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Digital Marketing Consultant - Nashville, TN
Website Sales Opps, Nashville, TN, US
Nashville, TNWe are seeking a Remote Digital Marketing Consultant in the Nashville, TN area.Responsibilities:-Acquire new clients in the Nashville, TN area who are looking to grow their business with online marketing-Maintain account base while developing new accounts.-Communicate to customers how specific types of marketing will help promote their products or services-Cold call and hunt for new potential clients to offer our marketing services in the Nashville, Tennessee area.-Prepare and deliver sales presentations to new and existing customers om the Nashville, TN area-Conduct research on customers to determine if there is a mutual fit for both parties.Please apply directly to this post with your resume.Nashville, TN
Marketing Manager
Hottinger Bruel & Kjaer, Nashville
This job will provide you with an opportunity to further your career alongside some of the best and most passionate technology experts from around the world in a leading company within the test, measurement and data analytics industry. You will be a strong contributor collaborating closely with colleagues from various business functions.At HBK, we live up to our three values: Be True, Own It and Aim High. We believe in absolute integrity - it's how we win for stakeholders, the environment and each other. We believe in teamwork and keeping our promises - to ourselves and others. Finally, we believe in being bold and positive. This is how we perform at our best and achieve greater success.Who is HBK?HBK - Hottinger Brüel & Kjaer provides customers with a complete portfolio of solutions across the test and measurement product life cycle, that unite the physical world of sensors, testing and measurement with the digital world of simulation, modelling software and analysis. By creating a scalable and open data acquisition hardware, software and simulation ecosystem, product developers can cut time-to-market, drive innovation, and take the lead in a highly competitive global marketplace.At HBK, we live up to our three values: Be True, Own It and Aim High. We believe in absolute integrity - it's how we win for stakeholders, the environment, and each other. We believe in teamwork and keeping our promises - to ourselves and others. Finally, we believe in being bold and positive. This is how we perform at our best and achieve greater success.Purpose of RoleThe Marketing Manager, functioning as a Marketing Business Partner, will be responsible for driving key marketing initiatives and campaigns designed to improve our customer journey, conversions, and support our revenue and profit goals. You will be a continuous source of ideas, innovations, and inspiration. You will be relentless in building the understanding of your market and customer needs (internal and external), both current and future - continually thinking locally, but acting with a global mindset.This position will be based within the US, working with stakeholders both locally and in Europe. The Marketing Business Partner will work heavily with a commercial group in California.The Marketing Business Partner will work closely with the entire global marketing team to deliver marketing leading performance for North America. You will also work with and across function departments including Sales, Product Management, and Customer Care, and Finance.Main Responsibilities:• Manage national commercial marketing activities to ensure maximum lead generation to drive the growth of the company's products and solutions in support of the global marketing strategy.• Plan and report on localized marketing activities which will include but not limited to, Search Engine Marketing, Social Media Marketing, newsletters, events, webinars, advertisements, and PR as part of the growth strategy, providing coherent and complete briefs to the channel/operations teams within global marketing.• Analyze, understand, interpret, and share industry research, engineering innovations, competitive intelligence, customer data, and market insights, to form compelling and differentiated Account Based Marketing plans.• Collect and report on all regional completive intelligence, including products and campaigns, contributing to the competitive and relevant nature of our marketing.• Cascade communications and provide education of marketing plans with sales and align to develop effective campaigns in line with the marketing strategy to internal stakeholders- with particular focus on providing guidance and support conversion opportunities.Professional Qualifications / Experience• A relevant degree or equivalent experience in a similar role with a strong track-record of Marketing is preferred.• Previous experience of working with a technical B2B focused company; or a production, manufacturing or technical environment would be helpful.Key Competencies• The ability to analyze data, draw accurate conclusions, and communicate key messages succinctly.• Strong planning and organization skills - with an ability to appropriately re-prioritize and change as required to meet deadlines.• Strong verbal communication and presentation skills• Communicate effectively and build strong relationships at all levels• Established self-starter with the ability to drive task completion, resolve questions and concerns, and pro-actively offer improvements to work processes or tools.• Skilled in writing and editing content with an attention to detail.• Ability to work independently and as part of a team - important as you will work with peers remotely in a very international team• Positive motivator with strong team building skills that help tie together our sales and marketing initiatives.CompensationThe compensation for this position is $70,000 to $78,000.SponsorshipCandidates must be legally authorized to work in the Unites States on a full-time bases and will not now or in the future requires sponsorship for employment visa.Benefit PackageWe believe that work is what we do so we can do other things: to that end HBK offers four (4) weeks of PTO to all new hires and 11 paid holidays. Paid Paternal leave. We match up to 5% of your 401k deferrals and you are immediately vested in those funds. Our medical and dental plans with the country's top providers are excellent. We offer tuition reimbursement to employees after six (6) months of employment.Freedom with responsibility is the framework for HBK's employees. This allows for a good balance between work and family life and for constant development of professional and personal skills in an international and enjoyable working environment.
Search Engine Marketing Manager
Clutch, Nashville
Role/Title: Paid Search ManagerLocation: Nashville, TNHybrid, on-site 4 daysSalary: up to $75k DOEClutch Creative is a rapidly growing staffing agency. We support our clients by identifying unreachable talent that helps their businesses grow.Our candidates work with us because they know we have the best opportunities available to them and will help them navigate their next career move.We care, we're honest, and we hustle-that's what makes us Clutch.Clutch is looking for a Paid Search Manager with advertising agency experience for a client of ours.ResponsibilitiesWork closely with clients and internal teams to create strong paid marketing strategies.Develop, execute, optimize paid search campaigns.Track placements, budgets, and metrics, addressing any issues.Use tools to analyze data and extract performance insights.Keep up with emerging trends and technology advancements to enhance client campaigns.Mentor junior team members to foster their growth and proficiency.Generate reports specifying campaign performance and key insights.Analyze paid search analytics against KPIs using various reporting tools like Google Analytics.Formulate recommendations for clients to maximize growth opportunities.RequiredBachelor's degree in marketing, advertising, or communications.2+ years of experience in digital media management.Proficient in managing paid search campaigns.Familiarity with data analytics tools and advertising platforms.Google Ads Search, Display, and Video certification preferred.Experience with Google Tag Manager and e-commerce platforms is preferred.Experience working in an advertising, marketing, or media agency required.Please read: Contact from Clutch employees will always come from the domain @clutchnow.com ONLY and we will always provide a phone number where you can contact us. Clutch will NEVER present a job offer without a verbal or video interview and we will never ask you to transfer or pay money to get hired. If you are skeptical about any email or job offer, please reach out to us directly.
Promotions and Marketing Intern | Part-time
Cumulus Media Inc., Nashville
Job DetailsCUMULUS MEDIA | Nashville, TN is offering an amazing opportunity as a PART-TIME PROMOTIONS AND MARKETING INTERN providing support to our Marketing Director and Promotions Team representing our brands. If you are 18 years of age and currently enrolled in a 2 or 4-year college or trade school, and are eligible for an internship, have an outgoing personality, a passion for media, a flexible schedule, and looking to get into the media/music industry, this is the perfect opportunity for you! The position requires extreme reliability and flexibility. If you are a fast-learner familiar with audio equipment and automation, have a good demeanor around others, and have a passion for radio, read on.Who We Are:CUMULUS | Nashville features 5 stations in Nashville/Middle Tennessee. Our stations include: WGFX (104.5 The Zone), WWTN (SuperTalk 99.7 WTN), WSM-FM (95.5 Nash Icon), WKDF (103.3 Country), WQQK (92Q) and Titans Radio. The cluster of 5 stations reaches hundreds of thousands of listeners on a daily basis. In addition, we reach the entire country with a suite of digital products.Key Responsibilities:Promotions interns will be organized, detail-oriented, motivated self-starters looking to gain hands-on experience in the radio industry. Daily responsibilities include, and may not be limited to: Handling listener relations by contacting prize winners Maintaining a prize winner database Assembly and execution of contests and winner selection Organizing and filing prize winner information Writing copy and performing web updates Assisting the street team at station events and appearances in the Middle Tennessee Area Assisting with compiling of client recaps Some graphic design Event preparation and some event coordination Job Requirements:Qualifications: No experience necessary, however Customer Service experience helpful Must be 18 years of age and currently enrolled in a 2 or 4-year college or trade school, and eligible for/enrolled in their internship program Must have valid driver license and clean driving record Reliable; have a flexible schedule and be available to work at least 15 hours per week May require lifting or moving up to 75 pounds Must be able to stand for extended periods of time Outgoing, energetic, detail-orientated and responsible Proficient using computers and Microsoft Word, Excel, and Powerpoint Multi-tasking abilities Event experience a plus Strong Social Media skills with sites like Facebook, Twitter, Instagram, YouTube and Social Bakers preferred Get job alerts by email. Sign up now! Join Our Talent Network! Job SnapshotEmployee Type Part-Time Location Nashville, TN (Onsite) Job Type Media - Journalism - Newspaper Experience Not Specified Date Posted 04/08/2024 Apply to this job. Think you're the perfect candidate? Apply Now
Medicare Marketing Manager, Customer Communications - Hybrid
Cigna, Nashville
Leads the development of customer onboarding and marketing plans for the Medicare Advantage customer journey. Communication plans will be multi-modal to include direct mail, email, digital media, and texting channels. Manages the execution of these marketing plan initiatives/tactics to ensure successful implementation and desired results. In partnership with several dependent teams (sales, retention, STARs, and clinical), assists in the development and execution of customer-specific strategies and programs to grow the business. Leads other assigned marketing initiatives and key elements of the customer marketing planning process. Uses deep professional knowledge and acumen to advise functional leaders on communication strategies. Focuses on providing thought leadership within Segment Marketing but also works on broader growth projects which require understanding of wider business operations. Recognized internally as a subject matter expert for customer experience and onboarding communications.The key responsibilities of this role include:Development of Medicare Advantage customer communication strategy that accounts for customer insights and key customer segment strategies.Managing team of communication specialists focused on bringing strategies to life and finding ways to improve processes and customer response/ action.Leading implementation of customer experience strategy and areas of focus to develop communications that drive customer engagement with the plan leading to better health outcomes, STAR ratings, and benefit utilization.Development of annual customer communication roadmap/ calendar driven by findings from various customer journey map sessions. Roadmap will become more digital-dependent over time; most effective channel should be identified and maximized in the communication plan. Goal is to provide communication experience that leads to greater customer satisfaction, better health outcomes, and benefit utilization.Leading email communication strategy & process and communication plan for all Medicare Advantage customers. Strategy includes ideas on how to convert more customers to digital communications.Development of annual customer onboarding roadmap to maximize early interactions with customers that lead to greater customer satisfaction in their engagement experience.Working with Analytics resources to measure and report success of campaigns and initiatives.Working with Customer Insights team to develop primary customer research. Also develop point of view/ action plans from third-party research.Representing Marketing on various Customer Experience work groupsIdentifying and working with external vendors that may have specialized skills and insights on Medicare Advantage customer experience to improve Cigna's customer engagement and satisfaction.Manage annual budget for vendor and communication expenses.Qualified candidates should possess at least 5-7+ years of progressive marketing communication and/or strategy experience.Medicare knowledge and management experience is highly preferred.As this is a hybrid role, the incumbent should be able to work from a Cigna office 50% of the time as directed by the business.If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.About Cigna Healthcare Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws. If you require reasonable accommodation in completing the online application process, please email: [email protected] for support. Do not email [email protected] for an update on your application or to provide your resume as you will not receive a response. The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.
Marketing Manager
Titan AG, LLC, Nashville
Company DescriptionBecome part of one of the fastest growing agricultural retail stores in the southeast. As business grows, we have a growing need to expand our team and want you to become a part of our growth.Role DescriptionWe are hiring for a full-time Marketing Manager role at Titan AG, located in Dyer, TN. This role will primarily operate remotely with monthly travel required to each Titan AG location. As a Marketing Manager, you will be responsible for developing and implementing marketing strategies, managing marketing campaigns, analyzing market trends, conducting market research, designing new and innovative ways to increase the customer experience while overseeing the company's marketing budget. This role assists with public relations, recruiting, event planning and employee onboarding. This is a hybrid role, but with the frequency that you will be traveling to the home office for sales trainings and meetings an ideal candidate would live within three hours of Dyer, TN. QualificationsStrong knowledge of digital marketing channels, including social media, email marketing, and SEOExperience in developing and executing marketing strategies and campaignsAnalytical skills to track and measure the effectiveness of marketing initiativesExcellent communication and interpersonal skillsAbility to multitask and prioritize projectsProficiency in marketing tools and softwareUnderstanding of data analytics and customer segmentationExperience in the agricultural industry is a plusBachelor's degree in Marketing, Agriculture or related field
Senior Marketing Manager
Galactic Advisors, Nashville
Galactic is looking for an experienced Marketing Manager to lead the charge across our three core marketing pillars: Demand Generation, Product Marketing, and Corporate Marketing/Brand. This role is your platform to make a significant impact, guiding an integrated marketing strategy that aligns with our ambitious goals, while managing budget and resources efficiently.Harness data to understand the buyer's journey, aiming for increased reach, engagement, lead conversion, customer revenue growth, and churn reduction. Master a mix of digital and offline channels including SEM, ABM, content marketing, social media, events, email marketing, SEO, partnerships, and more to drive robust product marketing, public relations, and brand strategies. Build strong connections across Product, Engineering, Sales, Customer Success, and Partnerships to uncover growth opportunities and ensure strategic alignment. Manage our marketing tech stack and oversee operations for precise data collection and analysis.Who are you?A visionary leader with a knack for data-driven decisions.Skilled in executing strategy across various marketing channels.A bridge-builder who ensures alignment and collaboration across departments.Committed to team growth, development, and maintaining high integrity and trust within the organization.What We Need You To Do?Prepare marketing program goals and strategies that will propel company growth and in direct support of company objectives.Use exceptional project management skills to ensure team coordination in executing cooperative and independent projects.Train, coach, develop, and mentor the marketing team.Prepare and oversee the preparation of team onboarding.Conduct team and individual status and sprint meetings.Collaborate with Galactic leadership team to ensure tight alignment on annual and quarterly plans.Prepare department OKRs and support individual OKRs.Review, analyze, and communicate marketing metrics as well as plans to support reaching goalsLead the planning and execution of in person and virtual events and conferences, including attending in person.Oversee and provide strategic guidance and directly support SEM, ABM, content marketing, social media, conference and event marketing, email marketing, SEO, partnerships, referral programs, PR and brand management, design, and product marketing.Ensure resource allocation and guidance for the development of sales, customer success, and partner enablement materials.Use Google Analytics, Hubspot, and other solutions to review and analyze marketing, sales, and customer data.Become an expert in the Company product suite.Recruit and oversee external marketing vendor and consultants, ensuring alignment on goals, quality work and timely deliverables.What Will Make You Successful?5-7 years of marketing leadership experience in the B2B SaaS industry.Exceptional understanding of key SaaS and marketing metrics and the motions that drive them.Strong written and verbal communication skills which will be leveraged within the marketing team, across the organization, and externally.Ability to quickly understand Company and go to market goals and continue to evolve them over time.Strong experience leading, nurturing, training, and developing an integrated digital marketing team.Deep understanding of the buyer's journey, including top, middle, and bottom of funnel strategies that drive results.Solid working understanding of Hubspot CRM.Excellent analytical skills, including strong business judgment and the ability to present data in an easy to understand way. Exceptional presentation skills, both in person and virtual.Comfortable leading a remote team.Strong project management skills and experience driving cross functional projects end to end. Outstanding interpersonal and influence skills.Experience with marketing automation. Hubspot certification(s) may be beneficial but is not required.Background and proven track record driving growth with search engine optimization (SEO).Experience with SEO tools such as Semrush, ahrefs, AnswerThePublic, Moz, and Ubersuggest.Education in Marketing, Communications, Advertising, or Business Management may be beneficial but is not required.
Paid Marketing Manager
American Songwriter, Nashville
American Songwriter is seeking a Paid Marketing Manager to work closely with the Director of Community to create, execute, and manage paid campaigns for Contests, Merchandise, and Membership programs. The Paid Marketing Manager will be responsible for analyzing data to generate insights and inform both strategic and tactical decisions across all channels for performance growth. The ideal candidate will also have a passion for music, have basic knowledge of current music industry trends, be goal-oriented, driven, and be a cross-functional team player comfortable with a fast-paced environment.American Songwriter is a 40 year old music brand focused on celebrating the craft of music. ResponsibilitiesBuild and manage acquisition campaigns for Contests, Merchandise, and Membership across various channels to drive revenue and increase ROI.Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics, and platform ads managers (e.g. TikTok, Meta, Google).Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).Understand new and relevant KPI metrics requirements for performance management and optimization purposes.Work with creative and marketing teams to test strategies and innovation.Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.Qualifications2-3 years of experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.2-3 years of experience in In-platform execution experience setting up campaigns in Meta & Google Ads Manager. Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.Exceptional and demonstrated analytical skills to identify opportunities within complex data and where these can be operationalized.Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.Outstanding presentation skills.Excellent written and verbal communication skills.Strong project management skills.Critical thinker and creative.SkillsPerformance MarketingDigital MarketingSEM Paid SearchSocial MediaCampaign ManagementCompetitive AnalysisMarketingMarketing AutomationReportingNote: Located in the greater Nashville area strongly preferred.
Director of Marketing
Vaco, Nashville
Our client located in Nashville, TN is seeking a Director of Marketing to join their team on a in-office basis Monday- Friday. This is an excellent opportunity for someone looking to grow their career and join a dynamic team in the landscaping industry. The Director of Marketing position is a direct hire opportunity with an in-office schedule Monday - Friday. Responsibilities:Driving development of the company's annual marketing strategy to achieve goalsContinually improve departmental structure and processes to optimize cost-effectiveness and operational efficiencyOversee all marketing initiatives including website management, paid media campaigns, social media content, reward and referral programs, events, local partnerships, and PRUtilizing marketing tools to engage past and current clientsMarketing analytics and reportingPartner with the sales team on sales collateral and business developmentBrand managementBuilding strategic partnerships with other businessesManage communications with marketing vendorsManage and coach staffRequirements:Experience developing and implementing marketing strategies that drive leads and increase customer trafficProficient using marketing tools (like HubSpot) for marketing automation and lead managementExperience managing a teamExperience in social media strategy, SEO, and paid media campaignsExperience analyzing marketing data to assess campaign effectivenessExperience creating loyalty programs to expand existing and past clientsExperience managing a marketing budgetBenefits:Full benefits package 401k programJob Title: Director of Marketing Opportunity: Direct Hire Location: Fully onsite in NashvilleDesired Skills and Experience- Experience developing and implementing marketing strategies that drive leads and increase customer traffic- Proficient using marketing tools (like HubSpot) for marketing automation and lead management- Experience managing and coaching a team- Experience in social media strategy, SEO, and paid media campaigns- Experience analyzing marketing data to assess campaign effectiveness- Experience creating loyalty programs to expand existing and past clients- Experience managing a marketing budget
Marketing Strategist (Contract-to-Hire)
Industrial Strength Marketing (INDUSTRIAL), Nashville
INDUSTRIAL, a growing industrial B2B marketing agency, is looking for a talented Marketing Strategist to develop goal-oriented approaches to client marketing based on competitive analysis, qualitative and quantitative understanding of customer motivations and behaviors, and assessment of target market dynamics.The Marketing Strategist will be located at our Nashville HQ in historic Germantown with hybrid work options available. This role reports to the VP of Integrated Marketing Strategy. This is a contract-to-hire role.RESPONSIBILITIES: Develop Client Marketing StrategyLead Client DiscoveryUse qualitative and quantitative evaluation to:Analyze competitor position, messaging, and marketing mixReview existing client marketing assets and campaignsUnderstand target audience perspectives and challengesUncover critical differentiators for client offeringsAssess market opportunitiesAlign with client on goals and objectivesDocument Key Strategic ParametersAuthor foundational documents to:Ratify goals and objectivesDefine target audiencesIdentify marketing opportunitiesArticulate the overall go-to-market approachEngage creative, inbound, paid media, and technology teamsDevelop Marketing Action PlanLead plan development:Provide framework for team contributionsCollaborate with team members to shape channel and tactic specificsEnsure team ideas are "on strategy"QUALIFICATIONS:2-5 years experience working as a marketing strategist or marketing managerFamiliarity with digital marketing strategies, tactics, and technologies:Content marketingCRMEmail marketingGoogle AnalyticsProgrammatic advertisingSEO/SEMStrong analytical skillsBachelor's degree in marketing or related fieldExcellent computer skills: high proficiency in Google Workspace, Microsoft Office Suite, and spreadsheets a must.Familiarity with common project management software like Wrike, Asana, TeamWork, BaseCamp, Trello, etc.Resourceful problem solver - able to anticipate roadblocks, develop and implement improvements or recommendations.Exceptional interpersonal skills necessary to interact with our clients, their support staff, and establish effective relationships at all levels of INDUSTRIAL.Excellent written and verbal communication skills. Notable attention to detail.Agency experience preferred