing Manager (PMM), Clinical Communications,to execute their product's go-to-market plans, programs, and deliverables, including product launch and branding, target personas and ideal customer profile, value proposition, competitive positioning, and content. Your objectives include positioning symplr's highly rated Clinical Communications software offering as a leader, supporting the field and growth marketing organizations while increasing market share through driving up competitive win rates. The successful candidate will be a clinician with healthcare marketing experience. You will have worked with customer facing teams to enable them to speak to our product vision and value, incorporating the voice of the customer into all that your team does. In this role, you will be responsible for the alignment between key stakeholders in Marketing, Product Management, and Sales. It's important for the Sr. PMM to know our competitors like the back of your hand: what they do today and what they plan to do in the future, SWOT analysis, how they price their portfolio, how they position their solutions to their target audiences, our competitive strengths etc. The PMM will also want to know our buyers better than they know themselves, including how they make their buying decisions. Take out the guesswork by backing up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful. Attention to detail and eye for quality are critical to this role's success, along with an ability to grasp and present our product's value proposition in a way that resonates and clearly articulates how we solve our customer's problems. It is imperative to track performance and have the data to prove what's working and what isn't, and feed this information back into the product, marketing and sales teams. In addition to the Marketing team, the Sr. PMM will regularly collaborate with Leadership, Product Managers/Owners, and Sales to foster audience identification, buyer needs, and messaging; alignment with corporate marketing and campaign teams on themes, content architecture and execution. Duties & Responsibilities Go-to-market: Support marketing strategy, sales enablement and launch plans for new releases, messaging, content and thought leadership in support of new releases Communicate priority sales motions and bookings goals, targeted personas, unique value proposition and messaging to growth marketing so the latter can create and execute demand gen campaigns Product launches: Execute the launches of new products, bundles, suites, and feature releases for existing products and manage the cross-functional implementation of the plan Product messaging & positioning: Collaborate with product management and marketing leadership to develop product positioning and messaging that resonates with our target buyers Value proposition: Help develop clear and compelling value propositions that address customer outcomes Market intelligence: Be the expert on our buyers, who are they, how they buy and their key buying criteria Build a strong network of internal and external subject matter experts to accelerate your understanding of the marketplace and support your goals Competitive landscape: Be an expert on our competition, what they are working on, and how they are positioned Understands how personas intersect across our portfolio of offerings, their impact on messaging and campaign themes Buyer expertise: Understand and document our buyer's journey, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn Voice of customer: Understand and analyze customer needs Sales enablement: Understand and support our sales enablement team members to assist with the training on the problems we solve for our buyers and users; develop internal tools and external collateral Thought leadership: Collaborate with internal and external thought leaders to support your product in public-facing speaking engagements and written materials Cross-functional Collaboration: Regularly collaborate with Leadership, Product Managers/Owners, and Sales to foster audience identification, buyer needs, and messaging; alignment with corporate marketing and campaign teams on themes, content and execution. Skills Required Communication based on audience, people and management skills to interact with staff, colleagues, cross-functional teams, and third parties Knowledge of the business in addition to the wider marketplace and competitors Applies knowledge of products and how features can address customer pain points to create deliverables Customer focused - listening skills that help develop a deep understanding of the customer experience journey Passion for solving problems with a high degree of empathy for what those problems mean to the customer Strategic thinking - apply logic and knowhow and understand when to apply marketing theories and models to aspects such as competitive positioning Time management, resource organization and priority establishment skills Ability to multi-task in a fast-paced environment Proficient in Microsoft Office, HubSpot, as well as collaboration and project management tools Must be a strong public speaker, comfortable in front of large, senior groups and a solid writer Ability to make sound decisions based on careful analysis of the problem; identify critical trade-off and risk decisions In depth knowledge of social media marketing, digital marketing, demand generation, storytelling and project management Qualifications Required: RN, BSN, NP or related degree and experience 3+ years of senior product marketing experience MBA is strongly preferred; Bachelor's degree in Business, Marketing or related field Experience in the healthcare technology industry is preferred MinUSD $100,000.00/Yr. MaxUSD $130,000.00/Yr.

Senior Growth Marketing Manager- RemoteOur client is simplifying the chaos of the events industry through powerful, easy-to-use technology and is seeking a rockstar to join their growing team.Reporting to our Director of Marketing, this person will oversee and optimize paid media campaigns, email automation, and website conversion rate tactics, with a laser focus on growing the pipeline of qualified leads for our sales team. They will work closely with the broader marketing team, including content, design, and marketing operations, to scale the production of performance-optimized assets and develop a close relationship with senior sales stakeholders. This position requires a strategic thinker, a diligent planner, a rigorous analyst, and a deep marketing channel expert.Our client has been voted DC's Best Startup and one of "DC's Coolest Places to Work".Primary Responsibilities Include:Develop, implement, and continuously optimize lead gen-focused paid media and email automation strategiesDetermine the optimal way to allocate budget across media channels (new and existing), campaigns, objectives, and ad unitsCollaborate with Sales to develop an annual marketing promotion calendar, dutifully considering both seasonal and evergreen promotionsRigorously analyze website analytics to understand the strengths & weaknesses of our marketing site and ensure we are constantly testing new ways to optimize conversion rateCollaborate with content & design stakeholders on ad creative, email content, website assets, and other critical deliverables, providing detailed briefs and strategic feedbackDeliver monthly reports that show how we're performing to plan, identify key performance drivers, and propose new opportunities based on deep analysis and channel expertiseWhat You'll Need:6+ years of marketing experience in B2B SaaS, with a significant portion in lead generation or growth rolesExperience running and maintaining paid media campaigns, email automation, and website conversion rate experimentsDemonstrated track record of growing an inbound pipeline with quality leads who convert into customersDeep knowledge of marketing and business analytics and the ability to configure/pull insightful reports independentlyExperience with budget planning, forecasting, and optimizing for cost-per-action targetsAn experienced point of view on how content/creative and messaging impacts performance and the ability to clearly articulate that point of view to writers & designersProven success in roles where you were largely or solely responsible for hitting goalsPreference may be given to applicants with:Experience working at a startup (preferably under 50 employees)Experience working closely with members of a sales teamExperience with the following tools: Hubspot, Google Analytics, FullStory, MixPanel, Segment, Supermetrics, Confluence, Google Workspace (Docs, Slides, Sheets)Benefits:Full Health Care (including Dental, Vision, HSA, FSA, LTD, AD&D)Unlimited PTO401k (with matching)Commuter Benefits ($100/mo)WFH Flexibility (depending on tenure and target hitting)Passionate, caring, and enthusiastic coworkers

Hedrick Gardner is hiring one business development and marketing manager. This position can either be located to work out of our Charlotte or Raleigh office.For more than 65 years, Hedrick Gardner Kincheloe & Garofalo LLP has built a strong tradition of representing business and industry with our comprehensive litigation services. With offices in Charlotte, Raleigh, Wilmington, and Asheville, North Carolina; and Columbia, South Carolina, Hedrick Gardner is one of the largest litigation and dispute management firms in the Carolinas.We've earned our reputation as a top litigation defense firm through our accomplishments in the courtroom. Our attorneys aggressively defend our clients' interest inside and outside the courtroom, and tailor the representation to meet each client's needs either through a trial or negotiating an early resolution. Client satisfaction is always a priority.Implement and drive Hedrick Gardner's business development & marketing efforts by partnering with the firm's leadership (Management Committee & Business Development/Marketing Committee) and all practice groups and individual attorneys to develop strategic, organized, and consistent business development & marketing plansOversees the firm's business development & marketing budgetManages and further develops the firm's social media presenceMaintains and develops the firm's website, including firm and attorney profiles, practice descriptions, and electronic newsletters (internal & external) and alertsMaintains firm databases utilized for business development & marketing (CRM)Evaluate and manage firm membershipsWorks with partners to coordinate RFP opportunitiesAssists attorneys with putting together (and participating in) client presentations & speaking engagementsOversees and coordinates event planning (internal & external)Co-lead the firm's business development/marketing committee, including setting agendas, maintaining projects list, etc.Coordinates initial training for new attorneys & laterals about the firm's business development & marketing efforts and strategyPrior business development & marketing management experience with business litigation/insurance defense/civil defense litigation firm or similar preferredMust demonstrate initiative, be highly organized, able to manage multiple projects while prioritizing work assignments, and able to work well with attorneys and staff at all levels in the organizationMust have excellent communication, presentation, and interpersonal skillsMicrosoft Office applications (Outlook, Word, Excel, PowerPoint), Adobe Creative Suite (InDesign, Photoshop, Illustrator), Adobe Acrobat Pro, and website content management systems (e.g., WordPress)Familiar with SEO and Google Analytics, including setting goals, interpreting metrics, and implementing projects to improve online performance and visibilityExcellent writing skills and the ability to understand the attorney-client relationship are criticalMust demonstrate an ability to write effectively for public relations and other purposes for audiences inside and outside the firm and to prepare written materials to support and follow-up marketing opportunities for the firm and individual attorneysAbility to evaluate opportunities for business development and manage a budgetUnderstands the needs and expectations of law firm clientsExperience writing proposals and responses to requests for proposals preferredWork Environment:Indoor office settingHybrid position after an initial in-office training periodMust be willing and available for occasional travel as needed and required by the position's specific duties and responsibilitiesBenefits:MedicalDentalVisionLifeShort-term DisabilityLong-term DisabilityHRAFSA401KPet InsurancePaid HolidaysPTOBenefit Conditions:Waiting period may applyOnly full-time employees are eligibleAbility to commute/relocate:This position will work out of the firm's Charlotte or Raleigh, NC office. Must be able to reliably commute or planning to relocate before starting work.Hedrick Gardner is committed to the equal employment opportunity of all individuals regardless of their race, color, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by local, state, or federal law.

Robert Half is working with a client in the Software industry looking to hire a Marketing Technologist. As a Marketing Technologist, you will be responsible for managing and optimizing their marketing technology stack, ensuring seamless integration across multiple platforms. Your role will involve working closely with various departments within the company, particularly the marketing and sales teams, to enhance processes, eliminate data redundancies, and drive efficiencies. Specifically, you will play a critical role in deduplication efforts within HubSpot, handle synchronization issues between HubSpot and Salesforce, monitor system errors, analyze form fills, and assist in developing and implementing marketing automations.Responsibilities:- Help manage their marketing technology stack, including but not limited to HubSpot, Salesforce, and other relevant platforms.- Collaborate cross-functionally with marketing, sales, and IT teams to streamline processes and ensure accurate data flow between systems.- Lead efforts to de-duplicate data within HubSpot, maintaining a clean and organized database for effective marketing campaigns.- Troubleshoot and resolve synchronization issues between HubSpot and Salesforce, ensuring seamless integration and data accuracy.- Monitor system errors, anomalies, and inconsistencies, taking proactive steps to address and rectify issues promptly.- Analyze form fills and lead submissions to gather insights into customer behavior, preferences, and trends.- Stay updated on emerging technologies and trends in marketing automation and CRM systems, recommending improvements and optimizations.Qualifications:- Proven experience as a Marketing Technologist, Marketing Operations Specialist, or similar role.- Experience with marketing technology platforms such as HubSpot, Salesforce, Marketo, or similar CRM and marketing automation tools.- Understanding of data management principles, with the ability to de-duplicate, cleanse, and maintain databases.- Experience troubleshooting and resolving synchronization issues between HubSpot and Salesforce or similar CRM systems.- Excellent communication skills with the ability to collaborate effectively with cross-functional teams.- Certifications in HubSpot, Salesforce, or relevant marketing technologies are a plus.

Communications and Marketing InternCollege Board - Communications and MarketingLocation: This is a fully remote role. Type: This is a temp, 1-year internship position that will be starting this summer. Interns will have the opportunity to work full-time (40 hours) in the summer and part-time (20-25 hours) during the fall/spring while attending school.About the InternshipThe College Board Communications and Marketing internship program gives students an opportunity to gain meaningful experience in disciplines that create and support college readiness and the college planning process. The program takes great pride in fostering the up-and-coming communications and marketing stars of tomorrow. Through our hands-on program, students are embedded with our team and take on meaningful roles and responsibilities alongside a dedicated team of professionals that share the stories of how our programs and services help millions of students transition to college and career. The internship program transitions students from college or university curriculum to practical applications in professional organizational communication and/or marketing project settings.The College Board Communications and Marketing internship program:Develops future communications and marketing leaders.Provides students meaningful professional experience in preparation for related careers.Supports competency in four key areas: research, planning, implementation, and evaluation.About the OpportunityThe Communications and Marketing intern will have a unique opportunity to work in a fast-paced environment while gaining real-world experience in communications. The intern will join the Communications and Marketing team in sharing compelling stories about the College Board, our programs and services, and the students we serve. Whether you're a creative storyteller who likes to write, or use a range of communications tools to animate ideas, or you're looking for effective ways to distribute action-oriented content to others, you can expect to develop confidence and marketable skills by engaging in or assisting a specific team within one of the following areas:Video Production: This intern will support our content and editorial team to craft and write stories through videos and graphics that bring visual elements to life whether that is through releases, events, or social engagements. You're a storyteller with a knack for creativity, thinking outside-the-box, and developing organized processes to track and complete work. You're able to empathize with key audiences and develop unique understandings of the voices that matter most. You're likely pursuing a degree in film studies, communications, digital media production, or graphic design/visual arts. This person should have prior knowledge of video editing software such as Adobe Premiere and Final Cut Pro. We would love to see your portfolio of work and examples of how you tell stories and bring them to life.Professional Engagement: This intern will become a part of our K12 audience engagement team and support the execution and measurement of ongoing campaigns. You'll work with our K12 team to craft content, track content, build assets, launch assets, and continually measure along the way. Specific responsibilities include developing marketing collateral; developing and leading push notifications; sourcing images; supporting paid media copy and updates; and reporting key metrics. You'll follow an organized, project-management focused approach to the work and your support of the team. A successful intern will have a strong attention to detail, background in writing, previous experience in thinking creatively and engaging audiences, and working with teams on abstract ideas and concepts. This intern should have an interest in marketing, business, entrepreneurship, journalism, or another relevant field.Analytics and Insights: This intern will help identify, drive, and distill the data and evidence that drives our understanding of audiences and channels. You'll become a focal point to create standardized data sources by leveraging platform APIs and existing reporting tools for paid media; email; SEO; and web analytics. You'll analyze, recommend, and implement data processes and document these recommendations to ensure our processes flow and data structures support end-to-end marketing reporting. You'll assist in developing business cases to identify efficient and effective opportunities that could make our teams and our processes smarter through more evidence-based approaches. This intern should have a strong background in data science and pursuing a degree in data science, business analytics, or relevant field.Student and Parent Engagement:This intern will become a part of our family engagement team and support campaigns that drive engagement with the SAT Suite, AP, and BigFuture programs. This intern will support weekly reports; research business cases and opportunities; develop content; and support execution and measurement of ongoing initiatives. The intern will have the opportunity to work in a rotational model to get to know all members of the team over the course of the year-long internship and learn about each phase of the campaign process: set goals, initiate, execute, and measure. This student should be interested in students, families, and education. A successful intern will have a strong attention to detail, background in writing, and previous experience in thinking creatively and working collaboratively on a team. This intern should be entering their junior or senior year of college and studying marketing, business, entrepreneurship, journalism, public relations, advertising, or another relevant field.Please clearly indicate the specific role that you're applying for based on your background, skills, and career interests in your job application.While interns will focus on specific teams and duties, experiences will be tailored to the intern's interest/area of study. Typical responsibilities and areas of focus could be:Developing stories that leverage multimedia assets coupled with our data to augment our owned communication channels through earned media.Planning and conducting interviews with students, counselors, or other educators.Analyzing data to inform storytelling and presentation materials.Assisting in real-time engagement with student and educator communities.Creating email, text, and social media content for high school students inspires them to act on their best next step toward college and career.Developing and implementing campaigns that drive awareness of and traffic to our college planning services.Analyzing our email, text, and social campaign performance to improve results and recommend new approaches.Using student perspectives to create interactive experiences for internal Customer Service training.Analyzing counselor data to develop an innovative campaign driving counselor support of CB programs.Supporting College Board partnerships in key events through media relations, social media, and blog writing.Responding to media inquiries and pitching stories to national, state, and trade outlets.Monitoring news and social media using the latest research tools.Drawing on high school and college experiences to offer perspective on student mindsets, concerns, and motivations.The Communications and Marketing interns will help shape materials and efforts that can positively impact millions of students. They will foster creativity and build meaningful collaborations throughout the organization.Minimum QualificationsCurrently enrolled in a bachelor's program specifically focused on communications and marketing fieldsGeneral knowledge of education on a national or state levelStrong written and oral communication skillsAdept problem-solving skills, including using data to inform decisions and actionsProven ability to build relationships and influence others to actionCommitted to working the entire agreed-on internship periodTo be considered candidates must submit the following:A résumé that includes your GPA, major, and expected graduation dateSpecific internship that best matches your skills, major and area of interestWriting, video, or graphic portfolio/demo upon requestPreferred QualificationsExcellent PowerPoint, Word, Excel, and MS Project skillsProficiency in editing and CRM software programsGeneral understanding of computers and digital equipment and knowledge of new and cutting-edge technologyAbout Our ProcessApplication review will begin immediately and will continue until the position is filledWhile the hiring process may vary, it generally includes: resume and application submission, recruiter phone screen, hiring manager interview, performance exercise and/or panel interview, and reference checks. This is an approximately 8-week processAbout Our Benefits and CompensationCollege Board offers a competitive compensation program that attracts top talent looking to make a difference in education. The salary for this position is $25 per hour. You will be paid this rate hourly for time worked.As a temporary internship position, this role is not eligible for College Board benefits including medical benefits or paid time off. You can expect to have transparent conversations about compensation with our recruiters throughout your application process.