Marketing/Advertising/PR Salary in Michigan, USA

Detroit, MIWe are seeking a Remote Digital Marketing Consultant in the Detroit, MI area.Responsibilities:-Acquire new clients in the Detroit, MI area who are looking to grow their business with online marketing-Maintain account base while developing new accounts.-Communicate to customers how specific types of marketing will help promote their products or services-Cold call and hunt for new potential clients to offer our marketing services in the Detroit, Michigan area.-Prepare and deliver sales presentations to new and existing customers om the Detroit, MI area-Conduct research on customers to determine if there is a mutual fit for both parties.Please apply directly to this post with your resume.Detroit, MI

Ann Arbor, MIWe are seeking candidates in the Ann Arbor, Michigan area who are ambitious, entrepreneurial, well-connected at the University of Michigan and have a desire to gain exposure in the APP technology industry. This is a part-time role, where you set your own hours.We recently launched our first to market, FREE APP for iOS and Android that pays users for simply downloading the APP. Interest is growing rapidly just by word of mouth, but we need representatives to help us catapult our growth in at the University of Michigan, and at the collegiate setting, in general. Your focus will be on working with student leaders at the University of Michigan and other universities across the country.Responsibilities:-Sign up friends (and friends of friends) for the FREE APP-Leverage your social networks to get your community involved-Must be a self-starter and resourceful-Able to work well with little directionBuild your resume and your network. As a student ambassador you will work with an experienced, world-class team, and gain the skill sets that will go a long way in your career. Be a part of an amazing community and get an early look at the NEXT BIG APP.Ann Arbor, MI

RoushTitle Internship - Marketing - Summer 2024Location Livonia, MICategory Internships / ApprenticesHiring Type Internship We work alongside the best and brightest to do incredibly cool things you wouldn't believe. At Roush, you're part of building the future. Are you someone that has a passion for providing innovated solutions to complex challenges? Do you want to work someplace where creativity and new ideas are encouraged? If so, then keep reading.We fuse technology and engineering to provide product development solutions to customers in a diverse range of industries. Widely recognized for providing engineering, testing, prototype, and manufacturing services to the transportation industry, Roush also provides significant support to the aerospace, defense and theme park industries. With over 2,400 employees in facilities throughout the United States, Europe, Asia, and South America, our unique combination of creativity and tenacity activates big ideas on a global stage.The Marketing Intern will support the Roush Sales and Marketing team’s critical business initiatives including: tour and event coordination, social media content creation and analytics, market research and competitive analysis, and presentation creation. The Marketing Intern will also work with cross-functional leaders across the business. This is a 40-hour-per-week paid internship position located in Livonia, MI for the summer 2024. As a Marketing Intern, your responsibilities will include:Event organization and supportParticipation in the development of digital content and email campaignsSocial media content development and analyticsMarket research and competitive benchmarkingPresentation developmentAssisting with day-to-day administrative duties and marketing tasksTo be considered as a Marketing Intern, you will needMust be pursuing a bachelor’s or master's degree in Marketing or related fieldAbility to work approximately 40 hours per weekProficient knowledge of MS Office Suite and Adobe SuiteExperience creating presentationsStrong analytical and problem-solving skillsEffective time management skills with the ability to manage various ongoing projects simultaneouslyExcellent written and verbal communication skillsThe willingness to work collaboratively and be willing to pitch in wherever necessaryA successful Marketing Intern could also have:Experience with photo/video editing softwareExperience in working with content-management systems (CMS)Prior internship experienceOur part-time benefits include: Earned sick time and 401K.If you share our passion for providing innovative solutions to complex challenges, we want you on our team.Please visit our careers page and apply by clicking on this link: https://jobs.roush.com/us/en/Visit our website: www.roush.comLike us on Facebook: www.facebook.com/RoushCareersRoush is an EO employer – Veterans/Disabled and other protected categoriesIf you need a reasonable accommodation for our employment application process due to disability, please contact Roush Talent Acquisition at 734-779-7087.PI238409397

SUMMARY: Management Business Solutions is seeking a Labor Relations Manager for its client in Grand Rapids, MI. The person will be responsible for developing and implementing strategies, policies, and procedures to foster positive relationships between the employer and employees, ensuring compliance with labor laws and regulations, and resolving labor disputes effectively and efficiently.RESPONSIBILITIES:Develop, implement, and oversee labor relations strategies, policies, and procedures in alignment with organizational goals and objectives.Provide guidance and support to management and HR teams on labor relations issues, ensuring consistent application of policies and procedures.Conduct research and analysis on labor market trends, wage rates, and industry standards to inform decision-making and strategy development.Collaborate with legal counsel to ensure compliance with labor laws and regulations at the federal, state, and local levels.Lead negotiations with labor unions or employee representatives to establish, modify, or renew collective bargaining agreements.Investigate employee complaints, grievances, and disciplinary issues, and recommend appropriate resolutions by company policies and applicable laws.Stay informed about changes in labor laws, regulations, and industry best practices, and make recommendations for policy updates or procedural improvements as needed.Other tasks assigned.QUALIFICATIONS:Bachelor's degree in human resources, labor relations, business administration, or related field required.5+ years of experience in labor relations, collective bargaining, or related fields, with demonstrated expertise in negotiation, conflict resolution, and labor law compliance.Strong understanding of federal, state, and local labor laws and regulations.Excellent communication, negotiation, and interpersonal skills.Ability to work collaboratively across departments and with external stakeholders.Detail-oriented with strong analytical and problem-solving abilities.Certification in labor relations or related field (e.g., Certified Labor Relations Professional) a plus.MANAGEMENT BUSINESS SOLUTIONS IS AN EQUAL-OPPORTUNITY EMPLOYER

Why Hearst Autos As the leading automotive media organization in the world, Hearst Autos connects car buyers, owners, and enthusiasts to the information they need, the experiences they crave and the stories they love – while connecting automotive marketers to this audience of unrivaled breadth and diversity. As a division of Hearst Magazines, we offer the best of both worlds: a nimble, fast-paced entrepreneurial environment coupled with the career development opportunities and perks of an established company.  Your Impact The Senior Marketing Manager will report into the Marketing Director and will be a part of the Hearst Autos Marketing team. This candidate  must understand automotive advertising, marketing, experiential marketing , and what makes clients say: “Yes! I will invest in that idea!” The Senior Marketing Manager is  a digital native and can easily create cross-platform programs that include print, native, video, social, and experiential. The ideal candidate has a solid history of exceeding client expectations with a strong understanding of their business needs and can navigate the inner workings of ad and experiential agencies to deliver thoughtful proposals. With a dual focus, a background in strategy development and custom events and experiences executions  is needed and creative thinking and proposal writing experience is a must. 

Assisting in the development of marketing guidelines for business plans, managing performance metrics; presenting new marketing program proposals and coordinating campaign budgeting efforts; following up on the review of new marketing programs, refining their strategies, and proceeding with budget allocations; submitting marketing performance analysis reports for new EV programs, highlighting the effectiveness of marketing initiatives; analyzing data and trends in the EV market, including changes in consumer preferences, competitor activities, and emerging technologies; supporting the development of research reports that highlight key findings and insights, informing company strategy and decision-making; and analyzing the competitive landscape and assessing potential threats and opportunities for the company.Requirements: Bachelor's degree in Business, Marketing, Management, or related.Contact Person: Timothy Paek/ Sr. HR Manager, ILJIN USA Corporation, 28055 Haggerty Road, Novi, MI 48377

As a marketing manager, you will be a leader on the team responsible for telling the world (and company) the story of our product. You will be expected to be our chief advocate for a specific feature set and its benefits. Additionally, you will be charged with crafting the strategy around the messaging and marketing for new launches.ResponsibilitiesTogether with the product team, educate both internal and external stakeholders about our product features and their benefits. • Create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products to the world.Assist members of our sales team on calls with prospects when appropriate to provide deeper dives into the product.Speak and present both internally and externally to promote the story of our product.Measure and optimize the buyer journey as it relates to product feature adoption and usageQualifications:BA/BS degree or equivalent working experience.Past experience in digital marketing, product marketing, and/or product management.Excellent written and verbal communication skills -- there is a heavy amount of writing and presenting/selling ideas in this role. • Proficiency in content management systems. You will be expected to build product pages, optimize the conversion paths on those pages, and use dynamic calls-to-action to create and test buyer stage-specific calls-to-action.Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring the product to life. You are at the center of our entire organization, constantly interacting with teammates and prospects.

SEE, a heritage optical brand, was founded in 1998 by a spirited optical pioneering family that plays by its own rules (and has won Caddy Awards, Addy Awards and a handful of Clio Awards along the way). In other words, they know a thing or two about Marketing, Advertising and building a retail brand that resonates with the fashion savvy set. They created the most disruptive and revolutionary concept in optical retailing, developing an exclusive and original collection of high-quality, limited edition fashion eyewear that can only be found in SEE stores. Voted "Best Eyewear" 85+ times in readers' polls in major publications from coast to coast, SEE is known for its diverse workforce, exceptional customer service, leading edge style and lively in store vibe. We are looking for a dynamic team leader who exemplifies the SEE attributes: Thoughtful, Passionate, Accountable and Cutting Edge. The Senior Director of Marketing is responsible for providing branding, creative and strategic direction for SEE Eyewear's 40 stores nationwide. Reporting directly to the Founder and CEO, Richard Golden, and in close collaboration with sales, operations, product development and other functions, this unique role requires a hands-on seasoned professional (retail experience preferred) with strong business acumen, exceptional leadership skills, and a proven track record in driving in store and online traffic and sales. The company and position are headquartered in Southfield, Michigan; the ideal candidate will be located or will relocate to Southeast Michigan. SEE's Senior Director of Marketing works as the lead of our "in house agency", directing and executing the company's marketing strategy across all channels for 40 SEE locations and its ecommerce business. The perfect candidate for this position is a creative, flexible, and entrepreneurial leader who can pivot quickly, manage a wide range of projects simultaneously and isn't afraid to roll up their sleeves. Key Responsibilities: Marketing Strategy, Planning and Execution: Develop and execute the company's overall marketing and branding strategy in alignment with the organization's goals and objectives. Identify market trends, customer preferences, and competitive landscapes to drive growth and maximize profitability. Prepare annual budget and allocate resources appropriately.Public Relations: Write and distribute press releases, build, and maintain relationships with fashion, market and accessories editors. Branding: Build brand awareness and generate innovative ideas to promote the brand. Ensure that brand standards are strictly adhered to across all channels. Ecommerce: Manage the company's ecommerce department to rapidly grow this area of the business. Digital Marketing: Create content strategies based on business objectives, category focus, and audience segments across all channels (online/offline/social). Creative direction for digital ads, work with digital agency to monitor and maximize ad spend. Store Expansion and Development: Work with the retail team to execute new store openings, remodels, and relocations to ensure brand consistency and increase awareness. Cross-functional Collaboration: Partner with other departments, such as merchandising, operations and human resources, to align strategies, leverage resources, and achieve company-wide objectives. Foster strong relationships with internal stakeholders to drive collaboration and achieve shared goals. Performance Analysis and Reporting: Monitor and analyze marketing performance metrics, including sales, conversion rates, traffic patterns, etc. Provide regular reports and presentations to the executive team, highlighting key insights, trends, and recommended action plans. Industry and Competitive Analysis: Stay abreast of industry trends, market developments, and competitive landscape to identify opportunities for innovation and improvement. Recommend strategies to maintain a competitive edge in the retail market. Requirements: • Bachelor's degree (advanced degree preferred). Extensive experience in a similar role (specifically retail marketing and advertising experience).Superb marketing and research skills.Demonstrative aptitude for business and strategy.Knowledge and practical experience with SEO, digital marketing tools, and related software.Highly observant and analytical.Strong leadership skills and the ability to make difficult decisions.• Excellent strategic thinking, problem-solving, and decision-making abilities. • Proven track record in brand building, driving retail and ecomm sales growth and achieving financial targets. • Exceptional communication and interpersonal skills, with the ability to build relationships and influence at all levels of the organization. • Familiarity with retail industry trends, emerging technologies, and omni-channel strategies. • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively. • Proficient in Microsoft Office.• Agency experience a plus.

AAA Life Insurance Company is seeking a Direct Marketing Customer Segment Acquisition! The Customer Segment Acquisition will be responsible for developing targeted marketing strategies for specific customer segments within our direct mail and digital channels. This role requires a deep understanding of the insurance industry, customer behavior, and effective marketing techniques to drive engagement, retention, and overall business growth.ResponsibilitiesSegment Analysis:Conduct thorough analysis of customer segment insights to identify key demographics, preferences, and behaviors for focus.Apply data-driven insights to understand customer needs, difficulties, and opportunities within each segment.Partner with corporate strategy team on ongoing customer segmentation work to advise deeper insights.Strategy DevelopmentDevelop and implement targeted marketing strategies for target customer segments.Collaborate with cross-functional teams to align marketing strategies with overall business objectives.Partner with the direct marketing team to develop and implement multi-channel marketing campaigns, including direct mail and digital initiatives, to optimally reach and engage the target customer segments.Apply marketing automation tools to analyze campaign results and optimize campaign performance.Performance Measurement:Establish critical metrics to measure the success of marketing campaigns and initiatives at the customer segment level.Regularly analyze and report on the performance of marketing activities, making data-driven recommendations for improvement.Collaborator Management:Collaborate with product teams, sales, and other departments to ensure alignment of segment marketing strategies with overall business goals.Effectively communicate segment-specific insights and recommendations to collaborators.Conduct regular reviews with key partners to educate them on key segment insights and priorities to ensure alignment and support for segment initiatives.QualificationsBachelor's degree or equivalent experience in marketing, Business, or a related field preferred.5+ years of proven experience in relevant marketing roles.Insurance marketing experience a plus.Strong analytical skills with the ability to interpret quantitative and qualitative data.Experience with direct mail and digital marketing channels.What We OfferA collaborative, energetic work environment where you can put your passion for people to workMedical, Dental, Vision, and Life Insurance coverage available on first day of employment401k available with a Company matchPension PlanPerformance-based incentive planHolidays and Paid Time OffAAA Basic Membership

Responsible to develop, implement and manage content analytics, strategies, and campaigns to build brand identification and awareness of organizational initiatives. Manage a team that develops content to support and promote Blue Cross Blue Shield of Michigan (BCBSM) through various media outlets. Manage informational and educational content shared through audio, video, and text across different communication channels. Serve as the primary point of contact for internal business units for social media and/or public relations campaigns. Manage external agency performance to ensure optimal use of manpower and capital for assigned work. Lead the development and execution of integrated social media and/or public relations strategies to ensure corporate goals are met and align with overall brand strategy. Identify, analyze, and present campaign strategy results to internal and external stakeholders. Collaborate cross-functionally to manage programs, evaluate effectiveness, and communicate campaign results. Provide strategic communication counsel to executive leadership throughout the organization. Develop content to support the communications needs of the organization to include planning documents, presentations, news releases, blogs, scripts, and key messages. Serve as reviewer for blog posts and social media community responses. Manage brand reputation through social media channel and media relationship management. QUALIFICATIONS Bachelor's degree in communications or related field is required. Five (5) years of experience in communications, public relations or social media is required. Previous experience developing social media strategies is required. Ability to effectively lead, coach and develop team members. Strong organizational, planning, analytical, and problem-solving skills. Working knowledge of corporate organizational structures, including functional responsibilities. Strong verbal, written communication, and interpersonal skills. Ability to interact with the news media in communicating and positioning information that leads to news coverage, advancing the reputation and visibility of BCBSM. Ability to manage multiple priorities concurrently. Ability to interface and present to all levels of the organization. Ability to build relationships and work collaboratively with cross-functional teams.